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FMCG companies need to re-examine channel roles and structures - Aperio
FMCG companies need to re-examine channel roles and structures

Channel marketing has evolved substantially since the 1990s as FMCG companies have realised the importance of enhanced shopper understanding to drive business growth. If channel marketing is to ensure the strategic agenda of the business is reached and category growth is realised, FMCG companies need to create stronger integrated, cross functional teams.

Issued by Aperio 17 Oct 2014 15:08

House of Bubbly opens to promote South African Cap Classique
House of Bubbly opens to promote South African Cap Classique

Allan Barnard has co-founded 'The House of Bubbly', a wine shop that promotes South African Cap Classiques in the village of Riebeek Kasteel, adjacent to the iconic restaurant, Kasteelberg Bistro.

17 Oct 2014 14:45

New Rooibos website to celebrate Geographic Indicator status
New Rooibos website to celebrate Geographic Indicator status

In celebration of its newly acquired Geographic Indicator status, which will protect the name Rooibos, and allow it to capitalise and build on its geographical origin and global reputation, Rooibos Ltd has launched a new website.

17 Oct 2014 14:17