"Programmatic buying has proven that it's not a fad."
By Paula Raubenheimer 24 Jan 2015 08:30
Ready, steady, tomaGO! Little bright red tomatoes were the centre of the interactive marketing campaign FusionDesign recently developed for RSA Market Agents, a fresh produce marketer based at Cape Town Market in Epping.
Issued by FusionDesign 21 Jan 2015 10:43
After months of planning and discussions, an exciting development has been revealed to the industry with four competing market-leading sponsorship and experiential agencies in South Africa merging to form a new entity, which will be known as the Openfield Group.
Issued by Openfield 20 Jan 2015 09:22
Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...
By Walter Pike 20 Jan 2015 08:18
"The kids play in dark marketing spaces."
By Mike Sharman 19 Jan 2015 09:24
Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...
By Leigh Andrews 24 Nov 2014 14:15
The power of paying attention, letting others be your information lemmings and a mangled version of Homer's Odyssey all came into play at the October Bright Day talk on digital advertising...
By Leigh Andrews 30 Oct 2014 08:34
The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.
By Tonya Khoury 15 Feb 2014 10:47