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The Annual Frontier & Emerging Markets Forum
The Annual Frontier & Emerging Markets Forum

Where is the next China? What is the outlook for Frontier & Emerging Markets?

Issued by Frontier Advisory 30 Mar 2015 09:09

How much is an idea worth?
How much is an idea worth?

Charlie Piccirillo is reputed to have been sitting around his Madison Avenue office one day in New York, when the announcement came through that petrol prices were being significantly increased...

By Chris Brewer 30 Mar 2015 08:50

Does employer branding fall under HR, marketing, or both?
Does employer branding fall under HR, marketing, or both?

To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March...

By Leigh Andrews 26 Mar 2015 14:00

Clover Little Big Cook Off wins Best Game Show at SAFTAs 2015 - Clover
Clover Little Big Cook Off wins Best Game Show at SAFTAs 2015

Clover Little Big Cook Off wins the Best Game Show category in the ninth South African Film Television Awards (SAFTAs) held on 20 and 22 March 2015.

Issued by Clover 25 Mar 2015 09:59

Bridget von Holdt
Why marketing doesn't enjoy a key position at the boardroom table

In a recent global study of over 1,200 large companies, 80% of CEOs did not really trust their marketers, while in comparison, 90% of them trusted and valued the opinion and work of their CFOs and CIOs.

By Bridget von Holdt 24 Mar 2015 13:44

Programmatic trading for publishers - How to make the best out of programmatic? - DQ&A Media Group
Programmatic trading for publishers - How to make the best out of programmatic?

Remnant inventory is not really 'remnant' anymore. Technically, within DoubleClick for Publishers your guaranteed and non-guaranteed inventory have been competing since Enhanced Dynamic Allocation was introduced. Enhanced Dynamic Allocation (or EDA in short) calls the Google Ad Exchange for every eligible premium impression and checks if the ADX can win the competition from the premium impression. Currently standard line items are being competed with, but in the future this will create more possibilities for all your campaigns.

Issued by DQ&A Media Group 24 Mar 2015 10:58

Cape Flats thriller Four Corners is big winner at 2015 SAFTAs - Giant Films
Cape Flats thriller Four Corners is big winner at 2015 SAFTAs

The climax of the night at the 2015 SAFTA Coming of Age Golden Horn Awards was the announcement of the Best Feature Film winner. And the big winner for the night was the coming-of-age thriller, Four Corners, which walked off with six awards from 13 nominations, including the coveted Golden Horn Best Feature Film and the Best Actor and Best Supporting Actor Awards.

Issued by Giant Films 24 Mar 2015 10:29

R.O.I. Media continues commitment to digital with rebranding
R.O.I. Media continues commitment to digital with rebranding

R.O.I. Media has officially rebranded to R.O.I. Digital, affirming its evolution into a full-service digital agency. The company got their start in performance search over a decade ago, and has been steadily adding more digital services to their offering over the past few years. Since the rebrand, the company has already secured a number of large clients and won a Silver Pixel award in the 2015 IAB Bookmarks.

Issued by R.O.I. Media 24 Mar 2015 10:07

Kim Gentle
Is our online shopping on the ball?

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology. One catches a first-world Gautrain or communicates with the rest of the globe via the very latest smartphone or iPad, yet we have potholes on our roads that could engulf a small car and power cuts that occur almost on a weekly basis. So technology is certainly our flag-bearer, but how has this benefited the consumer?

By Kim Gentle, Issued by Grey 24 Mar 2015 10:05

It's here! - Student Brands
It's here!

The redesigned and rethought Student Brands magazine arrived back from the presses a week or so ago. And damn, is it looking good.

Issued by Student Brands 24 Mar 2015 09:36

Moving Tactics provides unique digital technology for Mercedes Benz Fashion Week - Moving Tactics
Moving Tactics provides unique digital technology for Mercedes Benz Fashion Week

For the second consecutive year, Moving Tactics' Digital Impact division was contracted to design and execute unique interactive elements for the 2015 Mercedes Benz Fashion Week.

Issued by Moving Tactics 24 Mar 2015 09:27

Road Tripping Namibia
Road Tripping Namibia

Road Tripping Namibia, by Fiona McIntosh, Shaen Adey, Willie Olivier, Ron Swilling, Katy Sharpe and Nick Buys, will open your eyes to Namibia...

By Henrie Geyser: motoring editor 18 Mar 2015 13:36

How to handle marketing during tough economic times - Powerhouse Advertising
How to handle marketing during tough economic times

With the mining strike effect on the economy and the threatened NUM and Eskom, the question arises; what to do about marketing?

By Brian Wright, Issued by Powerhouse Advertising 30 Jun 2014 11:15

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