This year's Loerie Awards show saw Joe Public being recognised with 15 Loeries in total, including 1 Gold, 8 Silver and 6 Bronze awards. The agency again showed its breadth, being awarded across multiple categories, including Direct Mail, Live Activations, Print, Radio and Television and Integrated Campaigns.
Issued by Joe Public 26 Aug 2015 09:47
Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.
By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05
Recently, in Upington, our waitress told us with a lot of pride that she lives in a brick house. Obviously brick houses are a type of differentiation that exists much like the status associated with living in the northern suburbs of Johannesburg...
By Erik du Plessis and Neil Higgs 26 Aug 2015 06:21
The SA Beauty Blog Awards, in association with TanOrganic South Africa, has announced the winners for the inaugural 2015 SA Beauty Blog Awards, which attracted nominations from more than 100 bloggers around the country...
25 Aug 2015 08:17
A squadron of Spitfires descended on Durban for Loeries 2015 - and by the end of the weekend had added even more birds to their cabinet, along with a few sore heads!
Issued by Spitfire Films 24 Aug 2015 11:50
Brands need to seriously get their social media act together. Last week went down as another week of #brandfails that could have been totally avoided with basic social media training, a social media strategy and an understanding of how powerful the mass consumer voice is in the face of perceived or real injustice.
By Louise Marsland 21 Aug 2015 11:14
Seven Loerie Awards, including two Golds and two Silver, have confirmed the position of TBWA\Hunt\Lascaris\Johannesburg among South Africa's top creative advertising agencies.
Issued by TBWA 21 Aug 2015 11:08
The question that arises most with regards to tweeting relates to the frequency of tweeting. How many times is acceptable and how many times is too much. The answer to this question is not a perfect science, but enough information is available out there to establish basic guidelines.
By Dries Badenhorst 21 Aug 2015 06:48
Over the past ten years of working in the PR industry I've encountered varying degrees of admiration, disinterest and complete distrust when telling people what I do for a living. As an industry, we've largely failed to build our own reputation as invaluable contributors to companies' bottom line. In some part, this is thanks to the abstract nature of our work. But we've also simply not lived up to the high standards we proclaim to hold ourselves to.
By Andre Fourie 7 Aug 2015 12:35