HDI Youth Marketeers' Managing Director Catherine Bothma, and youth expert, Jason Levin take the time to respond to some of the most frequently asked questions about the ethics of youth marketing.
3 days ago
In prehistoric times, great stories were told sitting around a campfire. In the glow of the flames storytellers would share exciting tales to impart information, to teach, to encourage and to entertain. Storytelling is an evolutionary mechanism crucial to human communication and central to our success.
Parusha Partab 20 Apr 2017
Competition among retail brands has never been as fierce as it is now, and marketers face the challenge of winning the attention and spend of easily distracted consumers. But out-of-home is a winning strategy, comparable to point-of-sale when it comes to achieving return on investment, argues Howard Lonstein, marketing manager for Outdoor Network.
Provantage Media Group 20 Apr 2017
VBN Consultants recently returned from the Millennials 20/20 conference in NYC where world leading consumer brands and retailers were brought together to share and discuss new insights about this lucrative future market.
20 Apr 2017
The USC Annenberg Center for Public Relations (CPR) has released key findings from its second annual Global Communications Report (GCR17), a comprehensive survey of public relations executives from around the world.
Daniel Munslow 19 Apr 2017
Affordability and instant brand recognition make taxi advertising a no-brainer - yet this hugely effective marketing medium is still under-utilised by brands. It's time to stop begrudging the taxi driver and seeing taxis for their worth and their valuable contribution to the country and to the economy, not to mention the advertising industry.
The Universal Church of the Kingdom of God (UCKG) once again hosted one of the largest Good Friday services in South Africa, filling the Ellis Park Stadium to capacity with overflow crowds in the adjacent precinct. Almost 90,000 Church members and their guests gathered for the annual event to have their lives restored through the resurrection of Jesus.
Universal Church of the Kingdom of God 19 Apr 2017
Whenever I interview a candidate for an SEO position, I have to ask; when last did you use Google Search Console? I would like to hear “Yesterday”, but at the very least during that week. For an SEO Specialist, Search Console (SC), formerly known as Google Webmaster Tools, plays an important role in our everyday lives.
The New York Festivals International Advertising Awards has announced further executive jury members.
13 Mar 2017
Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.
28 Jul 2008
Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.
27 Jul 2008