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The top 20 Best Liked Ads for 2013

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.

Issued by Millward Brown 16 Apr 2014 10:21

Now is the time for SMS marketing

In South Africa 92.8% of the population owns a mobile phone, so the short message service (SMS) is fast becoming a powerful tool for businesses to interact with new and existing clients.

By Craig Rossouw 15 Apr 2014 06:38

Dove Patches film campaign goes live in 57 countries

The short film 'Dove: Patches' highlights how the right state of mind can unlock a powerful feeling of beauty that lives inside all women.

15 Apr 2014 06:19

Ten Twitter tips for non-newbie tweeters

So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing. You need something new. The stuff the techies already know. You need '10 Twitter Tips for Non-Newbie Tweeters'.

By Tiffany Markman 14 Apr 2014 07:44

Collaboration between Hellocomputer and FCB Johannesburg electrifies the Labello kiss

The collaborative duo that gave South Africa the world's first tweeting honey badger, has again broken the mould with an electrifying activation for Labello, a Beiersdorf AG brand first launched in 1909.

Issued by FCB South Africa 11 Apr 2014 11:13

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

What does a good boss look like?

We speak about good bosses and bad bosses all the time... okay, no wait, we actually only speak about bad bosses all the time.

By Chemory Gunko 11 Apr 2014 05:20

Solving social challenges in townships

Until recently, no other outdoor advertising media business model has benefitted the consumer and their community directly such as community-centric mural outdoor advertising. After several years of challenges and literal fine crafting of this sector it is now time for brands to effectively build and improve the quality of the lives of the people in the communities they communicate to, and it couldn't be easier.

By Banele Rewo 10 Apr 2014 09:25

Gareth Cliff to start new show, including WeChat streaming

Gareth Cliff is set to make a return to broadcasting, but he won't be on radio, or TV for that matter. Instead, it appears that Cliff, who recently left terrestrial radio station 5FM after 10 years, will make his return on WeChat.

10 Apr 2014 07:12

The synergy of SEO, social media and the user experience

One of the myriad of uses of Google is to find out more about people, in a social context. Today's society is also active on various social media platforms. Social media is an exceptionally powerful digital word-of-mouth generator, as individuals freely share content and comment on content they like.

By Stephen Sandmann 9 Apr 2014 16:12

The modern marketing conundrum

You'd think with the explosion of digital media over the past few years that it would be easier than ever before to reach people with marketing, news and information that is relevant to their businesses and lives.

By Chemory Gunko 4 Apr 2014 05:43

The power of Humanness shown in The Ask Afrika Orange Index

The telecommunications industry has proved its worth in terms of service delivery and has shown a great improvement in the number of delighted customers since 2012 when only 37% were delighted, this increased to 50% being delighted in 2013 and, in addition, customer satisfaction levels have increased. It is important to note that Humanness is highly correlated with overall transactional service experience in the Telecommunications industry.

2 Apr 2014 13:40

Brands in the brain

It is often said that brands are owned by consumers, but more specifically they belong to our brains. As our understanding of neuroscience rapidly expands, we now know more than ever about how people remember, relate and respond to brands. And this understanding needs to have fundamental implications for the way we develop communication strategies and evaluate their effectiveness.

Issued by TNS South Africa 17 Jan 2014 12:50

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