If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works...
Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.
Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.
Leigh Crymble 17 Feb 2017
Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go.
17 Feb 2017
The Newsroom, a global digital experience delivery platform, announces today the launch of NWS Amplify in South Africa, a product that allows brands and advertisers to extend the readership of their earned media - such as positive reviews, user videos or press mentions.
The Newsroom 15 Feb 2017
Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love.
Jessica Tennant 15 Feb 2017
Can data tell your whole story? To find out, Investec Private Banking presented three 'out of the ordinary' individuals with how data sees them...
14 Feb 2017
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001