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Singing and shouting out the good local news
Singing and shouting out the good local news

There's no denying SA's been making headlines for all the wrong reasons lately. That's why Shout for a Safer South Africa, the NPO brainchild of local musos, Danny K and Kabelo Mabalane, is on a mission to give us back some positive punch by improving education opportunities in the land...

By Leigh Andrews 1 Sep 2015 12:00

18th Annual Business Day BASA Awards, partnered by Hollard, finalists announced - Business and Arts South Africa
18th Annual Business Day BASA Awards, partnered by Hollard, finalists announced

Nearly sixty finalists are in the running for South Africa's most prestigious awards recognising business-arts partnerships.

Issued by Business and Arts South Africa 1 Sep 2015 11:10



Is advertising inflationary?
Is advertising inflationary?

If 'cost-push' inflation is the act of progressively increasing the general level of prices brought about by an autonomous increase in costs then, yes, advertising is inflationary...

By Chris Brewer 31 Aug 2015 13:03

Five things about CMS websites you only learn the hard way
Five things about CMS websites you only learn the hard way

Content managed system or CMS websites like Wordpress and Joomla have become very popular over the last few years. This makes perfect sense - not only do CMS websites take the hassle out of needing to reinvent the wheel every time you develop, but their DIY nature means that they're accessible to cash-strapped entrepreneurs who still need to do marketing themselves.

By Chemory Gunko 31 Aug 2015 12:17

LinkedIn is the new business card
LinkedIn is the new business card

The problem with networking in real life is that you can't just click and connect, as business cards get bulky while you work your way through the room. That's why it's better to incorporate online networking into your offline meets...

By Leigh Andrews 31 Aug 2015 12:00

Social media strategy is more than tweets and a Facebook post
Social media strategy is more than tweets and a Facebook post

Mark Zuckerberg famously said that "People influence people. Nothing influences people more than a recommendation from a trusted friend... it is more influential than the best broadcast message"...

28 Aug 2015 13:09

Angel Jones on why SA expats are flocking back home
Angel Jones on why SA expats are flocking back home

Leaving the land of your birth, to settle in another country, is never an easy process. Logistically, financially, culturally, and above all, emotionally, it's a change that sparks upheaval as well as opportunity. But harder still, is making the decision to pack up and come back home.

28 Aug 2015 12:46

Diving over the Digital Edge: Lucia Maseko, John Gevisser & Glenn Gillis
Diving over the Digital Edge: Lucia Maseko, John Gevisser & Glenn Gillis

This year's Digital Edge speaker line-up is impressive. We spoke to three of this year's speakers, each inspiring in their own way...

By Leigh Andrews 28 Aug 2015 12:00

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

Burger King's cheap shot
Burger King's cheap shot

Hello keyboard terrorists.

By Erik de Jager & Cole Matthews 27 Aug 2015 15:20

The secret of building great brands - The Redzone
The secret of building great brands

While worshipping at the church of high-consumerism in Gotham City, the secret of building great brands was revealed to me in an epiphany. On a single day I inadvertently applauded an inanimate object and then stood in line for 25 minutes for a bowl of chicken and black beans.

By Jeremy Maggs, Issued by The Redzone 27 Aug 2015 08:38

Marketing relationships are a trust-based affair
Marketing relationships are a trust-based affair

The role of outsourced marketing companies has evolved drastically over the past two decades.

By Megan Stark 24 Aug 2015 13:07

Tralone Khoza
Effective strategies when confronted by crisis - KFC and Marie Clarie

Reputation management is key to the sustainability of a company brand or a person brand. Warren Buffett was quoted saying that it takes twenty years to build a reputation and five minutes to ruin it and if you think about that, you'll do things differently.

By Tralone Khoza 4 Aug 2015 12:49

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