Brands with purpose that walk the talk!
Brands with purpose that walk the talk!

If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works...

By Spero Patricios, Issued by Launch Factory 20 hours ago

Sponsorship - seven key requirements
Sponsorship - seven key requirements

Sponsorship is generally misunderstood, from both the side of the sponsor as well as the rights holder. Most sponsors expect it to produce instant ROMI or even ROI. Rights holders feel entitled to sponsorship without much work in return. The fact is that that sponsorship is an effective tool in the marketing mix and one that may not obtain the consideration and investment required in a marketing plan and budget.

By Emy Casaletti-Bwalya, Issued by Optimize Enhancing Effectiveness 20 hours ago

Sergey Nivens © –
Is your brain doing what you think it's doing?

I'm never quite sure what to expect at conferences and seminars. I must have been to hundreds, possibly thousands, during my career and by and large they're ho-hum affairs.

By Chris Brewer 1 day ago

(c) Rabia Elif Aksoy -
Digital marketing trends for 2017 (part 3)

In part three of my exploration of digital marketing in 2017, I delve into subjects I haven't covered yet, such as apps, B2B and tracking ROI digital marketing trends, and share more insight into other trends.

By Stephen Sandmann 1 day ago

Potayto, Potarto: How this Super Bowl ad changed how I see marketing
Potayto, Potarto: How this Super Bowl ad changed how I see marketing

Even if you don't follow American Football, if you're interested in marketing, communications and/or advertising, come Super Bowl night you're probably also glued to your twitter feed, waiting for the ‘next big ad'.

By Leigh Crymble 17 Feb 2017

AccuWeather makes advertising mobile, Michelin signs up
AccuWeather makes advertising mobile, Michelin signs up

Michelin Wiper Blades is one of the premier clients to use AccuWeather's first-to-market exclusive and contextually relevant mobile integration suite to reach consumers on the go.

17 Feb 2017

Techsys Digital awarded strategic Diageo project
Techsys Digital awarded strategic Diageo project

To enable effective e-CRM, Diageo South Africa has partnered with industry expert Techsys Digital across Captain Morgan, Smirnoff, J&B and Johnnie Walker.

Issued by Techsys Digital 17 Feb 2017

The Newsroom launches Amplify - helping brands use the value of their earned media
The Newsroom launches Amplify - helping brands use the value of their earned media

The Newsroom, a global digital experience delivery platform, announces today the launch of NWS Amplify in South Africa, a product that allows brands and advertisers to extend the readership of their earned media - such as positive reviews, user videos or press mentions.

Issued by The Newsroom 15 Feb 2017

LIVE: Jacaranda FM launches its new brand positioning with a world first for radio
LIVE: Jacaranda FM launches its new brand positioning with a world first for radio

Jacaranda FM teamed up with advertising agency Halo to create a world first for radio – a live, lip sync, audiovisual campaign. This stunt marks the station's launch of a new brand positioning that promises to deliver more music you love.

By Jessica Tennant 15 Feb 2017

Investec Private Banking launches #MoreThanData campaign
Investec Private Banking launches #MoreThanData campaign

Can data tell your whole story? To find out, Investec Private Banking presented three 'out of the ordinary' individuals with how data sees them...

14 Feb 2017

123RF
What is your strategy in this digital world?

We have moved on from asking "what is your digital strategy?" to "what is your strategy in a digital world?" The answer is, obviously, not nearly as simple as some make it out to be.

By Dean Rajh-Gopaul 20 Oct 2016

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

Consumers' brain is the key

Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.

27 Jun 2001

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