To reignite a love of breakfast in a world that is too busy to sit down in the morning, Mbongiworks developed a campaign idea for NutriDay that encourages South Africans to celebrate breakfast every day, with the launch of the NutriDay Breakfast Party campaign.
Mbongiworks 17 hours ago
With the majority of modern brand content now residing on social media channels, how do you create social media advertising that stands out? More importantly, how do you do this on a consistent basis within a quick turnaround timeframe?
Ernst Lass 3 days ago
The Huffington Post SA partnered with Native VML to come up with an engaging way to highlight the increased socio-economic and environmental impact of consumerism, and send a clear message to industries and manufacturers that need to be held accountable.
25 May 2017
Grey Africa has welcomed two new PR interns to the team.
Grey 23 May 2017
iProspect South Africa, the digital performance agency for Dentsu Aegis Network, has announced the promotion of Jaco Lintvelt, as the managing director for iProspect starting from 16 May.
Dentsu Aegis Network 23 May 2017
The client-agency dynamic is an interesting one - a relationship that needs to be fluid, high-energy, transparent and built on trust. Yet so often it's circumspect and overshadowed by a lack of respect, scepticism and unrealistic expectations. In a world that revolves around things as abstract as brands, perceptions and ideas, and where judgments are largely subjective, relationships are bound to be volatile and even emotionally charged.
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001
Forget the idea that 50% of your advertising is wasted, as Lord Leverhulme, founder of the Lever Brothers grocery empire, was wont to lament. The reality is probably closer to 80%, at least when it comes to advertising that leads to sales.
27 Jun 2001
[Marketing Mix, April 2001] The promotions, advertising and communications fraternity is under increasing scrutiny by clients to justify costs and quantify performance. The communications industry needs to respond to these heightened demands by focusing corporate efforts on developing long-term brand-building partnerships with clients.
Grapevine Communications 14 Apr 2001