The brief
The brief

It is not possible to emphasise just how vitally important this document is.

By Chris Brewer 20 hours ago

Maybe your business shouldn't be on social media
Maybe your business shouldn't be on social media

What a contradictory title huh? Well, more and more small-to-medium businesses are flocking to social media as a cheaper alternative to promote their services and products. Social media is attractive as it is free to establish a presence on the platforms. Facebook alone has 1.4bn monthly active users. So it must be good for business right? Well...

By Lebogang Mokubela 21 hours ago

Zubair Timol
Social media for entrepreneurs - top tips for establishing a solid, positive online presence

According to World Wide Worx and Fuseware's South African Social Media Landscape 2016 study, a quarter of all South Africans - 13 million people - now use Facebook. This means that if businesses want to continue to build their brand and capture the attention of their customers they need an online presence. It also means that people are turning to their favourite social media platform to find new products, to engage with ones they already use and to find out what is going on in the world around them. Now, more than ever, maintaining a competitive edge, getting new customers and staying current is dependent on your online presence.

By Zubair Timol, Issued by Meltwater 3 days ago

Anna Qvennerstedt © –
[One Show 2016] Throw away titles

Instead of the current focus on creative titles, agencies should create an environment for ideas to thrive. - Anna Qvennerstedt.

By Ann Nurock 19 May 2016

Drive sales in the retail space throughout Faster Displays
Drive sales in the retail space throughout Faster Displays

The Clarion Group is proud to introduce the European Faster Displays POS system to the South African marketplace. Faster Displays is a flexible and versatile POS system which allows unlimited scope to create self-supporting and self-mounting retail POS displays.

Issued by The Clarion Group 18 May 2016

Is visual the new language of consumers? Do we need to approach social media analytics in a new way?
Is visual the new language of consumers? Do we need to approach social media analytics in a new way?

TNS South Africa is extremely proud to have won the Best Overall Paper, the Best First-time Speaker, the Kantar TNS Innovations Award and the People's Choice Award at the 2016 South African Market Research Conference.

Issued by TNS Global 18 May 2016

Become a Cannes Lions delegate: Expand your mind and your business
Become a Cannes Lions delegate: Expand your mind and your business

The 62nd Cannes Lions International Festival of Creativity, taking place between 18 and 25 June, is going to be the biggest in history, where marketers, creatives, media agency professionals, business leaders and entrepreneurs will witness an explosion of creativity, inspiration and information.

Issued by Cinemark 17 May 2016

Taryn Copeman joins the Mark1 Media team as director of strategy
Taryn Copeman joins the Mark1 Media team as director of strategy

South Africa's premier digital media specialists, Mark1, are proud to welcome Taryn Copeman to their team. As director of strategy she will be heavily involved in growing the Mark1 brand by evaluating industry trends, competitive threats and possible business opportunities.

Issued by Mark 1 17 May 2016

Transformation isn't about race, it's about excellence
Transformation isn't about race, it's about excellence

As the first white editor of The Star in 13 years, Kevin Ritchie wasn't sure he was right for the job - but he soon learnt otherwise.

By Kevin Ritchie, Issued by Independent Media 17 May 2016

The basic rules for creating an advertisement (Part 2)
The basic rules for creating an advertisement (Part 2)

Last week we looked at headlines and copy layout - using print advertising as an example but remembering that the same applies across the entire spectrum of media types. Now we'll cover type, photography and use of models, etc.

By Chris Brewer 16 May 2016

3S Media appoints Alastair Currie as editor of IMIESA and managing editor of Infrastructure brands
3S Media appoints Alastair Currie as editor of IMIESA and managing editor of Infrastructure brands

Alastair Currie joins 3S Media as the editor of IMIESA magazine and the managing editor of the company's Infrastructure brands, which include Water & Sanitation Africa, ReSource and the Infrastructure News website, newsletters and social media platforms.

Issued by 3S Media 16 May 2016

#AfricaMonth: Q&A with Loyiso Madinga
#AfricaMonth: Q&A with Loyiso Madinga

2014 Savanna Newcomer Award winner Loyiso Madinga, who is also performing at the forthcoming 2016 awards, answers a few quick Q&As with us for Bizcommunity's #AfricaMonth.

By Ruth Cooper 16 May 2016

Image via
[Communications] Who really safeguards a company's reputation?

Managing a company's reputation, especially in a digital era, is becoming more complex and challenging. And yet, the gap between the in-house teams that own and manage corporate reputation and the teams (be they in-house or outsourced) that actually engage with customers in the social media space is growing wider, to the point that there is a disconnect between policy and practice.

By Daniel Munslow 29 Oct 2015

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