The meaning of 'marketing' is technically described as: The action or business of promoting and selling products or services, including market research and advertising...
By Dave Nemeth 28 May 2015 14:00
I don't know if it's the same for you, but have you ever noticed how some companies seem to go out of their way to place obstacles between their customers and great service? I sometimes imagine that there is a special director in charge of creating as much difficulty as possible for customers.
By Aki Kalliatakis 28 May 2015 13:12
The Africa Region of the International Association of Business Communicators (IABC) is proud to announce its incoming regional chairperson for the 2015 to 2016 term. Carol Allers will succeed chairperson Daniel Munslow, currently servicing his 24-month term.
Issued by IABC Africa Region 27 May 2015 12:46
Cheap smartphones are reshaping consumer behaviour in South Africa faster than many marketers realise. Here's how to position your brand at the forefront of the trend and create effective platforms for engaging with mobile customers.
By Andre Steenekamp 25 May 2015 05:47
Columinate walked away with two awards at the recent Southern African Marketing Research (SAMRA) conference for Best First Time Speaker and a Silver for Best Overall Paper.
Issued by Columinate 20 May 2015 11:50
Nestled in the heart of Cusco, Peru, is a charming little region called San Blas, a picturesque neighbourhood of Inca origin, colonial houses and a variety of rich cultural activities and colourful cuisine. While wandering up and down the aisles I enjoyed knowing that this small market was part of everyday life for many of the locals. In fact, it was one of the locals who introduced me to the market in the first place. His name was Miky.
By Idelette Aucamp 14 May 2015 13:40
In the Western Cape, PR-Net has two events coming up. On 31 March, PR-Net Trade, in partnership with Publicity SA, hosts a 'Meet Your Media' event and on 8 April 2015, Chicago's Mike Santoro of PROI Walker Sands talks on 'Adapt or Die'.
16 Mar 2015 09:16
Inspire Trade Expo launched the event at a prestigious function held on 19 February 2015 in Kramerville.
Issued by Inspire Trade Expo 23 Feb 2015 13:35
NEW YORK, US: Purchases of environmentally protective products have grown significantly in two of the world's leading markets - China and Brazil; but the widespread perception that these products are too expensive may be blocking deeper adoption.
21 Aug 2012 11:16