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Gustav Goosen
[Trends 2015] The big online advertising trends

"Video ad revenue will increase."

By Gustav Goosen 26 Jan 2015 09:05

Paula Raubenheimer
[Trends 2015] Brand safe programmatic environment grows in SA

"Programmatic buying has proven that it's not a fad."

By Paula Raubenheimer 24 Jan 2015 08:30

Ad Talent Salary Survey 2015 - Ad Talent
Ad Talent Salary Survey 2015

Do you know where you stand?

Issued by Ad Talent 22 Jan 2015 09:41

Musings on the big idea in advertising - The Mouse that Roared
Musings on the big idea in advertising

"Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."-David Ogilvy.

By Kevin Kleynhans, Issued by The Mouse that Roared 21 Jan 2015 11:06

FusionDesign lights up RSA Market Agents - FusionDesign
FusionDesign lights up RSA Market Agents

Ready, steady, tomaGO! Little bright red tomatoes were the centre of the interactive marketing campaign FusionDesign recently developed for RSA Market Agents, a fresh produce marketer based at Cape Town Market in Epping.

Issued by FusionDesign 21 Jan 2015 10:43

Andrea Mitchell
DigiChat with Andrea: Content Marketing

Anyone can create and distribute content. The key differentiator lies in creating and distributing content that's relevant, consistent; and attracts and acquires a clearly defined audience...

By Andrea Mitchell 21 Jan 2015 05:10

A first in South Africa's sponsorship and experiential marketing industry - Openfield
A first in South Africa's sponsorship and experiential marketing industry

After months of planning and discussions, an exciting development has been revealed to the industry with four competing market-leading sponsorship and experiential agencies in South Africa merging to form a new entity, which will be known as the Openfield Group.

Issued by Openfield 20 Jan 2015 09:22

'Zelda: Don't tug on Superman's cape', and other social media lessons
'Zelda: Don't tug on Superman's cape', and other social media lessons

Zelda la Grange has done remarkably well in her career, but from writing a best-selling book about her job as Nelson Mandela's personal assistant, she must have thought she was Superwoman when she changed her Twitter profile name to Zelda van Riebeeck and started sounding off...

By Walter Pike 20 Jan 2015 08:18

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

"The kids play in dark marketing spaces."

By Mike Sharman 19 Jan 2015 09:24

Bradley Maseko
[Trends 2015] SA youth lifestyle and culture

From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa.

By Bradley Maseko 19 Jan 2015 08:40

Telkom exits marketing comfort zone, enters entertainment sponsorship
Telkom exits marketing comfort zone, enters entertainment sponsorship

Enzo Scarcella, Telkom's Chief Marketing Officer, discusses the strategy of entering into entertainment sponsorship such as Idols, DStv Box Office and Dragons' Den...

By Leigh Andrews 24 Nov 2014 14:15

Spotlight on digital advertising tricks at October Bright Day talk
Spotlight on digital advertising tricks at October Bright Day talk

The power of paying attention, letting others be your information lemmings and a mangled version of Homer's Odyssey all came into play at the October Bright Day talk on digital advertising...

By Leigh Andrews 30 Oct 2014 08:34

Tonya Khoury
Using AVE to justify your PR worth? MADNESS!

The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.

By Tonya Khoury 15 Feb 2014 10:47

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