Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 17 hours ago
The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys.
Jessica Tennant 21 hours ago
One of the biggest trends we're set to see this year is a plethora of marketing messages facing ever-decreasing attention from consumers. Everywhere we look, brands are vying for attention, so it takes clever planning for yours to stand out from the snowballing amount of spam.
Leigh Andrews 8 Jan 2018
With a background in the broadcasting and marketing industries, Nivasha Naidoo has been promoted from SABC2 brand manager to SABC2 marketing manager to oversee the various brand portfolios at the national broadcaster, it was announced yesterday, Wednesday, 29 October 2008.
30 Oct 2008
Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.
28 Jul 2008
The Loeries Awards have come a long way and have grown in leaps and bounds to become the annual industry event. At the still youthful age of 30, this year the Loeries aimed to make mom proud but, unfortunately, there were incidents that definitely must have disappointed her as much as they did the chairman of Draftfcb Nkwenkwe Nkomo.
Tshepiso Seopa 28 Jul 2008
TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June).
Kantar TNS 28 Jul 2008
The Loeries weekend is officially over but it didn't go off without a few shenanigans here and there. While it may be very funny to name and shame the drunk and disorderly, we're not going to. We're rather going to post their pics up on Facebook and poke fun at them that way. We've also handed out a few awards of our own.
Sindy Peters 28 Jul 2008
Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.
27 Jul 2008
“While entries from print and internet journalists predominated, it [has been] pleasing to receive entries from the regional commercial and local radio stations, as well as from e.tv,” comments judge Robin Kempthorne in advance of the 2005 SAB Sports Journalist of the Year Awards, to be announced at a Sandton gala event on Thursday, 11 May 2006.
2 May 2006
M&C Saatchi, who has run a very successful campaign with the Comair "no frills" airline kulula.com, has been awarded the rest of the British Airways/Comair advertising account.
1 Oct 2001