The Direct Marketing Association of South Africa (DMASA) is on the hunt for those campaigns that excel in the interactive and direct marketing sector of southern Africa. It's time to showcase the diverse and exciting work that has been a part of the industry for the past 12 months.
Assegai Awards 2 days ago
Digital presents a powerful opportunity for brands to differentiate themselves against competitors. We've all heard the stories of great digital projects and wonder how we could create the same traction for our own brands. In our quest to thrust our brands into the digital era, we have found it to be more difficult than we initially anticipated.
Mike Saunders 3 days ago
Egg Films - the top ranked South African production company last year - had another great Loerie Awards, with its directors taking home three Golds, Silver, Bronze and two Craft Certificates.
Egg Films 3 days ago
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, held at Elangeni Hotel in Durban. The evening drew attention to pioneering mobile campaigns, and revealed the winners of the sought-after Smarties Awards.
Mobile Marketing Association 22 Aug 2016
Marco Cremona, Google Creative Lab lead Moscow, Russia, took to the stage at the DStv Creative Seminar during Loeries Creative Week to share how the advertising industry differs to the tech industry, challenged the audience's career choice and concluded with a deeply moving campaign.
Pasqua Heard 19 Aug 2016
In 2011, artist Amir Baradaran shocked and delighted French citizens by creating an augmented reality (AR) app that transformed their beloved Mona Lisa painting.
Jason Ried 19 Aug 2016
Finalists have been announced in the Loeries' Media Innovation category.
18 Aug 2016
Robyn Farah is a bonafide tech powerhouse. Not only is she the founder of hardware prototyping and skills development company Kat-O, but she also runs some of South Africa's most active tech/maker communities, namely Arduino Cape Town, Modern Alchemists and Women in Tech Cape Town. Adding to this, she was a partner in Curiosity Campus, which taught a variety of tech skills - from Python, to building and coding one's own robot.
Lauren Hartzenberg 18 Aug 2016