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VavavavoOomph! - Oomph! Africa
VavavavoOomph!

Brand activation and OOH media expert - Oomph! Africa - cracks record quarter-of-a-million attendance at Sanlam's Roadshow.

By Susan Mottram, Issued by Oomph! Africa 30 Oct 2014 10:46

Shoppers become part of sustainable product design - by simply throwing things away - NATIVE VML
Shoppers become part of sustainable product design - by simply throwing things away

If you happened to visit Cavendish Square Shopping Centre in Cape Town over the last few weeks, you may have noticed an array of colourful bin monsters throughout the mall.

Issued by NATIVE VML 30 Oct 2014 09:54

Progress for ProNutro - Just Design upgrades another of SA's iconic brands - JustDesign
Progress for ProNutro - Just Design upgrades another of SA's iconic brands

Food choices and diet are a hot topic in an ever more health-conscious society. Ideas around nutrition may have changed somewhat since the sixties, when one of SA's leading cereal brands was developed, but it turns out that ProNutro was well ahead of its time.

Issued by JustDesign 29 Oct 2014 11:57

Mindshare SA wins Gold and Silvers at the New Generation Awards 2014 - Mindshare South Africa
Mindshare SA wins Gold and Silvers at the New Generation Awards 2014

Now in its second year, the New Generation Social & Digital Media Awards that took place on 21 October 2014 saw a total of 67 awards handed out in 32 categories. These included the SMME/Corporate Awards, Online Media & Tools, Agency Awards and Special Awards.

Issued by Mindshare South Africa 27 Oct 2014 11:05

Mzansi Bizz is a free guide to starting SMME business
Mzansi Bizz is a free guide to starting SMME business

Eruditio, itself an entrepreneurial business, has recently developed a free mobile app called Mzansi Bizz that offers aspirant entrepreneurs a step-by-step guide to starting their own business. The first of its kind, the app is available in English, Sotho, Afrikaans and Zulu.

26 Oct 2014 10:14

Getting your brands directly to families just before Christmas has never been easier
Getting your brands directly to families just before Christmas has never been easier

Grow will be distributing 10,000 sample packs to moms at preschools and playgroups nationwide, shortly before school closes for the year.

Issued by Grow Marketing 24 Oct 2014 09:45

20 powerful secrets of persuasion
20 powerful secrets of persuasion

Your ability to persuade and influence people - to get them to understand, accept and act upon your ideas - is crucial to your success. People who speak persuasively have greater personal power, get more things done and achieve their goals faster.

By James Hurford 24 Oct 2014 08:47

Partygoers set to get even trendier with Trender app
Partygoers set to get even trendier with Trender app

Ever wished for a location-based photo app where you can see where your friends are in real-time? Trender is here to make your wishes come true...

By Leigh Andrews 23 Oct 2014 08:00

The tablet computer that understands isiZulu
The tablet computer that understands isiZulu

South Africans can now use a tablet computer that understands Zulu. The Smart Tab 3G, which sells for R999 (on a prepaid deal) was designed as a low cost device for emerging markets.

22 Oct 2014 10:30

Three factors that will make or break your email marketing campaign
Three factors that will make or break your email marketing campaign

Email marketing has evolved from the 'spam age' and has since found its place as one of the most cost and time-effective marketing tools that can be used at the forefront of almost any marketing campaign.

By David Sylvester 20 Oct 2014 07:06

An integrated view of marketing initiatives
An integrated view of marketing initiatives

Today's companies touch their customers through multiple challenges, and through various areas of the organisation. However, up till now there hasn't been a single system that can provide a comprehensive view of these channels and interactions.

9 Oct 2014 10:45

Chanel Mackay
Predictive modelling: a powerful tool for digital marketers

Many marketers and agencies find predictive modelling to be a frustrating and complex discipline. The reasons for this are simple: predictive modelling demands patience, an analytical mind set, and a realistic understanding of the real-world limitations and benefits of today's tools and statistical models.

By Chanel Mackay 4 Jul 2014 10:19

Johan Walters
Tracking customer journeys by following their digital footprints

In the first part of a two-article series exploring the digital customer journey, Acceleration Media's Johan Walters explores the reporting infrastructure companies need to put in place to track their customers.

By Johan Walters, Issued by 25AM 11 Feb 2014 10:53

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