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Andrea Mitchell
DigiChat with Andrea: Search engine marketing

Search results are vitally important for businesses with an online presence. Studies also show that people tend to give their business to the ads that appear near the top of the page, whether paid or organic. So how do brands go about achieving this, and which search engine marketing initiative works best, organic or paid?

By Andrea Mitchell 29 Sep 2014 07:57

Photo & Film Expo: The largest photographic event in Africa kicks off end-October at the dome, JHB
Photo & Film Expo: The largest photographic event in Africa kicks off end-October at the dome, JHB

The Photo & Film Expo is Africa's largest annual photographic event that caters to professionals and enthusiasts as well as technology fanatics and their families.

Issued by PHOTO & FILM EXPO 26 Sep 2014 12:10

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get the most value for their marketing buck - provided their agencies take a client-centred approach.

By Craig Utermark 23 Sep 2014 15:00

The Brand Film Co. creates a powerful set of films for the Imperial Group - Brand Alive
The Brand Film Co. creates a powerful set of films for the Imperial Group

Specialist film-making division of The Brand Alive Group, The Brand Film Co., has created a series of highly innovative and effective films for several companies within the Imperial Group, each powerfully delivering on particular strategic objectives.

Issued by Brand Alive 23 Sep 2014 12:35

Innovative decor for your event - 3D Deco
Innovative decor for your event

What makes an event successful? What are the deciding factors that determine a magnificent outcome? What has the power to enhance relationships and build your brand?

Issued by 3D Deco 23 Sep 2014 11:56

New research director to drive top-class research at GSB - UCT Graduate School of Business
New research director to drive top-class research at GSB

The new research director at Africa's top business school, the University of Cape Town Graduate School of Business, believes that the school can do even more to promote research that can change the world.

Issued by UCT Graduate School of Business 23 Sep 2014 11:07

Scan Retail unveils innovative products for the retail space - Scan Display
Scan Retail unveils innovative products for the retail space

Launched at the recent 18th Annual Congress of the South African Council of Shopping Centres (SACSC), Scan Retail Solution's two innovative new products are fast becoming popular options for retailers.

Issued by Scan Display 23 Sep 2014 10:47

Greg McFarlane
Life's lessons learnt in the kitchen

I have just finished the most harrowing relationship of my life, that of me and a kitchen contractor. I will not regale you with the details (all six months of agony, pain and frustration) just to tell you it has been six months of agony, pain and endless pure unadulterated frustration.

By Greg McFarlane 23 Sep 2014 07:57

Loeries 2014: Less efficiency, more magic - PJ Pereira
Loeries 2014: Less efficiency, more magic - PJ Pereira

"Think like a marketer, behave like an entertainer, and move like a tech start-up." This is the current modus operandi for CEO and co-founder of Pereira and O'Dell, PJ Pereira. It's also the advice he gave to agencies attending this year's DStv Seminar of Creativity, as part of Loeries Creative Week 2014.

By Sindy Peters 22 Sep 2014 09:12

Nicole Capper
PR and the online measurement debate

At the end of every month, we prepare ourselves for the question "what is our online publicity Rand Return On Investment?."

By Nicole Capper 18 Sep 2014 08:12

Lyndsey Moorhouse
Strategy, not technology, should drive how organisations approach training their employees

South African companies should not treat e-learning as a one-size-fits-all solution for training employees in new business systems and processes, but instead regard it as one tool of many for making their business strategies come to life.

By Lyndsey Moorhouse 17 Sep 2014 07:09

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite doomsayers who say it is dead.

By Shane Radford 14 Aug 2014 07:02

The grass just got greener for Instant Grass

Instant Grass, Africa's youth insight mining and trend forecasting specialists, have added Coca Cola Kenya to its list of subscribers. Coca Cola Kenya has joined global youth brands such as MTV; Levi Strauss and Red Bull.

12 Jul 2005 15:10

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