SouthernX will be fully integrated into The SpaceStation as of 1 November to form a wholly publisher-owned private media marketplace within Media24. This move will mean that The SpaceStation will be the only media sales house with expertise in both premium (including native) and programmatic, with the breadth and depth of inventory to back it up. Gustav Goosen, CEO of The SpaceStation says: "We are thrilled to have SouthernX on board and cannot wait to see the benefits of our range of programmatic offers roll out for our clients."
The SpaceStation 3 hours ago
From garnering greater support through transparency to building online credibility with funders, and having a platform to maximise sharing of their authentic stories, NGOs can only benefit from having a sound web presence.
Sindy Peters 7 hours ago
Two retailers delighted attendees at this year's Beyond Retail event by speaking of what may sound like futuristic plans but in reality is already on offer locally - the self-service checkout, the true power of private label products and winning customer loyalty with personalised promotions.
Leigh Andrews 1 day ago
A decade ago, SMS marketing was really hot and highly productive but somewhere along the line other methods of reaching a mobile market took over and fewer companies took advantage of this highly successful strategy. Perhaps it was a fear that no one read their text messages anymore because of the massive growth of smartphone technology and the ease at which mobile phone users could now access social sites like Facebook and Twitter. Who would be reading text messages anymore? So marketing money was diverted to online advertising and SMS marketing was all but lost in the shuffle. Until recently that is.
There has been a significant increase of women working in digital or technology-related roles, yet we're still to see a sizeable shift of females who are rising to senior positions or starting their own companies.
Tivania Moodley 3 days ago
Last week, the Red & Yellow School of Logic and Magic held its first ever Alumni Reunion at the launch of its Alumni Association chaired by Philip Ireland of Ireland Davenport. The event included a notable send-off for John Cooney, who played a vital role in developing the school.
Pasqua Heard 17 Oct 2016
We live in a very weird place where a bottle of whisky sells for R600,000 (yes, really) yet the poor try buy a loaf of bread on credit at spaza shops. Maryla Masojada of Trade Intelligence says we need to catch a wake up on the retail realities outside our immediate communities.
Leigh Andrews 17 Oct 2016
What is it about us PR people that makes us fall on our proverbial swords at the very sniff of client conflict?
James Wilson 14 Oct 2016
Anne Thistleton will be sharing her ideas worth spreading at TEDxCapeTown on 15 October at Ratanga Junction. She helps corporate clients with decision making, and has been part of start ups and NGOs including a business called African Sketchbook Fine Art Fabrics which supports local artists.
Beverley Klein 14 Oct 2016
On Thursday, 13 October 2016, Biz Takeouts Marketing and Media Radio show host Warren Harding (@bizwazza) chatted to Paul Williams, country manager for Fortinet, the number one online hardware and software security vendor in Africa.
13 Oct 2016
Kantar Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the best liked by the South African audience whom we believe to be the most important critic - the person who ultimately chooses to buy your brand or not.
Kantar Millward Brown 13 Oct 2016