Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Klyne Maharaj, marketing manager at Superbalist.
Leigh Andrews 3 days ago
Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Dan Pinch, ECD at King James Group's Society and Matt Ross, Group ECD at King James and Punk…
Leigh Andrews 17 Mar 2017
Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing. It is evolving to take developing customer tastes and preferences into account, while marketers have to stay in front of an ever-segmenting customer market. Social media marketing is shifting as search engines and social media sites change, all of which is affected by customers' usage of them. Let's look at what we can expect for social media marketing for 2017 and beyond.
A commercial for a new Hyundai? Or a celebration of women and everything they've achieved? The new Hyundai Creta commercial, titled Light The Way, is both. Brand and communications agency Joe Public United, in partnership with client Hyundai, decided to use the new television commercial as a way to feature the car, but more importantly to serve as a platform to celebrate women, the Creta's primary target market.
Joe Public United 17 Mar 2017
We interviewed a number of speakers at the IAB Digital Summit, as well as key organisers at the night's Bookmark Awards, both of which took place at The Galleria in Sandton.
17 Mar 2017
The 16th Annual Oliver Top Empowerment Awards has announced its 2017 awards category finalists - and Kabelo Ncholo, the founder and chief executive officer of Yourself Management, has been designated a finalist for the Top Empowered Entrepreneur of 2017 Award and Yourself Management for the Top Empowered Fast Growth Black-Owned SMME Award.
Yourself Management 17 Mar 2017
For this year's South African Film and Television Awards (SAFTAs), M-Net not only received 115 nominations but one of its Magic in Motion (MiM) Academy graduates also received her first SAFTA nomination. Mbali Zulu, who graduated from the academy in 2016, has been nominated for Best Achievement in Scriptwriting - TV Soap/Telenovela for Mzansi Magic's flagship soap Isibaya.
M-Net Magic in Motion 17 Mar 2017
The millennial generation, technically speaking, is made up of those born after 1982. They're tech-savvy, socially engaged, have zero tolerance for delays and are always on the go with their devices in tow. As current and future customers, this market is vital to a business's longevity and companies are scrambling to find out what makes them tick. One business with its finger seemingly on the pulse of this consumer group is footwear and apparel brand Nike.
Lauren Hartzenberg 17 Mar 2017
Now that we have settled into the new year, it's an appropriate time to look to the future. As such, businesses would do well to consider innovation in their marketing plans.
Pixel Ink 16 Mar 2017
Are you willing to admit that you spend a lot of time on social media sites like Twitter, Facebook, Instagram, snap chat and LinkedIn? Are you ready to accept that your social media usage is slowly becoming an addiction? That you even deny your body sleep just because of social media?
Docs.Zone 14 Mar 2017