With a gravitas filled background that includes Associated Media Publishing, the SABC, Independent Newspapers and Associated Magazines (as it was formerly known), The SpaceStation team are excited to welcome Helene as a business development manager on the lifestyle portfolio.
The SpaceStation 1 day ago
Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally.
Brendan Seery 3 days ago
The philosophical doctrine of 'change being the only constant', is wholly applicable to the South African fast food industry as stakeholders are forced to constantly craft competitive responses to capriciously fluid market dynamics. These innovative strategies fuelled strong domestic growth as well as the launch and rapid expansion of multinational brands such as Burger King, Domino's Pizza, Starbucks and Pizza Hut. The key question is whether all these developments have helped to grow the fast food market in 2015/2016?
Insight Survey 26 Sep 2016
The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?
Bonnie Ramaila 26 Sep 2016
At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.
Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting. And it is enabling an unprecedented level of engagement between companies and their customers.
Craig Munitz 22 Sep 2016
Marcusbrewster, having previously pioneered a new way of PR service delivery with its outputs-based PR Index model, is set to further disrupt business as you know it with its new on-demand PR offering. MD Andre Fourie explains how to use this to your strategic advantage.
Leigh Andrews 19 Sep 2016
Associated Media group CEO Julia Raphaely talks us through the collaborative benefit of shifting from silo structure and instead having creatives work with other creatives, as well as how they continue to innovate and shine despite market conditions on the downturn...
Leigh Andrews 15 Sep 2016
With just over one week left till the Assegai Awards 2016 entry deadline, we are excited to announce that there are two new award categories! This means that there are two new opportunities for organisations to walk away with bragging rights for 2016...
Assegai Awards 1 Sep 2016
The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.
27 Jun 2001