Silence can be a good response up until it comes back to bite you in the a** because your silence is much louder than what your initial response could have been.
Khangelani Dziba 1 day ago
Advertising is fun, we all love it and we love watching those classic South African humour based television or radio adverts. But how often do we get one of those? Wimpy and their “Talk Foreign” or Klipdrift with “Met Eish”, the Vodacom guy etc.
Murray Robertson 19 Jan 2017
With the onset of Black Friday last year, Techsys Digital were inspired to do something groundbreaking using facial recognition technology in order to drive excitement around The Foschini Group's Black Friday promotion and build their CRM database.
Techsys Digital 19 Jan 2017
As change in every aspect of life accelerates, marketing as a discipline is having to undergo seismic change. Most notably, marketers and their agencies are now having to work with ‘just-in-time' communication plans to keep up with accelerated consumer demands. But what exactly does this mean in practical terms?
Shireen Jaftha 19 Jan 2017
One key word springs to mind when reflecting on the year that was 2016 - tumultuous. For marketers, business people and the everyday consumer, 2016 proved a challenging one to navigate. We had to steer through extreme ups and downs - from weather to economic turbulence; shocking global and local political outcomes; rampant inflation and an exceptionally constrained consumer environment.
Nicole Shapiro 17 Jan 2017
Mobile is the single most important device that connects consumers with each other, with brands, and products and services. Over the past few years it has demonstrated its power in both marketing and advertising, and as a source of consumer insight.
Diane Gantz 16 Jan 2017
Agility is fast becoming the buzzword for communicators, as the profession seeks to understand how changing business models are impacting communication and the way in which tactics are executed.
Daniel Munslow 13 Jan 2017
"You can't NOT understand technology and expect to succeed as an entrepreneur," says Amien Ahmed, director of public affairs at Kantar Public SA and one of the most interesting interviewees I spent time with this year. He explained that opening quote by adding: "You simply can't ignore mobile as the go-to technology in mobile-first Africa, especially when it comes to mobile research". Here's why the mobile research trend is set to grow by leaps and bounds in 2017...
Leigh Andrews 10 Jan 2017
Monumental change has been in the air for some time, and it came of age in 2016 with events like Brexit, the on-going #FeesMustFall protests here in South Africa and the election of Donald Trump in the United States. Like it or not, we need to adjust to this 'new normal'.
Lebo Madiba 9 Jan 2017
A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website. Carrying out an SEO audit will therefore help identify fix and problems with your site, thus allowing you to stay updated and ahead of the competition.
Charles Mburugu 8 Nov 2016