The SpaceStation welcomes Helene Siepman to their business development team
The SpaceStation welcomes Helene Siepman to their business development team

With a gravitas filled background that includes Associated Media Publishing, the SABC, Independent Newspapers and Associated Magazines (as it was formerly known), The SpaceStation team are excited to welcome Helene as a business development manager on the lifestyle portfolio.

Issued by The SpaceStation 1 day ago

[Orchids & Onions] Keeping it real drives message home
[Orchids & Onions] Keeping it real drives message home

Genuine stories and testimonials are powerful selling tools for brands. And the best way to use them in advertising is to allow the story to unfold naturally.

By Brendan Seery 3 days ago

Image by 123RF
#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share.

By Louise Marsland 3 days ago

Is SA's love for fast food still growing?
Is SA's love for fast food still growing?

The philosophical doctrine of 'change being the only constant', is wholly applicable to the South African fast food industry as stakeholders are forced to constantly craft competitive responses to capriciously fluid market dynamics. These innovative strategies fuelled strong domestic growth as well as the launch and rapid expansion of multinational brands such as Burger King, Domino's Pizza, Starbucks and Pizza Hut. The key question is whether all these developments have helped to grow the fast food market in 2015/2016?

Issued by Insight Survey 26 Sep 2016

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 26 Sep 2016

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Unpacking social media video marketing
Unpacking social media video marketing

Video rocks! Just check how the introduction of MTV on 1 August 1981 turned the music industry into a multi-billion dollar empire.

By Joseph Neusu 23 Sep 2016

It's a brand new world for print
It's a brand new world for print

Video, native advertising, mobile apps - these were some of the main talking points yesterday at the first day of the Media24 Lifestyle Summit.

By Beverley Klein 23 Sep 2016

Munitz and the CBR Marketing Solutions team.
Riding the waves of the digital world

Digital marketing is a strategy. It's not just simply a website, or social media, or Google; it's a full platform that allows people to position their businesses within the communities they're targeting. And it is enabling an unprecedented level of engagement between companies and their customers.

By Craig Munitz 22 Sep 2016

#InnovationMonth: Disrupting the comms norm with on-demand PR
#InnovationMonth: Disrupting the comms norm with on-demand PR

Marcusbrewster, having previously pioneered a new way of PR service delivery with its outputs-based PR Index model, is set to further disrupt business as you know it with its new on-demand PR offering. MD Andre Fourie explains how to use this to your strategic advantage.

By Leigh Andrews 19 Sep 2016

Thurgood and Raphaely
#InnovationMonth: "Repetition is a dirty word"

Associated Media group CEO Julia Raphaely talks us through the collaborative benefit of shifting from silo structure and instead having creatives work with other creatives, as well as how they continue to innovate and shine despite market conditions on the downturn...

By Leigh Andrews 15 Sep 2016

Assegai Awards 2016 - Two new awards to capture
Assegai Awards 2016 - Two new awards to capture

With just over one week left till the Assegai Awards 2016 entry deadline, we are excited to announce that there are two new award categories! This means that there are two new opportunities for organisations to walk away with bragging rights for 2016...

Issued by Assegai Awards 1 Sep 2016

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

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