©Pravit Kimtong via 123RF
If a picture is worth a thousand words, what is 30 billion pictures worth?

Image capture and related technology is speeding up exponentially and changing the world of communication and creativity as we know it. It's estimated that globally more pictures were taken every two minutes of 2012 than all of the photographs taken in the entire 19th century. Last year we snapped an estimated trillion photos - in a single year! And by 2017, Infotrends estimates that 78.8% (or just over three-quarters) of all photos will be taken using our phones.

By Hitendra Naik 12 hours ago

Marco Golz
Confessions of a content manager: Talent retention and the art of letting go

When you manage a dedicated team that has heavy demands placed on it month after month, and working overtime becomes a way of life, you tend to grow close. Personal barriers break down and soon you become friends (largely because you have so much work in common) and, eventually, family (because you see them more than your own). This is agency life. You stay until the job is done, and if you're good at your job, the job is never done.

By Marco Golz, Issued by National Positions South Africa 14 hours ago

© Buzzfuss – 123RF.com
Lessons from Lemonade for content marketers

Beyoncé broke the internet... AGAIN. What was her strategy? Visual content. What was the content? She told a story. A story that had people worldwide engaged and glued to their screens (TV, computer monitors and mobile devices). Every content marketer's dream.

By Tokiso Molefe 1 day ago

Catching a #viewfromtheroad with Barloworld Transport
Catching a #viewfromtheroad with Barloworld Transport

Barloworld Transport, while focused on moving the economy, is showcasing the beauty along South Africa's roads on Instagram through a novel collaboration with some of South Africa's top Instagram gurus.

1 day ago

Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015 - Millward Brown
Millward Brown announces South Africa's Top 10 Best Liked Ads for Q3 & Q4 2015

Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials.

Issued by Millward Brown 1 day ago

The Talent Boom opens up a new office in Amsterdam - The Talent Boom
The Talent Boom opens up a new office in Amsterdam

The Talent Boom, global recruitment search firm for elite creative, digital, tech and marketing talent, has recently opened an office in Amsterdam.

Issued by The Talent Boom 25 Apr 2016

©dotshock via 123RF
How to deal with a brand crisis caused by poor customer service

Brand crises are a harsh reality for all organisations. Dealing with them is not becoming any easier. Instead they have become complex tasks that require constant supervision. We live in a digital world and social media is often the catalyst that fuels brand crises, especially those caused by poor customer service.

By Diana Costelha 21 Apr 2016

MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa - MetropolitanRepublic
MetropolitanRepublic and MTN Uganda win at Digital Impact Awards Africa

MetropolitanRepublic and mobile telecommunications provider MTN Uganda took several awards at the inaugural Digital Impact Awards Africa, held in Kampala, Uganda, on Thursday 21 August 2014.

Issued by MetropolitanRepublic 26 Aug 2014

Berry Bush breathes down O&M's neck

In a race to become the largest advertising agency in the Cape, Berry Bush BBDO maintains that it is fast closing in on O&M Rightford, while John Montgomery, O&M's Cape MD, is "happy to accept the challenge".

23 Jul 2001

New bursary for needy digital media students

Tinderbox, a division of Prism Holdings, has introduced a new bursary for students of digital media. The bursary will be awarded annually to needy students that show extraordinary talent.

16 Jul 2001

Geo-Targeting: Online Advertisers' Newest Strategy

Geo-targeting, or IP targeting, enables a website to recognize, in real time, a visitor's geographical location. Armed with this knowledge, companies are now looking to structure their site content and language to be more ethnically appropriate. Alex, a guest columnist for I-strategy, discusses the merits and demerits of geo-targeting on IP addresses.

12 Jul 2001

Online Ad Measurement Systems Inaccurate in their Reflections

Steve Gold, of Newsbytes.com, London, reports that in a European study run by Just-sites.com it has been found that websites are underestimating the number of page hits and responses that their banners and other adverts generate. Also, advertisers could be falling short of their potential page hits by up to 50 percent.

10 Jul 2001

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