Carmen Murray
The three H's of brand purpose

How times have changed for marketing? Not too long ago, reaching out to customers was easy and accessible. All you had to do was to take your product to advertising platforms like TV, radio and print and our job was done! Organisations "saw the ROI" and measurability was never in question. It was just the right thing to do.

By Carmen Murray, Issued by Mobitainment 1 day ago

Screengrab from 'Manboobs'.
What makes a good PR campaign great? Top traits of Cannes Gold Lion winners

Last week was the big reveal of the 2016 Cannes Lions winners and, like millions of others around the world, I was eager to see what PR had done this year to scoop the coveted category prize.

By Rebecca Cronje 2 days ago

The NSPCA's official response...
Only people generating bad publicity say there is no such thing

There is no such thing as bad publicity. That's what people defending bad publicity always say. But it's not true the only publicity that bad publicity is better than is no publicity, good publicity beats it hands down.

By Walter Pike 3 days ago

The real "big idea"
The real "big idea"

I have become fascinated by the idea of ideas.

By Walter Pike 3 days ago

#YouthMonth: Adriana Marais on moving to Mars
#YouthMonth: Adriana Marais on moving to Mars

24 women and men, as part of the Mars One project, will soon be selected from the current shortlist of 100 candidates to begin training full-time for a one-way mission to Mars. Set for 2026, South Africa's Adriana Marais, who made it through the third round of the selection process, is eager to pack her bags for the Red Planet.

By Sindy Peters 3 days ago

Step by step post-launch app marketing plan
Step by step post-launch app marketing plan

Launching an app is not as simple as just creating it and making it available for download. I mean, sure, you can do it that way, but it will get no attention and hardly anyone will ever download it or rate it well enough for it to make it to a visible spot.

By Siya Carla 27 Jun 2016

Marlon Davids appointed as MD of e.tv channels
Marlon Davids appointed as MD of e.tv channels

eMedia Investments has appointed Marlon Davids as the MD of e.tv. He has been Acting Managing Director since April 2016.

Issued by e.tv 24 Jun 2016

Tips on how YouTube videos can drive consumers to purchase your product
Tips on how YouTube videos can drive consumers to purchase your product

Today's consumer need to stay informed about your product offering and what the benefits of purchasing those products are. You need to find consumers where they are and progressively this is the digital realm - online.

By Nicola Graves 24 Jun 2016

Boris Dzhingarov
Learning to engage your clients more effectively

One of the most important things that successful businesses know is how to effectively engage their clients. This helps keep them satisfied, which helps keep them coming back for more. The more they come back, the more money your business makes. Plus, the more you engage your clients, the more likely they are to share their great experiences with your company with their friends and family.

By Boris Dzhingarov, Issued by Monetary Library 23 Jun 2016

The firefighters: the nexus between personal and national reputation
The firefighters: the nexus between personal and national reputation

The deployment of South African firefighters in Canada impacted positively on the country's brand and reputation. Our firefighters, with the expertise to work with the Canadians to fight massive and unrelenting fires, highlighted an area of South African competence, excellence and competitiveness. The team was celebrated and welcomed warmly in Canada by citizens, domestic and international media. Their unceremonious departure from Edmonton equally attracted significant media attention and public comment.

By Manusha Pillai 20 Jun 2016

You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)
You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)

The blatant audacity that this article suggests, probably doesn't sit well with those of you still chasing that elusive position of organically ranking at #1 in Google, or those of you who have paid an agency or SEO to rank you at #1.

By Dee Stephens 17 May 2016

Discovery Life's new penguin sensation
Discovery Life's new penguin sensation

+27 Advertising unveils Discovery Life's first television commercial in 11 years; and it's not what you expected!

Issued by +27 Advertising 1 Jun 2015

A renaissance in the Mother City

The increase of agency mergers in Cape Town - the White House and Johannesburg's AM-C formed DDB SA, the 3D Agency and IMA came together as Blueprint, and Young & Rubicam acquiredTholet Sievers to form Y&R Tholet - has played a big role in the renaissance of Cape advertising which began last year.

27 Jun 2001

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