Report shows native advertising rises in importance
Report shows native advertising rises in importance

According to a new report, released by the International News Media Association (Inma) and the Native Advertising Institute the importance of native advertising continues to rise in the revenue mix even as labelling is inconsistent for many media companies.

7 Dec 2017

Image credit: Alok Sharma - .
New research suggests organisations should embrace new messaging culture

Organisations that fail to adapt to the new messaging culture risk falling behind and losing customers, that's according to new international research from BT and Cisco.

6 Dec 2017

You've got six seconds. Make it count.
You've got six seconds. Make it count.

In an age of increasingly limited attention spans and massive overcrowding of digital communication, the need to communicate quickly, with relevant and targeted messaging, is more important than ever before. So now we have the six-second YouTube "Bumper" ad... and it's a pretty tricky thing to get right!

Issued by Brand Alive 5 Dec 2017

Red & Yellow becomes South Africa's first Creative School of Business
Red & Yellow becomes South Africa's first Creative School of Business

Red & Yellow repositions as SA's first Creative School of Business, to equip school-leavers and working professionals with the essential knowledge and skills for career success in the 21st century.

Issued by Red & Yellow 5 Dec 2017

Facebook to launch chat app for kids, with parental controls
Facebook to launch chat app for kids, with parental controls

Facebook on Monday, 4 December 2017, unveiled a version of its Messenger application for children, aimed at enabling kids under 12 to connect with others under parental supervision.

5 Dec 2017

Is digital advertising worth all the hype?
Is digital advertising worth all the hype?

I read an article recently where the reporter said, inter alia that, "internet advertising is up by 13% from 2015 to 2016," and it was based on information from a usually credible source...

By Chris Brewer 4 Dec 2017

Bank advertising: a hit-or-miss
Bank advertising: a hit-or-miss

In partnership with business intelligence provider Ornico, market research agency Columinate used its agile ad testing methodology AD360 to evaluate the big five banks' adspend in a given quarter during 2017, and discovered that two of them are spending millions of rands on campaigns that miss the mark.

By Jessica Tennant 1 Dec 2017

Finding our new comfort zone in disruptive marketing
Finding our new comfort zone in disruptive marketing

Dale Hefer, award-winning marketer, author and spokesperson for the Integrated Marketing Communications Conference 2018

Issued by IMC Conference 29 Nov 2017

Digital trends for 2018
Digital trends for 2018

Did you know that there are 1.65bn active Facebook users who watch about 8 billion videos daily*? There is no denying the fact that we look at our phones several times a day, whether to check-in on social media, watch a video or connect via WhatsApp. As we hurtle towards 2018 and start thinking about effective marketing strategies for the New Year, we cannot ignore the importance of digital and social trends that are changing the way in which we consume content.

By Allon Raiz 21 Nov 2017

News for the boyz

Newsstands are crowded with successful magazines aimed at teenage girls, but there are few, if any, general interest magazines for teenage boys, and yet there are over 4.75 million young men in this demographic in South Africa. With this in mind, DevAd Publishing & Promotions is launching Boyz Only magazine, targeted at young men between the ages of 10 and 18.

28 Jul 2008

MSI - June 2008
Market Sentiment Index drop wipes out gains of the last five years

TNS Research Surveys (Pty) Ltd, South Africa's leading marketing and social insights company, has released their Market Sentiment Index (MSI) results for metropolitan adults for June 2008 (the study was conducted from 5 to 15 June).

Issued by Kantar TNS 28 Jul 2008

What happens in Margate, shouldn't just stay in Margate
What happens in Margate, shouldn't just stay in Margate

The Loeries weekend is officially over but it didn't go off without a few shenanigans here and there. While it may be very funny to name and shame the drunk and disorderly, we're not going to. We're rather going to post their pics up on Facebook and poke fun at them that way. We've also handed out a few awards of our own.

By Sindy Peters 28 Jul 2008

Sunday night Loeries winners
Sunday night Loeries winners

Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.

27 Jul 2008

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