Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
When you buy advertising from an online vendor like the Big 'G' you get two main options:
By Travis Bussiahn 11 Mar 2014 10:10
Brand teams and managers are often guilty of focusing purely on achieving brand equity growth targets, as opposed to focusing on the holistic customer value chain. As the term goes, 'you cannot manage what you cannot measure', it is important for management to have a grasp on what and how they are measuring their marketing activities.
By Lisa Basson 10 Mar 2014 13:54
A recent article on the Harvard Business Review website caused a stir in our office. 'Three Long-Held Concepts Every Marketer Should Rethink' suggested that brand, loyalty and positioning are increasingly irrelevant in the consumer decision-making process, given the ease with which we can evaluate products based on the experiences and opinions of others.
By Nicole Velleman 10 Mar 2014 06:45
As you can imagine, SXSW Interactive attracts "digital natives" from all over the world that essentially wouldn't be able to survive without their mobile apps. Here is my list of top apps for SXSW Interactive 2014:
By Mark Schefermann 7 Mar 2014 07:52
Having recently returned to South Africa from a 15 year tenure in London, I am constantly amazed at the number of small, local businesses that don't have their own websites.
By Grant Bushby 6 Mar 2014 14:49
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?
By Jaco Pienaar 6 Mar 2014 06:30
As the rand weakens and the pula strengthens, so consumers in Botswana find the gap in the cost of goods between South Africa and Botswana in Woolworths grows and not in their favour.
By Gwen Watkins 5 Mar 2014 16:02
The South African economy is currently taking a bit of a beating with the petrol price hike, the interest rate increase, and the declining value of the rand against the dollar. Financial services companies and financial organisations will feel this pinch directly as their customers may potentially go further into debt or have less money to invest. The financial landscape is risky, uncertain, and unfriendly... and just perfect for the launch of your content marketing campaign.
By Mark Wright 5 Mar 2014 14:05
South African brands that focus only on measuring impressions and click throughs in their digital advertising campaigns are not getting a full view of the returns they are getting from their online advertising budgets.
Issued by Mediamark 5 Mar 2014 11:50
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
Tomorrow's leaders will be readers of electronic media; they will also be writers comfortable with electronic communications. They will not call for media tribunals or the banning of Twitter. They will work the new avenues to their advantage.
By Anton Behr 11 Nov 2010 09:17
