When South Africa's premier triple-refined, pure sunflower cooking oil, Sunfoil, announced its sponsorship of test cricket in South Africa in 2011, they certainly turned heads. Over the past three years its sponsorship awareness levels have grown significantly and now the brand is making waves on social media site Twitter.
Issued by 34 24 Apr 2014 10:13
Just less than a year ago, I closed my own digital marketing agency and went freelance. A large contributing factor behind the closure was my inability to attract and retain the required calibre of staff to help maintain the standards required in a very fast-paced and constantly changing industry. Having recognised this lack of skills, my focus has shifted largely towards training and mentoring. What I have learned, is that the skills challenge at my company was not mine alone but the entire industry's, and not just locally.
By Andrea Mitchell 24 Apr 2014 07:08
20 years of our #RainbowNation
Issued by FCB South Africa 22 Apr 2014 13:15
That's exactly what the team at TLC Marketing is proposing to some of the biggest brands in SA.
Issued by TLC Marketing Worldwide 22 Apr 2014 12:14
As all marketers know, a strong and powerful brand feels like a person coming to life. It has a voice, a personality and nuanced characteristics. But the first wave of digital advertising opportunities did little to support brand personification. Targeting was crude and clumsy, creativity limited by technology, talent and imagination and it was all about click, click, clicks (and unfortunately still is for some!). Brand marketing remained in the realm of TV, radio, print and outdoor.
By Jessica Batt, Issued by Exponential 17 Apr 2014 13:37
In Bizcommunity's [2014 trends] report, Anton Krugel names the first trend as "Less is more"...
By Zimaseka Njomi 17 Apr 2014 08:58
Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not.
Issued by Millward Brown 16 Apr 2014 10:21
Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)
By Douglas Kruger 16 Apr 2014 08:28
Interbrand Sampson De Villiers partnered with the JSE to create a new image for the world-class African exchange
Issued by Interbrand Sampson De Villiers 15 Apr 2014 14:18
Trends that are shaping the future of the planet are also shaping the future of golf - increased feminisation of the world, the spread of digital technology and influences on fashion.
Issued by Wrappa Branding and Design 14 Apr 2014 10:06
1000Drawings Cape Town is back and has been selected as one of the official projects for World Design Capital Cape Town 2014.
10 Apr 2014 10:25
So many articles were written last year, making reference to the fact that loyalty doesn't pay. So many radio interviews, one of which I was part of, on Bruce Whitfield's Money Show, were questioning whether loyalty pays.
By Amanda Cromhout 9 Apr 2014 06:07
This article is rated 13 and may contain sections of strong language and violins. Reader's discretion is advised.
By Dylan Balkind 26 Mar 2014 09:54
