Five major social media benefits for your business
Five major social media benefits for your business

Social media has become an indispensable part of everyday life and has altered the way people interact with one another. Entrepreneurs have come to rely on social media marketing practices as well as social media management tools in order to promote their products and services. There are numerous benefits to using social media as a marketing tool for your business. The five major social media benefits include:

By AIMEÉ SERRÃO 25 May 2016

Authenticity: The essence of personal branding
Authenticity: The essence of personal branding

"To thine own self be true" said Polonius to his son Laertes. Steve Jobs reiterated similar words, though phrased differently, he said, "Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of others' opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary."

By Nkgadimeng Ramela 24 May 2016

The power of an idea - beyond the channel-first world
The power of an idea - beyond the channel-first world

Message adaptation and an idea concept are completely different disciplines. The reality is that most marketers live in a channel-first world.

By Candice Simon 24 May 2016

Digital recruitment is business norm
Digital recruitment is business norm

The rise of digital recruitment is no more a trend, but rather a business norm, as paper-based CVs lose prominence to recruitment via social media becomes.

24 May 2016

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World-first mobile biometrics console at Securex

Local biometrics firm Ideco will showcase its new all-in-one mobile biometrics unit at Securex from 24-26 May 2016. The solution was recently launched at the connectID 2016 conference and expo in Washington, US.

24 May 2016

Simon Andys
#AfricaMonth: Adopting a new mentality to small-scale farming

Small-scale farmers in Africa are increasingly facing challenges in production with factors such as climate change, drought, lack of access to capital, etc. taking its toll. It's necessary for these farmers to innovate and to form partnerships with organisations that can help them do so. In this, the farmers of Nakuru County has succeeded with the help of Premier Seed who assists farmers in building, although small, commercially viable farming businesses that are seeing them export to international markets. Simon Andys, founder of Premier Seed tells us more.

By Cari Van Wyk 23 May 2016

Benchmarking fees
Benchmarking fees

Answering how long a piece of string is seems simpler than knowing the average hourly rate for public relations by a consultancy.

By Brian Berkman 23 May 2016

The brief
The brief

It is not possible to emphasise just how vitally important this document is.

By Chris Brewer 23 May 2016

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

#AfricaMonth: Our time is now
#AfricaMonth: Our time is now

The world is getting more excited about Africa. Dozens of countries are making meaningful investments in the continent, in everything from infrastructure and telecommunications to mining and manufacturing.

By Ashlyn Padayachee 19 May 2016

How to retain young talent
How to retain young talent

Recruitment is an expensive necessity for any growing business, made even more costly when newly-skilled team members only stick around for short periods of time.

By Wynand Smit 19 May 2016

Drive sales in the retail space through Faster Displays
Drive sales in the retail space through Faster Displays

The Clarion Group is proud to introduce the European Faster Displays POS system to the South African marketplace. Faster Displays is a flexible and versatile POS system which allows unlimited scope to create self-supporting and self-mounting retail POS displays.

Issued by The Clarion Group 18 May 2016

Social marketing
Social marketing

It is a type of internet marketing that uses various social media networks so that it can archive branding goals and marketing connection. It involves social sharing of videos, content and images for the purpose of marketing.

By Eric Kyalo 5 Feb 2016

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