If you were to ask most junior (and perhaps a few senior) media planners what "MPX" and "APX" are, they'd either look blank or suggest "radio stations perhaps?" I don't know why these terms have fallen into disuse because they're solid, basic, research protocols...
By Chris Brewer 5 Oct 2015 12:00
Millward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. And local is lekker this year with Albany Bread's Small and KFC's Mama ranking in the top spots for the first two quarters of 2015.
Issued by Millward Brown 1 Oct 2015 10:31
Provantage Media Group is proud to announce the launch of South Africa's largest transit media brand - Transit Ads. Transit Ads consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. Transit Ads will be staffed by a team of transit media specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated Transit Media campaigns that will be unmatched in the industry.
Issued by Provantage Media Group 30 Sep 2015 12:56
The South African workforce is feeling uninspired; they do not feel that they are being communicated with effectively by their senior managers and are distrustful of the little information they do receive.
Issued by PDT 30 Sep 2015 10:48
By Louise Marsland 30 Sep 2015 09:53
The first thing that comes to mind when we think "promotional give away" is branded t-shirts.
By Mogorosi Mashilo 30 Sep 2015 09:43
In the coming months Volkswagen will find out to what extent its blatant cheating on emission data will damage its brand. My guess is that if history is anything to go by, it won't be long before VW has licked its wounds and bounced back to business as usual.
By Chris Moerdyk 29 Sep 2015 14:32
The campaign for Tourism Month, executed this month by SA Tourism, could not have come at a better time for the tourism industry, beset as it is with dropping visitor numbers because of the new visa regulations...
By Brendan Seery 29 Sep 2015 12:00
Benefits and rewards motivate people. Motivated staff not only work harder but they are generally more loyal to employers. Solid performing companies have been reaping the rewards of offering traditional benefits to their employees for years in various forms including; pension funds, provident funds, medical aid, etc. However, TOP performing companies have been using more creative ways to reward and motivate their employees over and above offering traditional benefits.
Issued by Recruitgroup 29 Sep 2015 10:18
"People still can't agree on what digital means."
By Dale Imerman, Issued by The Jupiter Drawing Room (Cape Town) 27 Aug 2015 07:37