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[Orchids & Onions] SuperSport scores a goal with rugby ad
[Orchids & Onions] SuperSport scores a goal with rugby ad

Perhaps it's because I like rugby (sometimes); perhaps it's because I will never forget those spine-tingling times, 20 years ago, when Joel Stransky booted our Rainbow Nation to the top of the world; however, I really like SuperSport's series of promos for its Rugby World Cup coverage.

By Brendan Seery 4 Aug 2015 07:43

The advertising budget
The advertising budget

As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."

By Chris Brewer 3 Aug 2015 09:57



Adam Brandt joins Gorilla Creative Media as ECD - Gorilla
Adam Brandt joins Gorilla Creative Media as ECD

It's exciting times for the Durban-founded agency, as Adam Brandt "fires" up the jungle.

Issued by Gorilla 31 Jul 2015 11:25

SportShow is waiting to thrill you - Optimize Enhancing Effectiveness
SportShow is waiting to thrill you

The SportShow is a first for South Africa - a multi-sport event featuring spectacular entertainment, sport clinics, extreme shows, appearances by sport celebrities and an extensive range of sport-related exhibits.

Issued by Optimize Enhancing Effectiveness 29 Jul 2015 11:33

Cape Town restaurant shows the world how to deal with racist online reviews
Cape Town restaurant shows the world how to deal with racist online reviews

Online reviews can be a tricky business, especially in the restaurant trade. In between picky customers and the ego needed to make an eatery sustainable things can get very messy, very quickly...

By Stuart Thomas 28 Jul 2015 08:00

The competitive offensive
The competitive offensive

There's nothing complicated about developing a competitive strategy - like anything else in advertising and marketing (and in life in general for that matter), it's all in the planning...

By Chris Brewer 27 Jul 2015 14:00

New shopping cash back app for South Africa - Bluegrass Digital
New shopping cash back app for South Africa

Bluegrass Digital was selected to develop the HTML5 Android and iOS mobile app for SNAPnSAVE. This innovative shopping app allows South Africans to earn cash back when shopping, easily and for free.

Issued by Bluegrass Digital 21 Jul 2015 11:54

Francois du Preez
Digital is disappearing

Digital marketing is slowly becoming a thing of the past and this is good news for us digital guys. For far too long have we sat in the shadows, waiting for the tail end of the brief to reach us so we can tick the necessary boxes and ensure the above-the-line idea is rolled out digitally.

By Francois Du Preez, Issued by Grey 15 Jul 2015 09:32

Quinton Pienaar
It's the age of customers - time to rethink marketing

The growing complexity of the marketing role places a huge burden on marketing leaders and it is clear that the marketing role will continue to grow in complexity within the next two years.

By Quinton Pienaar 12 May 2015 13:54

David Smythe
[Trends 2015] FCB's 20 macro trends for 2015

"Africa's consumer facing industries are expected to grow by more than $400 billion by 2020."

By David Smythe 22 Jan 2015 08:06

[Trends 2015] Your 2015: The consumer, content and collaboration
[Trends 2015] Your 2015: The consumer, content and collaboration

It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration.

By Louise Marsland 16 Jan 2015 15:05

Dion Chang
[Trends 2015] Business and consumer trends for 2015

"All rise for standing boardrooms."

By Dion Chang 16 Jan 2015 13:00

[Trends 2015] 15 global trends for 2015
[Trends 2015] 15 global trends for 2015

From the Sharing Economy to Virtual Reality Marketing, a Tactile Internet and Thought Control, these are some of the trends which will influence business and brands for years to come.

By Curated by Louise Marsland 8 Jan 2015 16:03

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