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Digitalisation a competitive business approach
Digitalisation a competitive business approach

Digitalisation is the use of digital technologies to change a business model and provide new revenue and value-producing opportunities; it is the process of moving to a digital business - Gartner.

By Farhan Majeed 28 Aug 2015 10:35

UNITED STATES

Things to consider when using Twitter hashtags in marketing campaigns
Things to consider when using Twitter hashtags in marketing campaigns

Many think that Twitter marketing is all connected to using as many hashtags as possible. This is definitely not the case. In reality, this common approach to using over three hashtags in one message is not a good idea...

By Boris Dzhingarov 28 Aug 2015 10:02



UNITED STATES

Apple sends out invitations to a Sept. 9 media event
Apple sends out invitations to a Sept. 9 media event

SAN FRANCISCO, USA: Apple on Thursday sent out invitations to a Sept. 9 media event, hinting that Siri virtual assistant software in its mobile devices will play a role...

28 Aug 2015 07:24

UNITED STATES

YouTube Gaming launches as e-sports arena
YouTube Gaming launches as e-sports arena

SAN FRANCISCO, USA: YouTube on Wednesday strode into an arena dominated by Amazon-owned Twitch, with the launch of a service tailored for the hot trend of video game play as a spectator sport...

27 Aug 2015 08:19

UNITED STATES

Facebook adding virtual assistant to Messenger app
Facebook adding virtual assistant to Messenger app

SAN FRANCISCO, USA: Facebook on Wednesday began testing a Messenger app virtual assistant that the leading social network said goes beyond artificial intelligence programs already on the market...

27 Aug 2015 08:11

UNITED STATES

How much should you invest in marketing?
How much should you invest in marketing?

Deciding how large the marketing budget needs to be is one of the most important parts of promoting your company. This is complicated because you do not want to spend more than needed and you do not want to spend less than you should in order to have successful results...

By Boris Dzhingarov 26 Aug 2015 14:58

UNITED STATES

Keys to successfully launching a digital content strategy - keynote at CorpComm Expo
Keys to successfully launching a digital content strategy - keynote at CorpComm Expo

Rachel Gerds, VP of Digital Content North America for BMO Financial Group, will present a general conference seminar on Thursday 1 October 2015 at 10-11am at CorpComm Expo's (CCE) inaugural educational conference taking place 30 Sept - 1 Oct 2015, at the Georgia World Congress Center in Atlanta.

26 Aug 2015 09:27

UNITED STATES

PromaxBDA alters judging criteria
PromaxBDA alters judging criteria

After considerable consultation and review, PromaxBDA has enhanced and streamlined the judging process by reducing the main judging criteria from three to two...

26 Aug 2015 09:15

UNITED STATES

Boris Dzhingarov
Five tips to leverage business directory listing to the benefit of the business

In the era of the internet, it can be safe to derive that local SEO and local businesses have been built for each other. There are several people that are making the most of the perks local business has to offer. A business directory listing is one of the sure-fire local SEO strategies most companies bank on. Keeping the ever rising number of mobile and tablet devices, here are some tips that will help you promote your business even better.

By Boris Dzhingarov 21 Aug 2015 07:51

UNITED STATES

Twitter shares tumble back to IPO price
Twitter shares tumble back to IPO price

NEW YORK, USA: Twitter shares sank to an all-time low on Thursday before closing at their initial public offering price from 2013, as growth concerns intensified over the one-to-many messaging platform...

21 Aug 2015 07:41