Instagram not just about the image
Instagram not just about the image

Instagram has grown exponentially over the last few years and brands are adopting ways to utilise this social media platform to tell a visual brand story and sell products or services through appealing imagery.

By Felix Erken 3 minutes ago

Pretoria HOMEMAKERS Expo 2016
Pretoria HOMEMAKERS Expo 2016

6-9 October | Parkview Shopping Centre, Pretoria East
Inspire Create Innovate

Issued by HOMEMAKERS 55 minutes ago

YouTube Go turns YouTube into offline video portal
YouTube Go turns YouTube into offline video portal

Google's latest app YouTube Go, aims to make it easier for those with limited connectivity to watch videos offline.

By Myolisi Sikupela 1 hour ago

D&AD announces Bruce Duckworth as this year's president
D&AD announces Bruce Duckworth as this year's president

Bruce Duckworth has been appointed D&AD president along with a new Board of Trustees. The job of the president is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising.

1 hour ago

Germany blocks WhatsApp data transfers to Facebook
Germany blocks WhatsApp data transfers to Facebook

BERLIN - German data protection authorities on Tuesday said they had blocked Facebook from collecting subscriber data from its subsidiary WhatsApp, citing privacy concerns.

1 hour ago

SA Innovation Summit highlights
SA Innovation Summit highlights

On Saturday 24 September, the SABC Education SA Innovation Summit 2016 drew to a close. The four-day summit, held at the Birchwood Hotel in Ekurhuleni, was dedicated to training and creating opportunities for the country's innovators.

2 hours ago

Malcolm Poynton elected LIA 2016 Integration Jury President
Malcolm Poynton elected LIA 2016 Integration Jury President

The London International Awards (LIA) has announced global chief creative officer of Cheil Worldwide, Malcolm Poynton, as the Jury President for Integration at this year's awards.

2 hours ago

SABC, where art thou channels?
SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 2 days ago

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 23 Sep 2016

Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

23 Sep 2016

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 23 Sep 2016

1,001 better ways to segment your market (than outdated LSMs)
1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 22 Sep 2016

Mike Saunders
#InnovationMonth: How to innovate faster in marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.

By Mike Saunders 21 Sep 2016