2013 and still chasing "Likes"

[Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video) 12 Jun 2013 07:03

Trying too hard?

[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign. 13 Jun 2013 06:07

Culture via language

[Sanele Mgaga] One of the most overused but still very relevant quotes by former RSA president Nelson Mandela is "if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." 16 Jun 2013 08:18

Get real about digital advertising

[Desere Orrill] As audiences migrate from print to digital, and television audiences increasingly practice 'multi-screen' viewing, the value of digital advertising inventory is growing incrementally. 12 Jun 2013 16:05

Big fish, small pond vs small fish, big pond

[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies. 14 Jun 2013 06:58

Making talk radio "fashionable"

[Mfundo Ntsibande] It's an exciting time for radio in SA. With so many radio stations with different value propositions, listeners are spoilt for choice. 12 Jun 2013 11:18

Standard launches its loyalty programme

[Phakamisa Ndzamela] Standard Bank‚ Africa's largest bank by earnings‚ has set aside an undisclosed amount as an investment in a customer rewards programme aimed at retaining and acquiring new customers. 12 Jun 2013 11:46

Ad spend goes down, HR investment goes up

As advertising spend is in the decline, employees are stepping into the gap as brand ambassadors for their companies, making HR investment even more important. 13 Jun 2013 07:33

MetropolitanRepublic

MetropolitanRepublic wins World Design Capital pitch

[Issued by MetropolitanRepublic] After a tight pitch against five other Cape Town-based agencies, newcomer to the Western Cape, MetropolitanRepublic, has been named the agency of record for the World Design Capital. 13 Jun 2013 11:46

Youth needs to get into entrepreneurship

A recent UN agency report reveals that global youth unemployment has risen to near its crisis peak and predicts that it will keep on rising over the next five years. 14 Jun 2013 09:33

24.com

Nuus24 closes

[Issued by 24.com] After a four-year process of publishing breaking news in Afrikaans, 24.com has decided to disband the Nuus24 channel. 12 Jun 2013 06:41

Off the Shelf

Call in the brand police

[Issued by Off the Shelf] The creation of engaging brand identities is a job that has always fallen to graphic designers. Brand architecture or brand implementation is the subsequent application and management of these identities across all necessary marketing and branding material and communication channels. 13 Jun 2013 08:43

Mediatech

Mediatech Africa 2013 proudly hosts SABA's Digital Broadcasting Infrastructure and Platforms seminar

[Issued by Mediatech] Mediatech Africa 2013 is delighted to announce that The Southern African Broadcasting Association (SABA) Digital Broadcasting Infrastructure and Platforms Workshop is now part of the exciting line up at this year's advanced technology trade show. 12 Jun 2013 10:52