Last year we predicted that 2016 would be a ‘Year of Disruption' and how. It was all that and more. To make sense of 2017, we trawled trends and asked resident futurists and trend spotters to weigh in on trends in consumer insight, business and the media and marketing industry. This are our 17 trends for 2017 for what we are calling the ‘Year of Visual Communication' as video and VR start integrating with all forms of marketing communication.
Louise Marsland 16 hours ago
You are getting sleepy… Ok, probably not, but depending on the design elements that surround the text you're reading right now, you may be feeling any range of unconscious emotions, from calm and trusting to agitated and excitable. Colour psychology in marketing is all around us, from the classic red Coke can that makes you want to chug caramel-flavoured sugar water, to the glittery rose gold MacBook you drool over every time you visit the iStore.
Marc de la Querra 16 hours ago
Primi has introduced an interactive mobile device game making use of an innovative one-click engagement platform. Collaborating with Smirnoff, the restaurant franchise says it is the first game of its kind in South Africa where patrons can win instant prizes or the grand prize of a R30,000 Smirnoff experience for the winner and friends.
17 hours ago
Ann Nurock, who normally does the interviewing for us as roving reporter at local and international creative award shows like Cannes Lions, One Show and the Loeries, is also Africa partner for Relationship Audits and Management or RAM's Radar. Here, Nurock shares more about her day job and how Radar clarifies agencies' understanding of their relationships with clients.
Leigh Andrews 17 hours ago
Graeme Stiles' interest in performance marketing has led him to start an agency that specialises in SEO, paid media and data. “Everything we do has its foundation in data and this rolls out into our SEO and paid media campaigns. Our focus is not so much on creative executions but rather on hard metrics and a strong return on investment for our clients,” explains Stiles.
Jessica Tennant 18 hours ago
‘Waku-doki' (the Japanese expression for “heart-pumping” excitement”) is a philosophy that drives Toyota's marketing and it's at the centre of the latest “Love Driving” campaign for the new Corolla.
FCB Africa 18 hours ago
In the world that we currently live in, it is vital for all businesses to have a strong online presence, in order to stay relevant, build the brand and gain more customers, an internet profile is vital. Whether you are a firm of lawyers, a fashion retailer or a clinic offering treatment for varicose veins, a strong presence online is going to be vital to your success and here are just a few reasons why.
South Africa's best products, recognised through a market-leading independent consumer survey, were announced at the Product of the Year gala event in Johannesburg last week.
19 hours ago
My house has been on the market for four months. In this time, not one person has come to view it, not even when it was on show. Not even a nosy neighbour. It's almost as bad as if no one comes to your birthday party.
Tarryn Giebelmann 23 Feb 2017
The SABC's relationship with ANN7, the Gupta-owned TV station, has come under intense scrutiny in Parliament, with evidence surfacing that the cash-strapped public broadcaster paid up to R1m for an episode of the TNA/Morning Live breakfast shows.
Bekezela Phakathi 23 Feb 2017
Heavy Chef founder and CEO Fred Roed shares why he resigned from agency WWC at the end of last year to take the Heavy Chef ‘side project' community to the doers, globally…
Leigh Andrews 21 Feb 2017