Consumer loyalty in South Africa is still declining, largely because we consume the brands we are loyal to but less frequently. This is indicative of economic and lifestyle pressures and because of a mind-set, which is being inculcated into young people and the way they are being raised.
7 Oct 2015 14:39
SAN FRANCISCO, USA: Twitter made it easier on Tuesday to seize hot tweets and high-profile posts from the flood of real-time commentary at the one-to-many messaging service.
7 Oct 2015 13:26
Heleen Lottering, GM for Ayanda Mbanga Communications Cape Town since 2010, has sat in the driver's seat of many successful print media specialist agencies in South Africa. This, coupled with her passion and commitment plus decades of experience made her recent appointment (effective 1 October 2015) a natural next step for the continued growth of the agency.
Issued by Ayanda Mbanga 7 Oct 2015 13:23
Entries for the 2015 South African Small Business Awards close on 16 October 2015. The awards, hosted by the National Small Business Chamber (NSBC) recognise the journey, work, achievements and vision of entrepreneurs and small businesses from all industry sectors throughout South Africa.
7 Oct 2015 13:20
If SMS marketing is one of your communication methods, then it is important to understand the backbone of any SMS marketing campaign - the SMS short codes. Tony Smith, CEO at Oxygen8 South Africa, explains what SMS short codes are all about.
Issued by Oxygen8 6 Oct 2015 14:55
I have a handy weapon, which I call "The Equaliser", because it dispenses instant community justice to those who will break the law. It is a pair of wire cutters and deals equally well with wire or cable ties. It has enabled me to become a poster vigilante...
By Brendan Seery 6 Oct 2015 12:00
With its founder going so far as to state the LSM isn't being used correctly, how do you get to know your consumers based in the townships? By holding daily, meaningful conversations with them, says Brands Laduma CEO Peter du Toit...
By Leigh Andrews 5 Oct 2015 12:00
We've all had that moment, whether at a wedding, presentation, conference or the boss's announcement, when our heart sinks at the mention of the word 'speech'! Because let's face it, very few people, Obama excepted, can really give a knockout speech.
By Marion Scher 2 Oct 2015 13:11
Algoa FM listeners will be greeted with a fresh new sound and a new line-up from 2 November this year. "A number of changes have been planned with a view to refresh the sound of Algoa FM ahead of summer 2015. These changes include our music, our on-air imaging and line-up," says Algoa FM operations director, Alfie Jay.
Issued by Algoa FM 2 Oct 2015 11:03
The first thing that comes to mind when we think "promotional give away" is branded t-shirts.
By Mogorosi Mashilo 30 Sep 2015 09:43