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What makes content marketing return ongoing results?

Content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

By Chemory Gunko 18 hours ago

Local innovators crack Equal Rating challenge shortlist
Local innovators crack Equal Rating challenge shortlist

Five semi-finalists have been chosen to progress to the next phase of Mozilla's $250,000 Equal Rating Innovation Challenge – a global competition to help catalyze new thinking around ways to connect the unconnected – and South African teams Afri-Fi: Free Public WiFi and Zenzeleni Networks are among them.

By Lauren Hartzenberg 19 hours ago

Where to now? Life isn’t only about work. You aren’t what you do; but you do what you are.
#BehindtheSelfie with… Daniel Munslow

This week, we find out what's really going on behind the selfie with Daniel Munslow, MD of MCC Consulting.

By Leigh Andrews 20 hours ago

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The beautiful stone in your shoe

I am lying in the middle of the Noosa River an hour outside of Brisbane. After a pretty crazy year where we were working right up to Xmas I was suddenly on vacation. Holidays are strange, lovely things. They creep up on you with the best of intentions. It's like a really weird neighbour who appears out of nowhere from behind a hedge only to give you some freshly baked blueberry muffins.

By Damon Stapleton 20 hours ago

New year, new you: Reinvent yourself as a New Professional
New year, new you: Reinvent yourself as a New Professional

GetSmarter's 2017 Career Guide is here: download it today and learn all you need to know about this year's most disruptive workplace trends; managing an evermore multigenerational workforce; and bridging your own skills gaps to ensure you use this year to carve out a career path you'll love.

Issued by GetSmarter 21 hours ago

Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA
Alliance Media partners with the TEARS Foundation to highlight the violent crisis we face in SA

Alliance Media is proud to support the TEARS Foundation by offering media space to increase the awareness of the TEARS Foundation's causes.

Issued by Alliance Media 21 hours ago

The rise and rise of Adclick Africa
The rise and rise of Adclick Africa

Adclick Africa, one of the leading data-driven digital media and marketing companies in South Africa, is a fully-fledged Level 1 BEE company that is set to scale greater heights in 2017. Founded in 2013 by Velly Bosega, the company has been on an upward trajectory for the past four years.

Issued by Adclick Africa Media Group 21 hours ago

#BizTrends2017: Programmatic buying as a powerful tool
#BizTrends2017: Programmatic buying as a powerful tool

Over the last three years, programmatic buying in South Africa has grown tremendously. Buyers and agencies alike are seeing the value of both buying media programmatically as well as buying programmatic guaranteed media, and as such have invested in technology as well as in upskilling staff.

By Paula Raubenheimer 21 hours ago

Howard Audio hits the 2017 ground running
Howard Audio hits the 2017 ground running

It's a brand-new year and Howard Audio has hit the ground running with a slew of productions under our belt, and what better way to celebrate 2017 than with our first award of the year! The MTN “Nightshift” commercial for which we were responsible for re-creating the Commodores classic hit, was awarded the monthly “best of reel” from iDidtht for December. A huge shout-out to all involved; Director Teboho Mahlatsi from Bomb Commercials, MOI content for all the VFX post production, Upstairs Ludus for the off-line edit and the amazing creative team from Metropolitan Republic. Not forgetting the talented musicians who made the track a hit - And our track's vocal hero, Timothy Moloi, our very own homegrown “Marvin”.

Issued by Howard Audio 21 hours ago

Boris Dzhingarov
How to get your company a speaker's role

One great way to build your company's brand is to appear at conferences, events, and meetings. By developing an interesting topic, connecting with others in your industry, and promoting your participation in events, you can continue to build your platform and promote your business.

By Boris Dzhingarov, Issued by Monetary Library 22 hours ago

Deseré Orrill
#BizTrends2017: Real time and real people, living real lives will count in 2017

Over 2016, social media continued to dominate the digital waves worldwide with new apps as well as information hungry audiences, who in South Africa, really started to switch onto mobile. As audiences grow tired of the curated social experience - bored with impeccable photos of everyone having a perfect life, or brands using social as an extension of their advertising "perfect world view" - we saw a move towards a greater desire for REALITY in social media.

By Deseré Orrill 3 days ago

Design thinking and empathy generation
Design thinking and empathy generation

Empathy generation is pivotal to the design thinking process, and an essential capacity to ensure successful execution across all phases of the design thinking framework.

By Robert Bloom and Katherine Train 13 Jan 2017

Johanna McDowell
#BizTrends2017: Key advertising industry trends for 2017

Here are our forecast trends for 2017, from IAS:

By Johanna McDowell 12 Jan 2017