Most commented Branding news in South Africa

#TRENDING: The experience economy

In order to earn the attention of consumers, brands need to create experiences that they can share.

The Bank of Goodwill

There is an invisible institution called the Bank of Goodwill. It is centuries old, and has stood the test of time. Every corporate needs an account with this institution - some more than others. Over the Heritage Day weekend, DJ Black Coffee made a much-publicised transaction with the Bank of Goodwill, following events at the 2016 DStv iRock Festival in Polokwane on Saturday night.

By Khuthalani Khumalo 14 hours ago

Brand South Africa hosts university forum on the nation's brand

On Wednesday 5 October, Brand South Africa, in partnership with the University of Pretoria, will host its first University Dialogue with academics from various institutions who will discuss the current South African Nation Brand.

15 hours ago

From credit-worthy to target-worthy: How predictive scoring is being used in marketing

As a marketer or customer engagement professional, imagine the cost-savings if you knew who in your database or lead list were likely to be the most profitable customers or most likely to respond?

By Luke Turnbull 15 hours ago

The social phenomenon that is Black Twitter

Understanding this growing and influential virtual community presents a unique opportunity for brands in South Africa wanting to engage more effectively with their customer base.

By JP Kloppers 16 hours ago

Huawei and Leica Camera AG launch research and innovation centre

Huawei and Leica Camera AG have launched the 'Max Berek Innovation Lab', a research and innovation center at Leica's global HQ in Wetzlar, Germany.

17 hours ago

Amplifi takes top honour at The MOST Awards

Congratulations to Amplifi, Dentsu Aegis Network's specialist trading and investment arm - they were awarded the top accolade in Specialist Media Agency of the Year Category 2016 at the prestigious MOST Awards last week. This is a remarkable result as this division of the business only launched less than a year ago, which is a true testament to their success.

Issued by Dentsu Aegis Network 17 hours ago

SABC, where art thou channels?

The media's obsequious reportage on Hlaudi made me ponder on a few things that, in my opinion, need attention at the SABC. Frankly, I have heard enough of Hlaudi this, Hlaudi that. The media has turned him into some pygmy of impeccable credentials. I feel the real sense of issues around him or SABC are not articulated well in the public discourse - is he a bad guy in a good situation or good guy in a bad situation?

By Bonnie Ramaila 19 hours ago

Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 3 days ago

Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

3 days ago

Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 3 days ago

1,001 better ways to segment your market (than outdated LSMs)

The most important first step taken by any classical marketer is the decision of which consumers to target.

By Ross Sergeant 22 Sep 2016

#InnovationMonth: How to innovate faster in marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.

By Mike Saunders 21 Sep 2016

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