I am a marketer, as oppose to a financial guy. So I know that I will never be a CFO in my life, but I have come to understand in my experience of working with global businesses, that marketing combined with financial numbers produces great efforts in delivering work that is geared to move the right levers needed to support the ultimate objective of being in business, and that is profit. That is why marketers in businesses spend so much time with the finance team; some on a daily, weekly and monthly basis.
By Bryan Ndlovu 28 Aug 2015 13:43
Mark Zuckerberg famously said that "People influence people. Nothing influences people more than a recommendation from a trusted friend... it is more influential than the best broadcast message"...
28 Aug 2015 13:09
Relevance is a minimum requirement When looking to grow in African markets, many business owners have a vague understanding of how truly diverse and complex the continent really is. While they can appreciate this complexity on a theoretical level, many fail to uncover deep insights into these markets and therefore find practical and successful implementation of market propositions difficult. As a result, many brands miss the mark - and fail to resonate or carry any relevance with African consumers.
In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...
By Scott Cundill 28 Aug 2015 06:31
How an expert matchmaker 'sells' you to others
Issued by Perfect Partners 27 Aug 2015 10:10
On 25 August 2015, Facebook launched the Moments App on the App Store and Google Play in South Africa. This standalone app gives users a quick, easy way to give photos to friends and get photos back...
27 Aug 2015 08:46
If it ain't broke, don't fix it - and the ANC wants the DA-led City of Cape Town to learn this the hard way...
26 Aug 2015 08:19
Twenty-seven million pieces of digital content shared on the internet in one day. That's one bit of content - a video, an article, a photograph, perhaps an infographic - for every second person in South Africa, every 24 hours. Over a year, that balloons to nearly 10 billion pieces of content, overtaking the number of people on Earth.
By Riaan Wolmarans, Issued by Metropolitan Republic 26 Aug 2015 07:05
ShowMax, a new video on demand service, launched in South Africa on 19 August 2015. It represents a step-change in the range of video entertainment content available to consumers in South Africa...
24 Aug 2015 08:47