The French company, Broadpeak has announced that Discover Digital has selected its video delivery solution for powering the complete OTT transactional video on demand (TVOD) and subscription video on demand (SVOD) platform for B2C and B2B applications.
24 Nov 2015 14:23
The first Orchid this week goes to the Western Cape government and its office of consumer protection. But at the same time, they get an Onion. Let me explain.
By Brendan Seery 24 Nov 2015 14:00
Brand architecture is the art of linking your brands. It's the equivalent of a person's surname. If you have a surname like Oppenheimer for example, it is a name that is synonymous with success and wealth. This name opens doors and on first impression, you know the type of person you are dealing with. With a name that is recognizable, it makes the introduction far easier.
By Lara Cassel 24 Nov 2015 13:55
Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
The decision we have made to replace the 'circulation' in our name to 'certification', after over 50 years, is not just a trivial one and a bid to keep our well-known acronym the same, though that factor is not to be ignored. Our name change is more than that, but reflects the evolution of media business models worldwide and more appropriately points to an increasingly digital future.
By Jerry Wright & Pedro Silva 24 Nov 2015 11:19
John Brown Media South Africa is proud to announce a significant increase to the print run of Pick n Pay's popular Fresh Living magazine and its Afrikaans counterpart, Kook en Kuier. Fresh Living was launched in November 2007 and became the country's top-selling food and lifestyle magazine in its first year, a position it has steadfastly maintained while notching up an array of industry awards. With a current monthly print run of 80,000 copies reaching 425,000 readers, the publisher will now be producing 500,000 monthly copies of Fresh Living and Kook en Kuier, enabling them to reach 2.5 million readers. This is testament to the power and success of content marketing.
Issued by John Brown 24 Nov 2015 10:48
So many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest.
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
In a multi-faceted country such as South Africa, language is still a major barrier for deeper integration. Whilst our 11 official languages make us beautifully diverse, the majority of South Africans are still unable to speak more than one or two.
Issued by NATIVE VML 20 Nov 2015 09:18
FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.
By Danette Breitenbach 20 Nov 2015 08:08