Sending out an e-mail as part of your lead generation campaign is not unlike trying to strike up a conversation with someone who you would ultimately like to date. The goal is to be so irresistible with that pick-up line that the prospective suitor - or in this case, the prospective clients - will be willing to commit to your product or service for the long term.
31 Jan 2015 09:09
As consumers' media habits shift from evening primetime to 'always-on' screen time, marketers need to rethink how they interact with their customers.
By Ian Drummond 30 Jan 2015 14:16
78% of business leaders say employee engagement is both an urgent and important priority - Deloitte research.
By John French 30 Jan 2015 14:14
"Mobile... to become the leading mass media channel for Africa."
By Henk Swanepoel 30 Jan 2015 07:15
5FM has apologised for the comments of traffic reporter and contributor Sol Phenduka on air this morning, 29 January.
29 Jan 2015 14:26
The term "strategy" in day-to-day advertising, is thrown around as loosely as "booty" is in modern day hip-hop. And even though both are constantly being referred to, no one can truly pinpoint what a good one looks like.
By Garren Coetzee 29 Jan 2015 14:05
I am all in favour of President Jacob Zuma continuing his sniping campaign against whites and blaming everything on apartheid...
By Chris Moerdyk 29 Jan 2015 06:35
Cape Town, The Design Capital of the World, is the creative hub of Southern Africa - a habitat for artists who channel their creativity into arts of all forms. With the use of Augmented Reality (AR) technology available today, artists can now enhance their creative works and transform any still image into a fully interactive experience.
Issued by Digital Narrative 28 Jan 2015 10:53
Malcolm Furber, a Fellow of the Chartered Institute of Management Accountants, (CIMA), Fellow of the Institute of Directors of Southern Africa, Companion of the Chartered Management Institute (UK) and a member of the South African Institute of Management, will present a workshop for senior executives in Johannesburg and Cape Town in 2015.
Issued by Litha Communications 27 Jan 2015 09:29
"Be careful which space you choose to play in."
By Keri-Ann Stanton 27 Jan 2015 09:00
"People are attracted to brands that display a deeper sense of purpose."
By Pepe Marais 27 Jan 2015 08:00
Do you have papers lying everywhere in what you like to call 'organised chaos?' Not anymore! Make sure everything is in tip-top shape with our handy tips to go (almost) paperless and reduce business clutter...
26 Jan 2015 14:01
![[Trends 2015] Keep an eye on Generation Z](http://cdn.biz-file.com/c/1501/250745.jpg)
What marketers also need to keep on their radar is the approaching 'Generation Z', who it seems have 'wised up' about the future somewhat after going through the global recession with their families.
24 Jan 2015 08:00
South Africa
