Creative director and virtual reality expert Brendan Stein of Soapbox Films video production company explains how to make B2B video pop and why you need to get to the 'why' fast in your VR and video marketing, or else.
Leigh Andrews 1 hour ago
South Africa's young people - those aged below 35 years - make up 66% of the country's population. They're rapidly changing the workplace with their search for purpose, the consumer landscape with their demands for authenticity and personalisation, and society at large with their belief in social justice. Brands need to understand what makes them tick to secure a long-term future for their businesses.
With an ever-changing digital landscape continuing to evolve at a rapid pace in South Africa, 24.com has made some strategic changes to its organisational structure - integrating its sales division, The SpaceStation, with its publishing business unit, and establishing a new commercial unit focusing on data-driven sales technology.
The SpaceStation 2 hours ago
Tiso Blackstar Group has clarified its position, that it is in fact performing well and ahead of expectations, following what it calls misleading reporting by Independent Media.
2 hours ago
Cape Town-based director Kyle Lewis, who recently signed to Egg Films for commercials representation, has released Ungovernable, a new ad for the first-ever BMW X2. The spot's already been featured on leading international trade Shots, his eighth feature there in just over two years - the most of any South African director during this time.
Egg Films 2 hours ago
Terry Unser, previously Executive Business Director at FCB Africa affiliate, 1886, has rejoined the agency as Executive Director: Integrated Business. The position, a newly created one, underscores the importance of integration across all media channels and marketing disciplines for 1886's clients. Her responsibilities include all communication and business development for clients as well as managing their integrated media solutions.
FCB Africa 3 hours ago
Few painters have been as awe-inspiringly prolific as Pablo Picasso. One of the most influential and celebrated artists of the 20th century, his career spanned more than 80 of his 91 years, during which time he produced an estimated 50,000 works. His passionate nature and relentless creative drive were inextricably linked to his personal life, which included tumultuous marriages, numerous affairs and ever-shifting political and personal alliances. Constantly reinventing himself, Picasso always strove to innovate and push the boundaries of artistic expression, leading to his worldwide renown as a genius.
Fox Network Group 3 hours ago
Vega, a brand of The Independent Institute of Education (The IIE), is launching a Media Management in Brand Building short course, available at its Johannesburg and Cape Town campuses from 2018 onwards.
Amasa 3 hours ago
Last Saturday saw the resignation of advertising titan, Sir Martin Sorrell who's been labelled as "the world's most famous adman". Sorrell, chief executive of WPP stepped down from the helm with immediate effect amidst allegations of 'financial impropriety' and 'personal misconduct'.
Sam Swaine 1 day ago
With winter and the dreaded flu season around the corner, Discovery Health has teamed up with Uber to provide flu shots on-demand.
3 days ago