Social media usage amongst millennials is a given, if you don't embrace it you fall behind - fast! It is also becoming a very necessary marketing option for South African business to engage their market and build their brand in the digital space...
By Ronel Gerber 30 Jul 2015 14:00
RECMA recently named Vizeum the world's fastest growing media network in its Overall Activity Billings 2014 report, with Vizeum South Africa ranking fourth locally. Here's how they got this right, in a time of matchy-matchy results...
By Leigh Andrews 30 Jul 2015 14:00
At just 23, Adriano Salgado has taken over as Director of this family-run business, Gaby's Earth Foods. From humble beginnings 20 years ago to a thriving brand distributed nationally and in some African countries, the brand has grown to be a true South African success story.
Issued by TLC Marketing Worldwide 30 Jul 2015 13:48
The Algoa FM Port Elizabeth HOMEMAKERS Expo, held at the Boardwalk Exhibition Centre from 23-26 July, was once again a great success. Even though the weather kept us all in our rain boots, the show still saw masses of visitors through the door enjoying the excessive variety of home improvement products on offer.
Issued by HOMEMAKERS 30 Jul 2015 13:25
Global icon McDonald's has awarded its South African business to Owen Kessel Leo Burnett (OKLB), effective October 2015.
Issued by Owen Kessel Leo Burnett 30 Jul 2015 12:40
The group of professional women who have been attending the monthly Godllywood 12 Parts of Me meetings, continued their journey of self-discovery and awareness in July as hostess Marcia Pires asked them to consider what they regarded as accepted standards for true beauty. Opinions differed but all agreed that while the visible trappings of fashion and makeup could change the external appearance of a person, the internal qualities and attributes which contribute towards true beauty, are timeless and never out of fashion.
Issued by Universal Church of the Kingdom of God 30 Jul 2015 12:33
On Thursday, 30 July's episode of BizTakeouts, The Marketing & Media radio show, host Warren Harding (@bizWazza) focused on two of the keynote speakers at this year's Cape Town leg of the IMC Conference, happening on 3 and 4 August at the CTICC...
30 Jul 2015 12:27
If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...
By Leigh Andrews 29 Jul 2015 06:00
Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.
Issued by Chris Moerdyk 28 Jul 2015 12:02
The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...
By Leigh Andrews 28 Jul 2015 06:00
When technology and advertising converge, the result is programmatic buying...
27 Jul 2015 14:00
80% of B2C marketers rate social media content marketing as the most effective.
By Louise Marsland 23 Jul 2015 08:21