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Digital marketing workshop for Cape Town SMEs
Digital marketing workshop for Cape Town SMEs

The GYB Group has launched a digital marketing workshop to provide SMEs with answers and practical solutions to enable these businesses' digital efforts to produce bottom-line results.

2 Sep 2014 09:47

The Loeries Creativity Q&A: Insights from Unilever marketing guru Yaw Nsarkoh
The Loeries Creativity Q&A: Insights from Unilever marketing guru Yaw Nsarkoh

In this week's exclusive Loeries Creativity Q&A series for, Sindy Peters chats to Yaw Nsarkoh, MD of Unilever Nigeria.

Issued by The Loeries 2 Sep 2014 09:02

World Design Capital 2014 brings New Italian Design exhibition
World Design Capital 2014 brings New Italian Design exhibition

The New Italian Design, a travelling exhibition, will come to South Africa as part of the World Design Capital 2014 events from 5-25 October 2014 at the Lookout, V&A Waterfront.

2 Sep 2014 07:33

Adelaide Potgieter
The future of TV and advertising and why we should be excited

There's a great deal of excitement around digital being the future of TV and it sure has its place in a 360° advertising campaign but globally TV still counts for the largest slice of ad spend and agencies' business models are built around these production margins.

By Adelaide Potgieter 2 Sep 2014 06:58

Sid Peimer
The most amazing pitch in history

There are only two ways to grow your business organically. The first is to sell more to existing clients; the second is to get more clients. And the key to this organic growth is pitching.

By Sid Peimer 1 Sep 2014 06:46

Joseph Neusu
Emotional branding - The love affair between consumers and brands

I recently carried out a survey of newspaper advertisements, and I was shocked to learn that the majority are solely based on unsentimental logic and product specifications that do very little to tap into the power of consumers' emotions.

By Joseph Neusu 29 Aug 2014 14:45

Louise Marsland
What is your brand's social identity?

Does a brand need a social identity online, like a person needs a personality? Specialist social agency Cerebra seems to think so, publishing a new report on 'The Social Identity' for brands this week.

By Louise Marsland 29 Aug 2014 12:45

eNCA and eNews Prime Time get a distinct new look -
eNCA and eNews Prime Time get a distinct new look

On Monday, 1 September 2014, eNCA (channel 403 on DStv), eNuus (Channel 144 on DStv), Izindaba, eNews Africa, eNews Prime Time and introduces a new visual identity, a more contemporary look to create a visual expression that showcases e.Sat TV's vision as a world-class news broadcaster.

Issued by 29 Aug 2014 12:31

Cape Argus to relaunch, revamped
Cape Argus to relaunch, revamped

The Cape Argus to relaunch in bigger, more user-friendly format along with the launch of its mobile news app.

29 Aug 2014 07:26

South Africa's Best Liked Ads - Millward Brown
South Africa's Best Liked Ads

Millward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not.

Issued by Millward Brown 28 Aug 2014 09:15

Jack Peterson
Local SEO: How to boost your social listening

If you are a local business, it's literally an orchestra that you'd have to play out to sustain your web presence. You'd need a responsive, fast-loading website with optimised pages, a running blog focusing on what's relevant and useful for your local customers, a dedicated CRM, and a streamlined workflow for email marketing.

By Jack Peterson 28 Aug 2014 07:28

Andrea Mitchell
DigiChat with Andrea: Social media ROI

Recent research conducted by Fuseware and World Wide Worx examined the social media and social business activities of Africa's top 200 companies, and reports that 93% of major brands use Facebook, 79% use Twitter, 58% YouTube, 46% LinkedIn and 28% Pinterest.

By Andrea Mitchell 26 Aug 2014 08:03

James Hurford
Why you need credibility to be successful

Your ideas are accepted as believable only to the degree that you are credible. If you have credibility, people will place their trust in you, but if you lack it, they'll feel unable to rely on you.

By James Hurford 26 Aug 2014 06:07