PARIS, FRANCE / JOHANNESBURG-CAPE TOWN, SA: Publicis Groupe has announced today the acquisition of the South Africa-based company Epic Communications, one of SA's leading independent integrated strategic communications agencies...
26 Feb 2015 13:15
Inbound marketing can be one of the most successful forms of marketing for an organisation and is a key component to helping the business grow organically. It can also be a lot more efficient and cost-effective than traditional outbound marketing which still has a role to play in brand building, communication and creating awareness.
Issued by Maximizer Software 26 Feb 2015 11:42
Last Thursday, 19 February, Public-Ideas had the pleasure of organising a think-tank session during the annual IAB Bookmark Awards. Our South African team, Antoine Paillusseau and Mahalia Failali, with Jon Attwell - Managing Partner at Sprout - presented key information on affiliate marketing through case studies of major South African websites: Superbalist and Clickncompare. They went through the different strategies and best practices to implement and follow when launching both a sales increase and a lead generation campaign.
Issued by Public-Ideas 26 Feb 2015 11:30
Support for the first Algoa Live music festival has come from the Nelson Mandela Bay Municipality.
Issued by Algoa FM 26 Feb 2015 11:13
The advances in technology, economic pressures and shifting cultural norms have resulted in consumers looking for cheaper goods and more convenient ways of accessing them. New models of personal ownership are gaining attention in many industries based on the idea that people are increasingly interested in consuming and paying for temporary or limited access to goods and services, rather than purchasing them outright.
25 Feb 2015 07:59
Sophie Baker of Biz4Afrika speaks to Casson Media, experts in search engine optimisation (SEO) and web design, to get their tips on how your small business can and should make use of SEO...
By Sophie Baker 24 Feb 2015 08:00
The annual Design Indaba Expo is South Africa's showcase of high-end African design, exhibiting the wares of all the design sectors under one roof.
23 Feb 2015 10:09
One of Joburg's favourite family entertainment destinations, Gold Reef City, is in the process of a multi-million rand redevelopment that will cement its place as the destination of choice in the south of Joburg. The latest addition to this amazing redevelopment is the launch of the new Kaya FM satellite studio.
Issued by Kaya FM 95.9 20 Feb 2015 08:49