New US survey indicates SMEs use new social media, online media to reach markets
New US survey indicates SMEs use new social media, online media to reach markets

A new US survey, released 25 May 2016, by Magisto, one of the world's most popular smart video storytelling applications, indicates that small and medium-sized businesses (SMBs) are shifting from traditional channels to implement new, more viral digital practices.

8 hours ago

The new Ferrari 488 GTB unveiled in Johannesburg South Africa
The new Ferrari 488 GTB unveiled in Johannesburg South Africa

The Ferrari 488 GTB Spider officially made its debut in South Africa on May 19 and is the latest chapter in Maranello's ongoing history with open-top V8 sports cars.

Issued by Tungsten 9 hours ago

SA's top companies to collaborate with Vision 2030 Summit
SA's top companies to collaborate with Vision 2030 Summit

Topco Media is excited to host the second annual Vision 2030 Summit, 8-9 June 2016 at Emperor's Palace in Johannesburg. The Minister in the Presidency and chairperson of the National Planning Commission (NPC), the Honourable Jeff Radebe, will once again open the summit. Other prominent speakers include Minister of Home Affairs, Malusi Gigaba, South African politician and advocate, Dr Mathews Phosa, and Tom Moyane, the Commissioner of SARS.

Issued by Topco Media 9 hours ago

Measurability is key for marketers in tough economic times
Measurability is key for marketers in tough economic times

Marketers and accountants are usually on opposite sides of the boardroom table, but in tough economic times, marketers need to begin speaking the language of finance to account for their role and impact or they risk becoming irrelevant.

Issued by UCT Graduate School of Business 9 hours ago

Digital retail marketing spend to reach over $360 billion by 2020
Digital retail marketing spend to reach over $360 billion by 2020

A new study from Juniper Research, 'Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020', found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.

10 hours ago

World of opportunities awaits South African creatives
World of opportunities awaits South African creatives

Of late, the perception among many South Africans is that the weakening rand spells economic disaster. But if we challenge ourselves to think slightly differently, we'd realise that a weaker currency might actually mean more opportunities in the global economy for South African businesses, especially those operating in the creative industry.

Issued by Loeries 10 hours ago

123RF
Agility is shaping brands of the future and niche is the 'new mass'

In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration and that is the role of customer and brand experience.

By Nonku Mabena 10 hours ago

Dear SA radio stations
Dear SA radio stations

I've been working in radio for 26 years and I love the medium today as much as I did when I first stumbled across it back in 1990.

By Simon Parkinson 1 day ago

The brief
The brief

It is not possible to emphasise just how vitally important this document is.

By Chris Brewer 2 days ago

Influencer marketing: Why you should care!
Influencer marketing: Why you should care!

Sit up, take notice and get connected, because influencer marketing is here to stay.

By Chiara Di Rago 20 May 2016

One small step to mobile ROI
One small step to mobile ROI

The ability to work from your smartphone, anywhere and anytime, has transformed the way business is conducted. But while most organisations have embraced the ability to be mobile, many are not taking full advantage of the opportunities mobility represents because they do not recognise the real value that going mobile can offer beyond the obvious benefits.

By Nader Henein 19 May 2016

How to retain young talent
How to retain young talent

Recruitment is an expensive necessity for any growing business, made even more costly when newly-skilled team members only stick around for short periods of time.

By Wynand Smit 19 May 2016

Joe Alexander and Wade Alger of The Martin Agency. Image credits © –
[One Show 2016] Making car insurance unskippable

Joe Alexander, chief creative officer, and Wade Alger, SVP group creative director, of The Martin Agency explain how they've been disrupting and reinventing the insurance industry.

By Ann Nurock 18 May 2016