A new US survey, released 25 May 2016, by Magisto, one of the world's most popular smart video storytelling applications, indicates that small and medium-sized businesses (SMBs) are shifting from traditional channels to implement new, more viral digital practices.
8 hours ago
The Ferrari 488 GTB Spider officially made its debut in South Africa on May 19 and is the latest chapter in Maranello's ongoing history with open-top V8 sports cars.
Tungsten 9 hours ago
Topco Media is excited to host the second annual Vision 2030 Summit, 8-9 June 2016 at Emperor's Palace in Johannesburg. The Minister in the Presidency and chairperson of the National Planning Commission (NPC), the Honourable Jeff Radebe, will once again open the summit. Other prominent speakers include Minister of Home Affairs, Malusi Gigaba, South African politician and advocate, Dr Mathews Phosa, and Tom Moyane, the Commissioner of SARS.
Topco Media 9 hours ago
Marketers and accountants are usually on opposite sides of the boardroom table, but in tough economic times, marketers need to begin speaking the language of finance to account for their role and impact or they risk becoming irrelevant.
UCT Graduate School of Business 9 hours ago
A new study from Juniper Research, 'Digital Retail Marketing: Coupons, Advertising & Consumer Engagement 2016-2020', found that whilst the digital retail marketing industry will continue to be dominated by advertising revenues, coupon contributions will see strong growth, driven in part by the rise of Bluetooth beacons.
10 hours ago
Of late, the perception among many South Africans is that the weakening rand spells economic disaster. But if we challenge ourselves to think slightly differently, we'd realise that a weaker currency might actually mean more opportunities in the global economy for South African businesses, especially those operating in the creative industry.
Loeries 10 hours ago
In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today's complex marketplace, there is an additional layer to take into consideration and that is the role of customer and brand experience.
Nonku Mabena 10 hours ago
The ability to work from your smartphone, anywhere and anytime, has transformed the way business is conducted. But while most organisations have embraced the ability to be mobile, many are not taking full advantage of the opportunities mobility represents because they do not recognise the real value that going mobile can offer beyond the obvious benefits.
Nader Henein 19 May 2016