On the morning of 9 November 2017, residents of Johannesburg awoke to the sight of 365 Striding Men 'walking' the iconic Nelson Mandela Bridge, prompting the whole of South Africa to ask, who are they? And why have they come?
McCann Johannesburg 3 hours ago
Takealot.com and M&C Saatchi are challenging the South African retail sector with a Christmas campaign that turns the formulaic, Eurocentric festive season advertising we have become accustomed to on its head.
M&C Saatchi Abel 4 hours ago
Burger Kings across the world got into the festive spirit by 'gifting' its main competitor, McDonald's, with gas braais to flame-grill their burgers.
7 hours ago
Marketing professionals often consider packaging to be a product's primary means of communication. It communicates explicit and implicit messages to the consumer, particularly through its visual aspect.
Franck Celhay 8 hours ago
When it comes to promoting your business, there are countless ways you can go about it. Since the goal is to reach out to potential customers and make them aware of the brand, digital marketing, radio/TV ads, paid posts and likes readily come to mind.
Naija Writers’ Coach 8 hours ago
Earlier this month, I chatted to e.tv MD Marlon Davids about their growth over the past two decades as SA's fifth terrestrial television channel and biggest independent one, as well as the channel's new #OurWorldIsRed campaign.
Leigh Andrews 9 hours ago
Earlier this week (Monday, 11 December) the nominations for the 75th Golden Globe Awards were announced of which Times Media Films represents ten, including the forerunner for nominations, The Shape of Water with seven nods, followed by The Post and Three Billboards Outside Ebbing, Missouri with six each. The Greatest Showman and Dunkirk have three nominations each as well.
9 hours ago
Earlier this week, it was announced that M&N Brands has acquired Mela Events. Here, M&N Brands Group CEO Zibusiso Mkhwanazi and Mela Events' owners, Tiziana Tucci and Enelra Booth, let us in on the secret sauce of their success and what the Mela Events acquisition foretells of M&N Brands' pan-African future.
Leigh Andrews 1 day ago
The results for Google's 2017 Year in Search has just been released, offering a unique perspective on the year's major moments and top trends based on searches conducted in South Africa.
1 day ago
Less than 30% of African e-commerce startups are profitable, as ventures tackle issues such as lack of funding, shortage of trust and logistical difficulties.
Gabriella Mulligan 8 Dec 2017
Sunday is the ideal day for people to kick back and relax, or do whatever it is that they love best and Ads24's Sunday titles - Rapport, City Press, Son op Sondag and Sunday Sun - are the perfect accompaniment for a serene Sunday, which also makes them the perfect platform for advertisers.
Ads24 7 Dec 2017