The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilites.
Businesses engaging in social media are already helping themselves in possibly the best manner they could. A virile online appearance is critical to being a success in online selling, and social media fills an enormous gap in building online power. Social media can do more, though.
The Chief Marketing Council (CMO) in the US has released a report that examines how marketers are looking to measure customer experience based on business outcomes, not campaign metrics. It finds that clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success.
Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation of South Africa abroad, as well as locally, among South Africans.
Globally renowned digital marketing specialist, Saatchi & Saatchi Synergize, recently won work for Ireland's oldest whiskey, Bushmills, extending their portfolio of alcohol brands within the Edward Snell group. Saatchi & Saatchi Synergize also manages all social media channels for Jose Cuervo.
Digital Fire continues to provide incredible results for brands through its email marketing campaigns. Charlotte Rhys is no exception, achieving an incredible 44.34% open rate. This is how.
Columinate decided to quickly survey just over 600 single South Africans to find out what they are up to this Valentine's Day and there were some interesting differences between the sexes. See the infographic for the detailed results. And oh, happy Valentine's Day!
'Accidental entrepreneur' Ravi Naidoo lets us in on why Design Indaba has turned the usual design philosophy of 'less is more' on its head: 'More is more' means this year's conference attendees will get more inspiration, more immersive experiences and more examples to reboot your creativity...
For the fourth year in succession, Playmakers, celebrating 15 years in the industry, have been named the Sport Agency of the Year at the prestigious Discovery Sport Industry Awards, which took place in Sandton on Thursday, 11 February 2016.
Connection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before.