Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your businesses marketing mix to increase product sales and/or brand awareness.
By Stephen Sandmann 26 Nov 2015 13:26
After years of near-misses, M&C Saatchi Abel was named Agency of the Year at the 2015 Annual AdFocus Awards. The awards event took place on Wednesday night 25 November at RoomFive, Rivonia.
26 Nov 2015 12:19
Here's how Y&R brought home a gold Ubuntu Loerie this year for the Hope Soap initiative.
By Leigh Andrews 26 Nov 2015 12:00
Brands are intrinsic to our modern lives. Almost everything you see and interact with on a daily basis is branded in some way, from the food we eat to the clothes we wear. In our modern lives brands are the way we define ourselves and the medium through which we attempt to understand the chaos of the corporate world.
By Matthew Edwards 26 Nov 2015 11:12
According to the World Bank, foreign direct investment (FDI) in Africa hit a record $60bn by the middle of this year. Yet, many multinational companies looking to expand across the continent are still wary of doing business in Africa because of its well-publicised challenges.
26 Nov 2015 10:18
Will the 2015 Annual AdFocus Award African agency network of the year accolade go to Ogilvy & Mather Africa, Publicis Africa Group, Burson-Marsteller Africa, Dentsu Aegis Network or TBWA\? It's anyone's guess!
By Leigh Andrews 24 Nov 2015 12:00
So many writers out there are quick to say that content writers aren't 'real' writers. That we have sold out and given up on our dreams of penning the next best-selling novel (something that people 'will actually read'). They say that anyone can do it. That the job requires very little creativity; and that one needs access to a lot of beer, wine and cigarettes in order to get through the mammoth workload that comes with it. While that last assumption is indeed true, I'm here to set the record straight about the rest.
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
In a multi-faceted country such as South Africa, language is still a major barrier for deeper integration. Whilst our 11 official languages make us beautifully diverse, the majority of South Africans are still unable to speak more than one or two.
Issued by NATIVE VML 20 Nov 2015 09:18
FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.
By Danette Breitenbach 20 Nov 2015 08:08