I have a bone to pick with advertising arrogance

[Dylan Balkind] I was too young to remember what advertising was like in South Africa in the dark ages (Apartheid). I can only assume the emerging markets were all but disregarded (why go against what was happening in other socio-economic areas of life?) and were considered a non-event when it came to buying power. 11 Jun 2013 07:49

2013 and still chasing "Likes"

[Mark Schefermann] A sad reality is that in 2013 there are still brands wanting to set Facebook "Likes" as their main objective. The question is not how many "Likes" you have but rather what you do with them and whether they come from relevant "fans" - ultimately brand advocates. (video) 12 Jun 2013 07:03

Trying too hard?

[Katlego Ledimo] I am one of those people who would like to excel in everything (well not everything) but in most things. "It's because you are an Aries," they say. Unfortunately I do not believe them because I know other exceling 'heads' that are not part of my Zodiac sign. 13 Jun 2013 06:07

Culture via language

[Sanele Mgaga] One of the most overused but still very relevant quotes by former RSA president Nelson Mandela is "if you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." 16 Jun 2013 08:18

Get real about digital advertising

[Desere Orrill] As audiences migrate from print to digital, and television audiences increasingly practice 'multi-screen' viewing, the value of digital advertising inventory is growing incrementally. 12 Jun 2013 16:05

Big fish, small pond vs small fish, big pond

[Rolf Akermann] I am sure many in the industry will read this article and nod their heads in agreement. Many small agencies have been responsible for building huge brands in the South African market across all categories, only to see the business move to the large agencies. 14 Jun 2013 06:58

Trudon

Trudon does not appoint directory consultants to assist in the placement of entries

[Issued by Trudon] Trudon is brand owner and publisher of the Yellow Pages, Phone Book, Internet Yellow Pages, and The Talking Yellow Pages and is one of the largest suppliers of directional information to South African users (look ups). They print and distribute more than 6,1 million directories annually and produce in excess of 236 million business referrals. 11 Jun 2013 08:55

What the Kings of Cloud have in common

[Jed Hewson] If you were to ask a roomful of IT professionals what the cloud is, and whether businesses should move some (or all) of their processes to the cloud - you are likely to get a diverse range of answers. 11 Jun 2013 07:46

Mxit Brand Index: 31 May 2013

The latest Mxit Brand Index has been released, revealing the top 20 South African brands on Mxit on 31 May 2013. 11 Jun 2013 11:26

Making talk radio "fashionable"

[Mfundo Ntsibande] It's an exciting time for radio in SA. With so many radio stations with different value propositions, listeners are spoilt for choice. 12 Jun 2013 11:18

Standard launches its loyalty programme

[Phakamisa Ndzamela] Standard Bank‚ Africa's largest bank by earnings‚ has set aside an undisclosed amount as an investment in a customer rewards programme aimed at retaining and acquiring new customers. 12 Jun 2013 11:46

MetropolitanRepublic

MetropolitanRepublic wins World Design Capital pitch

[Issued by MetropolitanRepublic] After a tight pitch against five other Cape Town-based agencies, newcomer to the Western Cape, MetropolitanRepublic, has been named the agency of record for the World Design Capital. 13 Jun 2013 11:46

Youth needs to get into entrepreneurship

A recent UN agency report reveals that global youth unemployment has risen to near its crisis peak and predicts that it will keep on rising over the next five years. 14 Jun 2013 09:33