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The eight criteria that distinguish B2B markets from B2C markets
The eight criteria that distinguish B2B markets from B2C markets

WASHINGTON DC, US: The Business-to-Business (B2B) market is different in fundamental ways from the Business-to-Consumer (B2C) sector. Typically, B2C transactions occur through an intermediary, such as a retailer or agent, while B2B refers to transactions that take place between businesses and are generally upstream from consumer transactions. This blog post will discuss the eight key criteria that distinguish B2B markets with implications that directly affect market research.

By Priority Metrics Group, via Ashlan Bonnell 28 Mar 2015 12:21

Sanef challenges Film and Publications Board on prior classification of all digital content
Sanef challenges Film and Publications Board on prior classification of all digital content

The SA National Editors' Forum (Sanef) notes that the Film and Publications Board (FPB), which carries the statutory responsibility to protect children and other categories of vulnerable media consumers from harmful content, has produced a draft code on regulating digital content for discussion and comments by the public.

28 Mar 2015 09:17

Enterprise mobile apps need to be as simple, functional and beautiful as consumer apps
Enterprise mobile apps need to be as simple, functional and beautiful as consumer apps

Companies that want to drive the best results from mobilising their business processes need to give their employees access to apps that are as simple, attractive, integrated and rich as the consumer mobile apps they use every day. This means organisations and their IT departments must learn from best practices in consumer app design and put the end-user experience at the heart of their mobile app development decisions.

27 Mar 2015 15:10

Finalists in 2015 Discovery Health Journalism Awards
Finalists in 2015 Discovery Health Journalism Awards

The finalists for the 2015 Discovery Health Journalism Awards have been announced, following the review by the independent judging panel, which included Convenor of the panel, Professor Tawana Kupe, Dr Bavesh Kan, Siki Mgabadeli, Nicola Christofides and Anna-Maria Lombard.

27 Mar 2015 08:58

Clarkson slips a gear
Clarkson slips a gear

NEWSWATCH: The BBC has fired Jeremy Clarkson from top-rated petrol-head show, Top Gear, reports The Daily Beast ...

26 Mar 2015 06:52

Misconceptions about marketing "in Africa"
Misconceptions about marketing "in Africa"

With some of the fast-growing economies in the world on our doorstep and growth sluggish at home, more and more South African brands are getting serious about expanding "into Africa."

By Al Mackay 25 Mar 2015 10:59

2015 MTN Radio Awards finalists announced
2015 MTN Radio Awards finalists announced

It's official; the finalists for the 2015 MTN Radio Awards have been selected. It took the adjudication panel approximately 2,500 hours of listening to submissions to complete the process of adjudicating and scoring all the entries, to determine the best of the best in South African radio.

25 Mar 2015 08:36

Mogorosi Mashilo
[The Human Truth behind the Trend] Part 1: The importance of consumer insights

First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend...

By Mogorosi Mashilo 25 Mar 2015 05:27

DJ Sbu and the fake Forbes cover
DJ Sbu and the fake Forbes cover

NEWSWATCH: DJ Sbu is in hot water for a fake Forbes magazine cover that promotes the man himself and his energy drink, reports ZAlebs...

24 Mar 2015 06:58

How Spree won big at the Bookmarks - two years running
How Spree won big at the Bookmarks - two years running

It's not often that an e-tailer wins big at the Bookmark Awards, traditionally seen as the domain of digital publishers. But after a year of phenomenal growth, Spree.co.za did just that. The following year, it repeated the results. Karen Dempers, Head of Customer Interaction at Spree.co.za, tells us how.

By Leigh Andrews 23 Mar 2015 14:00

How to create a logo for your business
How to create a logo for your business

Your budding business will need a logo if you want to become visible to potential clients, but because logos are such a crucial aspect of your business, there are a lot of things to consider...

By Sophie Baker 23 Mar 2015 14:00

[Orchids & Onions] Warning: 50 shades of pirate parts
[Orchids & Onions] Warning: 50 shades of pirate parts

Toyota has a rock-solid reputation for reliability and quality and, because of this and because the brand's marketing in this country has a unique, local flavour, it is successful in the sales charts...

By Brendan Seery 23 Mar 2015 11:09

The elephant in the SAARF boardroom
The elephant in the SAARF boardroom

I remember, very well, the agony of SAARF Council meetings...

By Chris Brewer 23 Mar 2015 07:59