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Elton Ollerhead
Multichannel campaigns work

Grabbing and holding the attention of a modern consumer can be likened to grabbing and holding the attention of a two-year old. Just as you launch into your sales pitch on the airwaves, someone else lets loose with a catchy jingle on a cellular screen; and just as that message starts filtering through, the computer screen blinks as a new email arrives in the inbox.

By Elton Ollerhead 14 Sep 2014 14:57

New website gathers all things bridal with 'Just Say Yes'
New website gathers all things bridal with 'Just Say Yes'

Media24 just launched a new online brand, 'Just Say Yes', a single source for all things bridal - from wedding planning, inspiration, wedding supplier list, to a modern archive of wedding etiquette, articles and advice.

14 Sep 2014 10:36

[21 ICONS - season 2]: Herman Mashaba
[21 ICONS - season 2]: Herman Mashaba

'I decided I must go into business because I realised that I must do something with this precious life that I have only got one chance to live.' - Herman Mashaba. (Video)

13 Sep 2014 09:38

[NewsMaker:] James Burton
[NewsMaker:] James Burton

James Burton is the CEO of Hero, an integrated marketing communications agency which is a group of companies that includes sub brands: Hero AV, Black Spade Racing, 1Address.com, Medialoop and The Broccoli Project. The business has just undergone a repurposing, with Doug Lockhart becoming executive creative director and Warren van Rensburg appointed at Hero Cape Town as the new creative director.

By Louise Marsland 11 Sep 2014 14:20

Making the MOST of education in the media industry
Making the MOST of education in the media industry

One of the pertinent issues in the media industry is the quality of media education. To address this Wag the Dog Publishers included two questions in its sixth annual MOST Awards survey.

11 Sep 2014 13:32

Vacancy: Host - Loeries 2014
Vacancy: Host - Loeries 2014

A deep sadness fills me as I write this Dear Jonathan to the advertising industry, announcing my withdrawal as host of the Loerie Awards 2014 in Cape Town. (video)

By Dylan Balkind 11 Sep 2014 06:24

Mbongeleni Hlomuka
Customisation - for the big boys it's the best thing since sliced bread

Why should I be stuck with what the chef decided...? I can't wait to build my own burger on home ground...

By Mbongeleni Hlomuka 11 Sep 2014 06:07

Career moves - an employee's perspective - NATIVE VML
Career moves - an employee's perspective

Research tells us Millennials will have between 15 and 20 jobs during the course of their working lives. When faced with the option of moving what factors should one ideally take into account?

By Ernst Lass, Issued by NATIVE VML 10 Sep 2014 10:26

Zimaseka Njomi
Back to basics - how can you enter the PR industry?

I found myself somewhat puzzled by a question posed to me by a young graduate recently. She sent me an e-mail, and told me she admires me. Wow. Really? Why?

By Zimaseka Njomi 9 Sep 2014 14:16

Joseph Neusu
The power of word-of-mouth marketing

When I first travelled to Ghana on a business trip, my colleague who had visited the country earlier referred me to a hotel where he had stayed and he also gave me tips on where to shop and how to hustle on the crafts markets of Accra.

By Joseph Neusu 9 Sep 2014 06:46

UK Oscar ad gets a 'paddywhack'
UK Oscar ad gets a 'paddywhack'

The widely publicised and high profile Oscar Pistorius trial has even made waves in the United Kingdom.

By Delene Bertasso 9 Sep 2014 05:52

Ad industry supports 'Heroes Adopt' campaign
Ad industry supports 'Heroes Adopt' campaign

The advertising industry has freely contributed to the latest campaign of Ban Animal Trading (BAT) creating OOH and TVC for the organisation. (video)

8 Sep 2014 11:31

Louise Marsland
Does marketing have a marketing problem?

Marketing has changed in this digital era, we all know that. But outside of the colourful new open plan marketing divisions with shiny new social media teams and data specialists, does anyone else understand the paradigm shift of 'authenticity' and 'truth' that is now needed?

By Louise Marsland 8 Sep 2014 10:53