Make your digital strategy a reality
Make your digital strategy a reality

ITWeb's Digital Economy Summit 2016 (endorsed by the CIO Council of South Africa) will give you practical and tangible guidelines on how your organisation can become a disrupter by turning your digital strategy into a reality. If you want to build a roadmap for a successful digital business attend ITWeb's Digital Economy Summit in October.

Issued by ITWeb Events 1 day ago

Josephine Buys
Traditional publishing and digital advertising: A crossroads and a new frontier

At a time when traditional methods of publishing are undergoing rapid change, digital allows new opportunities to connect with readers and consumers. However, our audiences are no longer a given. Publishers and advertisers need to meticulously tailor their content to survive in a cutthroat media landscape.

By Josephine Buys, Issued by IAB South Africa 1 day ago

L'Oreal sharing beauty with all
L'Oreal sharing beauty with all

XZIBIT produced a digitally engaging exhibition environment for L'Oreal at the 60th edition of The Global Summit of the Consumer Goods Forum, which took place at the CTICC.

Issued by XZIBIT Experiential Marketing 1 day ago

Canon impresses at Photokina 2016 in Cologne
Canon impresses at Photokina 2016 in Cologne

Within minutes of the doors opening to the public at Photokina 2016 in Cologne, thousands of visitors streamed in to get a glimpse of the latest innovations and technologies on display. With Photokina only happening every two years, record visitor counts are expected to attend this year.

Issued by Canon SA 1 day ago

Why social media is critical for SA marketers in 2017
Why social media is critical for SA marketers in 2017

According to the 2017 edition of the SA Social Media Landscape, released this week by World Wide Worx and Ornico, the next year will see the use of as many as four social media platforms becoming pervasive marketing tools in South Africa. The study included a survey of 116 major South African brands, making for a representative sample of the country's major brands.

1 day ago

Employees: credible spokespeople and sources, how to leverage this trust
Employees: credible spokespeople and sources, how to leverage this trust

Consumers are losing faith in information that brands publish online and on social media as they become increasingly savvy about the myriad of tactics used by marketer to reach them. The rules of engagement with consumers have changed.

By Deirdre Elphick-Moore 1 day ago

Genevieve Nash joins Vicinity Media
Genevieve Nash joins Vicinity Media

Vicinity Media has announced that digital specialist and industry leader Genevieve Nash has joined the fast-growing location-based mobile advertising network.

Issued by Vicinity Media 1 day ago

Good Night Drink just got renewed with 25% less sugar
Good Night Drink just got renewed with 25% less sugar

Spring is a time of phenomenal renewal. The earth reawakens from her slumber and explodes with new life.

Issued by Student Brands 1 day ago

Union resists bid to give Motsoeneng new job
Union resists bid to give Motsoeneng new job

The Broadcasting, Electronic, Media and Allied Workers Union (Bemawu) has vowed to challenge any decision to keep Hlaudi Motsoeneng at the SABC as the board of the public broadcaster scrambles to keep him in his position.

By Bekezela Phakathi 1 day ago

Seleshe, Steyn and Cooper.
#InnovationMonth: Firestarters igniting business creativity

Ignite! is a session of TED-style turbo-charged talks with an innovative twist, set to end off the 2016 SABC Education Innovation Summit with a definitive bang later today. Here's what you can expect from a few of this year's 'firestarters' (that's Ignite! lingo for speakers at the event)...

By Leigh Andrews 1 day ago

Flying with the Germans: Lufthansa airs fun new commercial
Flying with the Germans: Lufthansa airs fun new commercial

Lufthansa has launched a new image campaign with a fun and entertaining new TV commercial bearing the slogan "More than just a good flight." In addition to the commercial, a digital special edition of the Lufthansa magazine will form the core of the integrated campaign.

1 day ago

Unpacking social media video marketing
Unpacking social media video marketing

Video rocks! Just check how the introduction of MTV on 1 August 1981 turned the music industry into a multi-billion dollar empire.

By Joseph Neusu 1 day ago

Mike Saunders
#InnovationMonth: How to innovate faster in marketing

It was Steve Jobs who coined the phrase, "Computers are like a bicycle for our minds"; suggesting that much like a bicycle, computers would help people move quicker to the destination once you apply effort. Jobs saw the computer as an enhancer to human capacity instead of a replacement.

By Mike Saunders 3 days ago