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Why is radio advertising so damn dismal?

Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

By Chris Moerdyk 25 Jul 2014 05:19

What should a modern marketing manager be able to do?

South Africa has a really strange culture when it comes to business marketing: not only do you get hands on involvement (control?) from business owners and senior management, often to the point of death by democracy, but you also get marketing treated as a junior role.

By Chemory Gunko 24 Jul 2014 09:47

Quality over quantity

When I first started writing, I wanted to know how I could be the best writer possible in my field. The best advice I could find was write every day.

By Marion Scher 24 Jul 2014 06:47

Actually, Hlaudi is the right man for the job...

Hlaudi Motsoeneng is absolutely the ideal man for the job as Chief Operating Officer (COO) of the SABC.

By Chris Moerdyk 24 Jul 2014 05:31

The selfie

Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well.

By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

Dove's latest advertising campaign calls on SA women to participate

Dove South Africa is calling on all South African women to be a part of its latest Beauty Bar advertising campaign, which centres on real women's faces and their radiant results, after they have taken the Dove Beauty Bar 7 Day Test.

23 Jul 2014 09:36

Tuluntulu now has ten channels

Tuluntulu, one of South Africa's top 10 startup companies this year, has recently launched ten channels that are available 24/7 on mobile.

23 Jul 2014 08:37

DigiChat with Andrea: Mobile Advertising & Marketing

Various research studies site South Africa as one of the leading countries in terms of mobile penetration (with access growing rapidly thanks to smart phones). It seems though, that there is a resistance by marketers to invest in mobile. I went in search of answers.

By Andrea Mitchell 23 Jul 2014 06:30

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign, it's even more important to make sure that you achieve the best results.

By Matthew Arnold 22 Jul 2014 15:01

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips, thanks to the wealth of data we collect in ad-serving systems, web analytics tools and other digital systems.

By Pierre Cassuto 21 Jul 2014 14:12

Creating the elusive single customer view

Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention.

By Gary Allemann 21 Jul 2014 14:00

Hlaudi hands out thank-you bonuses to SABC staffers

The SABC has paid about R42m in "thank you" bonuses to its staff and middle managers - in addition to normal bonuses.

By Thabo Mokone 21 Jul 2014 08:03

Seven tips on how to maximise Mandela Day

What are the seven things you need to know to have a successful Mandela Day? #MandelaDay #67MinutesForMandela

By Sarah Campbell, Issued by Kaelo Engage 18 Jul 2014 13:47