Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated. In this article we will unpack the basic principles of programmatic media buying and how brands can leverage the power of this technology as well as how terms like 'Real Time Buying' fit into the mix.
By Graeme Stiles 25 Nov 2015 14:08
With Twitter dropping the ability to get share counts for articles, online publishers are concerned as it looks like their articles have experienced a drop in social share popularity.
25 Nov 2015 13:00
espAfrika, organiser of the annual Cape Town International Jazz Festival (CTIJF), has shared more of the glittering names that will join the all-star line-up at next year's festival happening on 1 and 2 April 2016.
Issued by espAfrika 25 Nov 2015 12:15
"What I love about jazz and improvisation is the freedom it gifts you. It allows you to be yourself." - Kyle Shepherd.
25 Nov 2015 12:01
Will Sarah Mitchell of Vega Durban, Kirsten Bennett of Red & Yellow School or Megan Brits of Stellenbosch Design Academy walk off with the title '2015 Financial Mail AdFocus Student of the Year'? All will be revealed in just a few hours at the gala evening. Here's why all three are worthy nominees.
By Leigh Andrews 25 Nov 2015 12:00
The Writing Studio will present 'The Drama of Writing a Play', an evening workshop taking place at the Waterfront Theatre School, Cape Town from 1-4 December from 6pm until 9pm, with scenes written during the workshop performed on Sunday 6 December 6 from noon until 4pm.
25 Nov 2015 11:36
Debate and difficulty in choosing a clear winner in some of this year's Annual AdFocus Awards categories is testament to a well-developed marketing and communications industry.
By Leigh Andrews 23 Nov 2015 14:00
In a multi-faceted country such as South Africa, language is still a major barrier for deeper integration. Whilst our 11 official languages make us beautifully diverse, the majority of South Africans are still unable to speak more than one or two.
Issued by NATIVE VML 20 Nov 2015 09:18
FCB has announced that it would be restructuring its business on the continent and as a result of this FCB South Africa has been renamed FCB Africa and its affiliates on the continent would be rebranded to include FCB in their names.
By Danette Breitenbach 20 Nov 2015 08:08