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Whose line is it anyway?
Whose line is it anyway?

Above-the-line (ATL). Through-the-line (TTL). Below-the-line (BTL). Terms according to which, we have come to define our different specialities in the media space...

By Lerato Tsotetsi 4 Aug 2015 14:00

Getting to the heart of the #RAK campaign with #NissanMagic influencers
Getting to the heart of the #RAK campaign with #NissanMagic influencers

#RAK = Random Acts of Kindness. You've probably seen the hashtag peppering your social media feeds for months now. But how do you spread a message of good so far, so fast? You rely on the power of influencers...

By Leigh Andrews 4 Aug 2015 14:00



Building data journalism products with users in mind
Building data journalism products with users in mind

It's a truism, albeit an often neglected one, that journalists should write stories for particular, defined audiences, not for themselves, their peers or some fondly cherished but imaginary ideal reader...

By Chris Roper 4 Aug 2015 14:00

Jessica Davis
Top four tools to share engaging content on your social media accounts

Simply creating social media accounts is not enough when you intend to leverage social media to boost your business' growth. To build an audience for your brand, you need to get more people to follow you or like your page. This can only be done when you share fresh and engaging content on your pages. The obvious question that follows is what content you should post and where you can procure it.

By Jessica Davis 4 Aug 2015 13:03

Spaces 17: The forecast issue - New Media
Spaces 17: The forecast issue

If you're an avid follower of the latest décor trends, the new issue of Plascon Spaces is a must-buy. In it, Plascon shares its 2016 Colour Forecast - a comprehensive guide covering everything from the hues that will dominate next year, to the paint techniques and décor looks that will make your space cutting-edge.

Issued by New Media 4 Aug 2015 12:55

Bridging the divide between customer intelligence and business intelligence - Effective Intelligence
Bridging the divide between customer intelligence and business intelligence

The popular phrase "you scratch my back, and I'll scratch yours" characterises the relationship between a brand and a consumer. The more time and energy brands invest into understanding their customers, the more customers will feel valued and "give back" to the brands they love.

Issued by Effective Intelligence 4 Aug 2015 12:51

Tralone Khoza
Effective strategies when confronted by crisis - KFC and Marie Clarie

Reputation management is key to the sustainability of a company brand or a person brand. Warren Buffett was quoted saying that it takes twenty years to build a reputation and five minutes to ruin it and if you think about that, you'll do things differently.

By Tralone Khoza 4 Aug 2015 12:49

The advertising budget
The advertising budget

As John Jones (of JWT at the time) once said "we have a very patchy understanding of the connection between advertising's influence (if any) on behaviour, knowledge and attitudes. We have a very inadequate knowledge of how to calculate the optimal budget for a brand and how to deploy this budget most efficiently in media plans."

By Chris Brewer 3 Aug 2015 09:57

Designing in the Mother Tongue - Open Window
Designing in the Mother Tongue

Karabo Moletsane is a vibrant, young illustrator/designer and all-round superwoman making waves in the creative industry.

Issued by Open Window 29 Jul 2015 13:12

[CEM Africa Summit] Social customer engagement as a social business enabler
[CEM Africa Summit] Social customer engagement as a social business enabler

If 'social engagement' sounds more like drinks after work than a key component of marketing in today's hyper-connected world, chances are you weren't at last week's CEM Africa Summit...

By Leigh Andrews 29 Jul 2015 06:00

The rural problem
The rural problem

At 1.2 million square kilometres, SA is nearly as big as all of Western Europe. Texas is the largest state in the USA (excluding Alaska, which does not count)...

By Erik du Plessis and Neil Higgs 29 Jul 2015 06:00

South African retailers are missing massive profit opportunities - Chris Moerdyk
South African retailers are missing massive profit opportunities

Not only is retail advertising generally inefficient in South Africa but the majority of the big chains are missing out on profit opportunities by letting customers leave their stores unhappy.

Issued by Chris Moerdyk 28 Jul 2015 12:02

[CEM Africa Summit] Employee satisfaction = customer satisfaction
[CEM Africa Summit] Employee satisfaction = customer satisfaction

The second day of the Customer Experience Management (CEM) Africa workshop kicked off with moderator Jordan Gray talking about delighting customers and streamlining workflow...

By Leigh Andrews 28 Jul 2015 06:00