The insurance and banking industries have led the way in disrupting the face-to-face (broker) sales processes by building very strong internal direct sales capabilites.
Businesses engaging in social media are already helping themselves in possibly the best manner they could. A virile online appearance is critical to being a success in online selling, and social media fills an enormous gap in building online power. Social media can do more, though.
The Chief Marketing Council (CMO) in the US has released a report that examines how marketers are looking to measure customer experience based on business outcomes, not campaign metrics. It finds that clicks, views, posts, shares and visits have taken a back seat to acquisition, retention and revenue growth as core measures of customer experience and engagement success.
Brand South Africa's new chief marketing officer, Linda Sangaret, has a host of international experience with South African Tourism, in business and as a diplomat, that she hopes to put to good use in building the brand reputation of South Africa abroad, as well as locally, among South Africans.
Globally renowned digital marketing specialist, Saatchi & Saatchi Synergize, recently won work for Ireland's oldest whiskey, Bushmills, extending their portfolio of alcohol brands within the Edward Snell group. Saatchi & Saatchi Synergize also manages all social media channels for Jose Cuervo.
Digital Fire continues to provide incredible results for brands through its email marketing campaigns. Charlotte Rhys is no exception, achieving an incredible 44.34% open rate. This is how.
Columinate decided to quickly survey just over 600 single South Africans to find out what they are up to this Valentine's Day and there were some interesting differences between the sexes. See the infographic for the detailed results. And oh, happy Valentine's Day!
There's a not-so-new agency in (Cape) Town. It sees the whole of 2015 as a highlight as it's the year it moved into new offices in both Rose Street, Bo Kaap and Maboneng, Johannesburg. It also won new clients in Visa, Bacardi and DGB, entered and won its first Loerie, welcomed many new faces through their doors and launched a new website. Here's why RADAR's set to be the pulse of the local brand design industry.