[Ashley Truscott] In the past two weeks I have received numerous unsolicited text messages and emails. What boggles my mind is how the organisations (or individuals) who have been trying to communicate with me have got it so horribly wrong, because they clearly didn't research their target audience.
[Darren van der Schyff] Facebook founder Mark Zuckerberg famously announced the death of email two years ago, which makes one wonder what he knows that we don't.
[Charles Stretch] The Protection of Personal Information Bill (POPI) was passed by the National Assembly on 11 September and will be signed by the President before Christmas - but what is it? And how will it affect your business, and your individual rights?
| [Direct Marketing] Collecting mobile numbers: It’s all about brand engagement|
| [Direct Marketing] Best SMS Practices: Does Your Customer Really Want To Hear From You In a Personal Way? |
[Tony Sham] In a world of fan bases, follows and likes, the rules and measurements of direct marketing have changed considerably.
| [Direct Marketing] Advertising on a national scale that will DEFINATELY reach more than 65% of South African households, National point of sale campaign in Shoprite group. 082 8785500|
[Chene Cundill] It has now dawned on ad agencies, their clients and the marketing industry that people (potential customers/consumers) are more likely to respond to information and offers that are relevant to them and their specific interests and are communicated through the channels with which they are comfortable. It's the power of one-on-one communication.
[Nick Altini] The ever-growing volume of consumer complaints relating to unsolicited and unwanted commercial messages seems to be having a legislative effect, as the issue of privacy and the right to reject and not receive unsolicited commercial messages is a theme in existing pieces of legislation and in the draft Protection of Personal Information (PPI) law.
[Lyn Davis] Communicating has become much easier since the days when messages were written, sealed inside a dirty old bottle and flung into the sea. The writer in desperate hope that someone, somewhere, would find it and read it. Today, marketers and advertisers have no need of SOS communication tactics as there's a varied, constantly evolving media landscape on tap.
[Jason Stewart] Many businesspeople realise that, from a marketing perspective, word of mouth (WOM) is the most influential force with respect to how your consumers view your brand, especially regarding the decision of whether to purchase or not. But what's less known is how to stimulate WOM for your brand - and that's the focus of this article.
[Herman Manson] South Africa has various pieces of legislation in place supposedly protecting consumers from unsolicited commercial communication. Unfortunately, they seem to be worth little as they are often vague, lack enforcement mechanisms readily accessible to the public or still lack the implementation systems and tools envisioned by the legislation to protect them.
| [Direct Marketing] One of the Global trend which is marked as an area of opportunity is Internet shopping. Follow this link
[Georgia Christian] As you might imagine, 'list fatigue' (aka subscriber sluggishness) describes those who have become 'disinterested' or (gulp) 'bored' with your email offerings. They have might not have physically unsubscribed, but mentally they're switched off to your charms and it seems as though no matter what you dangle in front of them, they're simply not responding.
Have a look at: https://www.trustfabric.com/connect/
|great idea, i think WASPA has something similar for SMS. what would be cool is if a pvt individual could enter his email addy and see all the bulk email lists he was on and delete those he didn't want. the requirement would be for people to register the bulk email lists with a central regulator. unfrotunate thing is that unlike WASPA there isn't a central regulator .... or could the DMASA be appointed?|
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