Developing your personal brand

[Deirdre Elphick-Moore] In a world that has 'six degrees of separation' between you and a potential employer or client, building a personal brand is essential...

Every business is driven by data

[Gary Allemann] The term 'data-driven' has emerged to describe a decision making process that is compelled by evidence (data) rather than by intuition. It has received particular attention in marketing...

Could a smartphone app really help combat crime in SA?

[Stuart Thomas] South Africa has a brutal crime problem and it affects everyone. The rapes and murders of teenage girls in Khayelitsha (one of Cape Town's poorest areas) and Tokai (one of its wealthiest), bears witness to that fact...

How to stop your campaign dying

[Chris Brewer] An interesting factor that emerged over the years from various conferences, both international and local, suggested that clients tend to view the process as "structured", whereas agency personnel viewed it as "spontaneous"...

Digital industry survey means more effective audience profiling

[Leigh Andrews] Nicolle Harding, country manager at Effective Measure South Africa, shares exclusive insights into the new digital industry survey's impact on the local marketing industry...

Enhance your native advertising effectiveness

[Aimeé Serrão] Individuals are no longer responsive to those flashing banners trying to attract their attention on every website they visit which is why many companies have experienced a decreased click through rate...

#BrandManagerMonth: You have to live your brand

[Cari Coetzee] Sharon Gilbert-Rivett, marketing manager for Fair Trade Tourism, is an award-winning journalist, tourism consultant, safari aficionado and wildlife film-maker...

The confidence killers

[James Hurford] Doubts and fears are confidence killers. In fact, they're the opposite to confidence. Doubts and fears can lead to indecision and procrastination, stopping you from taking action...

Why is this SA radio legend betting big on personality-driven streaming apps?

[Stuart Thomas] Memeburn readers of a certain age might remember blasting their radios to the latest dance hits in preparation for a big night out. And if you were listening to one of those stations in particular, chances are the person mixing those tracks was Derek - aka "The Bandit" - Richardson...

[Behind the BBC Story] Sophie Ikenye

[Leigh Andrews] As BBC World News celebrates its 25th anniversary this month, Focus on Africa presenter Sophie Ikenye exclusively shares her favourite BBC story she's covered, as well as top media trends to watch out for in 2016...

#BrandManagerMonth: for the love of wine brands

[Cari Coetzee] Meet Melissa Diedericks, marketing manager South Africa for Earthbound organic and Fairtrade wines. Diedericks is no stranger to wine brands and...

How long does SEO take to rank me at #1?

[Dee Stephens] In essence the answer is not as simple as one might think, as the question is seriously misguided. That question and the SEO rank practice has long out dated that kind of mind set...