 | MARKETING & MEDIA
[Farren Roper] One of the biggest mind shifts when it comes to managing relationships with customers as a business to business (B2B) company is that the rules of customer engagement have changed... |
 | MARKETING & MEDIA
[Graeme Stiles] Programmatic buying is a buzzword that is taking the industry by storm. There is a lot of confusion around this topic and it's often seen as very technical and complicated... |
 | MARKETING & MEDIA  Hope Soap campaign Here's how Y&R brought home a gold Ubuntu Loerie this year for the Hope Soap initiative... |
 | RETAIL  [Leanne Freeman] These days, in a tough economic climate where competitors fight for control of consumers' hard-earned rands, the retail environment has to work that much harder to keep its customers, and keep them happy...
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 | LIFESTYLE & ENTERTAINMENT
[Ruth Cooper] The ever popular Goldfish will be headlining at Electric Vines NYE party at the Wildekrans Wine Estate. We swung these busy busy boys a few questions to find out what fans can expect as well as their plans for 2016. |
 | RETAIL
[Matt Zajechowsk] Here, Matt Zajechowsk provides an overview of integrated shopping on Pinterest, Instagram, YouTube, Facebook and Twitter... |
 | LIFESTYLE & ENTERTAINMENT
[Daniel Dercksen] Watching Spectre, the 24th Bond film, I could not help thinking about a quote from William Friedkin's Boys In The Band, where a gay man admires a striking young stud and says: "How can his beauty ever compare with my soul?'' |
 | MARKETING & MEDIA
[Danette Breitenbach] The act of buying a new brand is not revolutionary. It is not a huge event in people's lives. It is not the road to Damascus. It is more akin to a little nudge, give it a go type of thing... |
 | FINANCE & INSURANCE
[Nicci Botha] On a continent where traditional jobs are scarce, building a strong base of entrepreneurs and small- and medium-size enterprises (SMEs) seems like the logical solution. But lack of access to finance remains a primary reason why these enterprises don't succeed... |
 | RETAIL
[Jaco Barnard] With the rise of industrialisation, shopping became a mass-market, impersonal experience. Today, however, we are seeing a significant trend back to an experience-driven economy... |
| LIFESTYLE & ENTERTAINMENT
[Ruth Cooper] Anthemic pop rockers Monark recently released a deluxe version of debut album 'Negatives'. We chatted to drummer Graeme Wuth to find out more. |
| MARKETING & MEDIA  Sarah Mitchell of Vega Durban, Kirsten Bennett of Red & Yellow School and Megan Brits of Stellenbosch Design Academy Sarah Mitchell of Vega Durban walked off with the title '2015 AdFocus Student of the Year' at last night's gala evening... |
 | MARKETING & MEDIA  ©Daniil Peshkov via 123RF As one of the most popular terms in branding at the moment, transparency is not just something brands can adopt in an attempt to be relevant and win the hearts and minds of the contemporary consumer... |
| LIFESTYLE & ENTERTAINMENT
[Ruth Cooper] What with series sharing, piracy and Netflix the good old fashioned cinema is having to get more and more creative when it comes to enticing bums on seats. |
 | AUTOMOTIVE
[Henrie Geyser] Already a key player with more than 120 sales a month in one of the most popular segments of the market, the popularity of Opel's cute and cuddly Opel Adam is guaranteed to grow even further with the addition of a funky Rocks model that combines the cocky character of a small cross utility vehicle with the fun of wind-in-your-hair driving. |
| On Saturday 21st November Craig Port hosted his SS15 Swimwear launch in association with South African Menswear Week at The Glen Boutique Hotel & Spa in Sea Point, Cape Town.    
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 | RETAIL  [Gareth Pearson] So, you've launched a new product or opened a new business unit or even started a whole new company from scratch, and did all your homework in the way of market research beforehand?...
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 | MARKETING & MEDIA  Image via Pixabay We often hear advice on the way bloggers and page owners should treat their followers, but not much has been written about how followers should behave... |
![[BizTrends 2016] Projections in cinema](https://biz-file.com/c/1512/323099-208x117.jpg?3)
