[Loeries 2015] Cell C on breakthrough creative work

[Ann Nurock] There was a lot of controversy around Cell C's latest advertising campaign, Dog, and during Loeries Creative Week Durban, Ann Nurock spoke to Cell C's Executive Head: Marketing, Doug Mattheus...

New approaches to media planning required to keep pace with a multitasking customer

[Richard Taylor] It's near-impossible to capture the undivided attention of today's consumers, who routinely multitask across a number of devices, media and channels during the course of a given day...

Honda joins the crossover gang

[Henrie Geyser] Honda, which already caters for a wide range of local motoring tastes with 51 vehicle choices, has joined the lucrative and rapidly growing swing to trendy urban crossovers with the introduction of a pretty and practical HR-V fun-wagon...

When last did your brand have a check-up?

[Rolf Akermann] As humans we do go for regular health check-ups, but what about Brands? Companies have yearly check-ups (audits). Why not Brands?...

[TEDxCapeTown] Speaker profile: Marlene Wasserman/Dr Eve

[Beverley Klein] At TEDxCapeTown on 15 August, Marlene Wasserman, also known as Dr Eve, graced the stage to talk about cyber infidelity, a trend she's picked on during her sessions with clients.

The journey to the cloud needs a practical, pragmatic approach

[Peter Reid] As with any new technology, cloud computing has been through the hype cycle, with inflated expectations giving way to disillusionment and moving...

Nicework by day, Bright Nights after lights out

[Leigh Andrews] The Bright Night project is an exhibition of some of South Africa's most talented photographers and illustrators. What makes this one stand out though is that it's crowdfunded and will be held completely in the dark, lit by a clever solar-powered lamp, all inspired by a talk at Design Indaba 2014...

Heating up the local marketing perspective - literally

[Leigh Andrews] The only scientific thing about marketing is the measurement aspect, say some. Not so, says Atomic Marketing, with their new, highly scientific activation for Vanish...

Think in a long term way: Q&A with Mary Shelman

[Cari Coetzee] PMA Fresh Connection South Africa, the leading fresh produce conference and expo in Southern Africa which attracts members from the entire...

60s' cool returns with flair

[Daniel Dercksen] Take a trip back to the 1960s with The Man from U.N.C.L.E., a stylish take on the hugely popular 60s television series.

Poor brief, real objectives, and the fake budget

[Lufuno Makungo] Every now and then an agency would receive a brief with no budget indication. When you ask what's the budget that's when the stammering begins and people would start looking at each other wondering what to say...

[TEDxCapeTown] Speaker profile: Marek Dziembowski

[Beverley Klein] Based on the success of TEDxCapeTown, we spoke to some of the speakers to see how they enjoyed their experience presenting in front of a 1,000-strong audience, as well as being live-streamed around the world...

Choosing your business' fiscal year

[Sophie Baker] When starting a business, you will need to elect when your fiscal year starts and ends...

Cry Havoc - a soulful exploration of forbidden love

[Daniel Dercksen] The affection between two men becomes a prison in Cry Havoc, a commanding play that should not be missed at the cosy Rosebank Theatre in Cape Town.

Celebrating 250 years of Hennessy

[Eugene Yiga] How did an Irishman and former officer in the army of King Louis XV create one of the finest French cognacs in the world? Finding the answer requires a 250-year journey back in time.

When last did you redefine your target market?

[Erik du Plessis and Neil Higgs] The definition of LSMs has changed 5 times in the last 14 years. Did you review your brands' target market? Here's why you should...

Gorilla wins four MMA Smarties, survives Loeries Week celebrations - Gorilla

[Jordan Wallace] Gorilla kicked off the Loeries in happy style, taking home four awards at the MMA Smarties Awards on Thursday night...