MARKETING & MEDIA Get automation to simplify your sales and marketing functions[Leigh Andrews] No phrases strike fear into the hearts of marketers faster than 'big data' and 'programmatic media buying', but they're crucial for simplifying your work life... | |
MARKETING & MEDIA [Behind the Selfie] with... Warren Moss[Leigh Andrews] This week, we find out what's really going on behind the selfie with Warren Moss, Founder/CEO of Demographica... | |
RETAIL [Source Africa 2015] Wearing your heart on your sleeve[Nicci Botha] Whether shopping for something as simple as a pair of jeans or that must-have fashion item, the average consumer doesn't give much thought to... | |
MARKETING & MEDIA The real issue behind youth unemployment in SAImage via 123RF | |
LIFESTYLE & ENTERTAINMENT SA director spreading local love of theatre in Canada[Leigh Andrews] It's no Comedy of Errors: South African director Clive Mathibe was picked by The Market Theatre and NAC to work on two productions featured in the Toronto Theatre in the Park spectacular... | |
MARKETING & MEDIA The latest trends in web design that are irresistibly awesome[Manas Kumar] Web technology marches on to the drumming sound of various cultures of innovation. With each beat, it makes progress and reforms the way the web is done... | |
IT & TELECOMMUNICATIONS Driving knowledge, controlling systemsMister GC via freedigitalphotos.net | |
MARKETING & MEDIA What happens in Vegas doesn't stay in Vegas anymore[Damon Stapleton] "Whoever controls the media, controls the mind." Jim Morrison... | |
ESG & SUSTAINABILITY Turning the tide on marine debris© nirun nunmeesri – 123RF.com | |
MARKETING & MEDIA Close up and personal with the Generation Z[Thabang Leshilo] In South Africa, our Generation Z falls into another category, that which we call 'born frees' to highlight the fact that they were born after the country attained democracy in 1994... | |
MARKETING & MEDIA We are entering the next phase with Pinterest and Instagram[Warren Harding] Exciting news in the social media world with two big announcements, one from Pinterest and one from Instagram... | |
LEGAL Final guidelines for determination of administrative penalties published[Leana Engelbrecht] The Competition Commission has published the final Guidelines for Determination of Administrative Penalties for Prohibited Practices... | |
MANUFACTURING Q&A with Sello Mosai: Manufacturing industry needs commitment from unions, top management[Evan-Lee Courie] With just several weeks to go until the 2015 Manufacturing Indaba, we asked Sello Mosai, the executive manager of Value-Chain Competitiveness at Productivity SA, to share some insights into the current state of the manufacturing industry in South Africa and where to from here... | |
MARKETING & MEDIA Not your average 'chip off the old Blok' campaign...[Leigh Andrews] When Blok decided to move away from what property can offer you and focus instead on what urban living can offer a Blok owner, it looked to North agency for more than the traditional property advertising campaign... | |
MARKETING & MEDIA Social media is an essential market research tool for savvy marketers[Andre Steenekamp] Market research has always had an important role to play in shaping brand strategies, from product development and customer service through to marketing and advertising... | |
MARKETING & MEDIA The business cloud, demystified[Leigh Andrews] Data ownership issues, scalability and the benefit of the hybrid cloud - three of the foggiest aspects of doing business in the cloud are clarified by Laurent Dedenis, president of international operations at Acumatica... | |
TOURISM, TRAVEL & HOSPITALITY Having The Last Word, again[Brian Berkman] Increasingly, experienced travellers are opting for inclusive holiday packages in response to not, as the Americans put it, "being Nickelled and Dimed"... | |
MARKETING & MEDIA Identifying your target market[Sophie Baker] Your target market is important when selling or conceptualising your product or service. You need to know who you're selling to. If you know your target market well, you know how to market your product and where its value lies... | |
MARKETING & MEDIA Bringing the virtual world to marketing[Beverley Klein] Virtual reality is a phrase synonymous with science-fiction movies and futuristic plots. But that future is now, with the advent of products like Oculus Rift, Samsung Gear, Google Cardboard and more... |