Antoinette Pombo

Marketer, content producer, copywriter at Youth Dynamix (YDx)
Location:South Africa

Profile

Antoinette is passionate about result-driven marketing, copywriting and powerful content! She writes for Youth Dynamix, a youth & family specialist research and marketing agency. To activate your brand in the youth market, contact or call 071 551 8200.
Recruiting millennial graduates through EQ

The reason it is so difficult to recruit graduates that are able to fit in and positively contribute to their team is the generational gap between the Millennials (graduates entering the workplace) and previous generations...

By Antoinette Pombo 17 Mar 2017

Three essential tips you don't get from a marketing degree

Market conditions are becoming ever more challenging for youth marketers. The economy is straining under political pressure, technology has enabled one of the most powerful youth generations in history...

By Antoinette Pombo 31 Oct 2016

The modern marketing paradox

The youth are exposed to around 3000 ads per day and only a fraction of those come anywhere close to being noticed. It's no wonder then that brand managers are trying everything to get their brands to stand out...

By Antoinette Pombo 12 Oct 2016

Five tips to win the youth over for brand managers

If you're over the age of 25, you'll be able to reminisce how easy it must have been to be the brand manager for Citi Golf. That's because every adolescent who passed their driver's licence drove a Citi Golf...

By Antoinette Pombo 5 Oct 2016

Are you struggling to understand Generation Y in the workplace?

Generation Y, also known as millennials, were born between 1982 and 2003. They're between the ages of 13 and 34, so they're either in high school, tertiary institutions or employed in junior to mid positions...

By Antoinette Pombo 31 Aug 2016

The dark side of digital

It's their 'world in their hands', an existence driven by instant access to information, laced with a plethora of social connections...

By Antoinette Pombo 24 Aug 2016

#YouthMonth: SA blind to accountability, with real consequences for future generations

"... universal adult suffrage, a national common voter's roll, regular elections and a multi-party system of democratic government, to ensure accountability, responsiveness and openness"...

By Antoinette Pombo 1 Jun 2016

[BizTrends 2016] Youth activism

Youth Dynamix (YDx), the specialist youth and family research agency in Johannesburg, has revealed a new awakening in the youth market that will change the landscape for brands Africa into and beyond 2016...

By Antoinette Pombo 27 Jan 2016

Youth marketers: Use these seven tips to boost marketing results

Each generation has unique demographics, experiences, history, lifestyles, values and expectations that influence their buying behaviours...

By Antoinette Pombo 5 Sep 2015

South Africa is increasingly becoming a parentless society!

According to 2010 research by Union for African Population Studies, 38.7% of South African adolescents have at least one parent absent in their household...

By Antoinette Pombo 23 Jun 2015

The real issue behind youth unemployment in SA

Earlier this year, Business Day put the spotlight on the gravity of South Africa's unemployment problem. It's worse than it seems...

By Antoinette Pombo 9 Jun 2015

Youth marketers, here's why traditional advertising doesn't cut it anymore...

If you still believe that paying hundreds of thousands of rands for billboard advertising is getting the job done, do the following experiment...

By Antoinette Pombo 1 May 2015

YDx relaunches in Nigeria - the modern-day 'land of opportunity'...

Despite the lingering political instability over the last few years, foreign investors, including big South African companies, continue to charge ahead with their aggressive expansion strategies into Nigeria...

By Antoinette Pombo 10 Apr 2015

Is South Africa differentiating itself from Africa for the wrong reasons?

Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos...

By Antoinette Pombo 11 Mar 2015

Why you should be paying attention to the rise of the millennials

Millennials are commonly defined as those born between 1981 and 1996. That currently puts them at between 19 and 34 years of age...

By Antoinette Pombo 8 Feb 2015

Are you missing a big part of the puzzle in your youth marketing strategy?

There's no doubt, the marketing of goods and services have undergone a profound transformation over the past 15 years...

By Antoinette Pombo 9 Dec 2014

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