MARKETING & MEDIA A relook into the term 'Glocal'[Mogorosi Mashilo] The term "Glocal" has been a buzz word in the marketing world for some time. A combination of the words "Global" and "Local", it is used to describe global brands entering new markets... | |
MARKETING & MEDIA Skip those stains with social media and the #FabulousDressProject[Leigh Andrews] What do #FirstThursdays, The Jupiter Drawing Room and Skip washing powder have in common? The #FabulousDressProject, of course... | |
MARKETING & MEDIA [Gartner Digital Business] Top ten strategic tech trends for 2015[Leigh Andrews] "Take everything you've learned about IT in the last 30 years and throw it away, as IT in the next 30 years will be completely different..." | |
MARKETING & MEDIA [Loeries 2015] Agency expectations with... Joe Public[Leigh Andrews] In our feature running until Loeries Creative Week in Durban this August (yes, August, not September and Durban, not Cape Town!), we find out what Joe Public's creative team of Adam Weber and Roanna Williams expect... | |
TOURISM, TRAVEL & HOSPITALITY Trends in ecotourism: how businesses can engage in sustainable travel[Eran Feinstein] Ecotourism is defined by responsible travel to natural areas that conserves the environment and improves the welfare of local people... | |
MARKETING & MEDIA What's that hairy, smelly thing in the corner?[Chris Brewer] Oh that - that's our Creative Director! This week, we find out all about the money and responsibility juggling that come part and parcel with embarking on a career in the advertising industry... | |
ESG & SUSTAINABILITY Letting the sunshine in[Nicci Botha] Balancing the socio-economic factors driving people to flood into urban areas and the inhabitants' constitutional right to electricity is a conundrum facing the country's already embattled infrastructure... | |
MARKETING & MEDIA Spot a good online scribe, before they're brilliant![Candice Winterboer] What experience and/or talent should an employer look for when hiring an online copywriter? Think personality characteristics, qualifications and experience... | |
MARKETING & MEDIA The predictability of government communicators© Vadym Zaitsev – 123RF.com | |
LIFESTYLE & ENTERTAINMENT RS is a sporty, comfortable commuter[Henrie Geyser] The Chevrolet Sonic RS carries two heavy responsibilities - as the flagship of the Sonic range, it has to attract the attention of potential buyers to the seven-model Sonic range but probably more importantly, it has to live up to the hallowed RS letters liberally tattooed all over its body... | |
LIFESTYLE & ENTERTAINMENT Cross-over Kia is a real cheerful Soul[Henrie Geyser] As pretty as a cheerfully wrapped Christmas present the funky-cool Kia Soul continues to grab attention wherever it goes because of its boxy upright shape, sharp styling and bright colours... | |
MARKETING & MEDIA Lessons for SA creatives from SXSW[Leigh Andrews] A robot petting zoo, global internet connectivity through balloons in the stratosphere and other important insights for those of us who didn't get to attend the annual showcase of all things tech and innovation in Texas this March... | |
IT & TELECOMMUNICATIONS Thoughts from a female leader in the tech industry[Lynette Hundermark] The burning question that any female in tech is being asked at the moment is: "How have you managed to cope as a female in tech?" | |
MARKETING & MEDIA The future of digital marketing in South Africa[Ben Evans] Brands not clearly focused on digital marketing will quickly find themselves becoming irrelevant - all promise and no delivery, no demonstration, no entertainment, no conversation... | |
AUTOMOTIVE Jetta, tried and trusted[Luke Preston] The South African saying goes, "Beer, braais and bakkies." And while the one and half ton bakkies have revolutionised how small and informal businesses operate, the humble sedan has for a long time been the staple of the working class. None more so than the Volkswagen Jetta. "Jols, Jägermeister and Jettas"? | |
AUTOMOTIVE Citroen C1... buy one[Luke Preston] As most of you know, the original Citroën C1 city car formed part of global campaign and joint venture between Citroën, Peugeot and Toyota. The recipe was simple... | |
MARKETING & MEDIA The big new risk for business... being KFC'd on social media[Aki Kalliatakis] Getting a 'roasting' from the eye-witness consumer is a growing risk for business now that social media can broadcast even the appearance of questionable behaviour. To be more specific, a brand can be 'KFC'd'... | |
HUMAN RESOURCES & MANAGEMENT Getting to grips with the complexities of employment contracts[Madelein Taljaard (van der Watt)] An effective, flexible and understandable employment contract is the basis of a good employee-employer relationship. Let's look at the basics of creating a sound employment contract... | |
MARKETING & MEDIA [TrendTalk] The retail experience trend[Louise Burgers] Shopping trends herald the return of the 'mall rat' and more interactive retail shopping experiences to revitalise the tired mall shopping environment... |