MARKETING & MEDIA [TrendTalk] Would your consumers eat bugs?[Louise Burgers] Savvy marketers know just how to tug on consumers' heartstrings to build brand loyalty to effect sales. But you need to also know how to leverage their guilt, grab the attention of the new hipsters, and work with bacteria and bugs... | |
MARKETING & MEDIA 2014's mad media mix[Charlie Wannell] Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace... | |
MARKETING & MEDIA [NewsMaker] Kim Kullmann[Louise Burgers] Kim Kullmann has been appointed business director of Saints Branding at the Cape Town studio with responsibility for operations, strategy and key client management... | |
MARKETING & MEDIA Smart data at the heart of pro-social brands[Leslie Pascaud] 'Big data' and 'social good' may be the yin and yang of tomorrow's most successful brands. Both are recognised as important components of contemporary marketing strategy, yet they are not typically thought of as bedmates. That is changing... | |
MARKETING & MEDIA [Loeries 2015] Extra extra, read all about how the Loeries are rejuvenating Durban[Leigh Andrews] A Bizcommunity journalist was embedded with the Loeries' team to get a sense of what Durban can expect from the Loeries this August, and what the Loeries hopes to get out of Durban... | |
LIFESTYLE & ENTERTAINMENT Danny Collins is most definitely your man![Daniel Dercksen] Al Pacino astounds as Danny Collins, an ageing rock star who receives a life-changing letter and decides to find out what his life could have been like. | |
LIFESTYLE & ENTERTAINMENT Magical Cobbler[Daniel Dercksen] With humour and compassion, the enchanting The Cobbler shows that sometimes walking in another man's shoes is the only way to find out who you really are. | |
MARKETING & MEDIA [Loeries 2015] Dates, prices and more...[Leigh Andrews] This year's Loerie Awards are being held in Durban in August to best make use of the weather - that means you may have less time than you thought to sort out your entries, accommodation and ticket purchases... | |
MARKETING & MEDIA Does employer branding fall under HR, marketing, or both?[Leigh Andrews] To get employer branding right you need to think like your employees, not like your customers. But whose task is it, really? Employer Branding SA's Celeste Sirin unpacked the topic in a full-day masterclass on Thursday, 19 March... | |
LIFESTYLE & ENTERTAINMENT Celebrating five decades of theatre excellence[Eugene Yiga] Fifty years ago, the Three Leaf Awards had six categories and 17 productions. Now, five decades later, the Fleur du Cap Theatre Awards honoured excellence in theatre by dishing out prizes in 18 categories to 74 eligible productions. | |
LIFESTYLE & ENTERTAINMENT Ballet on the big screen[Daniel Dercksen] All the beauty, grace and magic of the ballet will soon be enjoyed on the big screen with a season of five famous ballets, thanks to a screening partnership between Cinema Nouveau and The Royal Ballet in London, launching with Alice's Adventures In Wonderland on 28 March. | |
MARKETING & MEDIA [The Human Truth behind the Trend] Part 2: A deeper look into what an insight is - the brand truth[Mogorosi Mashilo] In recapping part 1 of my 2-part discussion about unlocking the human truth behind the trend, we must always remember that consumers are actually human beings... | |
MARKETING & MEDIA [The Human Truth behind the Trend] Part 1: The importance of consumer insights[Mogorosi Mashilo] First and foremost, it is imperative to understand what an insight is and not confuse it with an observation or a trend... | |
MARKETING & MEDIA [Orchids & Onions] Being a pain is one way to stand out[Brendan Seery] Radio has always been a difficult medium through which to convey an advertising or marketing message... | |
LIFESTYLE & ENTERTAINMENT My Journey - #Kelly Khumalo[Sikhumbuzo Thabede] Kelly Khumalo is by far the most talented vocalist of our time. As a matter of fact she is arguable Mzansi's best vocalist. It is very rare to find singers who can cut across different genres and types of music effortlessly. | |
IT & TELECOMMUNICATIONS SMBs: Data without borders, back-up without worries[Anamika Budree] The world is becoming more and more digital. Even in smaller companies not directly operating in the technology industry, a great amount of data is created for every single process... | |
MARKETING & MEDIA When last did you bully someone?©marcos calvo mesa via 123RF | |
MARKETING & MEDIA [Behind the Selfie] with... Amanda Sevasti[Leigh Andrews] This week, we find out what's really going on behind the selfie with Amanda Sevasti, head of social media at Native VML... |