MARKETING & MEDIA Is South Africa differentiating itself from Africa for the wrong reasons?[Antoinette Pombo] Why is it that South Africans have adopted a culture of expecting handouts? Contrary to common belief, handouts are not an inherent African ethos... | |
MARKETING & MEDIA Maximising customer conversations across today's complex media landscape[Ian Drummond] Since their customers today live in a multichannel world, brands need to think carefully about how they will use different touchpoints in combination with each other to maximise opportunities to engage with their audiences... | |
MARKETING & MEDIA Facebook connects feisty females for International Women's Day[Leigh Andrews] Here's how her involvement with the #IAmALiberianNotAVirus hashtag got Shoana Solomon involved in this weekend's 'Facebook Stories celebrated on International Women's Day' movement... | |
LEGAL SCA clarifies relationship between VAT vendor and SARS[Graeme Palmer] The basic principle of VAT is that a vendor must account to the South African Revenue Service (SARS) for output tax on taxable supplies made after deducting any input tax incurred by him... | |
MARKETING & MEDIA Young money - a view from the youth[Mbongeleni Hlomuka] Shortly after the delivery of the 2015 budget speech by Finance Minister Nene, I attended quite an interesting session hosted by one of the most informative TV channels in our continent known as CNBC Africa. This forum was meant to examine the youth's perspective regarding the speech... | |
IT & TELECOMMUNICATIONS Health-care industry - the next cybercrime target?[Perry Hutton] Health-care systems, from electronic health records to medical devices, are more vulnerable than many of us realise - and the stakes are too high to ignore... | |
MARKETING & MEDIA The impact of data[Jaco Pienaar] Mark Twain might have said that you get lies, damned lies, and statistics, but the new information age means more journalists are writing articles based on data than ever... | |
MARKETING & MEDIA [Orchids & Onions] One-of-a-kind feeling is a reason to smile[Brendan Seery] Launching as it did a bare fortnight after State of the Nation-induced depression descended like a dark cloud over the middle class, Santam's new ad about the "uniqueness" of South Africa was always going to be a risk... | |
MARKETING & MEDIA 'Nice work, Nicework' on the Retroviral rebrand[Leigh Andrews] It's a bold move for a brand-building company to go for a rebrand of its own. Retroviral agency founder Mike Sharman explains how they got it right by using Nicework agency... | |
EDUCATION & TRAINING Why focusing on matric results isn't the solution to SA's education woes[Christina Watson] When interventions made to raise the levels of mathematics skills and knowledge among South African learners fail to bear fruit, it's understandable that many are quick to feel that we are in a state of crisis... | |
MARKETING & MEDIA Free social media tools for start-ups to build a strong social media presence[Jessica Davis] Managing your start-up's social media presence can be quite challenging, but there are plenty of tools that can make your task of managing your social media channels much easier... | |
LIFESTYLE & ENTERTAINMENT Love conquers all in Strange Magic[Daniel Dercksen] The totally zany and super spectacular animated musical Strange Magic is an enchanting creation from George Lucas and Lucasfilm, featuring a princess who has sworn off love, a vulnerable villain, a slightly nutty Sugar Plum Fairy, a tenacious and big-hearted elf, a mischievous imp, and a knight who is no Prince Charming. | |
MARKETING & MEDIA Challenges facing B2B enterprises[Mark Eardley] Differentiation: why it pays to be different... | |
MARKETING & MEDIA Rich media: The new digital currency - Mark1[Daniel Schmidt] Digital media is changing the way businesses inform their audiences. Rich media, the 'new kid on the block' in display advertising, has a big role to play in this regard... | |
MARKETING & MEDIA "In other words..." - Writing to clients without pissing them off[Tiffany Markman] With business writing, you can't really say what you mean - unless you want a world of drama. Here are some ways to engage with clients and customers without offending them, using 'safe' versions of the rude phrases that tempt you... | |
MARKETING & MEDIA Six traps that will lose you market share[Sid Peimer] In physics, the Law of Conservation of Energy states that energy can neither be created nor destroyed - it can just change from one form to another. However... | |
LIFESTYLE & ENTERTAINMENT Fear The Woman in Black[Daniel Dercksen] If you are looking for a good old-fashioned scare, the supernatural horror film The Woman in Black 2: Angels of Death offers plenty of chills. | |
MARKETING & MEDIA Actual impact, not cost per thousand[Claudelle Naidoo] These days, consumers upload breaking news stories, videos and more online and make them viral before journalists even gets to them... | |
MARKETING & MEDIA Just one click to tick good work, from me TuYu[Leigh Andrews] Looking for a better way of incentivising staff than with an annual 'good work' certificate or an impersonal 'thumbs up' icon tacked to a message? Then TuYu is for you, says MD Ruan Geyser, especially if your company's on the digital track... | |
MARKETING & MEDIA [NewsMaker] Alan Bell[Louise Burgers] The Hardy Boys promoted client service director Alan Bell to managing director of the Durban agency in December after he played a key role in the J Walter Thompson acquisition... |