Creative Spark set to BURN up the print space

[Leigh Andrews] Creative Spark, the company behind Memeburn and its successful sister sites, is turning the standard 'master print then go digital' strategy on its head by launching a print magazine titled BURN...

Seven significant shifts franchises face in today's operating environment

[Val Bourdos Nichas] In today's turbulent economic times, both franchise brands and franchisees need understand key fundamentals driving today is operating environment...

Understanding responsive and mobile website design

[Chemory Gunko] Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office...

Documentaries go mainstream with BBC's Storyville Global

[Leigh Andrews] If the thought of sitting through a documentary has you flicking through the channels faster than you can say 'I prefer mindless entertainment', the new BBC World News series Storyville Global, might change your mind...

Editors must edit without fear of being attacked

[Anton Harber] I once asked a South African editor why he ran a cartoon that he agreed was offensive. He said he had felt obliged, as he did not want to censor a well-known and much-respected cartoonist...

[Trends 2015] The consumer is in control

[Craig Page-Lee] The consumer has to be at the centre of brand decisions because they are in control, at the centre of the experience and information flows...

[Trends 2015] International networks shift SA media landscape

[Jacques du Preez] Almost overnight, local South African media owners and advertising agencies have become global players as international agency and media networks continue their acquisition spree in southern Africa...

[Trends 2015] Your 2015: The consumer, content and collaboration

[Louise Burgers] It's all about me, you and what we want. Now. No waiting around. This is the year the consumer and content will dominate and brands learn the meaning of true collaboration...

Unity is Pride

[Daniel Dercksen] Pride is a film that will most definitely change your life and how you see the world. It follows two very different communities who found strength by standing together.

[Trends 2015] SA youth lifestyle and culture

[Bradley Maseko] From personal brand differentiation, spending and media behaviour, to the trend of visual domination, 2015 will be an impactful year for the youth of South Africa...

[Trends 2015] FCB's 20 macro trends for 2015

[David Smythe] Brand storytelling, purpose-driven brand building and increasing choice are some of the mega-trends for 2015 identified by FCB Cape Town's strategy team in this exclusive presentation published on Bizcommunity.com first...

Time for the company CIMO to step into the digital spotlight

[Leigh Andrews] Nicolette Singh, Marketing Lead, Avanade South Africa, talks us through what the new CIMO role actually means for the marketing and IT industry alike...

[Trends 2015] The 'sound' of Africa

[Sampa Diseko] Africa is entrenched in oral storytelling, movement and vocal expression. Marketers need to engage with the source of that sound...

[Trends 2015] Invest in communication and content

[Dawn Rowlands] Brands that stand out will create commercial success by attracting more users, more often. Brands that make it easy for consumers to recognise them (and love them) will win...

[Trends 2015] Media/brands on demand

[Chris Hitchings] After an exceedingly tough year in 2014, the media industry and brands need to explore new opportunities such as video-on-demand; second screening; and even longer form content to maximise brand spend and content...

[Trends 2015] Synchronised messaging for all channels - Kantar

[Andrzej Suski] The continued development of digital infrastructure and the ensuing change in social behaviour patterns continue to gather pace in Africa...

Intentions (no resolutions) for 2015

[Monika D'Agostino] For the last couple of years, I have set intentions rather than New Year's resolutions. For one, intentions are "the thing that you plan to do or achieve: an aim or purpose" as opposed to a resolution...

[Trends 2015] The importance of social listening in 2015

[Heidi Myers] Social listening is arguably the most significant technology to hit marketing since social media itself. It will be a huge trend in 2015. So, what is social listening and why does it matter?...

When in Washington... go the Club

[Brian Berkman] You're visiting Washington DC, right... so what better than to visit The Ritz-Carlton Club - and yes, it's a good as it sounds...