All industry news in South Africa

MARKETING & MEDIA

Newspapers' scrutiny of each other can be good

[Anton Harber] Like politicians, national sports coaches and rhinos, newspapers proprietors need big heads and thick skins.

Posted 10 years ago | Like

LIFESTYLE & ENTERTAINMENT

Because life's better with bubbles

[Ilse Burger] I've never seen myself as the typical champagne-drinking girl that loves all things glitter and gold, but something happens to you when you walk through the doors of J.C. Le Roux.

Posted 10 years ago | Like (1)

MARKETING & MEDIA

Five digital disruptive Frisbees (and how they affect your bottom line)

[Mike Saunders] Andy Haldane, Executive Director for Financial Stability at the Bank of England in tackling regulation uses the analogy of a dog catching a Frisbee... Essentially, a simple approach is effective...

Posted 10 years ago | Like

PROPERTY & REAL ESTATE

Rental escalations in SA

[Elaine Wilson] Broll Property Group often gets asked by international investors why rental escalations in South Africa are not linked to inflation.

Posted 10 years ago | Like (1)

MARKETING & MEDIA

Shifting to the next phase of CRM: Marketing automation

[Lauren Heap] One of the trends that has undoubtedly come to the fore over the past several years is marketing automation, which harnesses both the intelligence and convenience...

Posted 10 years ago | Like (1)

PROPERTY & REAL ESTATE

Landlords need to protect themselves against the Credit Amnesty Act

[Martin Goodman] The Credit Amnesty Act has raised a fair amount of concern in the rental industry especially among landlords and estate agents renting out property to tenants.

Posted 10 years ago | Like

MARKETING & MEDIA

Lead generation tips from the coolest kids in school

[Graeme Wilson] After a little playground analysis, we realised that the tactics used by cool kids to make friends aren't that different from the lead generation tactics smart marketers use to find new customers...

Posted 10 years ago | Like

MARKETING & MEDIA

How social media is destroying our society

[Chemory Gunko] I was an early adopter of social media... my Facebook, Twitter & LinkedIn accounts all kicked off around 2006/7 - and once again I find myself an early adopter as...

Posted 10 years ago | Like (10)

MARKETING & MEDIA

Ask Afrika's ICON brand winner: What it takes to stay on top

[Danette Breitenbach] The winners of the Ask Africa ICON Brand Survey were announced recently. All Gold Tomato Sauce took top spot for the second year running. I spoke to the winner...

Posted 10 years ago | Like

MARKETING & MEDIA

[NewsMaker] Kabelo Moshapalo

[Louise Burgers] Kabelo Moshapalo has recently been appointed Executive Creative Director of Tequila\Johannesburg. As the new ECD, he hopes to establish a "meaningful ideas culture".

Posted 10 years ago | Like

LIFESTYLE & ENTERTAINMENT

Experiencing Africa's greenest hotel

[Ilse Burger] A mere 400m from the airport I potentially found the solution to make those early flights just a little bit better... Hotel Verde, dubbed "Africa's Greenest Hotel" - and rightly so.

Posted 10 years ago | Like (1)

PROPERTY & REAL ESTATE

Über wealthy on the increase ... and on the move

[Dr Andrew Golding] A number of recent press reports have commented on the rising property market in South Africa and in particular the manner in which the very top end of that market is performing.

Posted 10 years ago | Like

MARKETING & MEDIA

Is your social media agency using the correct software?

[Gareth Slaven] The landscape of social media changes so rapidly that marketers are often left scrambling to keep up...

Posted 10 years ago | Like (1)

MARKETING & MEDIA

From broadcaster to coffee shop - the new role of the digital publisher

[pierre cassuto] Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

Posted 10 years ago | Like (2)

MARKETING & MEDIA

Return on translation - a partnership equation

[Françoise Henderson] On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

Posted 10 years ago | Like (1)

MARKETING & MEDIA

Why is radio advertising so damn dismal?

[Chris Moerdyk] Some say there are only two things certain about life. I say there are three - death, taxes, and that Loerie Awards announcement, "There is no Grand Prix for radio this year..."

Posted 10 years ago | Like

MARKETING & MEDIA

A note on curiosity

[Jessica Gregory] Someone once told me that curiosity is the definitive quality of a great strategist. But is there any space for curiosity to stand as the intrinsic draw-card by which we develop a campaign strategy?

Posted 10 years ago | Like

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