 | LEGAL
[Linde Steyn] The Draft Western Cape Liquor Amendment Bill was recently published for public comment. The Bill seeks to address a number of practical challenges currently being experienced by the Western Cape Liquor Authority in implementing the principal Western Cape Liquor Act (2008). |
 | MARKETING & MEDIA
[Louise Burgers] Jan Hofmeyr is head of behaviour change at TNS and the co-founder of its market research solution, the ConversionModel, which TNS recently re-engineered and relaunched to market. |
 | ESG & SUSTAINABILITY
[Danette Breitenbach] One of the panel discussions at the recent Trialogue Making CSI Matter conference was on some of the challenges faced and lessons learnt by corporates, NPOs and NGOs practicing CSI in Africa. |
 | MARKETING & MEDIA
[Sindy Peters] One of the first speakers at this year's IMC Conference in Cape Town was Gary Leih, founding director and CEO of OFYT. Leih took attendees through the history of integration in marketing and lessons the industry can learn from the past. |
 | LIFESTYLE & ENTERTAINMENT
[Daniel Dercksen] An exclusive one-night performance of Candid Confessions at The Milnerton Playhouse on 25 June, 2014, at 8pm is a fundraising event to secure funds for the staging of The Beauty of Incomplete Things at the Fringe at The Joburg Theatre in July. |
 | MARKETING & MEDIA
[Gary Bryant] If you're in marketing, last week's GDP numbers should get your attention - so what can you do to make the best of the situation... |
 | MARKETING & MEDIA  [JS Smit] A PR agency asked me to create buzz about a rubber-like chemical, called ADA, used by Sasko to make their flour whiter. They already had a seasoned journalist working the case and roped me in for a more, let's call it, online approach.
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 | ENTREPRENEURSHIP
[Candace Bosch] The aspect of creating and indeed starting a new business venture or dream can be a daunting task... |
 | MARKETING & MEDIA
[Lisa Cohen] Experiential marketing brings brands and people closer by delivering on what matters to consumers. |
| ESG & SUSTAINABILITY
[Danette Breitenbach] Cheesekids started with eight people. Today over 20,000 people volunteer with them. One of the biggest activations that takes place on Mandela Day is through Cheesekids. |
| ESG & SUSTAINABILITY
[Danette Breitenbach] Perhaps 10 years ago CSI was about doing something for the sake of doing something and then feeling good about it, but today it's about creating a good business story. It has become a business imperative. |
 | MARKETING & MEDIA  [Johan Walters] Your customer is not one-dimensional. He or she has complex needs, interests and behaviour. That's why you can no longer rely on last-click attribution to tell you the full story of the customer journey.
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 | MARKETING & MEDIA
[Graeme Wilson] It's no wonder that more and more B2B brands are warming to the idea of social selling; when done correctly, it can be a powerful tool for increasing B2B sales. |
 | MARKETING & MEDIA  [Gerald Naidoo] Mobility is changing the way we work, the way we live and the way we play. The introduction of the smartphone in 2007 radically altered consumers' expectations of what could be accomplished while on the go.
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 | MARKETING & MEDIA
[Sid Peimer] The legend goes that accounting was invented by a child during a cricket game. As there were 12 children, one had to sit out and keep score. But he got even... |
 | MARKETING & MEDIA
[Marion Scher] I want to say upfront that I'm totally in favour of podcasts - to a large part because they've given me another revenue stream. But... |
 | MARKETING & MEDIA
[Hilton Rose] Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard. There's no end to reasons why good ideas end in the conceptual scrapyard in the sky. |
 | TOURISM, TRAVEL & HOSPITALITY
[Brian Berkman] For Grootbos Nature Reserve owner and Managing Director Michael Lutzeyer, being included in The Long Run is big news. |
| MARKETING & MEDIA
[Louise Burgers] Last night I almost posted about poo on Facebook. Again. Really. Then I stopped myself. And decided to write a whole trends column about it instead. |
 | MARKETING & MEDIA
[Nick Durrant] Parties in elections need to focus on an integrated mobile campaign to successfully carry their messages and position party leaders in the social realm. |
![[NewsMaker] Jan Hofmeyr](https://biz-file.com/c/1406/204300-208x117.jpg)
![[IMCC] Addressing the 'marketing messaging mess'](https://biz-file.com/c/1406/203544-208x117.jpg)
