Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?
By Hilton Rose 14 Mar 2014 14:45
Do consumers care about your brand? I don't mean like the warm, fuzzy feelings parents have towards their kids. I mean, do consumers even care that your brand exists at all? (video)
By Hilton Rose 19 Nov 2013 09:55
As responsible agencies know, having the inspiration and talent to create objects or pictures of beauty, shouldn't mean we do it for our own edification. We are commercial artists, first and foremost - and with that comes responsibilities.
By Hilton Rose 8 Oct 2013 06:52
What marketing blockbusters are on the horizon for small businesses? Here's my little guide to what's hot - and what's not!
By Hilton Rose 7 Aug 2013 08:17
Not many people have heard of John Wanamaker - and if you have, it's unlikely his name was uttered in the same breath as social media.
By Hilton Rose 26 Jul 2013 07:36