Hilton Rose is Director of 'Your Brand Agency', a fully integrated brand design and digital communications agency. Contact details: website | email | Twitter @hiltonrose1 | LinkedIn
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Why your brand shouldn't act like an Arctic ground squirrel

How do you maintain a presence? How does a brand stay awake and active all year round?

By Hilton Rose 28 Aug 2014

R.I.P. - Why great ideas die

Too single-minded. Too funny. Too controversial. Too different. Too expensive. Too hard. There's no end to reasons why good ideas end in the conceptual scrapyard in the sky.

By Hilton Rose 6 Jun 2014

Goodwill hunting - Building the value of your brand

Measuring the worth of a brand is more difficult than, let's say, the worth of your intellectual capital. So how do you do it? How much is your brand worth?

By Hilton Rose 14 Mar 2014

[2014 trends] Wake up and smell the networks

Perched here on the foot of Africa, South Africans sometimes feel as if we are a few years behind - even though we are the largest economy on the fastest growing continent.

By Hilton Rose 13 Jan 2014

Are you and consumers engaged? Or do you barely know each other?

Do consumers care about your brand? I don't mean like the warm, fuzzy feelings parents have towards their kids. I mean, do consumers even care that your brand exists at all? (video)

By Hilton Rose 19 Nov 2013

Still life with product: The role of a brand agency.

As responsible agencies know, having the inspiration and talent to create objects or pictures of beauty, shouldn't mean we do it for our own edification. We are commercial artists, first and foremost - and with that comes responsibilities.

By Hilton Rose 8 Oct 2013

Marketing trends: Coming soon to a medium near you

What marketing blockbusters are on the horizon for small businesses? Here's my little guide to what's hot - and what's not!

By Hilton Rose 7 Aug 2013

Measuring social media and the story of John Wanamaker

Not many people have heard of John Wanamaker - and if you have, it's unlikely his name was uttered in the same breath as social media.

By Hilton Rose 26 Jul 2013

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