MARKETING & MEDIA Interview with BBC's Chris Davies[Beverley Klein] BBC Global News' Director of Sales & Marketing, Chris Davies, shares some information about the BBC's new shows and campaigns it's running in South Africa, and also how social media is a driving force in breaking news today. | |
LIFESTYLE & ENTERTAINMENT The show must go on[Eugene Yiga] Albert Horne, Chorus Master and Music Assistant of Cape Town Opera, chats about celebrating the company's 15th anniversary by restaging its highly acclaimed production of Show Boat. | |
MARKETING & MEDIA Twitter ad sales targets SA[Danette Breitenbach] Twitter has appointed a local ad sales partner, Ad Dynamo in South Africa. I spoke to Ali Jafari*, vice president of direct sales, Europe, Middle East and Africa (EMEA). | |
MARKETING & MEDIA Do we have the will to defend our freedom?[Anton Harber] Exactly 20 years after we achieved media freedom, an opposition advertisement was banished from the national broadcaster because it showed pictures of police shooting protesters. So just as we were celebrating our freedom, it was eroded. | |
MARKETING & MEDIA Why customer satisfaction surveys are important[Louise Robinson] According to statistics, a satisfied consumer will share a good customer service experience with two to three people, while an unhappy customer will tell between eight and ten people, sometimes as many as twenty. | |
MARKETING & MEDIA The impact of media digitisation on monitoring[Jaco Pienaar] The connected lifestyle has changed the way people not only engage with one another but also how they consume content. | |
MARKETING & MEDIA How to navigate the new PR landscape[James White] The business landscape, especially relating to public relations, has changed. Now is the time to get with the changes, adapt and push forward. | |
MARKETING & MEDIA Embracing the personalisation of everything[Nick Durrant] Given the fact that almost every purchase we make, every search term we enter, and every call we place is now recorded and stored in vast digital databases, brands and marketers have access to more information than they've ever dreamed of. | |
MARKETING & MEDIA Adding brand value with media monitoring[Jaco Pienaar] Media monitoring comes in for its fair share of criticism. And thanks to the connected world of today, many organisations have tools freely available to do their own monitoring. | |
RETAIL Selecting online payment methods[Brendon Williamson] Between the traditional web payments and mobile, it seems as if there is a new payment method on the market every week. How do online retailers prioritise integration schedules and decide which payment products suit them best? | |
LIFESTYLE & ENTERTAINMENT Cock and Bull Story in Cape Town[Daniel Dercksen] The battle is on at the Alexander Upstairs in Cape Town from 12 to 17 May with Cock and Bull Story, in which two men who are forced to confront their masculinity, sexuality, and violent actions in the confines of a locker room in Richard Zajdlic and Richard Crowe's knockout hit play. | |
LIFESTYLE & ENTERTAINMENT You can ring my Beluga[Eugene Yiga] Since its relaunch in 2006, Beluga has grown into one of South Africa's top restaurants.Even though my friend and I had an early dinner reservation on a public holiday, the cobbled outdoor terrace was packed when we arrived. | |
AUTOMOTIVE Surprise packet Outlander[Henrie Geyser] Say Mitsubishi and straight away names such as Pajero and Triton pop up, but in the brand's 20-model local product range there is a hidden gem waiting to be discovered - the Outlander. | |
TOURISM, TRAVEL & HOSPITALITY Africa's Pride... that's Crystal Towers Hotel[Brian Berkman] I've changed dramatically in the two years since I first stayed at African Pride's Crystal Towers Hotel so on this visit I was looking for ways in which the hotel had also changed. | |
MARKETING & MEDIA VoIP: Beyond the CommodityMitchell Barker | |
MARKETING & MEDIA The future of retail: Sales rooms not showrooms[David Ross] If retailers want to continue to attract consumers to their bricks-and-mortar outlets, they're going to have to start thinking of their outlets as sales rooms, rather than showrooms. | |
MARKETING & MEDIA Why the EFF beret is brilliant marketing[Sarah Britten] Of all the marketing we've seen this election season - all the rallies, the posters, the SMSs and the kissing of babies - one thing has stood out head and shoulders above all the rest. |