LIFESTYLE & ENTERTAINMENT Twitch takes flight[Eugene Yiga] Inspiration can strike at any moment. For Robert Fridjhon, whose award-winning stage career spans over twenty years, it came when he worked for FreeMe Wildlife Rehabilitation Centre back in 2006. Given that most of the cases he worked on involved birds, and that he was reading African Genesis by Robert Audrey, it was only a matter of time before the idea for Twitch was born. | |
LIFESTYLE & ENTERTAINMENT Mucking afazing trailers at Old Mac Daddy[Sindy Peters] Charly's Bakery has been around the proverbial block in Cape Town over the years, finally finding a home in The Fringe. Famous for its cakes and quiche, the TV show opened up the bakery's oven doors to an international audience, but now Charly's has boldly gone where no bakery's gone before - to a trailer park. | |
MARKETING & MEDIA [Online presence 2] Get socialising online[Luke McKend] Social networks have become an integral part of any business - if your customers are talking about you, why not join in the conversation? (video) | |
MARKETING & MEDIA What's in a name?[Anton Ressel] Have you ever stopped to consider how much impact the name of your organisation has on its success? | |
MARKETING & MEDIA Reddy, steady... Stop[Rod Baker] NEWSWATCH: The press ombudsman has dismissed Durban tycoon Vivian Reddy's complaint against the Mail & Guardian newspaper in its entirety, the newspaper reports, and Icasa is in the spotlight for all the wrong reasons, reports BD Live. On a sad note, SABC television and radio presenter Vuyo Mbuli has died, reports Times Live. | |
MARKETING & MEDIA Information bill a small victory for SA's citizens[Anton Harber] We need to learn to celebrate the big victories, and not dwell on the small defeats. The Protection of State Information Bill currently awaiting President Jacob Zuma's signature is a victory for organised citizens' power. | |
MARKETING & MEDIA M&G editor resigns, off to New Delhi[Rod Baker] NEWSWATCH: Mail & Guardian's editor-in-chief, Nic Dawes, has resigned to take up a post at the Hindustan Times in New Delhi, the newspaper reports. | |
MARKETING & MEDIA Twitter: The (career) carnage continues[Sandra Roberts] Ex-spokesperson for the Hawks McIntosh Polela is the latest to be felled in a spate of twitter-induced career suicides (or at least setbacks), demonstrating that the balance between communicating quickly and communicating carefully can be difficult for communicators. | |
MARKETING & MEDIA SABC3 sex slip-up[Rod Baker] NEWSWATCH: SABC3 has landed in hot water for not placing the correct age restriction on the All My Children soapie, reports IOL, and Lisa Hiemer, writing in journalism.co.za, reports on a new study that shows surprisingly strong investigative journalism in independent local papers in three provinces. | |
RETAIL Moving brand ambassadors to grand ambassadors[Michelle Francis] A recent article in the New York Post describes the advent of Grand Ambassadors, which is a prognosis of where the experiential activation industry in South Africa could be, given training and investment in brand ambassadors. | |
HUMAN RESOURCES & MANAGEMENT Employee engagement - a non-negotiable[Catherine Milward-Bridges] Business is about maintaining and growing a healthy bottom line. Satisfied customers are what make that bottom line possible. The missing piece in this puzzle is the motivated employees. | |
RETAIL Convergence, interoperability drive mobile wallets[Bevan Ducasse] Today's smartphone is a calendar, contacts, games console, music centre, camera, miniature TV, communications portal, news delivery system, encyclopaedia, navigation system, memo pad... and you can also make calls on it. Yet, there is room to cram more functions in there and one in the near future is the wallet. | |
MARKETING & MEDIA Five tips for successful exhibiting[Justin Hawes] Exhibiting can be daunting, especially because it can be one of the more costly marketing options for your business. To make sure you manage the process properly, and see ROI, I recommend you follow five simple steps. | |
TOURISM, TRAVEL & HOSPITALITY Adrift in a nameless river in Madagascar[Brian Berkman] It probably won't be pristine for very much longer as Rio Tinto, the mining company that is extracting ilmenite and zircon from Fort Dauphin on Madagascar's most South Easterly coast, exploits the earth and paves the roads in return. | |
MARKETING & MEDIA How to deal with delays, kill queues[Aki Kalliatakis] The single most-cited source of frustration for customers is delays and long queues. Your company needs to take this seriously because when customers are kept waiting patience turns to frustration very quickly - and they then start looking for other things that have gone wrong. | |
MARKETING & MEDIA What to look for in a BI service provider[Sean Paine] With business intelligence (BI) being top of mind for enterprises at the moment, this industry is likely to attract a series of newcomers and fly-by-night businesses. | |
MARKETING & MEDIA Value of segmentation models in marketing[Amanda Cromhout] Sounds easy doesn't it? But how do you start such a strategy? Do you even know who your most profitable customers are? | |
MARKETING & MEDIA Guptagag[Rod Baker] NEWSWATCH: The Gupta family isn't going to talk to the media until the report on its guests landing at Waterkloof is finalised, reports Mail & Guardian, and BD Live reports the DA is urging Zuma not to sign the secrecy bill. The ConCourt has reserved judgment on media's access to the Krejcir hearing, reports Mail & Guardian, and IOL reports that a Sun reporter has been charged in the UK hacking probe. | |
MARKETING & MEDIA Why metal is precious[Jonathan Stilwell] Why are most agency creatives so obsessed with metal? Why do we covet these birds, lions, pencils, medals and cubes so much? To many of our client services friends, they may as well be bookends or doorstops. |