 | RETAIL
[ActivRetail] Canderel, the low kilojoule sweetener brand, has launched their latest product, ‘Café Sticks'. The product, which has been on the shelves at all major retailers from since 1 November, is available in a premium tube which contains 200 sweetener sticks. |
| RETAIL
[ActivRetail] Challenged to sell an additional eight million Kit Kats during 2008, Nestlé tasked JWT to conceptualise a promotion to drive repeat purchases of 4-finger and Chunky Kit Kats. |
 | MARKETING & MEDIA  [Issa Sikiti da Silva] Almost 70% of South African daily newspapers have experienced circulation declines, with the exception of the Daily Sun, which delivered the largest growth at over 7613 copies, according to the third quarter year on year analysis released this morning, Thursday, 13 November 2008, by the Audit Bureau of Circulations (ABC). The presentation took place at the Hyatt Regency in Rosebank, Johannesburg.
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 | Thanks for your feedback. What would you like to hear in a podcast and what length would you prefer? Simone Puterman
Assistant Editor: Bizcommunity.com |
 | RETAIL
[Pedro de Gouveia] How 'Every Little Helps' - advertising helped Tesco's brand image in the 1990s. The radical transformation of Tesco's fortunes from slumbering number two to Britain's largest supermarket chain, has been well documented in the UK. |
 | MARKETING & MEDIA
[Sindy Peters] The relationship between CEOs and chief marketing officers (CMOs), as well as the role marketing should play in corporate social investment projects, were topics of discussion at the second annual CMO Council board meeting held in Cape Town last month. Bizcommunity.com spoke to Donovan Neale-May, executive director of the CMO Council, regarding feedback from the meeting, as well as Brand South Africa and Africa's place within the CMO Council global network. |
 | MARKETING & MEDIA  [Chris Moerdyk] South African business in general seems to be missing out on a wonderful marketing opportunity by completely ignoring what every single consumer in the country desperately wants to hear. Prices decreasing.
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 | MARKETING & MEDIA
[Melissa Attree] If you remove all the tech and jargon and ‘stuff', embracing Web 2.0 concepts and thinking, it's relatively easy to make a good first impression, and, let's face it, when it comes to communicating through the web, that's all we have. Here's a short list of some things I've picked up or noticed along the way that irk me. |
 | LIFESTYLE & ENTERTAINMENT
[Ruth Cooper] How the time flies, it seems like just yesterday we were checking out some of the great SA bands at the Kirstenbosch Summer Concerts. But a whole year has rolled by and it's that time again to pack picnic baskets and head down to Kirstenbosch for some Summer Sunday grooving. This year's line up promises to be a great one with all the usual loved suspects as well as some fresh new faces so make sure to wind the weekend down in style at the Kirstenbosch Summer Concerts. |
| MARKETING & MEDIA [Chris Moerdyk] I'm finding that a lot of companies that send their executives and staff to many of the seminars and workshops being offered right now, are beginning to wonder whether these are providing any sort of value... |
 | MARKETING & MEDIA
[Walter Pike] Many would say that Barack Obama's victory in the American presidential race was always a foregone conclusion; after the performance of the Republicans over the previous two terms, it was hard to see a McCain victory. What is interesting is to compare the two approaches, McCain who followed a traditional campaign path and Obama who understood that the world has changed. |
| RETAIL [Renato Palmi] The meltdown of international, regional and country specific financial institutions and the global economy as a whole and the subsequent trickle-down consequences for consumers is having a negative impact on the apparel industry. However, there are opportunities for companies and in particular for smaller independent boutiques and designers to consolidate their business, revisit their marketing strategy and customer relations in order to capture market growth. |
 | MARKETING & MEDIA
[Tim Shier] For ages now, we've been arguing the critical importance of online reputation management (ORM), using overused international case studies including Dell Hell and Kryptonite locks - for lack of better local example. Then SAASucks (South African Airways Sucks) arrived at our door and South African ORM instantly got a local case study. |
| RETAIL
[ActivRetail] South African independent wine and spirit producer and distributor DGB, has again called upon washroom media specialists TLC to run a university washroom campaign for Zappa, the brand's leading sambuca product. Its latest campaign boasts updated creative and aims to instil brand awareness for the month of October and again from 1 February to 31 May 2009. |
 | MARKETING & MEDIA
[Linda Hamman] Almost 40 years ago, the New York Times magazine published a famous (infamous?) article written by economic guru Milton Friedman, entitled "The Social Responsibility of Business is to Increase its Profits." Things have changed since then. |
 | MARKETING & MEDIA
[John Boe] The most successful companies place great value on developing lifetime relationships with their customers. In today's competitive marketplace, they're aware that their customers are aggressively prospected and their loyalty cannot be taken for granted. Customer-focused companies recognise that relationship building and follow-on service are critical components for promoting both customer retention and revenue growth. |
| RETAIL
[ActivRetail] The ability to offer customers a wide range of packaging solutions through a single point of contact was demonstrated recently when Nampak Cartons & Labels (Nampak C&L) and Nampak Inspection & Coding Systems (Nampak I&CS) worked together to deliver a cost-effective and efficient pack for the Jungle Oats 2008 winter promotion. |
| MARKETING & MEDIA
[Tshepiso Seopa] “It starts here” is Gauteng Province's new payoff line, set to sell the province as a brand as well as to attract local and international investors. Aimed at positioning Gauteng as a leading investment, tourism and competitive sport destination, the new identity is represented by a new dotted multi-coloured G-shape representing ignition. |
| RETAIL
[ActivRetail] Bob Martin, a market leader in the pet healthcare industry, has launched a new range specifically made for puppies and kittens. |
| RETAIL [Vivian Warby] In light of the increasing levels of malnutrition coupled with food insecurity and high food prices, a standard for processed cereal-based foods for malnourished infants and young children has been proposed. |
