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CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Six tips to improve your online communicationIf you remove all the tech and jargon and ‘stuff', embracing Web 2.0 concepts and thinking, it's relatively easy to make a good first impression, and, let's face it, when it comes to communicating through the web, that's all we have. Here's a short list of some things I've picked up or noticed along the way that irk me. I'm a marketer and a social media ‘worker' so I tend to look at the global process. The following tips are intended to assist you:
Embracing Web 2.0 marketing concepts shouldn't be tough; they're just a natural extension of the age-old pillars of brand-building in a different, exciting space. Pay attention to the details, be honest, be creative. Most of all, remember that Web 2.0 is not about the tech; it's about the people. Communication has always been about people talking to people - that will never change. •Adapted from original blog post published on 6 November 2008.
About Melissa AttreeMelissa Attree is a social media strategist, blogger and marketing professional who is fascinated by the bright, shiny thing called the Internet. Read Melissa's blog at http://melissaattree.wordpress.com. Follow her on Twitter at http://twitter.com/melattree.
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