Marketing In brief South Africa

Emojis helping marketers to communicate

Emojis have become a part of everyday human language and on 17 July it's World Emoji Day. In 2015, 92% of the online population was using emojis, and 70% said emojis helped them to express their feelings more effectively. But emojis aren't just for consumers. Marketers are tapping into this new way of communicating too.

Signal have put together a visual guide into the world of emojis, and how marketers are using them to help communicate with their audience. View the full guide here.

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