Mellow Wood Scuse me scuse me - what the hell is this rubbish?
There is a commercial running on air that is just nonsensical, could someone please tell us what they want us to know.  30 Apr 2008

Something to chew on
Having just seen Orbit 'Professional' chewing gum for the first time, I'm bemused but delighted.  24 Apr 2008

Is Positioning Dead?
Some time back I came across a blog from a person from some interactive advertising agency proclaiming that Positioning as a branding strategy is dead. It got me thinking.  17 Apr 2008

E-TV re-branding
I really want to applaud the e-tv team for the job well done on their re-branding exercise. The agency responsible has put 110%  7 Apr 2008

What's Pepsi's problem?????
Pepsi has a rather small market share in SA, while around the world they are a well established, highly successful company. We are marketing students researching reasons for this. Are South African's simply brand loyal or does the taste not appeal to us? What is your take on Pepsi's ads, prices and product range? Where does Pepsi's problem lie?  13 Mar 2008

Marketing Manager vs. Brand Manager
What's the difference?  29 Nov 2007

Idols & Randall
Is Randall doing his sponsors a disservice with his ultra-rudeness?  30 Aug 2007

Black diamonds fuss
Are you also targeting the "black diamonds"?  26 Jul 2007

Brand Power is GLOBAL????  25 Jul 2007

Branding Mentor/Couch
I am looking for a Senior Brand Manager / Consultant that is willing to give advice and share their experience on Brand Identity development with a Junior Brand Manager.  19 Jul 2007

Why hasn't anyone thought of it?
I imagine that if brand advertising can be done on buses, trailers and other mobile platforms that metertaxis can also carry this platform.  6 Jul 2007

Fashion Parties
Anyone been to a 'fashion' party.  21 Jun 2007

"Die Funcken Meercrap DIE!!!!"
This is one of sickest and worst advertising mascot!  10 May 2007

Monobrands take care
Brand managers often take a short term view of customer value - to their own detriment.  25 Apr 2007

Vodacom wake up and lose the meerkat!
im sure we all have heard about the vodacom meerkat, and have an opinion about it.  17 Apr 2007

Over branding in the US market
Subaru has placed the logo for it's STI tuning arm all over a recent model ...  21 Mar 2007

OR Tambo/ Mango... where is the branding hoo haa?
Joburg International became OR Tambo and SAA launched Mango but I have seen no big hoo haa branding at the airport. Am I missing something?  28 Nov 2006

How does a celebrity's smile affect his personal brand?
Having done a bibliographical research about the importance of the smile in leadership, I was surprised to how it had a "defining" impact on followership, and significantly impacted the bottom-line results. Now, I am extending my research to personal branding.  3 Jul 2005

Freedom to Laugh it Off?
Does the Constitutional Court's ruling in favour of Laugh it Off strike a blow for freedom of speech or does it erode a company's intellectual property rights?  29 May 2005

The Human Brand
Are the creators and custodians of brands in touch with their own humanity?  24 Mar 2005

Branding in the First/Third World
South Africa is often characterized (wrongly or rightly) as both a 'First World and Third World' country. How does this impact on branding strategy?  22 Feb 2005

Toyota's new slogan
Toyota changed its corporate slogan to 'Lead the Way', dropping 'Everything keeps going right'.  30 Oct 2004

Our industry stinks
Marketing & Branding - the most non-committal, shortsighted industries in the world? I now find myself in the position of looking for a job after 2 years of running my own company...  1 Jul 2004

What happened to African ideas?
As a consumer everything I come across nowadays is a rehashed American or European idea that has been altered just enough so as to be sold locally.  1 Jun 2004

Who's got power to decide on what to divest?
Competition tribunal VS Organisations.  11 Jun 2003