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Chicken-Licken's marketing drives not working
There's something wrong with Chicken-Licken's marketing initiaves- they just don't cut it.

I wonder if it's a monopolisation issue by KFC that contiually sees Chicken-Licken's adverts turning into a flop. But then again, you have a Chicken fast food brand like Nandos, who are KFC's competitor (arguably so) really cracking it. One would expect that a brand as old as Chicken-Licken would be a market leader by now.
We grew up knowing Chicken-licken as well-known brand (during the times of uSdumo and Tinny (and may his soul rest in peace), but now it is hardly visible.

Please help me figure this out, are they struggling with marketing or is it a brand positioning issue? Is the brand redeemable or should they just pull out of the market?

A case in point: Look at their current 'you've been served" TV Ads....they are not appealing.

Forum created by Bongi

[26 Jun 2008 13:15]

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Comment on this
 
• but you remember them - mm
• I beg to differ... - Tooseday
    • And they should improve their service - Lerato
• Marketing - eezee
• Thanks guys...
    • Jah hey... - Lebza
• Funny - PJ
• In-store does not live up to TV promise - Blaqfli
• Position and service
• Not their fan, meat too salty and spicy - Lee
• Ads are fresh for the category. - burntmytongue
• creativity not enough - arthurficial intelligence
• REDESIGN - kayrab
• I love it! - eiger


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