What's Pepsi's problem?????

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Pepsi has a rather small market share in SA, while around the world they are a well established, highly successful company. We are marketing students researching reasons for this. Are South African's simply brand loyal or does the taste not appeal to us? What is your take on Pepsi's ads, prices and product range? Where does Pepsi's problem lie?

We are a group of marketing students researching Pepsi. We are looking for info relating to Pepsi, specifically in SA. If Anyone has helpful info to offer us it would be highly appreciated.

Forum created by Faheemah Amanjee

[13 Mar 2008 15:21]

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• they let coke establish market dominance

• Pure & Simple - Coke4Eva

• BRRRRRRR!!!

• Their ad

• Was thinking just that...

• The Bigger logo - the AD-MAN

• Pepsi left because of apartheid... - Squidgy

• Stop the madness...

• Coming in 2nd...?

• Product vs Brand? - ZAFF

• inculcated - PhibaOptik

• Pepsi needs to know their place so to speak - Nimrod

• Indian and Pakistani nationals - phibaoptik

• All think too hard.

• Blind fold tests prove that 9 out of 10 people can't tell Pepsi from Coke

• Huh... - DLLHALL

• THANX - What's Pepsi's problem group

• Disinvestment

• Fridges

• Rumours - Sinds

• The story goes like this... - DLLHALL

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