Pepsi has a rather small market share in SA, while around the world they are a well established, highly successful company. We are marketing students researching reasons for this. Are South African's simply brand loyal or does the taste not appeal to us? What is your take on Pepsi's ads, prices and product range? Where does Pepsi's problem lie?
We are a group of marketing students researching Pepsi. We are looking for info relating to Pepsi, specifically in SA. If Anyone has helpful info to offer us it would be highly appreciated.
