[Leigh Andrews] When marketing to millennials, it helps to remember that they're 'self-centred', so you'll do well sticking to selfies, hashtags and retweets when your brand looks to appeal to this target market, writes Michele Warbreck.
Something sure to appeal to that market, Mohammed Awal writes about the app developer challenge launched by Airtel in Ghana, designed to encourage start-up developers to build locally but internationally appealing and relevant apps. read more
[Leigh Andrews] This week, Leigh Andrews provides feedback on CEM for the tech-enabled African future, as discussed in the opening keynote of last week's Content Engagement Management Africa Summit.
Don't forget the upcoming webinar presented by Meltwater Africa in association with Gumtree and Bizcommunity, on how to successfully influence brand reputation in today's hyper connected world. read more
[Leigh Andrews] This week it's all about African social media, kicking off with last week's first African Social Media Day celebrations on 30 June, when social media fanatics on the continent used the hashtag #SMDayAfrica to participate in the parallel event, global Social Media Day, launched in 2010 by Mashable.
In light of this, Rachel Kanyoro discusses how social media has evolved in Uganda, with its rise in use attributed to the country's majority youth and politicians turning to the platforms to popularise their agendas.
Lilian Mutegi adds that Facebook is eyeing the East African market - and Kenya in particular - having just opened its office in Johannesburg, South Africa, which Facebook describes as "the first step in furthering our investment in Africa and its people".
Seems social media's the place to be... read more
[Leigh Andrews] This week, we draw international inspiration as John Beale shares special insights from the recent Festival of Media Global 2015, which took place in Rome. Two main trends set to still hit the continent are the fact that programmatic is still shrouded in confusion, and TV is threatened by digital - off our shores, at least. read more
[@Biz_Africa] Dancing with gorillas may not seem like logical advice, but it's exactly what Dr Shameen Prashantham advises you do to get your business off the ground - no actual animals involved, it's all about start-ups partnering with large companies, in particular multinational corporations, to their best advantage...
Then, if you're looking for global inspiration, you're in luck because as of today, Cannes Lions 2015 officially kicks off. We've had a week of expectations and highlights of years past, now get ready, as Lions CEP Phillip Thomas says "The best is yet to come!"
The Cannes Lions Pharma and Health & Wellness winners were announced on Saturday, and we also have all the finalist shortlists as soon as they're released, along with the award ceremony results and exclusive insights from Ann Nurock, attending as our first ever media correspondent on the ground in Cannes. read more
[@Biz_Africa] If you're ignoring the youth in your marketing campaigns you're in for a big surprise, as African youth account for 65% of the continent's consumer spending, and they read everywhere, all the time - that's according to research from Frukt, an international ad monitoring agency.
With this 'read anything, anywhere' mindset in mind, Sibongile Lehloo shares five important tips to creating viral content, keeping in mind that there's an art and a science to creating online content and a campaign that goes viral.
That's also why it's important to take your research online, with the rise of the R500 smartphone handset pointing to benefits such as increased speed and reduced cost, as well as improved accuracy and validation of research results.
What are you waiting for? Online isn't just the next thing, it's the only thing. read more
[@Biz_Africa] The board of Tiso Blackstar Group SE has announced the completed acquisition of Times Media Group Limited, leaving it with 100% ordinary share capital of the largest and most dynamic media company in sub-Saharan Africa. It also has a 22.9% equity interest in Kagiso Tiso Holdings, one of South Africa's largest black-controlled investment companies. read more
[@Biz_Africa] There's no need to be sad if you won't be attending the Cannes Lions International Festival of Creativity in person, as we have the next-best thing for you: This year, we've appointed Ann Nurock as our first media correspondent on the ground in Cannes, bringing you winners' category shortlists, social media updates, seminar report backs and at least one Bizcommunity exclusive interview per day. Sit back, relax and get ready, as you can't get any closer to Cannes than with Bizcommunity this June!
Award-winning reporting goes hand-in-hand with this focus on award-winning advertising, with the Promasidor Nigeria Quill Awards presented on Friday night. read more