Defining corporate reputation - 20 Mar 2017

[Louise Marsland] Magna Carta Reputation Management Consultants recently researched the definition of “corporate reputation” for the launch of a new corporate communications index for Africa. They came up with: “the perception that people in general hold of a company”. read more

How to reinvent Africa’s business model - 13 Mar 2017

[Louise Marsland] How does Africa unleash innovation and its entrepreneurial potential? How does Africa become more attractive for international investors? How do you drive African corporate growth in digital transformation, fintech and innovation? These are all topics that will be discussed and debated at the next Africa CEO Forum in Geneva, Switzerland next week. In partnership with the African Development Bank, high profile African CEO's will participate to draw up plans for Africa's economic transformation. Brand Africa last week released Africa's top 100 brands annual list, the ‘Brand Africa 100 – Africa's Best Brands', including homegrown brands. read more

The value of cultural integration - 6 Mar 2017

[Louise Marsland] Collaboration, empathy, integration and tolerance all formed key notes in the overall message coming out of Design Indaba 2017, Africa's global inspiration showcase for the creative industries, held each year this time in Cape Town, South Africa. Bizcommunity.com fielded a strong team at Design Indaba 2017 and reported back on all the major presentations in our special Design Indaba section on our daily news site. Global events have obviously had an impact, as most presentations dealt with tolerance and the value of cultural integration brought by migration, as outlined in my overall trends report back on Design Indaba this year. read more

The Year of Visual Communications - 27 Feb 2017

[Louise Marsland] Bizcommunity.com has wrapped up its annual BizTrends2017 with a round up of all the trends we predict will move the industry this year. In 17 Trends for 2017, we predict that this will be the ‘Year of Visual Communications' as video gains prominence and becomes an integral element of all marketing communications. Elsewhere in Africa, the Africa Data Science Association NGO has been formed to promote globally acceptable data science practices for Africa. read more

Africa gets its own domain name - finally - 20 Feb 2017

[Louise Marsland] After years of wrangling through the courts, the .Africa domain name will finally be available to brands and individuals from mid-2017. This follows the resolution of a court case in the United States. read more

Preparing for times of uncertainty - 13 Feb 2017

[Louise Marsland] The only way to prepare for uncertain or disruptive times in business, in your own industry, is to be informed. To understand the global forces at work, pessimism in the markets, the factors that are looming to disrupt your industry. read more

A hopeful narrative for Africa - 6 Feb 2017

[Louise Marsland] The new secretary-general of the United Nations, António Guterres, has expressed his hopeful optimism for Africa in a recent address at the African Union Summit. He spoke of the continent's promise and vast potential: “I am convinced that the world has much to gain from African wisdom, ideas and solutions.” He said he also brought with him “a deep sense of gratitude” for Africa's humanity. read more

Media innovation for Africa in 2017 - 30 Jan 2017

[Louise Marsland] While the news coming from parts of the world is rather depressing this past week, it's nice to be able to post stories like ‘Ten media innovations in Africa in 2017', from Dashboard's Peter Searll, which looks at the speed at which the media landscape on the continent is changing and the proliferation of smartphone penetration, rise in media consumption, new choices and formats, including the emergence of better research tools. Central to this is the roll out of 4G across Africa. In research from Balancing Act, they outline ‘The new data normal for Africa'. Then there is the fact that despite a global economic downturn, Africa is expected to show modest growth in 2017/18. read more

What is news? - 23 Jan 2017

[Louise Marsland] It has never been more important that in this age of unfettered information flows and unrestrained social media, to maintain a healthy scepticism when confronted with news that evokes a strong emotion. In this era of fake news, it is not only up to the media to filter the facts from the nonsense and offer up stories to inform and entertain us; but it is also up to every individual to take the time to evaluate the source of content, including pictures, before sharing or reacting. What makes it extremely difficult to spot fake news is that often the URLs or social media handles are very similar to the original source - often mainstream, well-known media sources. read more

Economic prospects for Africa in 2017 - 16 Jan 2017

[Louise Marsland] As January is Trends Month, we are highlighting our #BizTrends2017 articles daily and will do so for the entire month. For all the top trends for 2017 across the media and marketing industry, go to Bizcommunity.com's main BizTrends section. Given the disruptive year that 2016 was, it's no wonder we have several additional articles talking about the economic prognosis for Africa in 2017. read more

Launch of BizTrends2017 - 9 Jan 2017

[Louise Marsland] A very Happy New Year to all our readers, on this, our first working Monday of 2017. read more

The most read stories on Africa - 12 Dec 2016

[Louise Marsland] As we march on to the end of the year, Bizcommunity.com has compiled its annual lists of the top most read stories of the year, as well as the top contributors and top advertisers, in the #BestofBiz. An interesting aside: most of the most read stories on our Africa Media & Marketing portal are the positive business stories on Africa - from awards to business opportunities. Despite local and global economic and political challenges, initiatives like Africa Trade Week and a renewed focus on agriculture; renewable energy; and concrete proposals to implement the Continental Free Trade Area, spell positive outcomes for the continent. In fact, 'Africa must do what it is good at', according to development economist Ha-Joon Chang. read more

Lessons from brands doing it right - 5 Dec 2016

[Louise Marsland] This week we've carried a couple of stories with lessons from brands getting it right in various sectors, from innovation to corporate social responsibility. In 'How to build a culture of innovation', Katherine Madley from Alexander Forbes explains how to create an innovation culture from within to "improve" business. read more

Looking ahead to the future - 28 Nov 2016

[Louise Marsland] It's that time of the year when predictions for business in the next year and industry trends start filtering in to newsdesks and you know the end of the year is near! The fact is that the world is in a state of constant digital evolution, making business today very fluid. One of the most sought after skills in any career today is flexibility, in the context of being able to adapt to change and take chaos in one's stride as almost every industry is "disrupted" by disruptive technologies. This "on-demand economy" of ours presents unique challenges for business and individuals because we are expected to be "always on" and brands need to be immediately responsive to consumer demands. read more

Finding the hopeful news - 21 Nov 2016

[Louise Marsland] If one looks beyond the bad news emanating from Africa and elsewhere on the globe, you can always find that which will uplift your spirits. This is a continent of incredible innovation, hopeful initiatives and entrepreneurs. read more

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