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#WTMA18: Bringing Africa to New York and New York to Africa
#WTMA18: Bringing Africa to New York and New York to Africa

NYC & Company became a major blip on our radar when it locked in the first ever city-to-city partnership with Cape Town to boost tourism between the two iconic cities. We caught up with Makiko Matsuda Healy, MD of tourism market development, to find out what New York tourism is all about...

By Cari Coetzee 15 Jun 2018

#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso
#WTMA18: Championing African women in travel - Q&A with Alessandra Alonso

The inaugural Women in Africa Forum took place during World Travel Market Africa 2018. Hosted by Women in Travel CIC founder Alessandra Alonso, the forum aimed to highlight the importance of women entrepreneurs in Africa...

By Ruth Cooper 14 May 2018

#WTMA18: Digital as the predominant channel for travel
#WTMA18: Digital as the predominant channel for travel

Working with destinations around the world on their digital strategies, Cook and his team have been witness to how tourist boards, government and private sector associations adapt and grow in the travel space...

By Robin Fredericks 10 May 2018

#WTMA18: Experiencing the wild with Aquila Safaris
#WTMA18: Experiencing the wild with Aquila Safaris

Aquila Safaris in association with World Travel Market Africa invited us to get a taste of its own brand of wild during an overnight stay. Just two hours' drive from Cape Town, this gem of natural beauty welcomed us to its vibrant and breathtaking surrounds which could easily leave anyone in awe...

By Robin Fredericks 3 May 2018

#WTMA18: Six trends driving growth and change in African tourism
#WTMA18: Six trends driving growth and change in African tourism

Each region is different and coping with different tensions. Mature economies have been struggling to maintain positive growth, and emerging markets have had their own challenges to deal with...

By Cari Coetzee 3 May 2018

#WTMA18: Experiences, the Reunion Island X-factor
#WTMA18: Experiences, the Reunion Island X-factor

Reunion Island - an island know for its spectacular beauty, diverse landscapes and a volcano that is quite fond of erupting - was one of the many tempting island destinations on display at WTM Africa 2018...

By Cari Coetzee 26 Apr 2018

#WTMA18: Changing the digital narrative for destination marketing organisations
#WTMA18: Changing the digital narrative for destination marketing organisations

Sharing some of his most favourite passions including surfing, balloons and unicorns, Cape Town Tourism CEO, Enver Duminy took us through the destination marketing organisation and its relevance in a digital world during his talk at this year's World Travel Market Africa...

By Robin Fredericks 25 Apr 2018

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WTM Africa 2018 sets positive tone for tourism sector

Tourism contributes more than R400bn to South Africa, around 8% of the gross domestic product (GDP), and is viewed as the potential antidote to an unemployment rate that was at 27% in March 2018...

By Danny Bryer 24 Apr 2018

#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 24 Apr 2018

#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

By Robin Fredericks 24 Apr 2018

Five outdoor adventure activities in Cape Town
Five outdoor adventure activities in Cape Town

Cape Town is not only a bucket list destination for its good looks, world-renowned wine and food, and bustling creativity; the city also offers a bevvy of exciting and unusual adventure activities along its many coastlines and mountain passes.

By Ruth Cooper 11 Apr 2018

Anthony Berklich, founder of Inspired Citizen, in Morocco
#WTMA17: How do millennials define luxury travel and why does it matter?

While millennials are optimistic about the future, they believe in living for today. Therefore, they are willing to spend more on material items they feel are special to them, or dig deep for an experience of a lifetime...

By Cari Coetzee 31 May 2017

#WTMA17: Reunion Island, for the curious traveller
#WTMA17: Reunion Island, for the curious traveller

"Reunion Island offers the perfect retreat away from the mundane and allows for the curious traveller to venture into the unknown, with a promise of adventure on the horizon."

By Cari Coetzee 16 May 2017

#WTMA17: An African experience with a cultural twist in Swaziland
#WTMA17: An African experience with a cultural twist in Swaziland

Swaziland Tourism recently exhibited at WTM Africa 2017, showing that this small, landlocked country has big aspirations for its tourism industry...

By Cari Coetzee 15 May 2017

#WTMA17: VR, the future of travel marketing
#WTMA17: VR, the future of travel marketing

We chat to Kelly Jackson, GM of Contiki SA, about using VR technology to give travellers a taste of what they could experience in real life...

By Cari Coetzee 10 May 2017

#WTMA17: Euromonitor shares key tourism trends in Africa
#WTMA17: Euromonitor shares key tourism trends in Africa

Speaking at WTM Africa 2017, Christy Tawii, research analyst at Euromonitor International explored some of the key trends influencing and driving growth in the African tourism industry...

By Cari Coetzee 9 May 2017

#WTMA17: The fast changing world of influencer and social media marketing
#WTMA17: The fast changing world of influencer and social media marketing

A panel of travel bloggers and influencers gathered at WTM Africa 2017, to chat about the do's and don'ts of influencer marketing and the use of social media as a destination marketing tool...

By Robin Fredericks 5 May 2017

#WTMA17: Travelling by the coast with Oyster Bay Lodge
#WTMA17: Travelling by the coast with Oyster Bay Lodge

As a destination to unwind from one's busy schedule and daily routine, the Oyster Bay Lodge has become known for its revitalising atmosphere and outdoor activities...

By Robin Fredericks 4 May 2017

#WTMA17: When Just a Drop can make everything count
#WTMA17: When Just a Drop can make everything count

This year, Just a Drop partnered with World Travel Market, whose events responsible tourism agenda highlighted ‘This Bottle is a Lifesaver” campaign...

By Robin Fredericks 3 May 2017

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#WTMA17: The Seychelles playing an active role in conserving its biodiversity

David Germain, the director for Africa and America's Seychelles Tourism Board, took us through all that the Seychelles' vibrant holiday destination has to offer...

By Robin Fredericks 2 May 2017

#WTMA17: How to evolve into a 21st century travel agent
#WTMA17: How to evolve into a 21st century travel agent

"We've all read that the travel agent is dead," said Natalia Rosa. The truth is, travel agents aren't dead, they are transforming into 21st century travel agents...

By Cari Coetzee 25 Apr 2017

#WTMA17: Taming the Wild West web of bloggers
#WTMA17: Taming the Wild West web of bloggers

What with accelerating technological developments and a mass of voices and content creators coming and going online, choosing who and what to pay attention to can feel a little overwhelming.

By Ruth Cooper 24 Apr 2017

#WTMAfrica17: Telling worthwhile stories via social media
#WTMAfrica17: Telling worthwhile stories via social media

Craig Rodney, managing director of Cerebra Communication and founder of the @SouthAfrica Instagram account, says being heard is all about making sure you are telling a story worth listening to.

By Ruth Cooper 21 Apr 2017

#WTMA17: Using digital marketing to convince young Africans to travel
#WTMA17: Using digital marketing to convince young Africans to travel

"Africa's online landscape is mobile but mostly feature phone based. Travel still needs to better embrace mobile by delivering mobile and thumb ready experiences to the African youth."

By Cari Coetzee 19 Apr 2017

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