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6 top tips for effective customer engagement on mobile
6 top tips for effective customer engagement on mobile

Speaking at this year's annual PriceCheck Awards ceremony, CEO Kevin Tucker noted that the Tech and E-commerce Awards are more important than ever before...

By Lynette Hundermark 3 days ago

5 ways CX is emotional rather than rational
5 ways CX is emotional rather than rational

Brendon Bairstow-Klopper suggests that it is more sensible to take a macro-level view by practising the peak-end rule. The peak-end rule says that customers remember their peak-experience with a brand, rather than specific interactions...

By Brendon Bairstow-Klopper 4 Sep 2018

The "end" of the shopkeeper (and other retail trends)
The "end" of the shopkeeper (and other retail trends)

Self-service retail is swooping across the globe; from online shopping to self-checkout, there's a growing trend in retail environments that focuses on driving efficient and seamless processes to enhance service and CX...

By Wynand Smit 29 Aug 2018

Trendzilla alert: Tech builds tailor-made trust
Trendzilla alert: Tech builds tailor-made trust

The hyper-connected multiverse of tomorrow is today. Brands can get washed away, overwhelmed by the virtual trend wave, or they can surf the possibilities in this era of omni-channeling.

By Daniella Shapiro 27 Aug 2018

#WomensMonth: Women need to support each other in the workplace
#WomensMonth: Women need to support each other in the workplace

As the head of consumer experiences at Pernod Ricard South Africa, Elizabeth Lee Ming's role involves optimising customer-centricity across some of the leading brands in the premium spirits category...

By Lauren Hartzenberg 23 Aug 2018

Maximising ROI without compromising on CX - top tips
Maximising ROI without compromising on CX - top tips

Business-wide strategies are complex - each department operates with structured KPIs that may include boosting profitability, customer feedback ratings, or a host of other criteria - the trick is to ensure that all these departments operate in concert with each other...

By Wynand Smit 31 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

With smartphone usage in SA as high as an estimated 29.2 million (51% of the population), more and more shoppers are making purchases on their mobile phones...

By Sven Schoof 30 Jul 2018

7 small details to improve the retail customer's experience (Infographic)
7 small details to improve the retail customer's experience (Infographic)

The customer's experience is one of the major factors that can make or break your retailing business if not managed properly. With the increasing competition in the market nowadays, it is only important to keep your customers happy and satisfied with product and service to keep them loyal to your business...

By Frank Ouyang 26 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 20 Jul 2018

#MobileCommerce: The right product, to the right customer, at the right time
#MobileCommerce: The right product, to the right customer, at the right time

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

By Lauren Hartzenberg 18 Jul 2018

#MobileCommerce: The growth of mobile shopping in South Africa
#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 13 Jul 2018

#MobileCommerce: Step into the future with mobile
#MobileCommerce: Step into the future with mobile

When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one...

By Dave Nemeth 4 Jul 2018

#IFE2018: Finding the emotional connection
#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

While retailers need to be geared for mobile, it is only a part of the shopping journey in South Africa. Omnichannel is where it is at...

By Robyn Cooke 2 Jul 2018

Customer experience: you're most probably doing it wrong
Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 19 Jun 2018

This is what customer management tools should do for your business
This is what customer management tools should do for your business

Do you remember your first car? That great feeling of freedom that came with the ability to drive yourself wherever you wanted or needed to go...

By Edward Carbutt 13 Jun 2018

The shopping centre is dead. Long live the shopping centre.
The shopping centre is dead. Long live the shopping centre.

Every year nine million people view the Mona Lisa. People still flock to live events at stadiums. Why; when they can see it on video, in HD and 3D and AR, etc...

By Danette Breitenbach 12 Jun 2018

Taking telecoms to the next level: Who needs a long-term contract?
Taking telecoms to the next level: Who needs a long-term contract?

The average South African has experienced the sheer frustration that comes as part of the service provider package once you sign on the dotted line, especially when it comes to telecoms service providers...

By Ilse van den Berg 4 Jun 2018

Designing a great customer journey can help even the smallest digital offering
Designing a great customer journey can help even the smallest digital offering

From the moment they click onto an e-commerce site, customers develop a lasting impression of your brand...

By Brendon Williamson 18 May 2018

Data-driven processes to drive e-commerce campaign success
Data-driven processes to drive e-commerce campaign success

Every year, online retailers market their Mother's Day promotions, but many continue to do so with what appears to be little regard for what their customers want or need...

By Wynand Smit 11 May 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

Mobile and social are dominant forces in SA retail
Mobile and social are dominant forces in SA retail

Virtual shopping is becoming the norm. Using our mobile devices to window shop and find the best price, product reviews, and advice through social media has reinvented the shopping experience...

By Kerry Hope 6 Apr 2018

Nicholas Haralambous
#ECMA18: It's not an apocalypse, it's a retail revolution

As store closures continue across the globe, we're witnessing the demise of physical retail as we know it...

By Lauren Hartzenberg 26 Mar 2018

#ECMA18: Cracking e-commerce conversion
#ECMA18: Cracking e-commerce conversion

The proliferation of e-commerce essentially means that retailers are now more than ever competing in a global marketplace...

By Lauren Hartzenberg 16 Mar 2018

#SeamlessAfrica: Store 4.0 is an attitude, not a technology
#SeamlessAfrica: Store 4.0 is an attitude, not a technology

E-commerce may be where the retail industry is seeing growth, but the physical store is not dead. In fact, it may be more important than ever...

By Lauren Hartzenberg 12 Mar 2018

#SeamlessAfrica: An Afrocentric approach to store design
#SeamlessAfrica: An Afrocentric approach to store design

In the search to become 'more than a store', retailers in Africa need to put their customer at the heart of the operation, says Frans van der Colff...

By Lauren Hartzenberg 9 Mar 2018

#SeamlessAfrica: Five lessons in customer service from Action Gear
#SeamlessAfrica: Five lessons in customer service from Action Gear

According to online retailer Action Gear, their passion for outdoor technical products is second only to their love for stellar customer service...

By Lauren Hartzenberg 7 Mar 2018

#Newsmaker: Esther Hoogstad steers Spree's customer journey
#Newsmaker: Esther Hoogstad steers Spree's customer journey

Newly appointed as head of customer interaction and marketing at Spree, Esther Hoogstad will be taking charge of the online retailer's end to end customer experience...

By Lauren Hartzenberg 20 Feb 2018

Digital dynamism: A new world of retail opportunities
Digital dynamism: A new world of retail opportunities

Like their international counterparts, South African retailers would traditionally run specials where discounts or 'two for the price of one' offers are given for a period of between a few days and a few weeks...

By Garth Meier 8 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

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