4 golden packaging rules for digital nomads
4 golden packaging rules for digital nomads

If your business model is still trying to catch up with what millennials want in packaging, you are going to get left behind by a new generation of digital nomads...

10 Aug 2018

#CEMAfrica2018: Why customer loyalty is becoming a thing of the past and what to do about it
#CEMAfrica2018: Why customer loyalty is becoming a thing of the past and what to do about it

Ask Afrika MD Sarina de Beer explained at the final day of the seventh annual CEM Africa Summit why data is the current trending commodity of 2018 and what it'll take to really resonate with today's fickle social consumer. It was quite the eye-opener. Here's what you missed...

By Leigh Andrews 3 Aug 2018

#CEMAfrica2018: Learn from these examples of storytelling to create emotional relevance!
#CEMAfrica2018: Learn from these examples of storytelling to create emotional relevance!

Mike Joubert, founder of the Billybo group - not to be confused with Australian surf apparel brand Billabong - spoke on the first day of CEM Africa about the link between the core emotional connection created by great storytelling, which in turn builds relevance and authenticity to the emotional drivers in the customer journey...

By Leigh Andrews 2 Aug 2018

Mr D Food reaches milestone of 1 million downloads
Mr D Food reaches milestone of 1 million downloads

Online food delivery service, Mr D Food, reached one million app downloads last week...

2 Aug 2018

#CEMAfrica2018: Why we need to talk about emotion in the boardroom
#CEMAfrica2018: Why we need to talk about emotion in the boardroom

In the first keynote session of the Customer Experience Management (CEM) Africa Summit 2018, Diane Magers of the CXPA explained how to build and execute a CX strategy in an ROI-driven world. Here's what you missed...

By Leigh Andrews 1 Aug 2018

Driving the retail brand experience through in-store media
Driving the retail brand experience through in-store media

In the highly competitive environment of in-store advertising, brands are contesting limited market share. Consumers have become more discerning of what they buy, owning to the availability of product information online...

By Cecil Ungerer 1 Aug 2018

Diane Magers, CEO of the global Customer Experience Professionals’ Organisation (CXPA).
#CEMAfrica2018: Why CX is the only competitive advantage left

Diane Magers is a CCXP and CEO of the global Customer Experience Professionals' Organisation (CXPA), based in the US. This #WomensMonth, she lets us in on what to expect from the Customer Experience Management (CEM) Africa 2018 Summit, kicking off at the CTICC today...

By Leigh Andrews 1 Aug 2018

5 ways bricks-and-mortar shops can survive the onslaught of e-commerce
5 ways bricks-and-mortar shops can survive the onslaught of e-commerce

Rarely a week goes by without news of a household high street name shutting up shop or closing stores. The rise of online shopping is widely blamed for the demise of traditional retail...

By Claire McCamley 31 Jul 2018

Maximising ROI without compromising on CX - top tips
Maximising ROI without compromising on CX - top tips

Business-wide strategies are complex - each department operates with structured KPIs that may include boosting profitability, customer feedback ratings, or a host of other criteria - the trick is to ensure that all these departments operate in concert with each other...

By Wynand Smit 31 Jul 2018

Julia Ahlfeldt, certified customer experience professional (CCXP).
#CEMAfrica2018: "Customer experience is the next competitive battlefield"

As #WomensMonth gets underway, I chat to CCXP Julia Ahlfeldt for a sneak peek on what to expect from the Customer Experience Management (CEM) Africa 2018 Summit, kicking off today...

By Leigh Andrews 31 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

With smartphone usage in SA as high as an estimated 29.2 million (51% of the population), more and more shoppers are making purchases on their mobile phones...

By Sven Schoof 30 Jul 2018

CEM Africa kicks off this week!
CEM Africa kicks off this week!

Africa's customer experience experts descend on Cape Town to address customer experience issues facing corporations in Africa...

27 Jul 2018

7 small details to improve the retail customer's experience (Infographic)
7 small details to improve the retail customer's experience (Infographic)

The customer's experience is one of the major factors that can make or break your retailing business if not managed properly. With the increasing competition in the market nowadays, it is only important to keep your customers happy and satisfied with product and service to keep them loyal to your business...

By Frank Ouyang 26 Jul 2018

#MobileCommerce: E-commerce starts to connect with South African consumers
#MobileCommerce: E-commerce starts to connect with South African consumers

With the rise of e-commerce in South Africa taking some bold steps during the last few weeks with the merger of Superbalist and Spree, it seems that mobile e-commerce may finally be on a path to reaching its full potential...

By Gareth Paterson 24 Jul 2018

#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"
#MobileCommerce: From search to checkout, the top 5 features likely to make your user tap "buy now"

Mobile, and increasingly apps, are core to the success of any retailer's strategy through all stages of the path to purchase or shopping customer's experience...

By Lynette Hundermark 20 Jul 2018

5 expectations of the African millennial consumer
5 expectations of the African millennial consumer

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

19 Jul 2018

#MobileCommerce: The right product, to the right customer, at the right time
#MobileCommerce: The right product, to the right customer, at the right time

As Cape Union Mart Group's director of e-commerce, Amanda Herson has the mammoth task of ensuring a seamless online experience for some of South Africa's most loved retail brands...

By Lauren Hartzenberg 18 Jul 2018

Preparing for Black Friday - 8 lessons learnt from 2017
Preparing for Black Friday - 8 lessons learnt from 2017

If 2017 is anything to go by, Black Friday is quickly becoming one of the busiest South African shopping days and, like the US, marks the beginning of the Christmas shopping season...

By Graham van der Merwe 17 Jul 2018

#MobileCommerce: The growth of mobile shopping in South Africa
#MobileCommerce: The growth of mobile shopping in South Africa

E-commerce is going from strength to strength in South Africa, more and more consumers are gaining confidence in making online purchases that are not solely limited to the likes of books, CDs, electronics, airline tickets and the like...

By Graham Du Plessis 13 Jul 2018

The future of retail: Clicks, bricks and data-driven insights
The future of retail: Clicks, bricks and data-driven insights

Over the last 15 years, technology has reshaped the face of global retail. With billions of people spending more time online each day, the way we buy things has evolved...

By Sarah Quinlan 13 Jul 2018

#MobileCommerce: How to manage sustainable omnichannel growth in retail
#MobileCommerce: How to manage sustainable omnichannel growth in retail

In today's consumer landscape, customers can shop from anywhere at any time. The proliferation of technology-driven purchasing means retailers are expected to keep up with the always-connected, digital-savvy shoppers...

By Mark Thomson 6 Jul 2018

#MobileCommerce: Step into the future with mobile
#MobileCommerce: Step into the future with mobile

When mobile phones hit the market in South Africa around 1994, there was a sentiment by many that, having lived life quite effectively without these devices, they simply did not need one...

By Dave Nemeth 4 Jul 2018

#IFE2018: Finding the emotional connection
#IFE2018: Finding the emotional connection

People connect differently and define an emotional connection differently, so while an emotional connection builds consumer trust and sales growth, it is a difficult connection to achieve...

By Danette Breitenbach 4 Jul 2018

How technology is transforming the retail business
How technology is transforming the retail business

The world is in a grip of an entrepreneurial revolution, and with African startups raising in excess of $200 million in 2017, it's clear that the culture of innovation is alive and well on our continent...

By Andre Rosslee 3 Jul 2018

#MobileCommerce: The rise of mobile shopping and its impact on business
#MobileCommerce: The rise of mobile shopping and its impact on business

While retailers need to be geared for mobile, it is only a part of the shopping journey in South Africa. Omnichannel is where it is at...

By Robyn Cooke 2 Jul 2018

Retail tech innovation trends unpacked at annual RCS Summit
Retail tech innovation trends unpacked at annual RCS Summit

The latest technological innovations shaking up the retail sector across the globe were revealed at the second RCS Retail Summit, held in Cape Town and Johannesburg this week...

29 Jun 2018

Cosmo teams up with Takealot for shoppable July issue
Cosmo teams up with Takealot for shoppable July issue

Cosmo SA readers are able to shop the pages of the July 2018 issue thanks to a partnership with online retailer Takealot.com...

28 Jun 2018

Experience, it's more than entertainment
Experience, it's more than entertainment

The future of retail, and indeed any business, is about selling solutions rather than products; creating an experience over an above an economic transaction...

By Bronwyn Williams 21 Jun 2018

Customer experience: you're most probably doing it wrong
Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 19 Jun 2018

Harnessing the evolutionary power of smart packaging in Africa
Harnessing the evolutionary power of smart packaging in Africa

For the last few years, packaging industry professionals have been curious about the future of smart packaging. Whilst barcodes and QR codes were once considered the "next big thing", the acceleration of technology is transforming smart packaging...

15 Jun 2018

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