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Harnessing data effectively

Organisations of all sizes, and across all industries, understand how vital business intelligence (BI) is to the effective and efficient running of the business...

By Premie Naicker 21 Oct 2014 14:55

Funding the tech startup: South Africa's next hurdle
Funding the tech startup: South Africa's next hurdle

Such is the tech age in which we now live that the word "startup" automatically translates as a new company whose business is centred on digital innovations like apps, algorithms and other technologies...

By John Harvey 16 Oct 2014 07:00

[Antifragility] Just another manic New Media Monday
[Antifragility] Just another manic New Media Monday

The second instalment of New Media Mondays on (ahem) Monday, 13 October at Priest Post Production in Woodstock, was centred on antifragility, a newish concept coined by Nassim Taleb...

By Jessica Taylor 15 Oct 2014 14:30

The Internet of Things here to stay
The Internet of Things here to stay

If you have had anything to do with technology in the past three months, chances are that you have come across the Internet of Things (IoT)...

By Jacques de Jager 15 Oct 2014 14:00

[NewsMaker] Allurelle Healing
[NewsMaker] Allurelle Healing

The NewsMaker series this week features Allurelle Healing, digital campaign manager at Habari Media. Her responsibilities include campaign management on Facebook, Twitter, LinkedIn, BBC, All4women...

By Louise Marsland 15 Oct 2014 10:42

Where will out of home advertising lead us?
Where will out of home advertising lead us?

As new forms of advertising come to the fore (especially via mobile devices), many have questioned the future role that OOH advertising will play...

By Ingrid von Stein 14 Oct 2014 11:31

A wearable future
A wearable future

Wearable technology is an industry still in its infancy, but the recent 2014 fashion weeks around the globe will be remembered for the increasing use of technology - in the shows and in the clothes...

By Louise Marsland 13 Oct 2014 12:00

Weak passwords threaten the enterprise

Research reveals time and time again that weak login credentials, including passwords, remain among the top causes of data breaches around the world...

By Simon Campbell-Young 12 Oct 2014 14:49

It's coming... The Internet of Things

The Internet of Things is already way beyond hype. It is going to be big. How big? That depends on the source, but by 2020 it will be worth trillions of dollars...

By Danette Breitenbach 10 Oct 2014 08:54

New age marketing in the era of the cloud

Great marketing no longer starts with an 'aha moment' in a boardroom or within the agency. It now starts with the customer...

By Farren Roper 9 Oct 2014 14:00

Corporate responsibility - The Derelict

Having worked in corporate offices for years, I've picked up on an alarming situation plaguing our electricity supply. I call them 'Derelicts'; the remnants of people's positions, still hanging around long after someone have left an office...

By Dawie Botes 8 Oct 2014 13:40

Five ways to market your business on a shoestring budget

Marketing is absolutely essential for any business to achieve real success and stay relevant, but a traditional marketing campaign can be costly for a small company...

By Robyn Hazekamp 6 Oct 2014 14:00

Sweat the small stuff

Now more than ever, the gold rush of social media marketing has reached critical mass with a veritable mob of 'gurus', evangelists and ninjas springing up as experts in the social media marketing game...

By Jason Perelson 3 Oct 2014 08:33

Supercharge your digital traffic with radio campaigns

Your website and social media properties will only generate new business for you if your prospects and customers know where to find them...

By Ian Drummond 2 Oct 2014 14:00

OOH: the valuable real estate of the future
OOH: the valuable real estate of the future

Out of Home (OOH) will be one of the last mediums where the consumer does not have a choice of exposure...

By Danette Breitenbach 2 Oct 2014 10:25

All we need is time

During the South African Advertising, Performance and Excellence Awards (APEX Awards), Graham Warsop spoke about his vision for a successful marketing and advertising future...

By Mike Jones, Issued by NATIVE VML 2 Oct 2014 09:52

Digital marketing's social media and SEO - What you need to know
Digital marketing's social media and SEO - What you need to know

Digital marketing is an indispensable part of most brands' marketing mix today. This is reflected in South African digital marketing expenditure...

By Stephen Sandmann 2 Oct 2014 08:42

Be creative, be a troublemaker
Be creative, be a troublemaker

Everyone is creative, but only 25% of people feel they are living up to their creative potential. If organisations could tap into the other 75%, they would have a competitive advantage over their rivals...

By Danette Breitenbach 1 Oct 2014 10:08

[NewsMaker] Liam Olding
[NewsMaker] Liam Olding

140 BBDO is bolstering its creative leadership with new appointments including that of Liam Olding as creative director. Olding will take the lead in growing creative talent at 140 BBDO...

By Louise Marsland 1 Oct 2014 09:34

Three tips to inculcate a connected tech startup culture

Mind-set, connectedness and government support are everything when it comes to building and sustaining a far reaching tech culture set to breed innovations across the globe...

By Eric Edelstein 30 Sep 2014 11:49

The digital meme generation

The term 'meme' was popularised by Richard Dawkins in his book The Selfish Gene. The reason that our genes are selfish essentially boils down to survival of the fittest...

By Sid Peimer 30 Sep 2014 08:21

Are machines seizing control of language?
Are machines seizing control of language?

Technological innovation in translation is rapid and ongoing, and recent developments have again raised the spectre of a future in where machines reign supreme...

By Ian Henderson 25 Sep 2014 14:30

Five digital myths around performance media

Digital media has been around for over 20 years, but with the rapid pace at which platforms, technology and opportunities move, you will be hard pressed to find a marketer who knows everything about digital media...

By Matthew Arnold 25 Sep 2014 08:04

Developers need to gear up for a multi-device world

In 2012, Google published the results of its Multi-Screen World Study, which showed 90% of all media interactions are screen-based. More importantly, the research showed that users are learning to use multiple devices...

By Richard Firth 23 Sep 2014 15:21

Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get the most value for their marketing buck - provided their agencies take a client-centred approach...

By Craig Utermark 23 Sep 2014 15:00

How the internet is changing the world

Language pretty much defines everything we do - especially what we do online. What we use the internet to do is to distribute and absorb words, whether that distribution is audio, video, written or graphic designed...

By Chemory Gunko 23 Sep 2014 08:37

Here's why nobody is downloading your app and how to fix this

So you've got your app, you're proud of the design, the app works on every device you've tested it on, and there seems to be no competition in the market your app is playing in. Nothing can go wrong, right?

By Andrew Lanning 23 Sep 2014 06:04

'Doing good, is good business'

Brands that do work that does 'good', will also do well in today's marketplace. This was the core message from Loeries 2014 - not only from the great talks, but it was also reflected in the work that won the top accolades...

By Louise Marsland 22 Sep 2014 13:20

Loeries 2014: "F*ck the formula" because there is no formula
Loeries 2014: "F*ck the formula" because there is no formula

With an impressive CV read out to attendees by outgoing Loeries chairman Xolisa Dyeshana, Patrick Baron, ECD of McCann Melbourne took to the stage at the DStv Seminar of Creativity on Friday, September 2014, dubbing his talk "F*ck the formula"... (video)

By Ilse van den Berg 22 Sep 2014 12:08

Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world
Loeries 2014: Facebook's Rob Newlan shares vision of an open, connected world

Rob Newlan, Head of Europe, Middle East and Africa: Facebook Creative Shop presented a thought-provoking talk at the DStv Seminar of Creativity 2014 on an open and connected world and what this would mean for the creative industry...

By Jessica Taylor 22 Sep 2014 09:10

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