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Dr William Mapham.
#Designindaba2018: SA's crowd-sourced solution for a global problem

Dr William Mapham, an ophthalmologist hailing from the Eastern Cape, who conceived the Vula app, whilst working at the Vula Emehlo Eye Clinic in rural Swaziland and experiencing first-hand the difficulties faced by rural health workers in need of specialist advice, spoke on Day 2 of Design Indaba and received a standing ovation...

By Sue Disler 14 hours ago

Images provided by Danilo Acquisto.
Why brands should focus on community building over the eye-balls approach

Danilo Acquisto writes that brands should build a YouTube presence now, to begin producing content that is relevant and consumable and to avoid the shotgun approach of gaining eyeballs alone...

By Danilo Acquisto 16 hours ago

Johanna McDowell. Image provided.
Marketers to take digital in-house at unprecedented rate

Johanna McDowell writes that in 2018 more and more marketers will handle more and more digital marketing in-house...

By Johanna McDowell 16 hours ago

G&G Digital launches breakthrough photography and videography services
G&G Digital launches breakthrough photography and videography services

G&G Digital has officially launched photography and videographic services that break through the noise and hit the creative and strategic mark for clients...

By Desiree Gullan, Issued by G&G Digital 20 hours ago

Zach Lieberman, artist and educator - creative coder.
#DesignIndaba2018: Zach Lieberman's magical world

Academic, rockstar or DJ? This was one of the questions Sue Disler had for artist and educator - creative coder, Zachery Lieberman in her interview with him on Day 1 of Design Indaba 2018...

By Sue Disler 1 day ago

Viral video success in 2018
Viral video success in 2018

Jon Ratcliffe writes about why he believes that the best way to communicate marketing messages today is through data-driven social video on Facebook, YouTube and Instagram...

By Jon Ratcliffe 2 days ago

The next step in your marketing? You're probably already using it
The next step in your marketing? You're probably already using it

Digital marketing services have exploded over the past decade. You may be embracing the change, attempting to evade it, or perhaps you're just exhausted by it, but the next tranche of advancements may bring some relief...

By Adam Howatson 3 days ago

Fort Review launches second edition, a video series
Fort Review launches second edition, a video series

Last week marked the launch of Fort Review's second edition, this time in the form of a thought-provoking nine-part video series covering everything from black excellence to erotic capital...

By Jessica Tennant 16 Feb 2018

Supplied
The king is dead! #LongLiveTheKing

I found myself this week justifying the inclusion of television in a launch campaign. Someone check the moon, first Zuma resigns, and now this!

By Quinton Jones 16 Feb 2018

Why it's time to reevaluate your customer communication, starting with email
Why it's time to reevaluate your customer communication, starting with email

Email is by no means going the way of the fax machine just yet; most companies use it, and yet most don't use email very well...

By Wynand Smit 13 Feb 2018

Brent Spilkin and Vega introduce WTF, new course for freelancers
Brent Spilkin and Vega introduce WTF, new course for freelancers

South Africans are three times more likely to freelance than their global counterparts, but the freelance movement is not a millennial movement, says Brent Spilkin, also known as 'Spillly', author of What the Freelance...

By Jessica Tennant 13 Feb 2018

Olivier Robert-Murphy, UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president.
Olivier Robert-Murphy shares key marketing, media and music trends for 2018

UMGB's chief of possibilities and 2017 Cannes Lions Entertainment for Music jury president, Olivier Robert-Murphy shares key marketing, media and music trends for 2018 at UMGB's Africa launch...

By Juanita Pienaar 10 Feb 2018

#StartupStory: Playbook
#StartupStory: Playbook

Playbook is a web-based platform that simplifies the creative procurement process by making sure SA creatives and artists 'play by the book' in terms of bookings, performances or commissions...

By Jessica Tennant 8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset
The modern marketer's imperative: Adopting a growth-hacking mindset

Time to dismantle the traditional advertising complex and implement initiatives that drive exponential growth...

By Gil Sperling 7 Feb 2018

Charles Murito, country manager of Google Kenya |
Google Kenya's Charles Murito on digital advertising and the age of assistance

Google SA hosted a media event earlier this week to bring media practitioners across Africa up to speed on the latest technological advancements in the digital advertising space, focusing on Google Ads in particular...

By Jessica Tennant 7 Feb 2018

The modern marketer is a connected one
The modern marketer is a connected one

In the 1970s, people were served about 300 ads a day. Today it's about 5,000 ads a day. It's a product-polluted world with smart consumers, where it's no longer about differentiation, but about multiple and meaningful connections, says Carmen Murray, founder of Boo-Yah!...

By Jessica Tennant 2 Feb 2018

Virtual audience engagement is easier than you'd imagine
Virtual audience engagement is easier than you'd imagine

Should you be using VR? It has some great advantages for communications and storytelling...

By Sandra Roberts 1 Feb 2018

Is 2018 the year the robots come for us? (Spoiler alert: not likely)
Is 2018 the year the robots come for us? (Spoiler alert: not likely)

As a global strategist, I've spent a lot of January talking about the biggest trends in digital media and marketing for 2018...

By Tyler Greer, Issued by Exponential 29 Jan 2018

#Newsmaker: Mzamo Masito, Google's new CMO for SSA
#Newsmaker: Mzamo Masito, Google's new CMO for SSA

Google recently announced its appointment of Mzamo Masito as chief marketing officer for sub-Saharan Africa...

By Jessica Tennant 26 Jan 2018

CSPs are not taking new opportunities in living services to maximise their revenues
CSPs are not taking new opportunities in living services to maximise their revenues

Peter Sinclair writes about the current landscape for Communications Service Providers (CSP's), the challenges and ways to overcome these challenges in order to stay competitive...

By Peter Sinclair 24 Jan 2018

Space for one more
Space for one more

Dirk Visser uses the paradox of the Grand Hotel to help make the concept of infinity more relatable and explains how it relates to the world of digital marketing...

By Dirk Visser 22 Jan 2018

Dolgachov © –
Has the digital era changed the luxury game for good?

The digital age poses challenges for all brands in every sector, and yet for the luxury market, the conundrum is a particularly tricky one...

By Megan Bowman 19 Jan 2018

(c) Vadim Ginzburg -
What the Zuck? How to adjust your digital marketing strategy after Facebook's announcement

The shockwaves of Mark Zuckerberg's recent announcement regarding the impending change to Facebook's algorithm reverberated across the world...

By Shelley Finch 17 Jan 2018

The who, what and why of the Ugandan Knuckles meme
The who, what and why of the Ugandan Knuckles meme

The internet is an odd and confusing place, and the gaming world's latest meme is solid proof of this...

By Andy Walker 16 Jan 2018

Mike Sharman, owner, Retroviral Digital Communications.
#BizTrends2018: Putting the 'I' in live.

Live has been the major evolution in digital over the past two years, but it is still under-utilised from a brand perspective in South Africa...

By Mike Sharman 11 Jan 2018

Andy Hedley, GM Southern Africa, Amadeus
#BizTrends2018: Airlines in the digital realm - putting data in the driving seat

Airlines have never had such access to the brains and feelings of their customers as they do today. By leveraging this data, airlines will be able to start experimenting with creative and fun new tools...

By Andy Hedley 10 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR
#BizTrends2018: Personalised advertising, robots and AR

2018 is going to be an incredible year for personalised advertising, robots taking over and your car knowing when you need milk...

By Bianca Quinn-Diavastos 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.
#BizTrends2018: Advertising platform accountability

We live in a world of blurred lines. There are companies that look and feel like cab companies. We love the services they deliver, so we're grateful for them but they claim not to be cab companies...

By Omar Essack 8 Jan 2018

Gil Sperling, CTO of Popimedia.
#BizTrends2018: You guessed it, it's the year of video

Cisco released a report late 2017 which, if its predictions are to be believed, adds fuel to marketers angling for increased budget for video creation...

By Gil Sperling 8 Jan 2018

#BizTrends2018: Transformation, agency consolidation and real consumer insights
#BizTrends2018: Transformation, agency consolidation and real consumer insights

There is no doubt that there's loads of uncertainty ahead of the coming year. I believe that digital integration, continued agency consolidations, consumer insights and the looming MAC Charter deadline will be recurring themes...

By Kgaugelo Maphai 8 Jan 2018

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