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Five social media tips to maximise your brand's online presence

Your approach to social media channels is crucial, and should be constantly monitored and tweaked according to your market's response. If you're looking for some fail-safe social media tips, you've come to the right place.

By Gareth Slaven 19 Apr 2014 08:19

Expanding the customer funnel to increase conversions

In the first part of this column, I outlined how you can put in place an advanced infrastructure to track and report on the customer's journey across your organisation's digital touchpoints.

By Johan Walters 18 Apr 2014 07:39

Performance Based Marketing is showing business a real bang for their buck

With 2014 well underway, it is an ideal time to look ahead to some of the trends guiding digital marketing in 2014.

By Yaron Assabi 17 Apr 2014 14:00

The future is smart, and it's here

Government service delivery is once again in the headlines, with ongoing protests in some areas highlighting the desperation of those living in poorer areas for access to improved services.

By Gerald Naidoo 17 Apr 2014 06:09

Own your industry: Top five tips from new book

Own Your Industry - How to Position Yourself as an Expert, by Douglas Kruger, is claimed to be the first book published on our continent on the topic of becoming an industry expert by design. It launched in SA this April, and will be available as an e-book by May. (video)

By Douglas Kruger 16 Apr 2014 08:28

Ten Twitter tips for non-newbie tweeters

So you're a medium-term tweep, huh? You don't need another one of those silly etiquette lessons. Or a guide to the strictures of RTing...

By Tiffany Markman 14 Apr 2014 07:44

The future media models

Future media models are all about reading - grasping the attention of the bored consumer - and being innovative with digital. But, it is predicted that 80 to 90% of publishers will still fail to innovate.

By Louise Marsland 11 Apr 2014 07:15

The synergy of SEO, social media and the user experience

Social media marketing is important for SEO, because positive social signals associated with your website may mean that Google interprets the site as being popular.

By Stephen Sandmann 9 Apr 2014 16:12

Brand lessons from Flappy Bird

As user engagement increasingly becomes the holy grail of social and digital marketing, gamification and understanding what motivates people is integral. The runaway success of addictive games like Flappy Bird and Candy Crush are prime examples of human-based design at work.

By Desiree Gullan, Issued by Gullan&Gullan 8 Apr 2014 09:10

Where is your content marketing plan?

In the last few years, content marketing has become a hot topic for brands wanting to fight for their share of audience in the digital realm.

By Athar Naser 8 Apr 2014 06:34

A word on big data

If you have figured out an effective way to manage your company's big data, then make way for some serious innovation. But be warned, big data can be problematic.

By Nick Durrant 6 Apr 2014 10:56

The key to bringing an organisational strategy to life

Organisations can dramatically enhance the return on investment from new business systems, by investing in user adoption programmes to embed new business processes deeply into their cultures and workflows.

By Lyndsey Moorhouse 3 Apr 2014 12:16

WhatsApp with Facebook?

People have been asking why Facebook spent so much on the instant messenger. Is it that Facebook wants to have dominance in the mobile market or are more people moving away from Facebook?

By Christopher Smith 2 Apr 2014 14:05

Building digital value beyond the sale

It's time for brands to be bold in their digital investments as they look to build meaningful connections with their customers, says Gloo founder, Pete Case.

By Pete Case, Issued by Gloo 31 Mar 2014 10:59

Do you have a wearables strategy?

Marketers are being asked what their wearables strategy is as a whole new field of product development emerges for brands as innovation in the wearable technology market increases.

By Louise Marsland 28 Mar 2014 06:20

What is SEO and why does your South African brand need it?

So what is SEO (search engine optimisation)? What does SEO mean for brands in South Africa? Is SEO really a mysterious digital marketing discipline or service?

By Stephen Sandmann 28 Mar 2014 05:09

The evolving business model for m-governance

A look at the evolving business model for (mobile governance) m-governance projects and the use of mobile technology as a catalyst for inclusive development.

By Vijay Sai Pratap 27 Mar 2014 14:00

How much has digital changed since 2011?

It's a tired cliché that the world of digital technology is changing at an ever-increasing pace - but when you take a moment to reflect, it truly is astounding how many of the digital tools and practices we rely on today didn't exist two years ago, and how old stalwarts have evolved beyond recognition.

By Anna Malczyk, Issued by Red & Yellow 26 Mar 2014 13:18

When viral becomes virus

It takes generational armies of talented writers, designers, skilled strategists and hungry researchers to build a brand - and one hasty idiot and their internet connection with the capacity to destroy it.

By Dylan Balkind 26 Mar 2014 09:54

Embracing social media monitoring

Global research has found that 71% of online adults use Facebook and 40% of cellphone owners access a social networking site from their device. But what does a growing reliance on social mean for news monitoring and analysis?

By Jaco Pienaar 25 Mar 2014 09:53

Digital TV chaos shows government lack of interest

A journalist has to take obscure matters and turn them into engaging and understandable stories, showing people why they should care about them. Sometimes it seems impossible.

By Anton Harber 21 Mar 2014 00:00

Taking your business online?

Here are six risk assessment questions you need to ask.

By Brendon Williamson 20 Mar 2014 11:15

The personal cloud - taking digital storage to new heights

The way we work and play has evolved dramatically over the past decade.

By Anamika Budree 20 Mar 2014 07:30

From mad men to measured creativity

The advertising industry has evolved at a rapid clip over the past 60 years, sprinting to keep up with an acceleration in social and technology change in the second half of the 20th century.

By John Cooney 19 Mar 2014 13:53

My father and I - a personal journey into business

My father was a great entrepreneur. He came to South Africa at the age of 20 with £5 pounds in his pocket and went on to build one of Johannesburg's most iconic retail food brands.

By Jason Xenopoulos, Issued by NATIVE VML 18 Mar 2014 10:39

Integrating with 'internet of everything'

Do you remember life before the internet? More importantly, have you imagined how we will be further integrated with the World Wide Web in another decade?

By Louise Marsland 14 Mar 2014 07:35

Are you a social media narcissist - Generation ME?

What would life be without social media platforms? It would feel like the dark ages. Social media is part of our everyday life, nothing can function without it.

By Mfundo Ntsibande 13 Mar 2014 13:32

The most effective digital marketing campaigns

As access to the internet has grown, consumers have increasingly incorporated the internet and technology into their purchasing journey, fundamentally changing the way they make purchasing decisions. (video)

By Hannah Connor 12 Mar 2014 14:23

The importance of a brand story to your business

Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.

By Mark Porter 11 Mar 2014 14:27

A clickthrough isn't conversion until it's converted

When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.

By Travis Bussiahn 11 Mar 2014 10:10