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#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East
#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East

David Uribe, TBWA\Worldwide's regional data director for Africa and the Middle East, tells us that it took "lots of studying, trying, failing and repeating" to get to where he is today...

By Jessica Tennant 17 hours ago

Screengrab from Marcel: The Vision video on Publicis Groupe Youtube .
'Okay Marcel, make me an ad': AI's role in the future of marketing

Publicis recently announced the launch of its bespoke artificial intelligence (AI) platform, Marcel. The platform was Publicis' major focus for the best part of the year and saw it pull out of all industry awards and events until it was complete...

By Shaune Jordaan 2 days ago

Customer experience: you're most probably doing it wrong
Customer experience: you're most probably doing it wrong

Gone are the days of customer service consisting of treating buyers with common courtesy. Customer service has been disrupted by an expectation of a total customer experience that is dictated by the customer, not company policies...

By Juanita Vorster 2 days ago

Data protection in South Africa - Sleep a little easier
Data protection in South Africa - Sleep a little easier

Many facets of the digital ecosystem are complex and fragmented but, as the opaque and largely unverified world of data collection comes under scrutiny and the new General Data Protection Regulations (GDPR) come into force in Europe, ignoring a data's source is no longer an option...

By Nick Bester 3 days ago

Jonathan Liebmann, founder and CEO of Propertuity. Image supplied.
Urban renewal: The physical manifestation of innovative thinking

A powerful lesson in how to turn vision into reality...

By Gil Sperling 15 Jun 2018

Have you digitally transformed your customer communications yet?
Have you digitally transformed your customer communications yet?

The customer communication management space, once dominated by document output software companies, has seriously embraced digital transformation...

By Mike Wright 14 Jun 2018

Overcoming perceptual vigilance and harnessing disruption to capture attention
Overcoming perceptual vigilance and harnessing disruption to capture attention

Attention spans are short, and they're getting shorter. Consumers today are bombarded with editorial, commercial and social messages through more devices and sources than ever...

By Kai Henniges 14 Jun 2018

Chasing the dream of the single view of the customer
Chasing the dream of the single view of the customer

In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts...

By Wynand Smit 14 Jun 2018

#NewCampaign: Cosmopolitan SA petitions to end tampon tax
#NewCampaign: Cosmopolitan SA petitions to end tampon tax

Cosmopolitan South Africa has launched a petition to end tampon tax, calling all women to campaign against period poverty in South Africa...

By Jessica Tennant 12 Jun 2018

A South African's guide to moving to and making it in Malta: Ahoy! Blockchain Island
A South African's guide to moving to and making it in Malta: Ahoy! Blockchain Island

In November this year, some 4,000 delegates are expected to descend on "the rock" for the first Malta Blockchain Summit...

By Marcus ‘The Maltese Falcon’ Brewster 8 Jun 2018

Image credit: adrianhancu via .
Is Siri sexist?

We rely heavily on systems and tools that are fed by data collected and collated by humans...

By Megan Sayle 8 Jun 2018

Image credit: ammentorp via .
The future of marketing is data-driven, creative, and people-based

Shaune Jordaan argues that, in order to produce real business results, marketing needs to be data-driven, creative, and (most importantly) people-based.

By Shaune Jordaan 8 Jun 2018

Burn Media's founder, Matthew Buckland.
Burn Media to embark on aggressive growth after deal to go solo - Buckland

The Burn Media Group, a media stable with publications that include Ventureburn and Memeburn, has broken away from M&C Saatchi Abel's digital agency Creative Spark and has embarked upon a new "aggressive" growth curve, says Burn Media's founder Matthew Buckland...

By Stephen Timm 7 Jun 2018

Image credit: Jonathan Schöps via .
Is your network ready for GDPR and PoPI?

Global and local legislation imposes severe penalties for firms that fail to protect their networks from DDoS attacks...

By Bryan Hamman 7 Jun 2018

George Coletrain via .
Why performance TV campaigns are rocket fuel for e-business growth

There is a general conception in South Africa that TV campaigns can only be used by big brands wanting to embark on expensive brand building campaigns. This is a myth that needs to be debunked...

By Irina Herf 6 Jun 2018

#StartupStory: Hip hip Hoorah
#StartupStory: Hip hip Hoorah

Hoorah is the latest independent digital media agency on the block, bringing together ex-founders of Saatchi Syngerize and Liquorice, Shaune Jordaan and Jay Thomson respectively, as well as Tasmin Kingma and Neil Pursey...

By Jessica Tennant 6 Jun 2018

The impact of GDPR on digital marketing
The impact of GDPR on digital marketing

The General Data Protection Regulation legislation is the most important change in data privacy regulation in 20 years. As the international resident's compliance deadline was 25 May 2018, there is more emphasis than ever on using and storing data responsibly...

By Gary Meyer 5 Jun 2018

#Newsmaker: 'Wunderwomen' Kagiso Musi and Astrid Ascar
#Newsmaker: 'Wunderwomen' Kagiso Musi and Astrid Ascar

Wunderman South Africa recently appointed Kagiso Musi (effective May) and Astrid Ascar (effective March) as MD and chief strategic officer respectively...

By Jessica Tennant 4 Jun 2018

#NEWSWATCH: Uganda's 'social media tax' condemned
#NEWSWATCH: Uganda's 'social media tax' condemned

Uganda is in the news today across the globe for what is being called a "social media tax" on social media users in the East African country, which has in the past imposed draconian laws that curb press freedom and freedom of speech.

By Louise Marsland 1 Jun 2018

#Newsmaker: Adrian Miller, ECD at Riverbed
#Newsmaker: Adrian Miller, ECD at Riverbed

Having consulted for Riverbed since the beginning of the year, the agency recently made Adrian Miller's appointment official as ECD...

By Jessica Tennant 1 Jun 2018

LinkedIn Sales Navigator via .
Mobility to rule video in 2018

Video production and viewing become more challenging as goldfish attention span proves longer than a human's...

By Priscilla Kennedy 1 Jun 2018

The evolution of digital agencies
The evolution of digital agencies

As the local digital landscape continues to mature and companies understand the need to be more data-driven, the line between consultancy and agency has blurred in order to deliver what clients are asking for...

By Tichaona Savanhu 31 May 2018

Pictured L to R: Thomas Mofolo (MMMC’s chief brand communications consultant), Anna Hlalele (Co-founder, Canvas CAM) and Vinesh Duckworth (Co-founder, Canvas CAM).
#StartupStory: MMMC and Canvas CAM start joint venture

Juanita Pienaar chats with MMMC's chief brand communications consultant, Thomas Mofolo and asks him to elaborate on MMMC's new venture and partnership with Canvas CAM...

By Juanita Pienaar 31 May 2018

#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO
#NewCampaign: Mercedes-Benz returns to Chapman's Peak w/ Net#work BBDO

Mercedes-Benz and Net#work BBDO today released the S-Class content piece that returns to the famous Chapman's Peak accident that Christopher White survived 30 years ago...

By Jessica Tennant 30 May 2018

Screengrabs from the ad.
#OrchidsandOnions: The future of advertising may be - shock! horror! - digital fraud

There are many moments which remain in our memories but, for a petrolhead like me, it will always be the moment I first had control of a car...when I managed to get it moving forward in first gear without stalling and then, because we had a long driveway, a quick change into second gear and braking to a stop...

By Brendan Seery 29 May 2018

Has the digital age impacted the fundamentals of brand building?
Has the digital age impacted the fundamentals of brand building?

Derryn Jackson unpacks how the digital era has affected brand building...

By Derryn Jackson 24 May 2018

Five reasons your PPC campaign isn't getting you leads
Five reasons your PPC campaign isn't getting you leads

For any company, from small entrepreneur to blue chip corporate, Google AdWords provides the tools to unlock a wealth of new business. But, just as pay-per-click (PPC) may provide amazing opportunities and leads aplenty, if not set up correctly, it has the potential to blow ad budgets and quickly snowball marketing costs to devastating levels...

By Nicolas Baker 23 May 2018

How to grow your business with these influencer marketing strategies
How to grow your business with these influencer marketing strategies

The fall of traditional outbound marketing strategies has seen the meteoric rise of influencer marketing This is due to its potential to grow your business manifold. It can help you to engage with your audience and improve your brand's visibility.

By Brian Mechem 22 May 2018

Generation Z - Chasing butterflies (Part 2)
Generation Z - Chasing butterflies (Part 2)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect... (Part 2)

By Marthinus Van Loggerenberg and Tuelo Lechuti 21 May 2018

Image supplied.
Generation Z - Chasing butterflies (Part 1)

In some ways, Gen Z could be compared to a butterfly. Some are in a state of metamorphosis and some are already spreading their wings. On a more profound level, as they not only go through radical transformation but also radically transform the world that they affect...

By Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

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