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A letter to the Spinning Rainbow Ball of Mac Doom
A letter to the Spinning Rainbow Ball of Mac Doom

I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you...

By Tiffany Markman 2 Mar 2015 14:24

Chris Midgley
Digital. Different? Yes, but mostly no.

Chris Midgley, Strategist with Blast Brand Catalysts, on what is really different in the new digital age...

By Chris Midgley, Issued by Blast Brand Catalysts 27 Feb 2015 11:41

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Amanda Sevasti
Hiring for social media

A social media manager is not a glorified typist. They are at the coal face of your brand, talking to your consumers every day, representing your organisation far more often and more loudly than your CEO's interview on 702. But what do you look out for and what do you need?...

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

[NewsMaker] Dylan McLean
[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

By Louise Marsland 25 Feb 2015 06:48

James White
How to create a landing page that converts

Whether you're trying to sell a new product or you want to convince customers to stick around and get to know your company and services better, there's a lot to consider when constructing the perfect landing page...

By James White 24 Feb 2015 14:54

Making its (Book)mark
Making its (Book)mark

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

Mark Eardley
Challenges facing B2B enterprises

It's a double train smash for B2B sales and profits...

By Mark Eardley 20 Feb 2015 09:23

Ryan Murphy
Don't build your own website

Let's assume for a second that you have no idea about websites and what goes into developing a website. You've decided it's either time to build a website or update your existing one...

By Ryan Murphy 19 Feb 2015 15:34

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Embracing customer service in the digital world
Embracing customer service in the digital world

Customer service. Two words that strike fear in many companies more than load shedding, hostile takeovers, and rising costs. Customer service requires time and resources to be effective...

By Jaco Pienaar 13 Feb 2015 14:37

Danette Breitenbach
Engaging with connected consumers - Part 3

Marketers have to think about innovative ways to use social and the internet and how to engage in conversations that push your brand and earn triggers...

By Danette Breitenbach 13 Feb 2015 05:48

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Jack Peterson
Four phenomenal ways big data is used to boost traffic to websites

Long gone are the days when one would have to wait till the equity research expert or the market analyst submitted reports before the management could reach a decision...

By Jack Peterson 10 Feb 2015 06:06

Greg Forbes
The future of your security

The rate at which technology is progressing has an effect on us all, even those who don't particularly care for the newest developments...

By Greg Forbes, Issued by Lion's Wing 9 Feb 2015 14:57

Louise Marsland
[TrendTalk] The new digital ecosystem shaping future business

There's a new digital ecosystem shaping work and home as visionary enterprises tap into a technology shift labelled the 'We Economy', in research released by Accenture last week...

By Louise Marsland 9 Feb 2015 14:53

Craig Utermark
Getting the most out of programmatic media buying

Programmatic media marketing is one of the most effective and exciting means for clients to get value for their marketing buck - provided their agencies take a client-centred approach...

By Craig Utermark, Issued by Atmosphere Orange 5 Feb 2015 15:05

Chemory Gunko
POPI and your website security

The Protection of Personal Information (POPI) Bill holds untold benefits for South African businesses looking to participate in the global marketplace...

By Chemory Gunko 5 Feb 2015 14:13

Ayanda Dlamini
How ICT and skills will sustain each other in developing Africa

ICTs can develop skills, which in turn can develop the ICT sector, in a 'benefit cycle' that can propel Africa into the mainstream knowledge economy, but more effort is needed to get this wheel rolling...

By Ayanda Dlamini 31 Jan 2015 11:23

Mastering marketing in a multiscreen world
Mastering marketing in a multiscreen world

As consumers' media habits shift from evening primetime to 'always-on' screen time, marketers need to rethink how they interact with their customers...

By Ian Drummond 30 Jan 2015 14:16

Marketing to millennials
Marketing to millennials

Around 10 million South Africans are aged between 18 and 33. These are the millennials, also known as Generation Y, and if you aren't factoring them into your marketing strategies already, you'd better hop to it...

By Nicholas Barenblatt 30 Jan 2015 06:20

Intrapreneurship: innovating from within the corporate cubicle
Intrapreneurship: innovating from within the corporate cubicle

In today's era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. An example of a company that's done just this is WhatsApp...

By Lyndi Lawson-Smith 27 Jan 2015 13:50

Four social networks that will rival Facebook and Twitter in 2015
Four social networks that will rival Facebook and Twitter in 2015

After years of domination by a few big names, social media is now expected to undergo some significant shifts and changes in the new year...

By Owen Andrew 27 Jan 2015 06:20

Organising your small business for the new year: Going (almost) paperless
Organising your small business for the new year: Going (almost) paperless

Do you have papers lying everywhere in what you like to call 'organised chaos?' Make sure everything is in tip-top shape with these tips to go almost-paperless and reduce business clutter...

By Sophie Baker 26 Jan 2015 14:01

[TrendTalk] Illuminating dark social
[TrendTalk] Illuminating dark social

In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

By Louise Marsland 26 Jan 2015 09:09

Context is king in the next wave of digital marketing
Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...

By Richard Mullins 23 Jan 2015 11:03

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

Understanding responsive and mobile website design
Understanding responsive and mobile website design

Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office...

By Chemory Gunko 16 Jan 2015 10:15

Unlocking value from customer relationships in 2015
Unlocking value from customer relationships in 2015

I recently presented a paper titled "Thriving in the Digital Age: Elevated Experiences, Interactions and Analytics" at a conference that focused on how businesses can manage relationships with their customers in the digital era...

By Joseph Neusu 9 Jan 2015 06:42

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