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Michelle Dobson
#Newsmaker: Michelle Dobson on her promotion to MD of Lumen

Michelle Dobson's recent promotion from business unit director to MD dovetails with digital marketing agency Lumen progressing to the next level...

By Jessica Tennant 1 day ago

Digital trends for 2018
Digital trends for 2018

Digital trends inform business owners on how to improve their content marketing efforts...

By Allon Raiz 1 day ago

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

By Jessica Tennant 2 days ago

Image credit: Sebastien Decoret - .
Fake news: Welcome to the Mad Hatter's tea party

Fake news was the topic of one of the sessions at the Global Investigative Journalism Conference that took place recently at the University of the Witwatersrand (Wits) campus in Johannesburg...

By Danette Breitenbach 2 days ago

Democratising AR, bringing content to life with Zappar
Democratising AR, bringing content to life with Zappar

"Part of our mission in business has always been to democratise AR and truly make it a mass-market proposition."

By Cari Coetzee 2 days ago

#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award
#Newsmaker: Justine Cullinan wins Veuve Clicquot Elle Boss Corporate Award

5FM's station manager Justine Cullinan won the Corporate Award at the Veuve Clicquot Elle Boss Awards on Thursday, 9 November. It was just her and overall winner Amanda Dambuza, founder and director of consulting company Uyandiswa, who took home awards on the night...

By Jessica Tennant 17 Nov 2017

Empowering millennials through mobility
Empowering millennials through mobility

The millennial generation is changing the game globally - more specifically: how they communicate with businesses, what and how they purchase, and what they value most...

By Des Fenner 17 Nov 2017

Getting your digital advertising right
Getting your digital advertising right

Marketers are looking for more control over ad placement because it means that they get to engage with media owners (offline and online) with similar values, whose context they know and whose content and brand they can trust...

By Omar Essack 16 Nov 2017

Image credit: Mark Adams -
Managing your business in the freelance economy

Remote working is the way of the future, and with the rise of the gig economy, driven by an ever-growing freelance workforce, comes the challenge of project managing a team working from different locations...

By Dan Marcus 13 Nov 2017

Lillian Barnard from Microsoft SA giving us some insight on digital transformation at AfricaCom.
#AfricaCom: Digital transformation is real and it's urgent

Lillian Barnard, director for the Public-Sector at Microsoft SA, addresses the urgency of digital transformation, gives pointers on how companies can start to embark on their digital transformation journey and shares some of the benefits of doing it before your business is left behind...

By Juanita Pienaar 10 Nov 2017

#AfricaCom: Gaining a competitive advantage
#AfricaCom: Gaining a competitive advantage

AfricaCom 2017 is once again abuzz with delegates from all over the world and is even bigger and better than ever before - as is customary for events like these...

By Ilse van den Berg 8 Nov 2017

#NewCampaign: Shake it like Bra Shakes
#NewCampaign: Shake it like Bra Shakes

Vodacom recently launched its summer rewards promotion, 'Shake Every Day'. Prior to the official launch, the campaign had already encountered 14 million customer interactions...

By Jessica Tennant 8 Nov 2017

#NewCampaign: It starts with...
#NewCampaign: It starts with...

Woolworths recently launched a digitally-led and multi-channel marketing campaign called the 'Starts With' challenge - a seven-week balanced living challenge facilitated through a Facebook event inviting participants to take part...

By Jessica Tennant 7 Nov 2017

Google Shopping showing exponential growth for early adopters
Google Shopping showing exponential growth for early adopters

Google Shopping is making its mark, with some retailers showing a return on investment percentages measured in the thousands...

By Adriaan Strydom 6 Nov 2017

Introducing Cell C's entertainment offering: Black
Introducing Cell C's entertainment offering: Black

Cell C has announced the launch of a "revolutionary entertainment offering", named Black, which allows consumers to rent, buy or subscribe to movies and series on up to five devices...

By Juanita Pienaar 6 Nov 2017

Great brand communications solutions come from collaboration
Great brand communications solutions come from collaboration

There is a need for more collaboration from all the different parts that make up brand communications....

By Khangelani Dziba 6 Nov 2017

Generation C - It's about connectivity and community rather than age
Generation C - It's about connectivity and community rather than age

Digital technology has transcended age barriers, with tech-savvy people across age groups relishing new ways to connect with others and engage with content and services...

By Werner Lindemann 3 Nov 2017

To succeed with youth on social media, let them be part of the brand's story
To succeed with youth on social media, let them be part of the brand's story

South Africa's first digital-native generation is coming of age, and it's changing the rules for marketers...

By Ernst Wittmann 2 Nov 2017

Make it digital
Make it digital

Some agencies are finally beginning to understand the importance of being "fully integrated." So why this need for integration?...

By Jeanette Grove 26 Oct 2017

The podcast revolution is here!
The podcast revolution is here!

Finally, the podcast revolution has reached South African shores! It's been a slow start, and a long wait for downloads to pick up, but the tide is turning...

By Jason Acar 26 Oct 2017

#NewCampaign: $15m Emirates campaign opens up a world of good times
#NewCampaign: $15m Emirates campaign opens up a world of good times

Emirates has launched a $15m campaign to inspire travel and promote the airline's network of global destinations. We go behind the scenes of the campaign with Boutros Boutros...

By Cari Coetzee 24 Oct 2017

#StartupStory: Kingdom Agency
#StartupStory: Kingdom Agency

Kingdom is the new agency on the block, with a heart for positive messaging and making a difference. As such, the insight, strategy and creative agency, founded by friends Donna Mathews and Herman Wallis, applies a triple-win philosophy, whereby...

By Jessica Tennant 23 Oct 2017

#NewCampaign: Local Land Rover campaign features in Figaro Digital magazine
#NewCampaign: Local Land Rover campaign features in Figaro Digital magazine

Figaro Digital recently featured Exponential's Land Rover campaign in their case studies section...

By Jessica Tennant 20 Oct 2017

Still trying to read the label from inside the bottle?
Still trying to read the label from inside the bottle?

Ndumiso Ndlela writes that it is easy to get stuck inside the bottle and get to a point where the label is barely visible to read. And this becomes a comfort zone that becomes harder and harder to leave...

By Ndumiso Ndlela 17 Oct 2017

Barbara Soltysinska, co-founder of indaHash.com.
ICO to increase audience value

IndaHash.com is launching its own universal cryptocurrency payment structure specifically for influencers to help them develop loyal and engaging audiences...

By Danette Breitenbach 16 Oct 2017

Crimson, YouKnow launch social analytics-based trends report
Crimson, YouKnow launch social analytics-based trends report

YouKnow Digital in partnership with consumer insights platform Crimson Hexagon launched the South African Consumer Trends Report today, 12 October...

By Jessica Tennant 12 Oct 2017

Dove blunder highlights the need for ethical transformation
Dove blunder highlights the need for ethical transformation

The recent social media storm over Dove's latest advertising campaign bears testimony to the increasing power of social media platforms and how brands are being held accountable for their every move...

By Madelain Roscher 11 Oct 2017

Dove apologises for 'racist' whitewashing ad, social media won't accept
Dove apologises for 'racist' whitewashing ad, social media won't accept

NEWSWATCH: Dove comes out unclean after apologising for its latest advertising campaign that depicted a black woman turning white after using its shower cream...

By Jessica Tennant 9 Oct 2017

Rui Alves
#NewCampaign: TBWA, Joburg Ballet launch series of little ballets inspired by big social stories

TBWA\Hunt\Lascaris and the Joburg Ballet recently launched a campaign to grow its existing audience and ensure a sustainable and ongoing reconsideration of ballet as a relevant art form amongst the youth...

By Jessica Tennant 6 Oct 2017

Four ways the blockchain is relevant
Four ways the blockchain is relevant

Blockchain is unravelling a new world of possibilities for businesses, particularly in the world of digital marketing...

By Mariam Nishanian 6 Oct 2017

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