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The rise of enterprise experience
The rise of enterprise experience

In today's experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge...

By Cleve Gibbon 2 days ago

Don't miss the mark with location-powered marketing
Don't miss the mark with location-powered marketing

With location-powered marketing, accurate location data can be combined with insights from desktop and mobile to power compelling, targeted advertising...

By Shaun Rosen 13 Jul 2017

Digital state of mind
Digital state of mind

Social media and digital marketing provide the perfect breeding ground for brands to remain visible and generate awareness of business offerings, regardless of marketing budget...

By Sheri Govender 11 Jul 2017

#Apex2017: Has connectiveness killed the big idea?
#Apex2017: Has connectiveness killed the big idea?

In the context of the massive shift in digital the world is undergoing; the big idea is dead. There is a new way of work and it is lean and agile. It is about learning, tweaking and testing. It is about building a personal relationship with every customer...

By Danette Breitenbach 11 Jul 2017

RetroVIIral
RetroVIIral

It's an incredibly proud moment for me to clackety clack away at the keyboard and complete the sentence (and realisation) that Retroviral is seven (VII) years old...

By Mike Sharman 5 Jul 2017

#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD
#Newsmaker: Kgaugelo Maphai, The MediaShop's new MD

Kgaugelo Maphai joined The MediaShop as MD a couple of months ago when the agency moved to its new Johannesburg office...

By Jessica Tennant 5 Jul 2017

#Newsmaker: Holly Meadows, the new face of Cosmopolitan South Africa
#Newsmaker: Holly Meadows, the new face of Cosmopolitan South Africa

This week is Holly Meadows' first as editor of Cosmopolitan South Africa. She succeeds Kerrie Simon-Lawrence, who is returning to Australia.

By Jessica Tennant 4 Jul 2017

Boris Dzhingarov
Landing pages as an imperative part of digital marketing - Why is it so?

Any inbound marketer who is savvy with digital marketing knows that soon after all the hard work and efforts to get your visitors to your site; the next big step is to transform them into business leads...

By Boris Dzhingarov, Issued by Monetary Library 3 Jul 2017

Hannes Prinsloo
#NewCampaign: Shazam uses storytelling to help South Africans see money differently

Shazam, the app that identifies the music playing around you, recently launched an original action with Nedbank, encouraging people to Shazam local notes to unlock South African stories as part of Nedbank's 'See Money Differently' campaign...

By Jessica Tennant 29 Jun 2017

Digital marketing in the 21st century
Digital marketing in the 21st century

Digital marketing is moving quicker than ever - the online world is changing even as we speak. Let's take a look at a few of the strongest undercurrents in today's marketing landscape...

By Boris Dzhingarov, Issued by Monetary Library 26 Jun 2017

#Newsmaker: Kojo Baffoe the Afropolitan
#Newsmaker: Kojo Baffoe the Afropolitan

The Afropolitan recently celebrated its 50th edition with a gala evening where publisher Sean Press announced philosopher, Kaya FM radio host and writer Kojo Baffoe the new editor of the magazine.

By Jessica Tennant 26 Jun 2017

Glen Bosman
Motion picture's digital revolution

Today, filmmaking has little to do with film. Digital technology has advanced so much that we can shoot quality video on our phones and share it on social media in seconds...

By Glen Bosman, Issued by CPA 23 Jun 2017

Banking the win of simple business innovation
Banking the win of simple business innovation

Are you using the power of digital to make things worse?

By Douglas Kruger 22 Jun 2017

King James the Second wins Allan Gray account
King James the Second wins Allan Gray account

Allan Gray today announced its appointment of King James the Second (II) shortly after leaving its current agency, Ogilvy & Mather Cape Town...

By Jessica Tennant 21 Jun 2017

Arthur Sadoun, Publicis Groupe's new CEO.
Publicis Groupe shifts spend on award shows, other events to AI initiative

Publicis Groupe's newly appointed CEO, Arthur Sadoun, has forbidden all of its agencies from participating in award shows for the next year, which means it will sit out of the 2018 Cannes Lions Festival...

By Jessica Tennant 21 Jun 2017

#SocialMediaBlackout pressures network providers to lower data costs
#SocialMediaBlackout pressures network providers to lower data costs

NEWSWATCH: Today, Wednesday, 21 June 2017, South Africans were encouraged to join the #SocialMediaBlackout campaign...

By Ilse van den Berg 21 Jun 2017

Desiree Gullan
How digital killed the TV star

It's official: digital advertising has overtaken TV advertising revenue (IAB Internet Advertising Revenue Report, 2016). As a medium, digital advertising has grown at supersonic speed. Here's what the latest statistics reveal...

By Desiree Gullan, Issued by G&G Digital 20 Jun 2017

Boris Dzhingarov
SEO/online marketing

SEO incorporates both the technical and creative elements that are required to improve rankings, driving traffic and increasing awareness on a particular product or piece in search engines...

By Boris Dzhingarov, Issued by Monetary Library 20 Jun 2017

#Newsmaker: Sue Napier returns to advertising, her happy place
#Newsmaker: Sue Napier returns to advertising, her happy place

The Hardy Boys has its lucky hands on Sue Napier, who also believes a little bit of luck has had a role to play in her achievements to date. This combined with her upbringing and the people and experiences that have helped shape who she is today, and having a supportive family that motivate her to do the hard yards...

By Jessica Tennant 19 Jun 2017

Micro influencers: a sweet opportunity
Micro influencers: a sweet opportunity

Paid advertising is not trusted and ad blocking is only growing. Even bloggers are failing when it comes to communicating and engaging with consumers, as trust between brands and consumers continues to fall. But there is a new kid on the block and he is eager to engage; enter the influencer...

By Danette Breitenbach 15 Jun 2017

AlphaSpirit © –
The changing face of digital agencies - adapt or die

Over the past two decades, the digital world has undergone a rapid evolution - from marketing mix newcomer, to a mandatory (yet not fully understood) element of brand communications...

By Tom Fels 15 Jun 2017

(c) Ion Chiosea -
Digital monopolies and the global economies that are benefitting

The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign capital" and "local first" which are all "symptoms" of a consumer market kicking back against what appears to be the product of a global economy...

By Chris Botha 7 Jun 2017

Five key talking points from the 2017 EMEA Adobe Summit in London
Five key talking points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance...

By Kirsty Barkhuizen 6 Jun 2017

OLC Experiential has a new space
OLC Experiential has a new space

Thursday, 1 June saw experiential agency OLC (Offlimit Communications) launch its new office at 34 Impala Road in Chislehurston, Sandton, in collaboration with Flux Trends' Dion Chang, who shared insights from this year's 'The State We're In' presentation called Dazed and Disoriented: The Impact of Being Woke...

By Jessica Tennant 6 Jun 2017

The content engine blueprint
The content engine blueprint

A personalised experience has the right mix of context and content...

By Cleve Gibbon 5 Jun 2017

(c) ammentorp -
How digital has disrupted the traditional consultancy model

... and why technology ‘makers' are taking their place...

By Anton Moulder 1 Jun 2017

Brett Wild, Avatar's new ECD.
#Newsmaker: On the Wild side with Avatar's newly-appointed ECD

Brett Wild was appointed Avatar's executive creative director “just the other day” and just in time as the integrated agency eyes further expansion...

By Jessica Tennant 29 May 2017

Tips for maintaining your WordPress business site
Tips for maintaining your WordPress business site

Here are some of the ways you can maintain your WordPress business site to ensure optimal performance...

By Charles Mburugu 25 May 2017

Fighting fake news flames
Fighting fake news flames

Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Oresti Patricios, CEO of Ornico, unpacks a strategy for putting out fake news fires before they rage out of control and explains how to manage your reputation in the wake of a fake news onslaught against your brand...

By Oresti Patricios 25 May 2017

(c) Maksim Kostenko -
Adobe, Shutterstock just killed graphic design

Whether you like it or not, the end is nigh for graphic designers...

By Nicholas Kühne 24 May 2017

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