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Digital gives marketers a sporting chance
Digital gives marketers a sporting chance

At any one time, there is a sporting event happening with vast audiences engaged in the action and conversation, we pretty much know when and where our audiences will be focusing their attention...

By Deseré Orrill 2 days ago

Virtual reality meets cause marketing
Virtual reality meets cause marketing

It's expected that virtual reality will be an $80bn market by 2025. The list of businesses coming on board with VR is long and impressive...

By Sheila McGillivray 2 days ago

Boris Dzhingarov
How to engage customers in a technologically-veiled marketplace

While some would argue that today's world is more personalised than ever - thanks to new technologies and the ubiquitous access to social media platforms - the truth is that our society is becoming less and less engaged...

By Boris Dzhingarov, Issued by Monetary Library 2 days ago

Lessons from Rio 2016 - technology versus human spirit
Lessons from Rio 2016 - technology versus human spirit

It's over. After two weeks of intense Olympic madness, the Rio games are over and I'm left catching my breath and dissecting what happened...

By Lee Naik 3 days ago

The dark side of digital
The dark side of digital

It's their 'world in their hands', an existence driven by instant access to information, laced with a plethora of social connections...

By Antoinette Pombo 24 Aug 2016

#WomensMonth: There is no glass ceiling if you keep building
#WomensMonth: There is no glass ceiling if you keep building

Taryn Copeman is the director of strategy at Mark1, a digital media company. Coming from a creative and publishing background, Copeman brings 12 years of experience into her role...

By Beverley Klein 23 Aug 2016

From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands
From Mona Lisa to McDonald's: How AR is altering the playing field for savvy brands

In 2011, artist Amir Baradaran shocked and delighted French citizens by creating an augmented reality (AR) app that transformed their beloved Mona Lisa painting...

By Jason Ried 19 Aug 2016

Anke Kuipers
#CoCreate2Accelerate: the gamification of education

Sea Monster, a company that creates beautiful and unique 2D-animations as well as develop engaging games for work or play is participating in #CoCreate2Accelerate...

By Cari Van Wyk 18 Aug 2016

123RF
Opening up the VR market

With branded headsets and the production of virtual reality (VR) campaigns, VR is a wonderful new, innovative way to reach high-end audiences, and it is here...

By Danette Breitenbach 17 Aug 2016

Graham Deneys
Thunder forth into the future

I have been doing a lot of thinking since I first had the opportunity to immerse myself into the world of VR courtesy of Google Cardboard...

By Graham Deneys, Issued by Dentsu Aegis Network 17 Aug 2016

#WomensMonth: Live in the moment
#WomensMonth: Live in the moment

Bianca Quinn-Diavastos is the sales and marketing director at 25AM, an independent online media agency. Quinn Diavastos gained experience in marketing and digital strategy before moving to 25AM...

By Beverley Klein 15 Aug 2016

#CoCreate2Accelerate: writing a new playbook for the modern workspace
#CoCreate2Accelerate: writing a new playbook for the modern workspace

&Innovation provides specialist innovation and commercialisation services - they help organisations build new digital products and services in the Fintech, media and telecoms sectors...

By Cari Van Wyk 12 Aug 2016

#CoCreate2Accelerate: Accelerating Polymorph in the IoT market
#CoCreate2Accelerate: Accelerating Polymorph in the IoT market

Innovative South African based mobile development company, Polymorph is one of the companies chosen for acceleration at #CoCreate2Accelerate...

By Cari Van Wyk 10 Aug 2016

Boris Dzhingarov
Most damaging web design mistakes e-businesses make

Managing a business is difficult and when everything moves online the topic is even more complicated. While there are so many problems that appear, those that do need to be mentioned are the following...

By Boris Dzhingarov, Issued by Monetary Library 8 Aug 2016

Boris Dzhingarov
Bridging the gap: How augmented reality can solve digital buying problems

Augmented reality is a growing field that's transforming our interactions with the world around us, and one of the most powerful ways it's doing so is by enhancing the shopping process...

By Boris Dzhingarov, Issued by Monetary Library 4 Aug 2016

Truly understanding your customers with Google Analytics 360
Truly understanding your customers with Google Analytics 360

In this technological era, data analytics and measurement are crucial. It allows a company to know exactly where their consumers are going, what they're clicking on and their overall customer experience...

By Beverley Klein 29 Jul 2016

Anthon Muller, executive head: enterprise mobility pre & post sales, Vodacom Business.
#CapeTownICTSummit: The building blocks of digital transformation

When Instagram was bought by Facebook in 2012, it was only two-years old and comprised 13 people. The startup used their digital smarts to change the concept...

By Lauren Hartzenberg 28 Jul 2016

How soon will conference venues follow travel agencies?
How soon will conference venues follow travel agencies?

I earn my living from talking to people. Between 1995 and 2007 I booked 500 small events at hotels and conference venues in SA, each three hours long with 50 seats...

By Peter Carruthers 27 Jul 2016

Chris Moerdyk
Boards of directors need to stop being in denial about social media

PR people and other corporate marketers need to work harder on getting their boards of directors to stop being in denial about social media and the digital world...

By Chris Moerdyk, Issued by Chris Moerdyk 27 Jul 2016

Four lessons learned from Pokémon Go
Four lessons learned from Pokémon Go

The global phenomenon that is Pokémon Go has taken over America. The AR-based smartphone game is now making waves...

By Lee Naik 27 Jul 2016

Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse; a campaign that has just rolled out once again in 2016...

By Terry Murphy 26 Jul 2016

What matters is journalism, wild ideas and crazy people
What matters is journalism, wild ideas and crazy people

Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation...

By Danette Breitenbach 25 Jul 2016

Three key leadership challenges for modern communicators
Three key leadership challenges for modern communicators

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis...

By Andre Fourie 25 Jul 2016

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns...

By Boris Dzhingarov, Issued by Monetary Library 22 Jul 2016

Desiree Gullan
How to create content that connects

Chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point...

By Desiree Gullan, Issued by G&G Digital 21 Jul 2016

#AWSSummit: Egalitarian and fickle: the changing business landscape
#AWSSummit: Egalitarian and fickle: the changing business landscape

An Amazon Web Services Summit was held in Cape Town last week - the first of its kind on the African continent...

By Lauren Hartzenberg 21 Jul 2016

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results...

By Simon Campbell-Young 20 Jul 2016

Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem
Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem

Little over a month ago, Microsoft announced that it was buying LinkedIn...

By Lauren Hartzenberg 18 Jul 2016

Discount-based media buying #mustfall
Discount-based media buying #mustfall

Media buying (online in particular) is evolving. Believe it or not, your target audience is smart. It's no longer about placing an advert during the 8pm news or a banner ad on a news website...

By Jacques du Bruyn 12 Jul 2016

Boris Dzhingarov
Key marketing metrics for SaaS business

The core concept of SaaS marketing is to measure what matters, and this will enable a manager to focus on improving sales performance, by understanding where the cost-effectiveness lies...

By Boris Dzhingarov, Issued by Monetary Library 12 Jul 2016

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