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How to build an effective newsletter signup page
How to build an effective newsletter signup page

One of the most effective ways of connecting with your customers and prospects online is by creating a newsletter. Engaging with them on a regular basis will help you build strong relationships, and subsequently enhance your sales...

By Charles Mburugu 28 Aug 2015 13:08

[TrendTalk] Death. Streamed live
[TrendTalk] Death. Streamed live

In this ultra-connected, real time world, death was streamed live this week in two significant game changing events: via Periscope from the Bangkok bomb blast by an eyewitness; and by the murderer who killed two journalists live on breakfast TV in the US...

By Louise Marsland 28 Aug 2015 11:52

Aloha, not goodbye
Aloha, not goodbye

"I am starting again and I love it," says Ken Varejes, commenting on the recent announcement that he is leaving Primedia Unlimited to pursue other opportunities within the media and marketing industry...

By Danette Breitenbach 28 Aug 2015 11:04

Don't let the touch screen replace the personal touch
Don't let the touch screen replace the personal touch

In this always-connected world where anyone is just a click of a button away, too many of us are concentrating on the button instead of the customer...

By Scott Cundill 28 Aug 2015 06:31

[SA Innovation Summit] Emerging companies insights: Where do we stand?
[SA Innovation Summit] Emerging companies insights: Where do we stand?

In a good news, bad news scenario, people would rather hear the bad news first. And in the case of emerging entrepreneurial businesses in South Africa, local is not so lekker, say Maija de Riijk-Uys and Alexandra Fraser of PwC Accelerator and Silicon Cape respectively...

By Nicci Botha 27 Aug 2015 09:13

[SA Innovation Summit] The business of disruption
[SA Innovation Summit] The business of disruption

We're facing a brave new world, where disruption technology and e-commerce are forcing traditional industries to re-examine their take on doing business to include innovative solution-based thinking if they want to stay in the game...

By Nicci Botha 26 Aug 2015 14:51

Rob Newlan
Creativity unlocks the power of technology

Today the bar for creativity is extremely high. It starts with people. Anyone can use the phone in their pocket to shoot and edit high quality video - something that would have been unthinkable even ten years ago...

By Rob Newlan 25 Aug 2015 13:16

The good content test - G&G Digital
The good content test

In the midst of the content marketing rush, great content is becoming increasingly elusive. We can't all be Red Bull overnight, but while everyone tries to become a content publisher, let's take a step back and look at what we're doing...

By Desiree Gullan, Issued by G&G Digital 25 Aug 2015 08:51

Marketing relationships are a trust-based affair
Marketing relationships are a trust-based affair

Initially marketing companies, or agencies, were service providers incorporating every marketing aspect from corporate invitations and gifts to every facet of design and printing to public relations activities...

By Megan Stark 24 Aug 2015 13:07

SEM - Paying for web traffic. What, why, how?
SEM - Paying for web traffic. What, why, how?

SEM, or search engine marketing is the 'big brother' to SEO. If you've considered getting your business online, you're sure to have heard of it...but what exactly is SEM? How does it work?...

By Sophie Baker 21 Aug 2015 11:21

[Loeries 2015] Cell C on breakthrough creative work
[Loeries 2015] Cell C on breakthrough creative work

There was a lot of controversy around Cell C's latest advertising campaign, Dog, and during Loeries Creative Week Durban, Ann Nurock spoke to Cell C's Executive Head: Marketing, Doug Mattheus...

By Ann Nurock 20 Aug 2015 10:53

How to blow up your brand in five minutes
How to blow up your brand in five minutes

You'd think that after the BIC South Africa saga in which they offended just about every woman on the planet with a sexist social media campaign, that brands would think twice about their posts...

By Louise Marsland 14 Aug 2015 12:49

Kim Andersen
Broadening the ambit of marketing in the digital era

As an organisation embarks on a digital transformation strategy, one of the most visible (and most important) functions that needs to evolve is that of marketing...

By Kim Andersen 13 Aug 2015 06:45

Google plays forbidden name games
Google plays forbidden name games

Google, when borrowing a simple dictionary word 'Alphabet' to create a powerful mega global corporate name identity, could have easily called itself 'Cool', 'Pool' or a "Fool'...

By Naseem Javed 12 Aug 2015 14:00

Craig Hannabus
Get the micro right

Brand love is generated through micro-interactions. That means that while the consumer may not consciously notice it, there are small transactions that occur on a daily basis that make dealing with a brand a pleasurable experience...

By Craig Hannabus, Issued by Havas Worldwide 11 Aug 2015 16:57

Marketing to millennials - selfies, hashtags and retweets
Marketing to millennials - selfies, hashtags and retweets

Millennials are self-centred. They love selfies, and hashtags, and sharing all their life moments online. And as they reach their prime working and spending years, brands are now faced with a huge opportunity to appeal to this consumer market...

By Michele Warbreck 11 Aug 2015 06:54

[TrendTalk] Will this be your future job title?
[TrendTalk] Will this be your future job title?

Are you one of those people who has already created new job titles for yourself, delighting in the opportunity to use the word "Ninja" on your QR-coded/augmented reality, digital pop-up business card?...

By Louise Marsland 7 Aug 2015 09:25

Danette Breitenbach
Moving beyond brand awareness

Brands need to understand the emotional triggers that make consumers fall into brand love rather than brand awareness. In a world where 76% of people do not care if brands disappear, brand awareness is no longer enough...

By Danette Breitenbach 7 Aug 2015 06:46

Beating the digital innovators demands more than mere imitation
Beating the digital innovators demands more than mere imitation

Brands that are starting to feel the competitive heat from multinational digital disruptors such as Uber, AirBNB, Amazon and Facebook need to embrace digital innovation as a core business capability...

By Richard Mullins 5 Aug 2015 08:52

Ivanna Granelli
Essential for companies to shift from bootcamp training to performance support

Companies need to rethink the ways that they train and manage employees if they are to maximise returns from business processes and systems...

By Ivanna Granelli 3 Aug 2015 12:11

Third Industrial Revolution: DevOps leads the way for digital transformation
Third Industrial Revolution: DevOps leads the way for digital transformation

The Third Industrial Revolution has begun and optimum use of digital infrastructure and massive databases floating around us are the decisive factors for competitive advantage...

By Chirag Shivalker 31 Jul 2015 14:00

[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

The Cannes evolution
The Cannes evolution

This year Cannes presented nothing new, instead what we saw was an evolution of what we saw last year...

By Danette Breitenbach 21 Jul 2015 14:05

Ben Wagner
Five digital marketing lessons for young entrepreneurs

The world of digital marketing and advertising is massively complex, yet it needn't be so. Here are some vital lessons that can assist in unravelling the chaos...

By Ben Wagner, Issued by NATIVE VML 15 Jul 2015 11:53

[NewsMaker] Grant Shippey
[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

Francois du Preez
Digital is disappearing

Digital marketing is slowly becoming a thing of the past and this is good news for us digital guys. For far too long have we sat in the shadows, waiting for the tail end of the brief to reach us so we can tick the necessary boxes and ensure the above-the-line idea is rolled out digitally...

By Francois du Preez, Issued by Grey 15 Jul 2015 09:32

Following the consumer's pathways through a multimedia world
Following the consumer's pathways through a multimedia world

Today's consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more...

By Ian Drummond 14 Jul 2015 14:43

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

Commissioning a corporate film: An executive note
Commissioning a corporate film: An executive note

In today's overcrowded, fast-moving marketplace, your company is judged, accepted and paid according to how it presents, re-presents and projects itself. Film makes a powerful statement...

By Roger Metcalfe 12 Jul 2015 11:11

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