Humans are natural storytellers. From ancient cave paintings to Shakespeare's First Folio, people have always had an affinity for a well-told story. This is especially true in the world of commerce.
By Mark Porter 11 Mar 2014 14:27
When you buy advertising from an online vendor like the Big 'G' you get two main options: You can place advertising on their Search Network or you can place advertising on their Display Network.
By Travis Bussiahn 11 Mar 2014 10:10
Acquisition by international firms of South African founded companies is killing marketing in the country. Yes I said it!...well most of them, not all.
By Sanele Mgaga 7 Mar 2014 14:45
There are a number of specialists who all contribute to analysing and interpreting big data. We'd like to add a less obvious specialisation into the mix, namely animation and gaming.
By Glenn Gillis 7 Mar 2014 06:54
Selfies are on the rise. And we're all guilty of taking a few of our own and exposing them to the social networking world.
By Daphney Mngomeni 6 Mar 2014 11:33
Most companies have heard about big data, and are vaguely aware of the benefits. Unfortunately, it remains a 'nice idea' but one whose benefits are not well understood.
By Gerald Naidoo 6 Mar 2014 07:10
For better or worse, technology has changed how we engage with media. And despite the 'print is dead' argument, clients of public relations firms still expect to get their column centimetres. So how is technology shaping the lives of media professionals?
By Jaco Pienaar 6 Mar 2014 06:30
Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave.
By Suhana Gordhan, Issued by NATIVE VML 5 Mar 2014 07:33
As the world's media gathered today outside and inside the High Court in Pretoria, there are many questions in the public's mind. Is this fair? Is this not voyeurism of the highest order? Will it influence the outcome? Is it necessary?
By Marion Scher 3 Mar 2014 14:56
Great relationships are like Russian Matryoshka Dolls. They are a series of partnerships within partnerships - between client and agency, between agencies, and even between departments within the client's own business.
By Jason Xenopoulos 3 Mar 2014 07:00
Reward-based initiatives offer retailers a perfect way to link their digital marketing spend to their point of sale, closing the loop between the two, and making digital ROI easier to measure and optimise.
By Pete Case, Issued by Gloo 28 Feb 2014 11:49
If entertaining an increasingly attention-divided online audience wasn't already difficult enough, Facebook has made a strategic move that forces brands to invest in advertising. Brands, it's time to pay up or get lost in the digital noise.
By Desiree Gullan, Issued by Gullan&Gullan 26 Feb 2014 10:25
When a former magazine publisher turns his hand to creating bespoke customer-orientated media, you can expect it will be rich in visual content.
By Brian Berkman 26 Feb 2014 07:20
Has it ever pained you that your favourite toilet paper brand doesn't have a Facebook page? Does it annoy you that your breakfast cereal doesn't tweet? No? Me neither.
By Thandi Guilherme 25 Feb 2014 06:30
In 1985 Naspers was a local Afrikaans newspaper operation worth about R24m. Then CEO Ton Vosloo received a message from a South African studying at Columbia University, New York...
By Anton Harber 25 Feb 2014 06:21
Search engine optimisation is one of the best online marketing strategy methods which you can adopt for the success of your online business.
By Manas Kumar 20 Feb 2014 10:20
For years, online publishers have priced their advertising inventory by thousands of impressions (CPM) and provided CPM as the major metric their advertisers can use to benchmark digital advertising campaigns.
By Pierre Cassuto 19 Feb 2014 15:01
The advent and mass proliferation of the internet is the same in terms of its significance in the modern world and in particular the resulting implications for communications.
By Lisa Basson 18 Feb 2014 09:25
A combination of maturing technologies and cheaper, more pervasive connectivity helped to spur massive growth for digital commerce, self-service and customer experience in South Africa during 2013. But 2014 has the potential to be even better.
By Kevin Meltzer 17 Feb 2014 06:30
The fact that each PR person starts his or her campaign with a specific goal in mind is not contested. Where representatives from the global media differ, however, is how to measure the effectiveness of such a goal in terms of the value that has been accomplished.
By Tonya Khoury 15 Feb 2014 10:47
There is no denying the widespread acceptance of mobile devices as an integral part of human lives and the absolute enthusiasm for consumer-facing apps.
By Nilesh Talaviya 14 Feb 2014 10:28
There are a myriad of ways to approach your website marketing. Most marketers use a combination of tactics in order to optimise their online presence, but have a preference for one or two channels in particular.
By Gareth Slaven 14 Feb 2014 06:37
When soldiers prepare for battle, I would assume that one critical element of their training, apart from getting ready for the actual fighting, is a retreat drill. Their lives could depend on a successful retreat so this exercise has to be done right.
By Laura Chiweshe 13 Feb 2014 14:17
Like all other industries, travel and tourism has traditionally been operated on gut feel, guesswork and historical data. Decisions on packages, pricing and destinations were made by operators, not travellers, and personalised packages were limited. However, big data is set to change this.
By Nadine Shenker 12 Feb 2014 08:05
With a global community of email users expanding from 2.4 billion to 2.8 billion by 2017, it's not rocket science to deduce that email marketing is and should still be an important part of the (direct) marketer's arsenal, and the numbers speak for themselves.
By Nick Durrant 12 Feb 2014 07:00
Thanks to all the data they can collect about their customers across digital touchpoints, brands today can build a powerful understanding of how customers arrive at the decision to buy their products or services.
By Johan Walters, Issued by 25AM 11 Feb 2014 10:53
So, January is only just over and the fridge light has already shone shame on your resolution quitter-face. But you're not alone and you know this because the chatter on the trip for double chocolate chip fudge brownies is now taken up by the third best thing to discuss among industry mates: trends. (video)
By Dylan Balkind 11 Feb 2014 06:30
End-user training and education is key to the success of any large enterprise IT project, especially the deployment of a new enterprise resource planning (ERP) solution.
By Lyndsey Moorhouse 10 Feb 2014 14:30
It is hardly clairvoyant to acknowledge that Africa's natural and human resources will be pivotal in almost every category you care to name in the decades to come; here's how...
By Terry Levin 10 Feb 2014 13:51
It is of utmost importance for us marketers to know the trends and fully understand them. But should we all be following them like sheep?
By Rolf Akermann 7 Feb 2014 06:22
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