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Are you ready to handle crisis and complaints in the digital age?
Are you ready to handle crisis and complaints in the digital age?

The advent and rise of social media has created a vast community of citizen journalists and has provided the consumer with easily accessible platforms on which to voice concerns and complaints...

By Noëleen Bruton 27 May 2015 14:28

You're not buying my opinion
You're not buying my opinion

Influencer marketing is new, it's different and with anything new and unknown, we need to box it in with our programmed thoughts and ideas...

By Samantha Wright 27 May 2015 13:23

Choosing the right content marketing channels (Part 2)
Choosing the right content marketing channels (Part 2)

It's imperative that your company has an up-to-date, responsive, purpose-driven website. If it doesn't, stop reading this and get on that immediately. It's the bedrock for your online presence and marketing...

By Roxana Bouwer 27 May 2015 06:47

The B2B buying power shift
The B2B buying power shift

Online media has created a power shift, a buying power shift, from the hands of the sales team to the hands of the people, the consumers. This new phenomenon must be carefully considered...

By Sibongile Lehloo 26 May 2015 13:25

Can you feel it?
Can you feel it?

I woke up this morning humming a familiar tune. The Jackson 5's "Can you feel it". As I tapped my feet and hummed my way through my morning routine I wondered where I had found this tune - then I remembered...

By Danette Breitenbach 26 May 2015 07:50

Word-of-mouth marketing is dead
Word-of-mouth marketing is dead

I love 'word-of-mouth' marketing. Or I did, right up until it died. I loved it because it provoked a wonderful sense of privilege to be 'in the know'...

By Tim Wyatt-Gunning 21 May 2015 10:45

Five reasons why we use social media
Five reasons why we use social media

We would all agree that social media platforms are here to stay and it have become a less expensive way to communicate with our friends who are broad and local...

By Mxolisi Justice Nzimande 20 May 2015 09:48

The state of digital in South Africa
The state of digital in South Africa

New media! That is how many people still refer to digital...

By Richard Lord 20 May 2015 06:00

A relook into the term 'Glocal'
A relook into the term 'Glocal'

The term "Glocal" has been a buzz word in the marketing world for some time. A combination of the words "Global" and "Local", it is used to describe global brands entering new markets...

By Mogorosi Mashilo 18 May 2015 13:49

Mobile technology: Bridging the African digital divide
Mobile technology: Bridging the African digital divide

Handicapped by economic constraints, millions of unprivileged people in the developing world continue to be deprived of sufficient access to communication technology...

By Sara El-Khalili 18 May 2015 11:26

Jarred Cinman
Media buying in a digital age: A primer

Media, I've realised, is an area of marketing which few people even in the industry really understand. Beyond the industry - in the so-called "general public" - media strategy, planning and buying are career choices as exotic as being a particle physicist...

By Jarred Cinman, Issued by NATIVE VML 18 May 2015 10:57

The future of digital marketing in South Africa
The future of digital marketing in South Africa

Brands not clearly focused on digital marketing will quickly find themselves becoming irrelevant - all promise and no delivery, no demonstration, no entertainment, no conversation...

By Ben Evans 15 May 2015 12:00

[TrendTalk] The retail experience trend
[TrendTalk] The retail experience trend

Shopping trends herald the return of the 'mall rat' and more interactive retail shopping experiences to revitalise the tired mall shopping environment...

By Louise Marsland 15 May 2015 09:43

Why B2B online marketing is not dead
Why B2B online marketing is not dead

Is the concept of B2B online marketing dead, outdated and irrelevant? Most online marketers will respond with a resounding 'yes' but I must disagree...

By Sibongile Lehloo 14 May 2015 13:12

Change is occurring at an accelerating rate in marketing
Change is occurring at an accelerating rate in marketing

For the past few weeks, my colleagues have been rigorously asking questions about the future of marketing. To get a clear perspective on the rise of this question we need to grasp the dynamics around traditional marketing...

By Brian Tebogo Mashego 11 May 2015 13:53

[TrendTalk] Can brands unlock the sharing economy?
[TrendTalk] Can brands unlock the sharing economy?

Can current business models unlock opportunities within 'the sharing economy', which is a real threat to businesses within the industries in which sharing models are gaining favour...?

By Louise Marsland 11 May 2015 07:16

Lutz Blaeser
The dangers of a connected world

The problem is that the IoT is connecting places that were never originally designed to be connected to the internet...

By Lutz Blaeser 8 May 2015 15:36

Stop marketing your brand!
Stop marketing your brand!

The concept of content marketing is not original, but when you put the word "online" in front of it, it becomes a whole new animal...

By Helen McIntee 5 May 2015 14:20

Top tips for women in tech
Top tips for women in tech

As a woman with more than 17 years of work experience in the challenging and constantly evolving tech industry, I have had my fair share of learning experiences over time...

By Lynette Hundermark 30 Apr 2015 09:18

What does new age photography do for memory and history?
What does new age photography do for memory and history?

After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression...

By Rebone Masemola 24 Apr 2015 13:25

Why we should be investing in engagement
Why we should be investing in engagement

South Africa, alongside some of our BRICS partners, is globally recognised as among the most fertile grounds for new consumption of smartphones, online content and mobile applications...

By Glenn Gillis 23 Apr 2015 14:12

Navigating the new marketing landscape
Navigating the new marketing landscape

Consumers navigate expertly from Facebook to their blog on Tumblr, mobile banking app, Apple TV and back again...

By Eden Lanser 22 Apr 2015 14:00

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

By Richard Firth 22 Apr 2015 13:08

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW...

By Louise Marsland 22 Apr 2015 09:32

Kat Scholtz
Defining South Africa's digital marketing skills gap

South African marketing and advertising employers are keenly aware that they need access to digital skills and expertise to remain competitive...

By Kat Scholtz 21 Apr 2015 13:50

Aaron Thornton
Three security issues to consider when using public Wi-Fi

Public Wi-Fi is almost everywhere nowadays - and while it's convenient to use, there are hidden security risks you should know about...

By Aaron Thornton 20 Apr 2015 07:01

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

Daryl Blundell
SME survival guide for loadshedding

Loadshedding is here to stay, so every small business needs to take steps to protect its systems and data when the lights go out as well as from power surges when electricity is restored after an outage...

By Daryl Blundell 16 Apr 2015 14:21

Social media vs email: Guess who wins?
Social media vs email: Guess who wins?

The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft..."

By Scott Cundill 15 Apr 2015 14:34

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?...

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02

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