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"Go with the Flow" - Marketing trends for 2018 that will generate value
"Go with the Flow" - Marketing trends for 2018 that will generate value

Deseré Orrill whips out her crystal ball and tries her hand at forecasting a few potential ways in which marketers will be likely to generate the most value for their clients in 2018...

By Deseré Orrill 34 minutes ago

Bad data is harming your email marketing efforts: Here's how to fix it
Bad data is harming your email marketing efforts: Here's how to fix it

Bad data can impact everything. From how many people see the messaging you send out to its impact and even your organisation's reputation. Fortunately, cleaning up your data and repairing your marketing efforts isn't rocket science...

By Ross Sibbald 16 Oct 2018

#Newsmaker: "Measure, review, react" - Marilyn Nel
#Newsmaker: "Measure, review, react" - Marilyn Nel

Marilyn Nel joined BMi Research earlier this year as new research manager to lead the B2B market research department, responsible for building client relationships, guiding clients through research projects and overseeing the research process on all projects...

By Jessica Tennant 16 Oct 2018

Does traditional 'offline' media still have a place in the digital online media space?
Does traditional 'offline' media still have a place in the digital online media space?

My career in media started somewhere in the 80's. Needless to say, what we do today in media and what we did 'back in the day' is poles apart, mostly due to media choices being extremely limited...

By Margie Knap 15 Oct 2018

Blurred media lines
Blurred media lines

I remember growing up on the dusty streets of the Vaal as a radio addict who used to love listening to Radio Bop...

By Victor Koaho 11 Oct 2018

Goodbye consumers, hello AI!
Goodbye consumers, hello AI!

The job of branded goods and companies is about to get much harder, says Sandra Burger, business unit manager at The MediaShop...

By Sandra Burger 4 Oct 2018

The internet thinks this Namibian teen is Regina George from Mean Girls
The internet thinks this Namibian teen is Regina George from Mean Girls

Doppelgangers are instant viral internet fodder, but even more so when the person in question looks like Regina George from Mean Girls.

By Andy Walker 1 Oct 2018

(c) rawpixel -
CMOs need to embrace new technologies and tools to build brand trust

BrandQuantum recently hosted a marketing roundtable to debate the role of marketing in today's digital business environment and some of the key challenges they are facing...

By Paula Sartini 1 Oct 2018

Does big data make us understand less?
Does big data make us understand less?

Isla Prentis says that big data was pegged as a trend at the beginning of this year, for the sixth year in row. Something's wrong with this picture...

By Isla Prentis 27 Sep 2018

image © .
The rise of the internet class

Lately, I have been followed. The man who is following me has good hair and dead eyes. It would seem wherever I go on the internet, he pops up. He is young, very young, but is constantly telling me that he has the wisdom and the secret stuff that can help me...

By Damon Stapleton 26 Sep 2018

Recession hit your marketing budget? Here's how to do more with less
Recession hit your marketing budget? Here's how to do more with less

Stats SA's recession announcement in early September only served to confirm what we've all known for a long time: The South African economy is struggling. In those circumstances, companies are bound to start looking for places to tighten their belts...

By Shaune Jordaan 25 Sep 2018

Chatbots are the future of customer communications
Chatbots are the future of customer communications

Two technologies that are set to have a particularly big impact on customer communication going forward are chatbots and machine learning...

By Brent Haumann 20 Sep 2018

Website automation: The beginning of the end?
Website automation: The beginning of the end?

In today's world, everyone needs an online presence for their company or brand, for those that say otherwise I say good luck to you...

By Keenan Bouwer 13 Sep 2018

The audience at the Heavy Chef Sextech event of which the first part was presented by Heidi Patmore. Image: Heavy Chef.
#Sextech: Chatbots, sex robots and impact on society (Part 2)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 12 Sep 2018

The evolving beast within artificial intelligence
The evolving beast within artificial intelligence

As technology tries to answer the ever-changing demands of human interaction and user needs, tech advancement carries on evolving at breakneck speeds where drastic changes can emerge suddenly and quickly...

By Dave Nilsson 11 Sep 2018

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How significant is DOOH vs static OOH?

JCDecaux OneWorld launched AM4DOOH, a research project which exposed 500 people in four European markets to a digital virtual city's adverting...

By Danette Breitenbach 11 Sep 2018

The new battleground of customer experience
The new battleground of customer experience

Wayne Hull highlights that for CEOs and CMOs alike, addressing customer experience will be the key imperative in 2018 - and not merely at the B2C level, but B2B and B2B2C too...

By Wayne Hull 7 Sep 2018

Empowering businesses to transform digitally
Empowering businesses to transform digitally

The world has gone digital is a term we hear far too often nowadays, but it's not exactly true. There is an increasing distinction between those who are leading the change and profiting from it, and those who are falling behind and missing the many opportunities...

By Nick Durrant 6 Sep 2018

Luke Peters, group CEO and founder of Gone Digital.
#StartupStory: Gone Digital Academy helps businesses stay ahead of the curve

Gone Digital, an agile digital marketing consultancy has recently launched the Gone Digital Academy, which offers Seta-accredited, digital marketing education to businesses, agencies and individuals...

By Juanita Pienaar 6 Sep 2018

For true SEO, remember the human element
For true SEO, remember the human element

Six tips for achieving better search traffic to your website...

By Tiffany Markman 6 Sep 2018

Heidi Patmore, a tech marketing consultant up on the Heavy Chef stage. Image supplied by Heavy Chef.
#Sextech: Smart condoms, KinkBNB and VR porn (Part 1)

Heavy Chef invited Heidi Patmore, to talk about an incendiary topic: sextech, and how it is irrevocably impacting our lives...

By Juanita Pienaar 5 Sep 2018

#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'
#Loeries2018: Tres Colacion and Giancarlo Rodas on winning a Grand Prix for 'Lucky Face'

Impact BBDO Dubai took home a Grand Prix for La Libanaise Des Jeux's 'Lucky Face' in the integrated campaign category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 4 Sep 2018

Photo by Roy Esterhuysen / 2018 Loerie Awards /
Loeries2018: Pete Case on winning a Grand Prix for 'The World's First Baby Marathon'

Ogilvy Johannesburg took home a Grand Prix for Kimberly-Clark's 'The World's First Baby Marathon' in the film communication category at this year's Loerie Awards on Saturday, 18 August at the Durban ICC...

By Jessica Tennant 31 Aug 2018

Tactical war rooms: The key to sponsorship success
Tactical war rooms: The key to sponsorship success

Mike Stopforth elaborates on how brands can leverage tactical war rooms for content excellence around sponsorship properties...

By Mike Stopforth 30 Aug 2018

Client leadership: Partnerships and comms
Client leadership: Partnerships and comms

As long as there has been marketing, there have been boardroom wars! These battles take place due to different ideas coming from different people who all want to be heard. How do we as marketers settle these disputes and take our clients into the realm of success you ask. The answer is one word, leadership...

By Keenan Bouwer 29 Aug 2018

Trendzilla alert: Tech builds tailor-made trust
Trendzilla alert: Tech builds tailor-made trust

The hyper-connected multiverse of tomorrow is today. Brands can get washed away, overwhelmed by the virtual trend wave, or they can surf the possibilities in this era of omni-channeling.

By Daniella Shapiro 27 Aug 2018

Memoirs of a media veteran
Memoirs of a media veteran

My PR journey began bang-on 20-years ago, I'm unsure if the scales tip at 'experienced' or 'plain old'...

By Sam Swaine 24 Aug 2018

Wong at TEDx Talk. © .
#DesignIndaba2019: Dong-Ping Wong announced as speaker

Dong-Ping Wong, founder and director of Food, a design firm based in New York, has been announced as one of the speakers at the 2019 Design Indaba...

By Juanita Pienaar 24 Aug 2018

Photo by Roy Esterhuysen / 2018 Loerie Awards /
#Loeries2018: Alistair King on winning a Grand Prix for '2-Minute Shower Songs'

King James Group took home a Grand Prix for Sanlam's '2-Minute Shower Songs' in the digital and interactive communication category at this year's Loerie Awards, which took place on Friday, 17 August and Saturday, 18 August at the ICC in Durban...

By Jessica Tennant 23 Aug 2018

Netflix is now showing ads between episodes to some users
Netflix is now showing ads between episodes to some users

Netflix is now showing unskippable advertisements of its other content between episodes, the company confirmed this weekend...

By Andy Walker 20 Aug 2018

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