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Why responsive websites are a must have

Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it.

By Amanda James 29 Aug 2014 06:03

How to use social media to get your next event noticed

Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event...

By Catherine Milward-Bridges 28 Aug 2014 09:58

Between the lines of traditional and digital channels - Gloo
Between the lines of traditional and digital channels

Every marketer knows that digital channels need to be a critical part of the marketing mix. Something that is less commonly understood however, is how to weave digital technologies and traditional channels into integrated experiences...

By Pete Case, Issued by Gloo 27 Aug 2014 11:45

[NewsMaker:] Josephine Buys
[NewsMaker:] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it.

By Chris Anderson 27 Aug 2014 10:40

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Creating revenue off news and entertainment
Creating revenue off news and entertainment

A revolutionary change in the media and entertainment industry is happening on the back of ubiquitous internet access, mass social media uptake and high global mobile penetration, with today's consumer...

By Shane Radford 19 Aug 2014 09:31

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died...

By Louise Marsland 15 Aug 2014 06:00

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

Going tribal: How small and big are beautiful

No business is ever finished. The perfect way of working today becomes riddled with problems tomorrow. The day after that it's the old way your dad used to work...

By Jarred Cinman, Issued by NATIVE VML 13 Aug 2014 10:18

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014 05:10

Has Justine landed yet?
Has Justine landed yet?

Social media shared its maleficent side with - among endless other examples no doubt - one Justine Sacco, who got roasted when she implied that she is AIDS-immune - because she is white...

By Dylan Balkind 7 Aug 2014 08:16

The three keys to effective behaviour design: motivation, ability and triggers

UX Designers are increasingly being tasked with the design of an application that fulfills a perceived greater need, one that influences or changes behaviour. To do this effectively, you need...

By Thandi Guilherme, Issued by NATIVE VML 5 Aug 2014 10:31

Can magazines survive?

Looking at hard-copy magazine sales today is depressing and even more so when we see magazines such as O, The Oprah Magazine South Africa edition and many others over the the last few years falling away...

By Marion Scher 5 Aug 2014 06:52

From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

By Pierre Cassuto 28 Jul 2014 14:58

[Habari #Tuongee2014] The creative adult is the child who survived
[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John, covered the topic of creativity at this year's Habari Media Tuongee which...

By Ilse van den Berg 25 Jul 2014 08:15

Return on translation - a partnership equation

On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

By Françoise Henderson 24 Jul 2014 13:48

What should a modern marketing manager be able to do?
What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

The selfie - NATIVE VML
The selfie

It is tempting to dismiss selfies as a passing fad... but the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well...

By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

A salesman that never sleeps: the persuasive power of video
A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

[Habari #Tuongee2014] Back to the future of digital
[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

Measuring your marketing impact
Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

Big data, big advantages

Big data promises numerous benefits, such as competitive advantages, productivity growth, operational efficiency and innovation...

By Simon Campbell-Young 22 Jul 2014 13:05

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

Creating the elusive single customer view
Creating the elusive single customer view

Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention...

By Gary Allemann 21 Jul 2014 14:00

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

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