Latest showcases

More showcases...
© Sergey Khakimullin – 123RF.com
Industry 4.0: SA gets digital

In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%...

By Danette Breitenbach 26 Apr 2016

Boris Dzhingarov
Five digital marketing tips for B2B companies

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience...

By Boris Dzhingarov, Issued by Monetary Library 25 Apr 2016

Use a Facebook chatbot to transform customer experience
Use a Facebook chatbot to transform customer experience

At their F8 Developers Conference this year, Facebook revealed an ambitious 10-year vision which sees them connecting the world, leveraging artificial intelligence...

By Mark Geschke 20 Apr 2016

Boris Dzhingarov
Five tips for aggressively growing your email marketing list

It's challenging to grow an email list to a size that provides a worthwhile return on investment. Unlocking the secrets behind scaling your email list may be exactly what you need to take your business to the next level...

By Boris Dzhingarov, Issued by Monetary Library 19 Apr 2016

Brands should engage with new media, communications disciplines
Brands should engage with new media, communications disciplines

In 2015, media statistics show that in South Africa, Europe and the US, more advertising was spent on television, but some of the biggest spenders in the US and the UK were Facebook and Google....

By Felix Kessel 18 Apr 2016

The fallacy of the magic of SEO
The fallacy of the magic of SEO

In my few years as an SEO practitioner (I refuse to use the word "expert") I have consistently met with two extreme sets of people...

By Adegboye Adeniyi 15 Apr 2016

The Customer Innovation Lab: The age of technology
The Customer Innovation Lab: The age of technology

Like a 90s kid walking into the new hippest arcade - that's how I felt walking into Ogilvy's Customer Innovation Lab. Kitted out with the latest technology, the agency is looking to introduce the modern digital world to its clients...

By Beverley Klein 13 Apr 2016

Google aims for one million digital learners
Google aims for one million digital learners

Over the next year, Google will train one million young Africans in digital skills across the continent...

By Danette Breitenbach 13 Apr 2016

The blurred line between content marketing and SEO
The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine...

By Dee Stephens 13 Apr 2016

How to enhance online sales using web analytics
How to enhance online sales using web analytics

Nowadays, many businesses that have a website check their metrics using different web analytics tools. However, in most cases, business owners don't know how to interpret and use the web analytics results to improve their businesses...

By Charles Mburugu 12 Apr 2016

#CommerceMonth: The digital consumer
#CommerceMonth: The digital consumer

Focusing on all things commerce this month on Bizcommunity, we spoke to Andre Steenekamp, CEO of 25AM, about the digital consumer and some of the latest trends taking the online market by storm...

By Beverley Klein 11 Apr 2016

#Trending: Best. Meme. Ever. #10ParliamentMinutes
#Trending: Best. Meme. Ever. #10ParliamentMinutes

It's been a week when global and local news and politics intersected to keep South Africans glued to their televisions and trigger fingers on their social media buttons...

By Louise Marsland 8 Apr 2016

#CommerceMonth: Giving consumers the power
#CommerceMonth: Giving consumers the power

With a focus on all things commerce this month on Bizcommunity, we got some insight into the world of sports nutrition from Donato Colangelo, marketing manager for USN...

By Beverley Klein 8 Apr 2016

Internet marketing explained
Internet marketing explained

This is the interactive but targeted and measurable marketing of products and services through the use of digital technologies to reach customers as well as maintain them...

By Eric Kyalo 7 Apr 2016

On Yavin
Why SEO is so useful for companies that have a presence online

You may know that using search engine optimisation, or SEO, for your online business is a great idea. But, why is this the case..?

By On Yavin 6 Apr 2016

[NewsMaker] Koo Govender - CEO of the Dentsu Aegis Network
[NewsMaker] Koo Govender - CEO of the Dentsu Aegis Network

The new CEO of the Dentsu Aegis Network in South Africa, Koo Govender, is tasked with building the Dentsu Aegis Network's position in the South African market...

By Louise Marsland 4 Apr 2016

The five things nobody wants you to know about programmatic
The five things nobody wants you to know about programmatic

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet...

By Dee Stephens 24 Mar 2016

Russell Jarvis
When big tech blogs swipe left

Tasked with getting the message out in all the right places, I figured that landing our news in front of your FT.com's, TechCrunch's and VentureBeat's would be a piece of cake...

By Russell Jarvis 22 Mar 2016

©Ion Chiosea via 123RF
Link building strategies that shouldn't be ignored

It is not a secret anymore that link building is one of the best ways to achieve success online. There are several strategies that are being employed for link building in 2016...

By Derek Iwasiuk 17 Mar 2016

David Blyth
That's so Tumblr! Embracing the complex world of the youth and digital

In our recent White Paper, A Youth Lost in Translation, we explore the views of 5,400 urban and peri-urban youth and uncover both the positive and negative consequences that arise from the digital behaviour of South Africa's youth...

By David Blyth, Issued by Yellowwood Future Architects 15 Mar 2016

©scanrail via 123RF
Every business is driven by data

The term 'data-driven' has emerged to describe a decision making process that is compelled by evidence (data) rather than by intuition. It has received particular attention in marketing...

By Gary Allemann 15 Mar 2016

How long does SEO take to rank me at #1?
How long does SEO take to rank me at #1?

In essence the answer is not as simple as one might think, as the question is seriously misguided. That question and the SEO rank practice has long out dated that kind of mind set...

By Dee Stephens 14 Mar 2016

[IAB Digital Summit 2016] Crank up the signal, turn down the noise
[IAB Digital Summit 2016] Crank up the signal, turn down the noise

In the future, media will be traded more and more programmatically and to make that efficient you will need data around audiences and audience behaviour...

By Danette Breitenbach 10 Mar 2016

©Bruce Rolff via 123RF
Tackling the digital transition in 2016

The digital era is well and truly upon us, but it seems that many businesses are struggling to adapt to this change. Many businesses are failing to understand these new...

By Martin Walshaw 8 Mar 2016

[IAB Digital Summit 2016] The sting in the tail
[IAB Digital Summit 2016] The sting in the tail

The digital world is part of our lives and it is fun, but it has a sting in its tail as many who have innocently shared their information in this world have discovered...

By Danette Breitenbach 7 Mar 2016

Tips on how to handle social media trolls
Tips on how to handle social media trolls

When individuals post negative, rude and controversial comments causing discord on a social media platform, they are referred to as trolls. Identifying a troll is easy...

By AIMEÉ SERRÃO 4 Mar 2016

How to increase site conversion in 2016
How to increase site conversion in 2016

Let's be frank. All your online marketing efforts are a waste of time if your website doesn't convert. It doesn't matter how many visitors it gets or how "sticky" it is...

By Greg Wright 3 Mar 2016

Playing in the ever-shifting sand box of online
Playing in the ever-shifting sand box of online

SPARK Media's commercial director, Marius Greeff, spoke to Bizcommunity about some of the topics that came out of the Annual IAB SA Internet Advertising Revenue Report...

By Danette Breitenbach 1 Mar 2016

FirmBee via pixabay
The 'whys' and 'hows' of local SEO

Local SEO stopped being about the usual mom-and-pop shops by the corner. Google has made sure that now any business can benefit from local SEO...

By Vinod Jethwani 29 Feb 2016

10 low-down, dirty SEO hacks
10 low-down, dirty SEO hacks

There are many articles and info hubs online that offer you all the very best advice on SEO, the on page, the off page, the H1, the user journey, the meta this, meta that, oh, blah blah fish paste..!

By Dee Stephens 25 Feb 2016

Next >