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Intrapreneurship: innovating from within the corporate cubicle
Intrapreneurship: innovating from within the corporate cubicle

In today's era of digital innovation, tech-savvy start-ups can launch new services and products at lightning speed. Some examples of companies that have done just this include WhatsApp...

By Lyndi Lawson-Smith 27 Jan 2015 13:50

Four social networks that will rival Facebook and Twitter in 2015
Four social networks that will rival Facebook and Twitter in 2015

After years of domination by a few big names, social media is now expected to undergo some significant shifts and changes in the new year...

By Owen Andrew 27 Jan 2015 06:20

[TrendTalk] Illuminating dark social
[TrendTalk] Illuminating dark social

In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

By Louise Marsland 26 Jan 2015 09:09

Context is king in the next wave of digital marketing
Context is king in the next wave of digital marketing

I recently attended a discussion with some colleagues and key clients, WPP STREAM Africa, around how to target digital marketing messages at an elite group of wealthy consumers...

By Richard Mullins 23 Jan 2015 11:03

Mike Sharman
[Trends 2015] Online influencers are the billboards of 2015

Influencer marketing, Africa and reaching the Millennials in the hidden, dark spaces they inhabit online, means brands need to enhance their cult status to win over Generation Z.

By Mike Sharman 19 Jan 2015 09:24

Understanding responsive and mobile website design
Understanding responsive and mobile website design

Whether you're gone for a holiday or a weekend, it seems like you always have to update some piece of software on some device on your return to the office...

By Chemory Gunko 16 Jan 2015 10:15

Unlocking value from customer relationships in 2015
Unlocking value from customer relationships in 2015

I recently presented a paper titled "Thriving in the Digital Age: Elevated Experiences, Interactions and Analytics" at a conference that focused on how businesses can manage relationships with their customers in the digital era...

By Joseph Neusu 9 Jan 2015 06:42

Sid Peimer
Brand loyalty - a thing of the past for technology brands?

This year's Consumer Electronics Show will feature everything from biometric socks and other 'wearables' to 3D printers, drones, robotics, virtual reality and TVs where the clarity is best described as 'breath-taking'. However...

By Sid Peimer 8 Jan 2015 07:21

Warren Harding
Is SEO still relevant?

I have been reading numerous articles the last while about how SEO is becoming less important, so I thought I would look at this...

By Warren Harding 6 Jan 2015 12:56

Kevin Lourens
Better business integration extends CMOs' shelf life

Gone are the days of working in isolation. Chief Marketing Officers (CMOs) are rapidly realising that their roles have extended way beyond advertising silos to true business integration impacting on bottom line results...

By Kevin Lourens, Issued by NATIVE VML 6 Jan 2015 10:53

Robert Morris
Online resources that promote students' digital citizenship

Not all professors are keen on implementing digital strategies, but even the most obstinate educators must admit that the level of student engagement is positively affected when technology becomes an integrated part of their learning habits...

By Robert Morris 18 Dec 2014 11:00

Augmented Reality, the new triple threat in 2015 - Digital Narrative
Augmented Reality, the new triple threat in 2015

Augmented Reality (AR) is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock...

By Johan Walters, Issued by Digital Narrative 18 Dec 2014 09:05

Cute attack - videos that will melt your heart and help you work too
Cute attack - videos that will melt your heart and help you work too

Have you ever seen something so cute you just want to cry? Or just hug and squeeze that little cute fuzzball on the screen? Well, you're not alone because there is actually a science to "cute"...

By Beverley Klein 18 Dec 2014 07:15

Why a translation app isn't the answer for your business
Why a translation app isn't the answer for your business

Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google's Word Lens let you hold your smartphone up to a sign or menu and get a real-time translation...

By Ian Henderson 17 Dec 2014 07:24

Jayson O’Reilly
Security in the business context

The past few years has seen information security undergoing a radical transformation. A discipline once seen as no more than a necessary evil, security tools have become an integral part of the business strategy...

By Jayson O’Reilly 16 Dec 2014 09:15

The digital universe that is to come
The digital universe that is to come

The Internet of things has opened for us humans a digital world abundant of opportunities, that will further transform the way we learn, interact with each other, with devices, machines and other physical things around us...

By Nivin Xavier 16 Dec 2014 07:55

2014: The year that was
2014: The year that was

I expected a helluva lot more from 2014. It was a tough trading year for the industry and it seemed as if we lost far too many local and global icons in the past 12 months. But as always, there was levity, the WTF and the plain ridiculous...

By Louise Marsland 12 Dec 2014 14:35

Sid Peimer
There's money in them thar ubiquitous connectivity

Certain instances aside, such as when you're driving with your spouse, it's nice to know how you're performing. Take the digital world, for instance...

By Sid Peimer 10 Dec 2014 08:14

Seven ways hosting can increase your site conversion or productivity
Seven ways hosting can increase your site conversion or productivity

You're excited. Your site is being noticed and traffic is flowing in. The conversion rates aren't what you want them to be, but with an excellent marketing strategy in place, you're confident that it will get there some time soon...

By Joy Mali 10 Dec 2014 06:56

Dayle Wheeler
The benefits of digitising your enterprise

The digital universe is massive and constantly expanding, reportedly doubling in size every two years thanks to the billions of devices, corporations, and individuals around the world that are connected to the internet...

By Dayle Wheeler 8 Dec 2014 09:39

Ingrid von Stein
Technology can cause office rage!

Technology is great if you know how to use it and understand it, but if you are not all that clued up it can lead to frustration and irrational outbursts at the office, often inflicted on your co-workers...

By Ingrid von Stein 6 Dec 2014 09:00

Five ways to get the most from social media
Five ways to get the most from social media

Social media occupies a central role in today's brand/consumer interaction space. Yet many brands rush into social media without putting a coherent strategy in place...

By Gordon Geldenhuys 4 Dec 2014 14:22

Ben Wagner
The definitive top 10 trends for 2015

Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and phone. High tide and trends work like that...

By Ben Wagner, Issued by NATIVE VML 4 Dec 2014 11:14

Keith Fenner
How the 'Third Platform' will bring disruption, change and opportunity to your business

The third platform is currently described as the convergence of four technology trends on business. These trends are mobility, cloud, social and big data - they fundamentally change the way people and businesses relate to technology...

By Keith Fenner 3 Dec 2014 12:09

Jason Xenopoulos
When paths diverge

Could technology convert the widening gap between rich and poor into an evolutionary divergence of our species?...

By Jason Xenopoulos, Issued by NATIVE VML 3 Dec 2014 12:00

No need for publishers to panic about programmatic buying
No need for publishers to panic about programmatic buying

The hype about programmatic marketing has hit South Africa, creating great excitement among media buyers and as much anxiety among some publishers...

By Chanel MacKay 1 Dec 2014 15:00

SEO is always evolving - find out how
SEO is always evolving - find out how

Google no longer looks at single keywords in isolation and probably hasn't done for some time and this is where we see terms like topic modelling and semantic search appearing in our SEO vocabulary...

By Graeme Stiles 1 Dec 2014 14:00

Dayle Wheeler
To modernise business, digitise

Technology is now changing so rapidly that consumers are struggling to keep up - you barely have the latest shiny gadget when the 2.0 version is released, or yet another software update rollout happens...

By Dayle Wheeler 30 Nov 2014 09:23

Gerald Naidoo
Protecting a big data environment

Prevention is always better than cure when it comes to information security, particularly when dealing with today's big data environments that see a flood of data drowning the enterprise on a daily basis...

By Gerald Naidoo 29 Nov 2014 09:11

Pieter Scholtz
Without systems your business is managing you

Systems is the most misunderstood area of business, yet it's one area that's paramount to implement. Systems at every level of the business will make you and your team more empowered and committed...

By Pieter Scholtz 28 Nov 2014 14:03

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