Digital contributor articles

Latest showcases

More showcases...
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

By Pierre Cassuto 28 Jul 2014 14:58

[Habari #Tuongee2014] The creative adult is the child who survived

Habari Media's Insights and Innovations Director, Byron John, covered the topic of creativity at this year's Habari Media Tuongee which...

By Ilse van den Berg 25 Jul 2014 08:15

Return on translation - a partnership equation

On entering new markets, the decision whether to translate your product interface (software, Web or hardware) or literature into new languages essentially comes down to the issue of return on investment (ROI).

By Françoise Henderson 24 Jul 2014 13:48

What should a modern marketing manager be able to do?

Many marketing people placed in companies are juniors, if they even exist at all - or the role is just not taken seriously at all by anyone internally...

By Chemory Gunko 24 Jul 2014 09:47

The selfie

It is tempting to dismiss selfies as a passing fad... but the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well...

By Jason Xenopoulos, Issued by NATIVE VML 23 Jul 2014 13:59

A salesman that never sleeps: the persuasive power of video

In a global marketplace where people are bombarded with a neverending stream of information from hundreds of companies every day, how do you stand out from the crowd and make sure you're understood?

By Adrian Burger 23 Jul 2014 13:00

[Habari #Tuongee2014] Back to the future of digital

The fourth annual Habari Media Tuongee brought together the finest of the digital marketing industry to talk about the past, present and future of digital... (video)

By Ilse van den Berg 23 Jul 2014 08:18

Avoid these five common digital media mistakes

Digital media is a crucial part of today's marketing mix. While it is important to ensure that you have a digital media plan to support your campaign...

By Matthew Arnold 22 Jul 2014 15:01

Measuring your marketing impact

With the proliferation of tools for both measuring and automating your marketing efforts, start ups and SMEs aren't exactly craving real-time marketing data...

By Charles Stretch 22 Jul 2014 14:02

Big data, big advantages

Big data promises numerous benefits, such as competitive advantages, productivity growth, operational efficiency and innovation...

By Simon Campbell-Young 22 Jul 2014 13:05

Time to lay these digital publishing myths to rest

Digital publishing and advertising is a sophisticated, high-tech industry where we have an array of statistics and metrics at our fingertips...

By Pierre Cassuto 21 Jul 2014 14:12

Creating the elusive single customer view

Many organisations are investing significant sums and extensive time into implementing Customer Relationship Management (CRM) systems for their purported ability to deliver improved customer relations and client retention...

By Gary Allemann 21 Jul 2014 14:00

Augmented reality could rejuvenate print

As South African newspapers and magazines come under increasing pressure from digital competition, so must they look to digital innovations such as augmented reality to rejuvenate their business models.

By Diane Charton 18 Jul 2014 15:25

The future of communicating in a digital space

Mobile technology is significantly changing the way businesses interact with their customers, and to put it simply, engagement is everything...

By Laurie Sloan 18 Jul 2014 14:30

Now is tomorrow

There we sat around a large boardroom table, salmon and scrambled egg laden croissants before us, all members of a newly assembled future-proof think tank...

By Travis Bussiahn 17 Jul 2014 14:02

The Billentis Report 2014 - The salient points

Striata, a specialist in secure customer communications management is once again a sponsor of the Billentis report. This year the focus is on 'E-Invoicing/E-Billing - Key stakeholders as game changers.

By Michael Wright, Issued by Striata SA 16 Jul 2014 13:11

Six things your website should do for you

If there's one thing that B2B marketing has taught me, it's that your marketing collateral is actually one of your most important business tools...

By Chemory Gunko 16 Jul 2014 12:21

Prioritising responsive design

Responsive design isn't as hot a topic as it was earlier in 2013, but its importance for businesses and brands couldn't be more paramount than it is now...

By Greg Wright 16 Jul 2014 10:28

Staying relevant and connected with today's digitally enabled consumer

Brands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and...

By Pete Case, Issued by Gloo 15 Jul 2014 12:42

Identity crisis

Nowadays, organisations not only have to be innovative and creative, but they need to understand the regulatory, legal and financial issues of doing business locally and abroad...

By Lara Magnus 15 Jul 2014 07:04

New trends reshaping the digital news business

Today's most successful digital publishers are those that build their businesses around their readers first, which in turn helps them to build quality audiences that they can sell to their advertisers.

By Pierre Cassuto 15 Jul 2014 06:11

WordPress plugins for user-generated content

User-generated content refers to any kind of content submitted by users or consumers. Such content could be in form of blog posts, social mentions, reviews, comments...

By Charles Mburugu 11 Jul 2014 06:05

The copywriting mistakes most clients make

If you trawl back into the annals of advertising history, what you're going to discover is that the industry was built on copywriting...

By Chemory Gunko 9 Jul 2014 10:14

[Cannes Lions 2014] Creativity at the speed of culture

As usual, the overriding feeling among delegates at Cannes Lions was that we are on the verge of a new era, on the frontier of a new age...

By Jason Xenopoulos 8 Jul 2014 11:26

The Game of Trolls - three lessons from my experience

The one thing I appreciate, as a marketer, with the advent of Web 2.0 is that it has given rise to a countless number of platforms...

By Thamsanqa Malinga 8 Jul 2014 06:54

Soccer World Cup - Getting social media right

Four years ago, two billion of us tuned into our TVs to watch the last World Cup in South Africa. Today, it's a different, and arguably more connected, story....

By Katie Webbe 7 Jul 2014 14:00

Predictive modelling: a powerful tool for digital marketers

Many marketers and agencies find predictive modelling to be a frustrating and complex discipline. The reasons for this are simple...

By Chanel Mackay 4 Jul 2014 10:19

The internet: Website & SEO synergy from a South African perspective

Website design and development go hand-in-hand with SEO but the writer believes many South African brands do not seem to get the mix right when it comes to their websites.

By Stephen Sandmann 4 Jul 2014 08:03

Five ways to get the right project management tool for your business

Project management systems are tools that any business, regardless of size, can make use of, in almost any industry...

By Daniel Marcus 4 Jul 2014 07:44

Big data driving convergence of the CIO and the CMO

Data within organisations has grown dramatically - in volume, in velocity and in variety. It is data that can be used to increase profits.

By Gary Allemann 3 Jul 2014 14:00

Next >