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Crisis management in the digital world
Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, # [insertgrievancehere] mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015 07:55

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SEO and video marketing take user intent up a level

It's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend...

By Dee Stephens 26 Nov 2015 08:24

Kevin Lourens
Data-driven marketing and sales

Marketing and sales are the genesis of organisational growth and success and while noble and necessary, as disciplines, they are not without their detractors...

By Kevin Lourens, Issued by NATIVE VML 24 Nov 2015 07:40

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[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015 09:34

Free Basics: Establishing connectivity for everyone
Free Basics: Establishing connectivity for everyone

Facebook's free internet service, Free Basics, has announced a new partnership with the Praekelt Foundation - establishing free start-up incubators for countries with limited access to the internet...

By Beverley Klein 17 Nov 2015 11:24

Don't post memes in the midst of a media storm
Don't post memes in the midst of a media storm

To brands who see fit to post memes on their social media pages when their customers' confidence is crumbling around them - stop that...

By Russell Jarvis 13 Nov 2015 08:51

Jason Xenopoulos
The evolution of storytelling from Aristotle to artificial intelligence

Storytelling is the organising principle of reality. The world around us is made of atoms - protons, neutrons and electrons - but it is with storytelling that we give them their shape and their meaning...

By Jason Xenopoulos, Issued by NATIVE VML 12 Nov 2015 10:47

Videos, views and vanity metrics - how to really measure success
Videos, views and vanity metrics - how to really measure success

According to the latest SA Social Media Landscape report, 62% of the top 130 brands on social media locally will be increasing their investment in rich media and video content creation in the year ahead...

By Desiree Gullan 12 Nov 2015 09:54

Five simple and powerful website building tools
Five simple and powerful website building tools

The introduction of your personalised website brings customer faith and trust in your brand. It also makes shopping and online sales easier for buyers and tracking the stats easier for sellers...

By Jyoti Wadhwa 10 Nov 2015 10:15

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Does first page ranking mean success? No. Here's why...

In the not-so-distant past, your SEO success was measured by whether or not you ranked on the first page of a Google search, but even if you did rank well, that doesn't necessarily mean that you saw results...

By Dee Stephens 4 Nov 2015 09:53

Video an effective communication tool for brands
Video an effective communication tool for brands

It is the small things that make videos exceptional; before focusing on the design, take a step back and study your target audience...

By Thabang Desmond Mathiane 3 Nov 2015 10:33

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Upcoming HubSpot User Group to cover content marketing

Not all content marketing strategies are created equal. In fact, many content marketing strategies would be more accurately described as 'online noise strategies', because that's all they do, fill the internet with more digital noise...

By Daryn Smith 3 Nov 2015 10:08

Become a social listener - G&G Digital
Become a social listener

Social media is nothing more than an ongoing, ever-changing conversation. The discussion topics are varied - sometimes obscure - and the tone and landscape changes quicker than you can hit refresh...

By Desiree Gullan, Issued by G&G Digital 2 Nov 2015 13:06

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The power of social media for business to business marketing

Social media is a conversation. For a business, it's a conversation that drives awareness and traffic, builds your brand loyalty, triggers opportunities and helps you connect with client needs...

By Tamsyn Kiddle 30 Oct 2015 11:02

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Rules of engagement for effective content marketing

Creating content should not be based on how well the sentence is structured, or how a search engine will find it. Content is written by people, for people, not search engines...

By Dee Stephens 29 Oct 2015 12:32

Maximising 'uberisation'
Maximising 'uberisation'

The global communications industry is seeing a massive disruption. There's also uncertainty and insecurity about how to maximise value from digital...

By Danette Breitenbach 28 Oct 2015 15:24

The blurred line between content marketing and SEO
The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine...

By Dee Stephens 26 Oct 2015 07:01

[TrendTalk] The hashtag revolution

Social media, as we have noted in other revolutions globally, has been the catalyst in changing perceptions, providing witness accounts, and creating a groundswell of support...

By Louise Marsland 23 Oct 2015 14:01

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Is it really that arduous to create compelling website design?

According to a research, the number of internet users has increased tenfold to a count of 3.1 billion users worldwide. And the reason for such a major statistic growth is technological advancement...

By David Meyer 22 Oct 2015 07:02

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What the future holds

A wander through the possibilities of new creative expression...

By Byron Phillipson 19 Oct 2015 14:00

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Embracing big data in Africa: approach with caution

Big data is a popular business buzzword today, and it signals exciting possibilities in the ability to store deep and complex information and to mine this in a sophisticated manner to reveal key insights...

By André van der Poll 19 Oct 2015 12:35

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[TrendTalk] The emojis of language

We are becoming a more visual society and our 'language' is evolving to include visual representations like emoticons to show our feelings. But do emojis belong in official communications and in media?...

By Louise Marsland 16 Oct 2015 12:07

How to manage a team of content writers
How to manage a team of content writers

The ability to manage a team of writers effectively is very important for any successful content marketing strategy. Basically, the goal of a good strategy should be to come up with engaging content...

By Charles Mburugu 13 Oct 2015 14:29

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African growth opportunity is a tweet away

The African business landscape is evolving at a rapid pace. Africa has always been a mobile-centric hub, and with operators about to launch $30 smartphone handsets, the perfect storm is rapidly approaching...

By Sean Riley 8 Oct 2015 10:45

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How to optimise Twitter for SEO

A few years back, the question was whether to go for search marketing or social media marketing. People did not understand how social data could be used for SEO purposes...

By Charles Mburugu 5 Oct 2015 13:02

[TrendTalk] The Pope, The Donald and memes
[TrendTalk] The Pope, The Donald and memes

In societal terms, memes are a cultural construct for the transmission of ideas. Social media has distilled memes down to a way of slaughtering holy cows and popularising a central theme or ideas...

By Louise Marsland 2 Oct 2015 11:11

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Social media marketing and the multicultural audience

Our increasing reliance on digital media has eradicated geographical boundaries, allowing millions of people to communicate, share ideas and access a wealth of information...

By Ian Henderson 1 Oct 2015 10:03

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Protecting your creativity on the web

The internet is the new global market place and it would be commercial suicide not to advertise or display your wares in this space...

By Jani Cronje 29 Sep 2015 13:58

Five tips to making engaging corporate video
Five tips to making engaging corporate video

Often the idea of making a corporate video conjures up visions of an enormous budget, hours of pre-production, ever-shifting shooting schedules and numerous changes in the edit suite...

By Kelly McGillivray 25 Sep 2015 14:40

© Maxim Evseev –
The importance of visual content in marketing

When it comes to online marketing, content is king. This is especially the case for visual content. Using the right kind of visuals will drive more traffic to your blog or site, and enhance the chances of your content being shared...

By Charles Mburugu 18 Sep 2015 13:53

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