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Amber Alert sign: Another example of the use of DOOH to locate missing/abducted children. Image ©  from Honolulu, Hawaii - ,
#MandelaMonth: Why we love billboards that save the world

For the past two years, the City of Cape Town has used a substantial number of Primedia Outdoor's billboards and bus shelters to highlight the problems around drug abuse (20 billboards and 250 shelters in 2014; followed by 22 billboards and 112 bus shelters in 2015); a campaign that has just rolled out once again in 2016...

By Terry Murphy 6 hours ago

What matters is journalism, wild ideas and crazy people
What matters is journalism, wild ideas and crazy people

Good journalism is good business, and it is also an essential profession for the political and democratic health of any nation...

By Danette Breitenbach 1 day ago

Three key leadership challenges for modern communicators
Three key leadership challenges for modern communicators

Leaders have rarely had a more challenging time. Rapid technological disruption, a rebalance of world power, continuing economic uncertainty following the 2008 financial crisis...

By Andre Fourie 1 day ago

Boris Dzhingarov
The main SEO mistakes that business owners have to stop making

One of the biggest problems with small businesses is that there are few people that need to do many different tasks. In order to succeed it is vital that the business uses proper SEO campaigns...

By Boris Dzhingarov, Issued by Monetary Library 22 Jul 2016

Desiree Gullan
How to create content that connects

Chances are if everyone in the room is singing, a large number will be off-key. So here are some important points to ensure your content marketing is on-point...

By Desiree Gullan, Issued by G&G Digital 21 Jul 2016

#AWSSummit: Egalitarian and fickle: the changing business landscape
#AWSSummit: Egalitarian and fickle: the changing business landscape

An Amazon Web Services Summit was held in Cape Town last week - the first of its kind on the African continent...

By Lauren Hartzenberg 21 Jul 2016

Do's and don'ts of digital marketing
Do's and don'ts of digital marketing

These days, it is no longer a question of if companies should execute a digital marketing strategy, but rather how to best execute a meaningful and engaging approach that generates results...

By Simon Campbell-Young 20 Jul 2016

Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem
Microsoft-LinkedIn deal: One giant step towards a truly digital ecosystem

Little over a month ago, Microsoft announced that it was buying LinkedIn...

By Lauren Hartzenberg 18 Jul 2016

Discount-based media buying #mustfall
Discount-based media buying #mustfall

Media buying (online in particular) is evolving. Believe it or not, your target audience is smart. It's no longer about placing an advert during the 8pm news or a banner ad on a news website...

By Jacques du Bruyn 12 Jul 2016

Boris Dzhingarov
Key marketing metrics for SaaS business

The core concept of SaaS marketing is to measure what matters, and this will enable a manager to focus on improving sales performance, by understanding where the cost-effectiveness lies...

By Boris Dzhingarov, Issued by Monetary Library 12 Jul 2016

Enterprise supplier development provides win-win in MAC Codes
Enterprise supplier development provides win-win in MAC Codes

Partnering with small business while still maintaining service delivery standards need not be an insurmountable challenge...

By Dharmesh Nagar 5 Jul 2016

Five white hat search engine optimisation techniques
Five white hat search engine optimisation techniques

Search engine optimisation has pros and cons, like most things in life. With that said, there are two ways of doing SEO: the white hat way and the black hat way...

By Charl Vollmer 5 Jul 2016

Facebook take your audiences - long live SEO
Facebook take your audiences - long live SEO

Hold on to your chairs marketers, brands and publishers, your world is about to drop off its axis....

By Dee Stephens 4 Jul 2016

20 tips for exploiting ICT for your company
20 tips for exploiting ICT for your company

Whether you're in the enterprise or consumer space, you need to know how people (customers and staff) want to use the mobile web...

By Alan Knott-Craig 4 Jul 2016

Creating connected ecosystems
Creating connected ecosystems

Connectivity is the single biggest feature of our lives today and for the next few years it will define our world...

By Danette Breitenbach 1 Jul 2016

Jarred Cinman
Breaking our attachment to traditional advertising

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and this is growing...

By Jarred Cinman, Issued by IAB South Africa 1 Jul 2016

Bringing bricks and clicks together
Bringing bricks and clicks together

It's not known how online channels can influence the movement of products off retailers' shelves. What is known is the amount of product that moves off a retailer's shelf. What if the two could be married...

By Danette Breitenbach 29 Jun 2016

Boris Dzhingarov
How do SEO companies minimise budget expenses?

The truth is, any type of marketing is more expensive than what you perceive it to be. We are faced with this belief that SEO should be cheap since the work is not all that difficult - In reality, it is complicated...

By Boris Dzhingarov, Issued by Monetary Library 29 Jun 2016

Atiyya Karodia
Think community first

I'd like for you to think back a number of years to a time when being a social media manager or community manager was one of the most sought-after gigs around...

By Atiyya Karodia, Issued by NATIVE VML 29 Jun 2016

Data demands of the digital entrepreneur
Data demands of the digital entrepreneur

In the digital world, a new breed of entrepreneur has been created - one that is able to capitalise on an Always-On environment. This entrepreneur has grown up as part of the connected...

By Rick Vanover 28 Jun 2016

#YouthMonth: Apps taking the youth by storm [Infographic]
#YouthMonth: Apps taking the youth by storm [Infographic]

Facebook, Twitter and Instagram are the apps everyone knows, but there are some apps out there that are more appealing to the youth today...

By Beverley Klein 24 Jun 2016

Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...

By Danette Breitenbach 24 Jun 2016

Musa Kalenga
Transformational leadership for an inclusive and diverse digital industry

More people on the planet own mobile phones than toothbrushes. These levels of mobile technology adoption have created the ability for people that were previously "excluded" to be part and parcel of local and global business...

By Musa Kalenga, Issued by IAB South Africa 22 Jun 2016

A beginner's guide to digital transformation
A beginner's guide to digital transformation

Not a day goes by that leaders of mid-sized businesses are not bombarded in one way or another by the increasingly urgent need...

By Mark Geschke 22 Jun 2016

The user experience
The user experience

We've been focused on the user experience since we began our business, streamlining and simplifying, with the aim of creating a seamless mobile interaction...

By Andre Trollip 21 Jun 2016

Making rands and sense - the case for PR and digital advertising to work together
Making rands and sense - the case for PR and digital advertising to work together

While it may be paradoxical for PR companies to consider advertising as a tool and downright frightening for advertising agencies to see PR dabbling in their territory, the truth is, the lines are already blurred...

By Kaz Henderson 14 Jun 2016

The retro revival
The retro revival

While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers' desire to go back to basics with a retro revival...

By Sheila McGillivray 14 Jun 2016

Satisfying the curious
Satisfying the curious

We are living in a time where we are overloaded with information, and instead of knowledge being power, it can be a stress - or not, as knowledge is more about pleasure.

By Danette Breitenbach 10 Jun 2016

With technology, there's no need to fear the walking dead
With technology, there's no need to fear the walking dead

What would you do if you were faced with a zombie apocalypse? With the popularity of fiction like The Walking Dead and World War Z, it's become something of an internet cliché...

By Lee Naik 2 Jun 2016

Why you won't be ranking in organic search results anytime soon (Part 2)
Why you won't be ranking in organic search results anytime soon (Part 2)

In part 1 of this story, I detailed the damage the new Google Instant Answer has had on Wikipedia and the causational ranking issue that its created for organic ranking...

By Dee Stephens 2 Jun 2016

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