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What does new age photography do for memory and history?
What does new age photography do for memory and history?

After sitting in on a session on Instagram and the art of photography I was left wondering about how the form has developed over the years, whether it's still an artistic form of social expression...

By Rebone Masemola 24 Apr 2015 13:25

Why we should be investing in engagement
Why we should be investing in engagement

South Africa, alongside some of our BRICS partners, is globally recognised as among the most fertile grounds for new consumption of smartphones, online content and mobile applications...

By Glenn Gillis 23 Apr 2015 14:12

Navigating the new marketing landscape
Navigating the new marketing landscape

Consumers navigate expertly from Facebook to their blog on Tumblr, mobile banking app, Apple TV and back again...

By Eden Lanser 22 Apr 2015 14:00

Build fans, not audiences
Build fans, not audiences

Gone are the days of the passive audience that is willing to receive marketing messages at the whim of the advertiser. The new, more demanding, generation of consumers, has been exposed to so much advertising...

By Richard Firth 22 Apr 2015 13:08

[NewsMaker] Deshnee Subramany
[NewsMaker] Deshnee Subramany

With the launch of Kagiso Digital's NOW.co.za online news portal aimed predominantly at the millennial generation, Deshnee Subramany has been appointed editor of NOW...

By Louise Marsland 22 Apr 2015 09:32

Kat Scholtz
Defining South Africa's digital marketing skills gap

South African marketing and advertising employers are keenly aware that they need access to digital skills and expertise to remain competitive...

By Kat Scholtz 21 Apr 2015 13:50

Aaron Thornton
Three security issues to consider when using public Wi-Fi

Public Wi-Fi is almost everywhere nowadays - and while it's convenient to use, there are hidden security risks you should know about...

By Aaron Thornton 20 Apr 2015 07:01

Your brand is more than a hashtag
Your brand is more than a hashtag

One of the most important things to get right in your social media monitoring strategy is to track the correct keywords in order to get a clear picture of social sentiment about your brand, product and services...

By Gordon Geldenhuys 17 Apr 2015 14:34

Daryl Blundell
SME survival guide for loadshedding

Loadshedding is here to stay, so every small business needs to take steps to protect its systems and data when the lights go out as well as from power surges when electricity is restored after an outage...

By Daryl Blundell 16 Apr 2015 14:21

Social media vs email: Guess who wins?
Social media vs email: Guess who wins?

The word "distraction" comes up all too often within the context of social media, and Bryan Adams said it himself -"Social media is a giant distraction to the ultimate aim, which is honing your craft..."

By Scott Cundill 15 Apr 2015 14:34

Chris Brewer
How to avoid becoming a scourge of the internet as a spammer

We all send out email messages we've composed ourselves. We're not spammers. We know the person (or persons) we're writing to. So why does your message end up in their "spam box"?...

By Chris Brewer, Issued by Brewer's Advertising Data 15 Apr 2015 11:02

IABC EMENA conference tackles leadership communication
IABC EMENA conference tackles leadership communication

LONDON: The IABC EMENA, the counterpart of the Africa region of the IABC, hosted their annual conference titled "Power to the People", addressing the key trends in communication...

By Daniel Munslow 15 Apr 2015 09:08

Greg Forbes
This headline is not a clickbait link

Clickbait headlines, designed to entice people to click through to a particular article, may seem like clever tools to boost page views, but they have the potential to destroy credibility in the long run...

By Greg Forbes, Issued by Lion's Wing 13 Apr 2015 09:53

Go mobile or go home
Go mobile or go home

Google, via the Webmaster Central blog, announced that it will be prioritising mobile-friendly websites. This is likely to have as much of an impact on organic search results as any of the major algorithm updates...

By Christopher Smith 10 Apr 2015 11:36

Jacques van Wyk
Partnerships inspire creativity as technology shifts gears

A recent Tech Nation report, Powering the Digital Economy 2015, shows that three-quarters of successful digital companies surveyed work in a close network of entrepreneurs, with whom they share ideas...

By Jacques van Wyk 4 Apr 2015 08:20

[NewsMaker] Scott Cundill
[NewsMaker] Scott Cundill

Marketing technology is one of the fastest growing areas of high tech today and South African internet communication company, Majestic Interactive, is expanding to Europe to market its software solutions...

By Louise Marsland 1 Apr 2015 08:47

Upping the ante on social media
Upping the ante on social media

"Noah #itsAXhosaThing" vs. "#Israel @StandWithUs" and the Twitter war is on...

By Grace Belger 1 Apr 2015 08:22

The digital era, the driving force behind customer-everything
The digital era, the driving force behind customer-everything

The brand-centric approach of yesterday is quickly being replaced by customer-driven everything...

By Nir Tenzer 31 Mar 2015 08:00

Nafisa Akabor
The top five on-the-go admin apps

Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device...

By Nafisa Akabor 27 Mar 2015 14:31

Gordon Geldenhuys
To be successful in social media, brands must look from the customers' perspective

Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day.

By Gordon Geldenhuys 27 Mar 2015 13:50

Charlie Wannell
2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015 08:18

Kim Gentle
Is our online shopping on the ball?

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology...

By Kim Gentle, Issued by Grey 24 Mar 2015 10:05

[TrendTalk] 2015 is defined by disruption
[TrendTalk] 2015 is defined by disruption

World-changing ideas and technologies are defining 2015 as a momentous year - from the beginnings of real Artificial Intelligence emerging out of the Big Data revolution...

By Louise Marsland 23 Mar 2015 14:31

Tyler Greer
The view of engagement

Unless you've spent the past few months hiding below the fold, you'll be aware that one of the trending topics in digital media is viewability...

By Tyler Greer, Issued by Exponential 19 Mar 2015 10:21

Richard Mullins
Don't try to tame big data - rather try to leverage smart data

Data is one of the most valuable assets any organisation owns today. But much as crude oil needs to be transformed into petroleum to power a motor vehicle, raw big data must first be refined...

By Richard Mullins 18 Mar 2015 14:52

[NewsMaker] Gautham (Gau) Narayanan
[NewsMaker] Gautham (Gau) Narayanan

Net#work BBDO new deputy managing director and regional director for BBDO Africa, Gautham Narayanan is part of a "new generation" of leadership for Net#work BBDO in Africa...

By Louise Marsland 18 Mar 2015 13:16

[TrendTalk] 2020 marketing vision
[TrendTalk] 2020 marketing vision

Is the 'Internet of Things' the biggest marketing trend for the next five years? International research shows that marketers and CEOs are prioritising the Internet of Things and believe it will have the biggest impact on marketers by 2020...

By Louise Marsland 13 Mar 2015 13:09

Linda Trim
Five things the Apple Watch and today's new-age office space have in common

San Francisco announced to gadget fans across the world this week what they have all been waiting for: the unveiling of the Apple Watch in all its glory...

By Linda Trim 12 Mar 2015 14:39

Richard Firth
Is SA ready to be a knowledge economy?

While government initiatives set to improve the country's science and technology output are laudable, the question must be asked: is SA ready to transition to a knowledge-based economy?

By Richard Firth 12 Mar 2015 13:18

Daniel Schmidt
Rich media: The new digital currency

Digital media is changing the way businesses inform their audiences. Rich media, the 'new kid on the block' in display advertising, has a big role to play in this regard...

By Daniel Schmidt, Issued by Mark 1 9 Mar 2015 14:17

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