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Is there a formula to making content go viral?

"It's gone viral" is a phrase that we tend to see constantly and in today's media-run world. While marketers are constantly trying to uncover the secret to success, the truth of the matter is, you can't manufacture authenticity...

By James Timpson 18 Sep 2014 09:21

Interview with Tom Fels on Publicis MACHINE merger
Interview with Tom Fels on Publicis MACHINE merger

Publicis Groupe has made another South African acquisition by buying MACHINE, and merging it with Publicis Worldwide South Africa to launch Publicis Machine... (video)

By Ilse van den Berg 17 Sep 2014 11:00

[NewsMaker] The Loerie Awards 2014

The Loerie Awards is our NewsMaker this week. As judging for the Loerie Awards 2014 takes place this week, we asked some of the judges what they expect from the work this year and what they hope to see...

By Louise Marsland 17 Sep 2014 08:14

Strategy, not technology, should drive how organisations approach training their employees

South African companies should not treat e-learning as a one-size-fits-all solution for training employees in new business systems and processes, but instead regard it as one tool of many for making their business strategies come to life...

By Lyndsey Moorhouse 17 Sep 2014 07:09

The importance of content marketing

A recent study showed that the average consumer visits over 2,500 websites per year. The study showed that video and rich content such as graphics and images kept the user's attention...

By Christopher Smith 16 Sep 2014 14:50

[NewsMaker] James Burton
[NewsMaker] James Burton

James Burton is the CEO of Hero, an integrated marketing communications agency which is a group of companies that includes sub brands: Hero AV, Black Spade Racing, 1Address.com, Medialoop and The Broccoli Project...

By Louise Marsland 11 Sep 2014 14:20

Implementing data-driven marketing

In August this year, the DMASA (Direct Marketing Association of South Africa) welcomed Pegg Nadler to give two one-day workshops on data-driven marketing...

By Lauretta Ngakane 11 Sep 2014 13:24

The new ingredient to the marketing mix is also its most important

Spare a thought for modern marketers, their job has never been more difficult...

By Elodie Burls 10 Sep 2014 13:34

UX and good digital design

It would seem that Feng Shui is not only limited to interior design and Chinese culture, but its design principles are now being considered for improving the user's experience (UX) on online platforms...

By Nick Durrant, Issued by Bluegrass Digital 9 Sep 2014 14:52

Is it Utopia, or can publishers inhabit the "best of both worlds"?

To attract, engage and inform readers, there is space for digital and traditional print advertising to 'co-habit' and benefit each other, says Deseré Orrill, Chief Marketing Officer, Olé! Media Group.

By Deseré Orrill, Issued by Olé! Media Group 8 Sep 2014 11:28

How to make the most out of your business' social media presence

Due to the current economic situation companies, especially small businesses, may not have a large budget to spend on marketing their products or services to their prospective customers...

By Kriya Gangiah 5 Sep 2014 09:07

The Facebook war

I remember watching the Gulf War on CNN. I had just moved to New York where 24-hour news was already well entrenched and I spent days glued to live coverage of Operation Desert Storm...

By Jason Xenopoulos, Issued by NATIVE VML 3 Sep 2014 12:31

Augment your marketing mix

We all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce AR marketing...

By Johan Walters, Issued by Digital Narrative 3 Sep 2014 10:11

Why responsive websites are a must have

Websites are marketing tools and about enhancing user experience when users interact with your content - regardless of where or how they are viewing it.

By Amanda James 29 Aug 2014 06:03

How to use social media to get your next event noticed

Why not use social media to take some of the schlep out of pulling off an event? Use its "social" element to leverage relationships to ask for support, no matter how small your next event...

By Catherine Milward-Bridges 28 Aug 2014 09:58

Between the lines of traditional and digital channels - Gloo
Between the lines of traditional and digital channels

Every marketer knows that digital channels need to be a critical part of the marketing mix. Something that is less commonly understood however, is how to weave digital technologies and traditional channels into integrated experiences...

By Pete Case, Issued by Gloo 27 Aug 2014 11:45

[NewsMaker] Josephine Buys
[NewsMaker] Josephine Buys

An involved and committed digital industry is a strong industry, according to Josephine Buys, the first country manager of the IAB South Africa.

By Louise Marsland 27 Aug 2014 11:27

Big Data: Big Business or Big Brother?

There is a crazy amount of information floating around the world today, thanks to the marvel of ubiquitous data-driven technology, but it brings concerns around privacy with it.

By Chris Anderson 27 Aug 2014 10:40

The shift towards digital video ads
The shift towards digital video ads

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

By Estiaan Robbetze 26 Aug 2014 09:51

Social media optimisation - what you need to know

South Africa's top brands invest heavily in social media. Research conducted by Fuseware and World Wide Worx this year revealed...

By Stephen Sandmann 22 Aug 2014 10:48

There's no such thing as a 10-page website

Come to think of it, there's no such thing as a 1-page website... or for that matter a R1000 website either. I do marketing for a living and the...

By Chemory Gunko 21 Aug 2014 08:25

Creating revenue off news and entertainment
Creating revenue off news and entertainment

A revolutionary change in the media and entertainment industry is happening on the back of ubiquitous internet access, mass social media uptake and high global mobile penetration, with today's consumer...

By Shane Radford 19 Aug 2014 09:31

Amplifying social media for brands
Amplifying social media for brands

Social media amplifies the conversation and feelings around any subject, be it personal or a brand. Think of the collective sadness felt the world over when Robin Williams died...

By Louise Marsland 15 Aug 2014 06:00

Traditional media can claim back its edge with innovation
Traditional media can claim back its edge with innovation

IBM believes that traditional media and entertainment companies that move fast to embrace and monetise digital channels stand to win back their audiences and their advertising revenue, despite...

By Shane Radford 14 Aug 2014 07:02

Going tribal: How small and big are beautiful

No business is ever finished. The perfect way of working today becomes riddled with problems tomorrow. The day after that it's the old way your dad used to work...

By Jarred Cinman, Issued by NATIVE VML 13 Aug 2014 10:18

The five faux pas of strategic planning
The five faux pas of strategic planning

Strategy is part science (based on fact) and part art (based on ideas). The result is that there is no one right answer. However, there are some wrong ones, and...

By Sid Peimer 11 Aug 2014 05:10

Has Justine landed yet?
Has Justine landed yet?

Social media shared its maleficent side with - among endless other examples no doubt - one Justine Sacco, who got roasted when she implied that she is AIDS-immune - because she is white...

By Dylan Balkind 7 Aug 2014 08:16

The three keys to effective behaviour design: motivation, ability and triggers

UX Designers are increasingly being tasked with the design of an application that fulfills a perceived greater need, one that influences or changes behaviour. To do this effectively, you need...

By Thandi Guilherme, Issued by NATIVE VML 5 Aug 2014 10:31

Can magazines survive?

Looking at hard-copy magazine sales today is depressing and even more so when we see magazines such as O, The Oprah Magazine South Africa edition and many others over the the last few years falling away...

By Marion Scher 5 Aug 2014 06:52

From broadcaster to coffee shop - the new role of the digital publisher

Many marketers still think about advertising in digital media in the same way as they thought about placing ads in traditional media...

By Pierre Cassuto 28 Jul 2014 14:58

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