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[NewsMaker] Melissa Attree
[NewsMaker] Melissa Attree

Ogilvy & Mather Cape Town's new director of content strategy and digital marketing expert, Melissa Attree, took up her new position this week at the agency...

By Louise Marsland 26 Nov 2014 13:04

Integration - the one truism that should underpin all businesses
Integration - the one truism that should underpin all businesses

With the explosion and exponential growth of marketing technology, businesses are spending billions to acquire the tools and capabilities to better connect with and service their customers...

By Scott Cundill 25 Nov 2014 15:13

Rolf Akermann
Our industry needs a "Hellopeter"

Do you remember the days when there were plenty of functions where clients, agencies, freelancers, production houses and the media got together and picked up on all the "skinner"?...

By Rolf Akermann 25 Nov 2014 10:27

Brent Lees
Internet of Things - when problems can be hidden in a billion places

The promise of the Internet of Things era is that all things can be connected and so all things can be efficiently tracked and controlled...

By Brent Lees 24 Nov 2014 14:07

Interruptive marketing is dead - Gloo
Interruptive marketing is dead

Marketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology...

By Pete Case, Issued by Gloo 24 Nov 2014 09:54

Three areas of User Experience Design you need to get right
Three areas of User Experience Design you need to get right

User Experience Design (UXD) is defined as the process of enhancing customer satisfaction and loyalty by improving the usability, ease of use and pleasure provided in the interaction between the customer and the product...

By Matthew Arnold 21 Nov 2014 15:45

Seven ways small businesses can use technology to boost sales
Seven ways small businesses can use technology to boost sales

Small business owners are always looking for an edge to help them maximise their profits. One way to do that is by using technology to your company's full advantage...

By James White 20 Nov 2014 14:07

The future of television
The future of television

Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone's lives in one way or another...

By Deborah Usher 20 Nov 2014 08:45

Jarred Cinman
Digital as everything

As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed...

By Jarred Cinman, Issued by NATIVE VML 19 Nov 2014 16:09

Suren Govender
Keeping up with the connected customer

At this late stage in our technological evolution we are facing yet another digital divide - this time between consumers and the companies that supposedly serve their interests...

By Suren Govender 19 Nov 2014 14:23

[NewsMaker] Pete Case
[NewsMaker] Pete Case

Ogilvy & Mather South Africa acquired Gloo Digital Design agency this month in a transaction that was billed as enabling O&M to grow its integrated marketing communications future...

By Louise Marsland 19 Nov 2014 13:25

CEOs and management should be in tune with social media
CEOs and management should be in tune with social media

Educating CEOs and management is an ongoing process that requires formal interventions as well as valuable development through mere experience and years of trial and error...

By Val Bourdos Nichas 18 Nov 2014 14:42

Chris Moerdyk
It's time for a war on the digital chokers

I received an email from a colleague this week asking me to sign a petition against local cellular networks taking 50% profit from revenue generated by SMS text messaging in aid of charity...

By Chris Moerdyk 15 Nov 2014 08:29

It's about the creative
It's about the creative

Eddie Mbalo, Interim CEO, On Digital Media/StarSat, believes South Africa's content providing industry is in a crisis and this is why TopTV ended up the way it did...

By Danette Breitenbach 14 Nov 2014 14:15

[AfricaCom 2014] Wi-Fi: The new basic human need
[AfricaCom 2014] Wi-Fi: The new basic human need

Wi-Fi has become a basic need for many people around the world. But how do we cost-effectively and sustainably provide the Wi-Fi consumers and businesses are demanding? (video)

By Ilse van den Berg 13 Nov 2014 14:44

What is the aboutness of your website?
What is the aboutness of your website?

Many company websites suck from a user and search engine point of view. This is because more emphasis is placed on aesthetics than on the website's "aboutness"...

By Joseph Neusu 13 Nov 2014 14:00

[AfricaCom 2014] FB's mission: to get Africa online
[AfricaCom 2014] FB's mission: to get Africa online

Consider how your life would change tomorrow if the internet was to be 'switched off'. Sure you could bear it for a week or so, but once the horrifying reality of, for instance, having to go into a bank kicks in...

By Sindy Peters 13 Nov 2014 12:38

Jacqui Maroun
Let's get Lean

The lean startup philosophy, when you hear it, is so obvious you can't believe life existed without it. How did we ever not realise that we should test our assumptions in our market...

By Jacqui Maroun, Issued by NATIVE VML 12 Nov 2014 11:19

[Mobile360] Geeks versus princess engineers
[Mobile360] Geeks versus princess engineers

"It was always this awkward looking guy who was tech savvy, solved a big problem and got the girl in the end ... I consider myself a geek. A geek can look like this too. A geek can wear pink dresses and can wear sparkles and be just as geeky as anybody else." - Margaret Burgraff...

By Jessica Taylor 12 Nov 2014 08:38

John Harvey
Bound for the cloud... 'The race to zero'

An interesting new paper by IBM, entitled Cloud bound, suggests cloud computing's potential has "rapidly captured the attention of companies using outsourcing providers to manage their IT environments"...

By John Harvey 11 Nov 2014 15:34

Leon Marinus
Seven tips when making your own YouTube videos for your business

YouTube is by far the largest video-hosting network in the world, so this means that anyone, be it person or company, has to post a video here in order to get increased exposure...

By Leon Marinus 11 Nov 2014 14:30

Louise Marsland
[TrendTalk] The future of work

Do you remember work before the internet? When did we become so wired and connected to everything that work no longer has set working hours?

By Louise Marsland 7 Nov 2014 12:38

Peter Drube
Digital leadership is critical

There's no denying that digital technologies are changing the way that business is done across all industries. To ensure they realise the benefits of this, companies need to make sure that they have the right kind of digital leadership...

By Peter Drube 5 Nov 2014 14:19

How to navigate the complex BYOD landscape
How to navigate the complex BYOD landscape

The recent BlackBerry Experience Executive Forum, in partnership with ITWeb, provided practical and actionable insights into the latest issues, trends and developments in enterprise mobility...

By Ilse van den Berg 5 Nov 2014 07:29

Yossi Hasson
Managing risk: Why email archiving is critical

In a fast-moving and rapidly evolving business environment, which is undergoing a transformative shift to digital communications - it is increasingly important for businesses to protect themselves...

By Yossi Hasson 4 Nov 2014 09:26

Chanel MacKay
Micro-targeting allows you to engage with customers at a granular level

Digital channels are constantly evolving, and in ways that seem to make it even harder for marketers to make themselves heard through the noise and clutter...

By Chanel MacKay, Issued by 25AM 4 Nov 2014 09:06

How to write strategically online
How to write strategically online

While writing is something we can all do, the same cannot be said for writing strategically online. The average social media user is usually brash and writes whatever and however they think and feel...

By Kamogelo Modise 3 Nov 2014 14:10

The internet has changed our brains: Has your company stayed the same?
The internet has changed our brains: Has your company stayed the same?

The way we think, read and shop has changed for good. The way we shop online and the way we operate offline are distinctly different things...

By Claire Cobbledick 31 Oct 2014 14:00

Nick Durrant
Selecting the right CMS platform

A good CMS should save your business time and money, unfortunately knowing which platform is right for you, is not as simple...

By Nick Durrant 28 Oct 2014 14:00

An integrated approach is the key to successful marketing
An integrated approach is the key to successful marketing

In today's complex media landscape, brands need a solid mix of traditional and digital media skills from their agencies if they are to achieve the best possible results...

By Diane Charton 27 Oct 2014 15:11

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