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Industry 4.0 drives the need for smart digital enterprises
Industry 4.0 drives the need for smart digital enterprises

The Fourth Industrial Revolution will affect the very essence of our human existence, including how businesses operate and how customers interact with businesses. This revolution, also called Industry 4.0...

By Paul Fick 2 hours ago

#InTouch2016: Survival strategy for the digital future
#InTouch2016: Survival strategy for the digital future

The key problem in business is that while technology changes, business processes don't...

By Lauren Hartzenberg 20 May 2016

IT is less important than you think
IT is less important than you think

The chatter around digital transformation is steadily increasing and in almost all cases IT is regarded as super critical for moving forward. While a more effective use of information technologies...

By Mark Geschke 19 May 2016

Redefining work and spaces
Redefining work and spaces

Technology has made things previously thought impossible now possible, but whilst technology advances have demonstrated sustained gains in productivity, technology growth has not been proportional...

By Danette Breitenbach 18 May 2016

You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)
You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)

The blatant audacity that this article suggests, probably doesn't sit well with those of you still chasing that elusive position of organically ranking at #1 in Google, or those of you who have paid an agency or SEO to rank you at #1...

By Dee Stephens 17 May 2016

The Renaissance period is back and it's brilliant
The Renaissance period is back and it's brilliant

I recently read about the Renaissance period, and couldn't help but feel that it resembles so much of what we are going through today...

By Chris Botha 17 May 2016

#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media
#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media

AdJoin Media has appointed Amanda Louw as head of publisher relations. Louw was formerly at AdClick Africa working with agencies, publishers, ad networks and ad-serving technologies...

By Beverley Klein 16 May 2016

Talk to the face, cause the brain ain't sure
Talk to the face, cause the brain ain't sure

Emoticons. Emojis. Smilies. They really are everywhere, and I'll admit to using them quite liberally (sometimes I even put one in an email to a favourite client)...

By Sarah Heuer 16 May 2016

Moving into the digital world
Moving into the digital world

While focus groups have their place, it is high time that market research embraces and engages with the digital world and the new consumer...

By Danette Breitenbach 13 May 2016

#FRO16: Online tracking and web analysis 101
#FRO16: Online tracking and web analysis 101

I'll be the first to admit that my online analytics skills are sub-par - mention anything data-related and my brain switches to safe mode. Eva Hieninger's session at #FRO16, however, kept me, and I imagine many others, engaged...

By Sindy Peters 13 May 2016

#FRO16: How to tap into fandoms
#FRO16: How to tap into fandoms

While we might traditionally only associate fandoms with Beliebers or Directioners, everybody is a fan of something. My dad won't be first in line (or last for that matter) to a J-Biebs concert, but he has pledged a life-long allegiance to Man U...

By Sindy Peters 13 May 2016

What marketers need to know about mobile & search and how that changes retail
What marketers need to know about mobile & search and how that changes retail

At any given moment (micro moment) people are searching for content online based on their intent. It's no longer about the best TV campaign, the best banner campaign, homepage takeover, the best AD campaign...

By Dee Stephens 11 May 2016

South Africa's booming ride share era
South Africa's booming ride share era

In the beginning there was Uber, the app that started an era of ride sharing concepts in an age where people are always on the go and on their mobiles...

By Rebone Masemola 11 May 2016

The power of video content explained by YouTube creator Grant Hinds
The power of video content explained by YouTube creator Grant Hinds

YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands...

By Angie White 10 May 2016

Susie Dinneen
Creating scalable development with growth hacking

By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth...

By Susie Dinneen, Issued by Amorphous 3 May 2016

Industry 4.0: SA gets digital
Industry 4.0: SA gets digital

In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%...

By Danette Breitenbach 26 Apr 2016

Boris Dzhingarov
Five digital marketing tips for B2B companies

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience...

By Boris Dzhingarov, Issued by Monetary Library 25 Apr 2016

Use a Facebook chatbot to transform customer experience
Use a Facebook chatbot to transform customer experience

At their F8 Developers Conference this year, Facebook revealed an ambitious 10-year vision which sees them connecting the world, leveraging artificial intelligence...

By Mark Geschke 20 Apr 2016

Boris Dzhingarov
Five tips for aggressively growing your email marketing list

It's challenging to grow an email list to a size that provides a worthwhile return on investment. Unlocking the secrets behind scaling your email list may be exactly what you need to take your business to the next level...

By Boris Dzhingarov, Issued by Monetary Library 19 Apr 2016

Brands should engage with new media, communications disciplines
Brands should engage with new media, communications disciplines

In 2015, media statistics show that in South Africa, Europe and the US, more advertising was spent on television, but some of the biggest spenders in the US and the UK were Facebook and Google....

By Felix Kessel 18 Apr 2016

The fallacy of the magic of SEO
The fallacy of the magic of SEO

In my few years as an SEO practitioner (I refuse to use the word "expert") I have consistently met with two extreme sets of people...

By Adegboye Adeniyi 15 Apr 2016

The Customer Innovation Lab: The age of technology
The Customer Innovation Lab: The age of technology

Like a 90s kid walking into the new hippest arcade - that's how I felt walking into Ogilvy's Customer Innovation Lab. Kitted out with the latest technology, the agency is looking to introduce the modern digital world to its clients...

By Beverley Klein 13 Apr 2016

Google aims for one million digital learners
Google aims for one million digital learners

Over the next year, Google will train one million young Africans in digital skills across the continent...

By Danette Breitenbach 13 Apr 2016

The blurred line between content marketing and SEO
The blurred line between content marketing and SEO

The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine...

By Dee Stephens 13 Apr 2016

How to enhance online sales using web analytics
How to enhance online sales using web analytics

Nowadays, many businesses that have a website check their metrics using different web analytics tools. However, in most cases, business owners don't know how to interpret and use the web analytics results to improve their businesses...

By Charles Mburugu 12 Apr 2016

#CommerceMonth: The digital consumer
#CommerceMonth: The digital consumer

Focusing on all things commerce this month on Bizcommunity, we spoke to Andre Steenekamp, CEO of 25AM, about the digital consumer and some of the latest trends taking the online market by storm...

By Beverley Klein 11 Apr 2016

#Trending: Best. Meme. Ever. #10ParliamentMinutes
#Trending: Best. Meme. Ever. #10ParliamentMinutes

It's been a week when global and local news and politics intersected to keep South Africans glued to their televisions and trigger fingers on their social media buttons...

By Louise Marsland 8 Apr 2016

#CommerceMonth: Giving consumers the power
#CommerceMonth: Giving consumers the power

With a focus on all things commerce this month on Bizcommunity, we got some insight into the world of sports nutrition from Donato Colangelo, marketing manager for USN...

By Beverley Klein 8 Apr 2016

Internet marketing explained
Internet marketing explained

This is the interactive but targeted and measurable marketing of products and services through the use of digital technologies to reach customers as well as maintain them...

By Eric Kyalo 7 Apr 2016

On Yavin
Why SEO is so useful for companies that have a presence online

You may know that using search engine optimisation, or SEO, for your online business is a great idea. But, why is this the case..?

By On Yavin 6 Apr 2016

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