Latest showcases

More showcases...
#WTMA18: How small travel and tourism companies can market themselves effectively
#WTMA18: How small travel and tourism companies can market themselves effectively

Day one of WTM Africa 2018 saw Big Ambitions director of promotions, Natalia Rosa, share her insights into marketing for small tourism and travel companies...

By Robin Fredericks 52 minutes ago

#WTMA18: An inside look at the Google Trekker Project
#WTMA18: An inside look at the Google Trekker Project

This was more than just putting South Africa on the map, it was a nation-building project with a common cause...

By Robin Fredericks 3 hours ago

South by Southwest film festival from a South African creative's perspective
South by Southwest film festival from a South African creative's perspective

This year's South by Southwest film festival was "some kind of collective consciousness" according to Daniel Schoeman, creative technologist at TBWA\Hunt\Lascaris...

By Jessica Tennant 4 hours ago

Sebastian Kaulitzki ©
#Prisms2018: Out of Africa - an insider's perspective

The following is an excerpt from the Chartered Institute of Public Relations International (CIPRI) 2017 Maggie Nally Memorial Lecture I delivered at the House of Lords, Palace of Westminster...

By Robyn de Villiers 1 day ago

#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley
#Newsmaker: And the new CEO of the IAB SA is... Paula Hulley

The IAB SA today announced that Paula Hulley is succeeding former CEO Josephine Buys...

By Jessica Tennant 19 Apr 2018

Empathy - a two-way street in customer service
Empathy - a two-way street in customer service

It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you can about your customer and using that information to drive the interaction...

By Wynand Smit 18 Apr 2018

The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network
The age of Multi-Channel Networks (MCNs): The ins and outs from SA's first commercial network

As more video content is consumed on the internet, finding the specialists in optimising that content is going to be vital...

By Danilo Acquisto 17 Apr 2018

Three reasons BYOD dominates in tourism
Three reasons BYOD dominates in tourism

'Bring your own device' is frowned upon in many professional sectors, with legitimate fears around data security. Hospitality-based businesses, however, should not ignore the fact that their market is dedicated to a culture of BYOD...

By Wynand Smit 12 Apr 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

Until the mid-70s, attention was paid primarily to building models that would explain consumer behaviour. It's a matter of record that the most successful of these was the Conversion Model...

By mike broom 12 Apr 2018

20 out of 65 Seedstars Summit finalists from Africa
20 out of 65 Seedstars Summit finalists from Africa

With the Seedstars World Summit taking place on Thursday, 12 April 2018, the organisers have announced the final 65 finalists that will get the chance to pitch their ideas on the global stage. 20 out of the 65 finalists are from Africa...

By Ilse van den Berg 11 Apr 2018

Red iPhone 8 arrives, LG G7 ThinQ images leaked
Red iPhone 8 arrives, LG G7 ThinQ images leaked

NEWSWATCH: Friday, 13 April 2018, will see the arrival of Apple's iPhone 8 and iPhone 8 Plus in a red finish in select countries; and images of LG's upcoming flagship, the G7 ThinQ, have been leaked...

By Ilse van den Berg 10 Apr 2018

Will business feel the after-effects of FB's data breach?
Will business feel the after-effects of FB's data breach?

Gil Sperling, CTO of Facebook marketing partner, Popimedia comments on Facebook's data breach and what it means for advertisers?...

By Gil Sperling 9 Apr 2018

An end to mediocrity
An end to mediocrity

Are South African communication consultants ready to embrace well-deserved criticism before the emergence of no-collar consultants?...

By Lwazi Piti 9 Apr 2018

Image credit: WildVeganGarden via .
Influence marketing - tapping into the herd instinct

Mike Broom gives a detailed analysis of the herd theory related to influencer marketing...

By mike broom 5 Apr 2018

(c) littleny -
Three wounded, shooter kills herself after YouTube HQ shootout

Three people were wounded on Tuesday after a shooting broke out at YouTube's California headquarters. The shooter later committed suicide...

By Andy Walker 4 Apr 2018

10 content video myths busted for your business
10 content video myths busted for your business

If a picture is worth 1,000 words, then a powerful content video is worth 1,000 pictures. The challenge comes when you have to sit down and choose those 1,000 pictures and create something from them that resonates with people...

By Shae Leigh 29 Mar 2018

#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first
#NewCampaign: Sol Beer's 'My sunshine in a bottle', a South African first

Sol Beer's 'My sunshine in a bottle' campaign, created in partnership with The Odd Number and launched in November last year, has to date reached a new audience of 900,000 followers and an engagement rate of 6%, surpassing the industry standard of 1%...

By Jessica Tennant 28 Mar 2018

Bradley Elliott, founder of Continuon.
World's first social influencer survey results reveal the power of authentic online influence

Bradley Elliott, reveals the results of the world's first big brand social influencer survey by social intelligence company, Continuon...

By Juanita Pienaar 23 Mar 2018

AI: Fears will fade, opportunities will surface
AI: Fears will fade, opportunities will surface

With a focus on revolutionary technologies and the way that society perceives them, the Havas Prosumer Report, iLife, provides some interesting insights into how the world is changing...

By Craig Hannabus, Issued by Havas Johannesburg 15 Mar 2018

Consumer engagement today is shaped by technology
Consumer engagement today is shaped by technology

Gil Sperling writes that marketers need a fundamental shift in outlook to remain relevant...

By Gil Sperling 15 Mar 2018

#FutureAdAfrica: Brand safety is not optional, support local publishers
#FutureAdAfrica: Brand safety is not optional, support local publishers

Marc du Plessis, joint CEO of Spark Media and head of the Publisher Council of the IAB, gave a keynote address at Future Ad Africa in Johannesburg yesterday on the subject of brand safety, trust and supporting the independent press...

By Jessica Tennant 15 Mar 2018

Geolocation marketing - crafting a symbiotic relationship with your customer
Geolocation marketing - crafting a symbiotic relationship with your customer

Mobile is increasingly becoming the channel of choice for brand engagement, especially amongst younger generations who rely on their smartphones during their shopping journey...

By Johan Walters 14 Mar 2018

Short and sweet - Storytelling for digital marketers
Short and sweet - Storytelling for digital marketers

Storytelling in branding is not a new concept. It is something that brands have mastered and failed at, left impressions and created legacies through. The best campaigns have been identified through their storytelling and connecting with their consumers...

By Romi Adler 12 Mar 2018

Award-winning videos
Award-winning videos

A key component for the award entry, regardless of the category or sector, is the submission video. Darren Kerr goes through some of the key elements of producing an award-winning video...

By Darren Kerr 9 Mar 2018

#DigitalSummit2018: Women in digital on data, AI and programmatic
#DigitalSummit2018: Women in digital on data, AI and programmatic

In light of International Women's Day and the recent IAB Digital Summit, which had a notable lineup of women in digital in this notoriously male-dominated sector, I thought I'd interview Sturae Hickley, ad operations manager at Mark1, who was a panellist at the Summit, where she, along with other women in digital, discussed data, AI and how they're using programmatic to manipulate us...

By Jessica Tennant 9 Mar 2018

Three applications for video in channel communication
Three applications for video in channel communication

Wynand Smit takes a fresh look at how video can be used in the channel environment, like how AI-enabled video screens can "learn" from the data you create when interacting with them...

By Wynand Smit 7 Mar 2018

#DigitalSummit2018: Championing diversity in digital
#DigitalSummit2018: Championing diversity in digital

Catherine Grenfell, ex-5FM presenter who co-founded and manages The Eye radio station, opened this year's IAB Digital Summit sharing her experience of digital and what she predicts for the industry...

By Jessica Tennant 5 Mar 2018

Five productivity hacks for dealing with information overload
Five productivity hacks for dealing with information overload

We exist in a time where the amount of information being generated exceeds our given capacity to consume and process it. What are the tools and resources that we can leverage to ensure that we cope and are able to be productive?...

By Farren Roper 5 Mar 2018

The evolution of the public relations practitioner
The evolution of the public relations practitioner

Today the PR practitioner must be responsive and well versed in many areas, mainly: marketing, social media and influencer management, while remaining tuned into the latest trends likely to affect the industry...

By Maiyo Febi 2 Mar 2018

#Bookmarks2018: A decade of rewarding excellence in digital
#Bookmarks2018: A decade of rewarding excellence in digital

Last night's 10th annual IAB Bookmark Awards held at The Theatre on the Track in Kyalami saw Ogilvy yet again recognised as the best agency, taking home over 20 awards, and client KFC also recognised again as the brand of the year...

By Jessica Tennant 2 Mar 2018

Next >