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Top five Instagram trends for 2015
Top five Instagram trends for 2015

Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we've seen a visual content explosion...

By Desiree Gullan 1 Jul 2015 14:09

[NewsMaker] Michelle Vahl
[NewsMaker] Michelle Vahl

Michelle Vahl has been appointed NAB Sales Manager (Johannesburg). She oversees a team of 13 sales people across both NAB and Habari Media...

By Louise Marsland 1 Jul 2015 11:26

Ok Google, how is my Big Mac made once I order it? - Quirk
Ok Google, how is my Big Mac made once I order it?

McDonald's "Know our Food Programme" demonstrates their ongoing commitment to engage openly about their practices and products. Quirk Johannesburg, McDonald's SA's digital agency, decided to put a new spin on it...

By Stephen Sandmann, Issued by Quirk 1 Jul 2015 08:48

Damon Stapleton on the changing state of advertising
Damon Stapleton on the changing state of advertising

Having attended Cannes for 11 years now, Damon Stapleton sat down with our media correspondent at Cannes, Ann Nurock, to chat about the evolution of advertising he's witnessed...

By Ann Nurock 30 Jun 2015 11:27

Somewhere over the rainbow...
Somewhere over the rainbow...

The kaleidoscope of colour that greeted the US Supreme Court decision on marriage equality on Friday, was significant for many reasons, not least, as a case study for brands following key news events...

By Louise Marsland 29 Jun 2015 14:05

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

When does a blogger become an influencer?
When does a blogger become an influencer?

Blogging on a significant scale, certainly in South Africa, is relatively new, generally poorly understood, ignored by many and definitely underrated in terms of its actual and potential influence in the world of mass communication.

By Kerry Botha 26 Jun 2015 13:33

[TrendTalk] Cannes, sex and Donald Trump
[TrendTalk] Cannes, sex and Donald Trump

What did we laugh at before internet cats and other memes? For a fun month-end, school holidays Friday, here's what went viral this week: no cats, but there is sex and Donald Trump, although not in the same room...

By Louise Marsland 26 Jun 2015 11:34

Nick Emery, CEO of Mindshare Worldwide on the global media landscape
Nick Emery, CEO of Mindshare Worldwide on the global media landscape

Nick Emery, Global CEO of Mindshare Worldwide and this year's Cannes Media Jury touches on innovation in the media industry and what stood out for him on judging the media entries...

By Ann Nurock 26 Jun 2015 07:00

Justin Wright talks on the direct judging process at Cannes Lions
Justin Wright talks on the direct judging process at Cannes Lions

Justin Wright, Group Creative Director from TBWA\Hunt\Lascaris, was part of the Direct judging panel this year at Cannes Lions, and explains the process and criteria used to choose the top entries...

By Ann Nurock 24 Jun 2015 14:00

[NewsMaker] Talib Sadik
[NewsMaker] Talib Sadik

Talib Sadik was recently appointed MD of Mediamark, the specialist media solutions company owned by both Kagiso Media and Lagardere Active Radio International...

By Louise Marsland 24 Jun 2015 10:10

Unleash the power of retargeting to drive better ROI from digital advertising
Unleash the power of retargeting to drive better ROI from digital advertising

Given that our customers live in a multi-screen world where they do so much on the go, good marketers should engage them with appropriate services and messages...

By Katherine Stuart 24 Jun 2015 08:53

Swipe right for success: secrets from the 'rad' Tinder founder
Swipe right for success: secrets from the 'rad' Tinder founder

Lessons on rethinking everything and marrying human connection to technology, right from Sean Rad, president and founder of dating app Tinder, as shared at Cannes this weekend...

By Ann Nurock 22 Jun 2015 12:00

[TrendTalk] A fashionable future
[TrendTalk] A fashionable future

Our clothes as well as our food will in all likelihood be grown in labs in the future. The latest fashion trend, bio-fashion, uses the living cultures of micro-organisms such as yeast, fungi and algae to produce fabric, reports Native VML...

By Louise Marsland 22 Jun 2015 10:59

One easy tip for producing non-crap digital copy
One easy tip for producing non-crap digital copy

A lot of the digital copy out there is badly written. Okay - a lot of it is crap. So it should come as no surprise to anyone that well-planned, well-structured, reader-friendly and carefully proofed text pretty much guarantees higher conversion...

By Tiffany Markman 22 Jun 2015 06:41

A brand on a journey
A brand on a journey

Most of us are familiar with Eugene, the face and voice of Nedbank's retail division. More recently Nedbank launched a campaign for its business banking division...

By Danette Breitenbach 19 Jun 2015 15:15

Suhaifa Naidoo
How South African businesses can use Instagram accurately and effectively

If you have exciting things to sell then there is no reason for you not to capitalise on the Instagram market by sharing visual moments, says Suhaifa Naidoo, Marketing Manager at Realmdigital...

By Suhaifa Naidoo, Issued by Realmdigital 19 Jun 2015 12:50

Unlocking customer equity with valuable content
Unlocking customer equity with valuable content

Since when did advertising ever retain customers? The age of intrusion has conditioned marketers into believing that bombarding consumers with annoying, pushy and often irrelevant messages will create the promise of healthy sales...

By Scott Cundill 15 Jun 2015 13:53

Charlie Stewart
The survival of independence

Many of the conversations I've had in recent months - be they with media, clients, staff or other agencies - have touched on the relevance of the independent digital agency...

By Charlie Stewart 12 Jun 2015 14:45

Digital Out of Home: Key medium influencing the media landscape
Digital Out of Home: Key medium influencing the media landscape

In the next year, DOOH will be well-positioned to attract spend from other media channels. This is the opinion of Jacques du Preez, who believes that DOOH is going to revolutionise the OOH media landscape...

By Danette Breitenbach 11 Jun 2015 11:18

Everyone's reading... their phone
Everyone's reading... their phone

When people think of public relations they think 'press release'. They think of discussions with the client, research and formulating a release that will ultimately be signed off by the client and sent out to media...

By Marion Scher 10 Jun 2015 14:05

We are entering the next phase with Pinterest and Instagram
We are entering the next phase with Pinterest and Instagram

Exciting news in the social media world with two big announcements, one from Pinterest and one from Instagram...

By Warren Harding 9 Jun 2015 12:23

Bringing the virtual world to marketing
Bringing the virtual world to marketing

Virtual reality is a phrase synonymous with science-fiction movies and futuristic plots. But that future is now, with the advent of products like Oculus Rift, Samsung Gear, Google Cardboard and more...

By Beverley Klein 9 Jun 2015 06:35

The importance of mining an insight
The importance of mining an insight

The advertising and marketing landscape has often proved to be an exciting window into the happenings of a particular place or the lives of people...

By Cathleen Makhetha 5 Jun 2015 12:19

Marion Marais
The quiet in the storm - digital

Marketing is not about the product or service being sold to consumers - it's about sharing the right story...

By Marion Marais 3 Jun 2015 11:48

We live in a VUCA world
We live in a VUCA world

On Thursday, 28 May, the executive chair of Saatchi & Saatchi, Kevin Roberts addressed young creatives and clients on what it takes to be a great creative leader in this day and age...

By Beverley Klein 2 Jun 2015 13:34

Conscious social media users
Conscious social media users

We are acclaimed to be grooming a generation of tech-savvy young people who understand the cyberspace, but how come they do not realise that what they share online could potentially damage their reputation or brand?...

By Rebone Masemola 2 Jun 2015 07:13

[TrendTalk] Dealing with rapid change
[TrendTalk] Dealing with rapid change

Are you fully aware of the momentous change that is predicted in only the next five to 10 years and do you know how your industry will be affected by the top trends?...

By Louise Marsland 1 Jun 2015 13:56

Hand over the mic
Hand over the mic

It's a strange time for media in general. Spending is shifting like Namibian sand in the wind. TV is cheaper, radio is morphing like food dye in water and the promise of a digital future is waxing lyrical...

By Travis Bussiahn 1 Jun 2015 13:41

Digital marketing innovation with Google Voice Search
Digital marketing innovation with Google Voice Search

Google recently got the digital marketer inside me intrigued with their "OK Google" advertising campaign, which the 72andSunny advertising agency produced for Google and rolled out in New York...

By Stephen Sandmann 1 Jun 2015 07:20

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