In a world where consumer behaviour is changing and evolving at a rapid rate in response to new technology trends, savvy brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay, Issued by Acceleration Media 6 Dec 2013 10:37
Social media and the proliferation of smart devices are sweeping in a new era in HR management, offering businesses an opportunity to engage with the market.
By James McKerrell 5 Dec 2013 14:36
Many organisations in South Africa are still using legacy content management systems (CMSs) to run their digital properties, reasoning that the complexity and risk of migrating to a new platform outweighs the potential benefits.
By Richard Mullins 5 Dec 2013 10:42
I have seen this on numerous occasions during my career... companies decide that they can do a better job, and cheaper, than an agency.
By Rolf Akermann 4 Dec 2013 15:39
According to a recent survey, South African lecturers must adapt to the changing environment of their students by meeting them where they are most comfortable - in the social media space.
By Natasha Madhav 3 Dec 2013 09:54
There is some good in this concept of analysing big data, but based on various experiences with large organisations, it is difficult to see much usefulness in this concept.
By Aki Kalliatakis 2 Dec 2013 10:13
The fourth annual PwC South Africa Entertainment and Media Outlook was launched recently and I caught up with Vicki Myburgh, Entertainment & Media Industries Leader for PwC Southern Africa.
By Danette Breitenbach 29 Nov 2013 15:01
If a brand tells the story of a company's products or services then the "author" ought to have the story-telling skills of a best-selling writer.
By Claudio Milo 29 Nov 2013 08:45
When you are planning an online marketing campaign, your first thought usually has nothing to do with the host your company is with. Although it may not seem to be that big of a deal, it is extremely important.
By Ness Garcia 29 Nov 2013 06:45
I believe that an effective digital presence is crucial for any brand to truly succeed in today's digital world and South Africa is no exception.
By Stephen Sandmann 27 Nov 2013 07:52
So if a picture is worth a thousand words, then surely moving pictures are even more valuable.
By Glenn Gillis 26 Nov 2013 07:34
Facebook is becoming an increasingly important part of the marketing mix for South African brands, with many organisations investing heavily in creating content to share on Facebook and dedicating resources to engage with their audiences.
By Gordon Geldenhuys 22 Nov 2013 07:18
Have you ever wondered why your emails are no longer getting to the inbox, despite all your best practice efforts? Have a look at what the ISPs consider before allowing your mail to reach the inbox...
By Lindani Tshabangu 21 Nov 2013 07:38
In a world where consumer behaviour is changing and evolving at a rapid rate, brands need to constantly adapt and refine the ways they communicate with their target audiences.
By Chanel Mackay 21 Nov 2013 07:30
On 14 November 2013, the Artscape in Cape Town played host to the annual Bookmarks Awards. The awards showcase digital talent in South Africa and celebrate great work within the industry. (video)
By Warren Harding 18 Nov 2013 12:26
Emerging markets is the now and the future. 70% of the world's internet population is in emerging markets and the adspend is starting to move to these markets.
By Danette Breitenbach 18 Nov 2013 12:05
The Bookmarks Awards, honouring the most measurable and meaningful creative work in the digital land was held at the Artscape theatre in Cape Town last night 14 November 2013.
By Terry Levin 15 Nov 2013 10:09
Brett St Clair, head of new products sub-Saharan Africa for Google, talked at AfricaCom's day two AfricaCast session about understanding the role YouTube can play in Africa.
By Ilse van den Berg 15 Nov 2013 07:50
By now we all know there has been a shift in the way companies are doing business. The social era has been long upon us and it's a case of "adapt or die".
By Athar Naser 14 Nov 2013 07:48
The Bookmarks workshop in Johannesburg on 12 November, hosted a discussion by some of the judges of the awards, which take place in Cape Town on 14 November.
By Danette Breitenbach 13 Nov 2013 11:33
Brands live in a complex world, making simplicity in marketing even more important.
By Ivan Moroke 12 Nov 2013 14:00
English, once the standard in a US-dominated Web, will be overtaken by Chinese as soon as 2015, according to the UN Broadband Commission.
By Ian Henderson 12 Nov 2013 08:45
A couple of days away from the 6th edition of The Bookmarks Awards I've attempted the impossible and taken a stab, as no one was either stupid or brave enough to do, at predicting this year's big winners.
By Ben Wagner 12 Nov 2013 06:28
The topic of conversation, whenever I meet with a certain older acquaintance, invariably turns to 'online business.'
By Linda Botha 11 Nov 2013 08:12
Consumers becoming content creators is nothing new. In the digital age, we encourage consumers to contribute through comments, blogs and sharing.
By Desiree Gullan 9 Nov 2013 10:25
Lights. Camera. Action. From epic big-screen dramas to spellbinding or humorous television programmes and commercials, the world of entertainment provides an escape from the humdrum, moving and inspiring - at times, even without sound.
By Warwick Allan 8 Nov 2013 10:24
On digital goddesses, role models and looking hot! Nikki Cockcroft kindly takes time out of her busy schedule as a mom and chair of the Bookmarks Awards to answer our questions.
By Terry Levin 8 Nov 2013 07:00
Once you have invested in the tools, data and processes you need to track your digital advertising campaigns, remarketing is one of the best ways to really put that tracking infrastructure to work for your business.
By Johan Walters 7 Nov 2013 10:10
Businesses are taking advantage of the transformation and are using social media to support the way they do business.
By Brett Field 7 Nov 2013 09:05
Microsoft has joined rival Google in offering free domains and websites to small and medium enterprises in South Africa.
By Duncan McLeod 7 Nov 2013 08:08
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