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#Loeries2018: The work that's expected to fly
#Loeries2018: The work that's expected to fly

Keeping to the Women's Month theme, we asked a couple of female local jurors to select this year's Loeries predictions in their respective judging categories...

By Jessica Tennant 2 days ago

#Loeries2018: Welcome to the hypermarket
#Loeries2018: Welcome to the hypermarket

The second speaker at the 2018 DStv Seminar of Creativity was Lethepu Matshaba, vice president of Homecare Southern Africa at Unilever SA, who spoke on the relevance of creativity in a hyper-fragmented world...

By Angie White 2 days ago

A scene from the masterclass. © Al Nicoll, Gallo Images.
#Loeries2018: WiM Africa masterclass on the progress of women in media

The Loeries masterclasses started off with a bang, with the well-supported launch of the Women in Marketing: Africa initiative...

By Angie White 3 days ago

Grid takes branding to new heights
Grid takes branding to new heights

As part of Absa's recent rebrand, I interviewed Grid Worldwide's chief experience officer Yatish Narsi to find out how they came up with the idea to conduct a drone show to showcase the vision for the brand, South Africa and the African continent as a whole...

By Jessica Tennant 15 Aug 2018

#NewCampaign: Shield is going for gold at the Sport Industry Awards
#NewCampaign: Shield is going for gold at the Sport Industry Awards

Shield announced yesterday that it has been nominated for 'Best New Sponsorship' and 'Campaign of the Year' at this year's Sport Industry Awards taking place at the Sandton Convention Centre this Friday, 17 August...

By Jessica Tennant 14 Aug 2018

6 reasons why good content is important for your business
6 reasons why good content is important for your business

Content should be one (or all) of three things, namely, entertaining, interesting or useful. Here are six good reasons why it's important for your business...

By Candace Bosch 14 Aug 2018

#Newsmaker: One Ogilvy, two remarkable women
#Newsmaker: One Ogilvy, two remarkable women

Ogilvy South Africa recently appointed Vicki Buys as MD of the Cape Town operation and Tassin Albertyn as head of delivery...

By Jessica Tennant 7 Aug 2018

The social path to optimising your content marketing efforts
The social path to optimising your content marketing efforts

Your business having a social presence is all good and well, but if there's no strategy in place, you're wasting your time and potentially damaging your reputation...

By Jessica Tennant 7 Aug 2018

#StartupStory: Say hello to Social Path
#StartupStory: Say hello to Social Path

Having launched just over a year ago, this digital marketing agency is already well on its way to changing the social media game. For Social Path, it's all about marketing with meaning...

By Jessica Tennant 7 Aug 2018

A bright future for digital content creators
A bright future for digital content creators

A content-sharing solution built on the blockchain will allow creators to protect their material - and distribute it themselves...

By Michael Smolenski 6 Aug 2018

The need for the advertising industry to modernise
The need for the advertising industry to modernise

There has long been a need for the advertising industry to modernise. Now digital transformation is upon us and change is non-negotiable. At the same time, the industry is facing disruption from new entrants...

By Alistair Mokoena 3 Aug 2018

Technology: The challenge for marketers
Technology: The challenge for marketers

We will almost certainly wake up tomorrow with a new platform, feature, or app; this raises a few critical questions for advertisers and marketers: how will we keep up? Should we rush in to adopt? And how do we adapt to these new trends?...

By Andrew MacKenzie 3 Aug 2018

Getting back to basics: Branding is fundamental to marketing success
Getting back to basics: Branding is fundamental to marketing success

It is important for marketers to take a step back and assess their brand and the story it tells its customers before determining which technology solution is the right one to meet their brand needs...

By Paula Sartini 3 Aug 2018

How to deal with the troll armies
How to deal with the troll armies

Reporters Without Borders has recommended that media organisations and journalists around the world strengthen training in digital security in the face of increasing cyberviolence...

By Louise Marsland 31 Jul 2018

Competitor research practices for developing your app
Competitor research practices for developing your app

Research is the transformative process of bringing your app idea closer to the final and best shape. Thus, building strong competitor research skills can be considered unfair advantages in the app market...

By Rilind Elezaj 27 Jul 2018

#Apex2018: How to build a global brand with a local insight
#Apex2018: How to build a global brand with a local insight

Veteran marketer Sharon Keith shared four basic principles in explaining how to build global brands at the local level and examples to demonstrate these at the ACA SA's Apex 'Next Level of Thinking Masterclass'...

By Jessica Tennant 26 Jul 2018

#Apex2018: Are we human or are we brands?
#Apex2018: Are we human or are we brands?

Musa Kalenga, chief future officer at the House of Brave, opened the Association for Communication and Advertising's Apex 'Next Level of Thinking Masterclass' last week where he spoke about the shifts that are taking place and why he believes we ought to solve real human problems before we think like brands...

By Jessica Tennant 24 Jul 2018

Grey Adventures rolls out to SA
Grey Adventures rolls out to SA

The Grey Group's Grey Adventures startup incubator is now operational in its Johannesburg office as it continues to roll out across the global network. Here, an interview with Francois du Preez, chief digital officer at Grey Africa, to find out more about this open culture of collaboration from a local perspective...

By Jessica Tennant 20 Jul 2018

The digital landscape of South Africa
The digital landscape of South Africa

Ellen De Matos Silva shares her thoughts on the digital landscape of South Africa as well as the rise of e-commerce...

By Ellen De Matos Silva 19 Jul 2018

What's the use of marketing research? A cynic's answer: Ask Absa!
What's the use of marketing research? A cynic's answer: Ask Absa!

Last week there was great fanfare about Absa's repositioning and rebranding. This seemed like a good time to illustrate the power of predictive measurement...

By mike broom 13 Jul 2018

Netflix
Netflix introduces 'Smart Download' feature to Android

Netflix's Smart Downloads is now available on Android, and it may save you from forgetting to download your favourite shows...

By Andy Walker 11 Jul 2018

Stories sharing a boon for digital marketers
Stories sharing a boon for digital marketers

Updated Stories feature creates new opportunities for engagement across Facebook's family of apps...

By Gil Sperling 11 Jul 2018

#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA
#Newsmaker: Claire Cobbledick promoted to GM at Gumtree SA

Former MD of The Jupiter Drawing Room Cape Town, Claire Cobbledick has recently been appointed GM at Gumtree SA, after joining the online classified advertisement and community website as head of marketing in 2014...

By Jessica Tennant 29 Jun 2018

Feature image: Via . © petercruise: /162878215/00N@71129263/sotohp/moc.rkcilf.www//:sptthbRev('brev-1a8d4aee-7302-4407-94e3-6912ba920138', '>a/\"/162878215/00N;46#&71129263/sotohp/moc.rkcilf.www//:sptth:otliam"=ferh "knalb_"=tegrat a via Flickr ()
Akon's building a Senegalese 'smart city' with his cryptocurrency 'Akoin'

An announcement you may have missed from Cannes Lions: There's a new cryptocurrency soon to be launched, but it won't be taking its name from any memes or computer jargon. Instead, it'll be launched by Senegalese musician Akon...

By Andy Walker 28 Jun 2018

Youth might be at risk online with too much data sharing
Youth might be at risk online with too much data sharing

As Youth Month draws to a close, I am concerned about data and the security issues that pertain to it. Where do millennials stand in this era of unlimited data and heightened vulnerability?

By Manie van Schalkwyk 27 Jun 2018

(c) Aleksey Boldin -
The startling numbers behind Africa's Wikipedia knowledge gaps

Wikipedia is one of the internet's most trafficked websites. We've likely all visited it at least once, and spent countless nights travelling through informational rabbit holes...

By Andy Walker 26 Jun 2018

Is Foogle the enemy?
Is Foogle the enemy?

Facebook and Google are the biggest media owners in almost every market across the globe and they seem to be heading for world domination, says Richard Lord. But, is that so bad?...

By Richard Lord 22 Jun 2018

Photo by Tim Gouw on Unsplash.
Marketing fragmentation: A cross-device world

Ellen De Matos Silva, shares her thoughts on fragmentation in marketing and how online users are becoming increasingly comfortable with a cross-device messaging world...

By Ellen De Matos Silva 22 Jun 2018

Bongani Chinkanda
Marketing to the next generation at the speed of culture

Bongani Chinkanda, CEO of HDI Youth Marketeers, the agency that conducts the research for the Sunday Times Generation Next study, released last week, provided an overview at the conference, which took place on Thursday, 14 June at the Sandton Convention Centre in Johannesburg...

By Jessica Tennant 22 Jun 2018

#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East
#Newsmaker: David Uribe, TBWA's data director for Africa, Middle East

David Uribe, TBWA\Worldwide's regional data director for Africa and the Middle East, tells us that it took "lots of studying, trying, failing and repeating" to get to where he is today...

By Jessica Tennant, Issued by TBWA 21 Jun 2018

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