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#YouthMonth: Apps taking the youth by storm [Infographic]
#YouthMonth: Apps taking the youth by storm [Infographic]

Facebook, Twitter and Instagram are the apps everyone knows, but there are some apps out there that are more appealing to the youth today...

By Beverley Klein 3 days ago

Image via NATIVE VML
And the knee bone's connected to the ankle bone

What makes a successful campaign might be an age-old question in the advertising world, but it is as relevant today as it is was a decade ago...

By Danette Breitenbach 3 days ago

Musa Kalenga
Transformational leadership for an inclusive and diverse digital industry

More people on the planet own mobile phones than toothbrushes. These levels of mobile technology adoption have created the ability for people that were previously "excluded" to be part and parcel of local and global business...

By Musa Kalenga, Issued by IAB South Africa 22 Jun 2016

A beginner's guide to digital transformation
A beginner's guide to digital transformation

Not a day goes by that leaders of mid-sized businesses are not bombarded in one way or another by the increasingly urgent need...

By Mark Geschke 22 Jun 2016

The user experience
The user experience

We've been focused on the user experience since we began our business, streamlining and simplifying, with the aim of creating a seamless mobile interaction...

By Andre Trollip 21 Jun 2016

Making rands and sense - the case for PR and digital advertising to work together
Making rands and sense - the case for PR and digital advertising to work together

While it may be paradoxical for PR companies to consider advertising as a tool and downright frightening for advertising agencies to see PR dabbling in their territory, the truth is, the lines are already blurred...

By Kaz Henderson 14 Jun 2016

The retro revival
The retro revival

While advertisers are debating whether augmented reality will pip virtual reality at the post, some marketers are heeding the consumers' desire to go back to basics with a retro revival...

By Sheila McGillivray 14 Jun 2016

Satisfying the curious
Satisfying the curious

We are living in a time where we are overloaded with information, and instead of knowledge being power, it can be a stress - or not, as knowledge is more about pleasure.

By Danette Breitenbach 10 Jun 2016

With technology, there's no need to fear the walking dead
With technology, there's no need to fear the walking dead

What would you do if you were faced with a zombie apocalypse? With the popularity of fiction like The Walking Dead and World War Z, it's become something of an internet cliché...

By Lee Naik 2 Jun 2016

Why you won't be ranking in organic search results anytime soon (Part 2)
Why you won't be ranking in organic search results anytime soon (Part 2)

In part 1 of this story, I detailed the damage the new Google Instant Answer has had on Wikipedia and the causational ranking issue that its created for organic ranking...

By Dee Stephens 2 Jun 2016

The big three: Professional website platforms for small businesses
The big three: Professional website platforms for small businesses

A brand has less than two seconds to make an impact with a potential customer. On the web, the endless barrage of advertising and content means that your company has to stand out from the crowd, or risk becoming part of the noise...

By Hicks Crawford 31 May 2016

Sales force automation software solves sales peoples' woes
Sales force automation software solves sales peoples' woes

In the rapidly rising digital economy, sales people need technology to work harder for them, to make knowing and understanding the customer easier, as well as streamlining the sales process as much as possible...

By Quinton Pienaar 30 May 2016

The digital trends that are shaping leading brands' marketing plans
The digital trends that are shaping leading brands' marketing plans

Thanks to cheaper smartphones and the rise of high-speed fibre connectivity, the internet is a truly mainstream technology that reaches South Africans from every walk of life...

By Bianca Quinn-Diavastos 26 May 2016

Industry 4.0 drives the need for smart digital enterprises
Industry 4.0 drives the need for smart digital enterprises

The Fourth Industrial Revolution will affect the very essence of our human existence, including how businesses operate and how customers interact...

By Paul Fick 24 May 2016

#InTouch2016: Survival strategy for the digital future
#InTouch2016: Survival strategy for the digital future

The key problem in business is that while technology changes, business processes don't...

By Lauren Hartzenberg 20 May 2016

IT is less important than you think
IT is less important than you think

The chatter around digital transformation is steadily increasing and in almost all cases IT is regarded as super critical for moving forward. While a more effective use of information technologies...

By Mark Geschke 19 May 2016

Redefining work and spaces
Redefining work and spaces

Technology has made things previously thought impossible now possible, but whilst technology advances have demonstrated sustained gains in productivity, technology growth has not been proportional...

By Danette Breitenbach 18 May 2016

You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)
You have a better chance of catching a unicorn than ranking #1 on Google (Part 1)

The blatant audacity that this article suggests, probably doesn't sit well with those of you still chasing that elusive position of organically ranking at #1 in Google, or those of you who have paid an agency or SEO to rank you at #1...

By Dee Stephens 17 May 2016

The Renaissance period is back and it's brilliant
The Renaissance period is back and it's brilliant

I recently read about the Renaissance period, and couldn't help but feel that it resembles so much of what we are going through today...

By Chris Botha 17 May 2016

#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media
#AfricaMonth Newsmaker: Amanda Louw joins AdJoin Media

AdJoin Media has appointed Amanda Louw as head of publisher relations. Louw was formerly at AdClick Africa working with agencies, publishers, ad networks and ad-serving technologies...

By Beverley Klein 16 May 2016

Talk to the face, cause the brain ain't sure
Talk to the face, cause the brain ain't sure

Emoticons. Emojis. Smilies. They really are everywhere, and I'll admit to using them quite liberally (sometimes I even put one in an email to a favourite client)...

By Sarah Heuer 16 May 2016

Moving into the digital world
Moving into the digital world

While focus groups have their place, it is high time that market research embraces and engages with the digital world and the new consumer...

By Danette Breitenbach 13 May 2016

#FRO16: Online tracking and web analysis 101
#FRO16: Online tracking and web analysis 101

I'll be the first to admit that my online analytics skills are sub-par - mention anything data-related and my brain switches to safe mode. Eva Hieninger's session at #FRO16, however, kept me, and I imagine many others, engaged...

By Sindy Peters 13 May 2016

#FRO16: How to tap into fandoms
#FRO16: How to tap into fandoms

While we might traditionally only associate fandoms with Beliebers or Directioners, everybody is a fan of something. My dad won't be first in line (or last for that matter) to a J-Biebs concert, but he has pledged a life-long allegiance to Man U...

By Sindy Peters 13 May 2016

What marketers need to know about mobile & search and how that changes retail
What marketers need to know about mobile & search and how that changes retail

At any given moment (micro moment) people are searching for content online based on their intent. It's no longer about the best TV campaign, the best banner campaign, homepage takeover, the best AD campaign...

By Dee Stephens 11 May 2016

South Africa's booming ride share era
South Africa's booming ride share era

In the beginning there was Uber, the app that started an era of ride sharing concepts in an age where people are always on the go and on their mobiles...

By Rebone Masemola 11 May 2016

The power of video content explained by YouTube creator Grant Hinds
The power of video content explained by YouTube creator Grant Hinds

YouTube creator Grant Hinds shares valuable insight into online video creation and how well-suited collaborations can produce better return on investment for brands...

By Angie White 10 May 2016

Susie Dinneen
Creating scalable development with growth hacking

By combining creative tactics with strategic insights, many small tech companies with limited marketing budgets have experienced rapid growth...

By Susie Dinneen, Issued by Amorphous 3 May 2016

Industry 4.0: SA gets digital
Industry 4.0: SA gets digital

In South Africa, a surge is expected in digital in five years' time, with the current level of digitisation and integration expected to rise from 27% to 64%...

By Danette Breitenbach 26 Apr 2016

Boris Dzhingarov
Five digital marketing tips for B2B companies

Before launching an online marketing campaign or a social media campaign, make sure you really understand your target audience...

By Boris Dzhingarov, Issued by Monetary Library 25 Apr 2016

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