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The digital era, the driving force behind customer-everything
The digital era, the driving force behind customer-everything

The brand-centric approach of yesterday is quickly being replaced by customer-driven everything, where customers are dictating the style, quantity and mediums that marketers must use to reach them and win their business and loyalty...

By Nir Tenzer 31 Mar 2015 08:00

Nafisa Akabor
The top five on-the-go admin apps

Working in a corporate environment means being productive on-the-go. Whether a meeting, brainstorm, or ticking off tasks from a to-do list, you'd do well to make use of productivity tools available for your device...

By Nafisa Akabor 27 Mar 2015 14:31

Gordon Geldenhuys
To be successful in social media, brands must look from the customers' perspective

Over the past decade, the consumer landscape has shifted as customers have become more empowered to find and share information about the brands they interact with every day.

By Gordon Geldenhuys 27 Mar 2015 13:50

Charlie Wannell
2014's mad media mix

Looking back on 2014, it's clear that we are living in an era of converged media where the consumer has a voice, content lives on dozens of scattered platforms, and traditional media is having to move at a lightning pace...

By Charlie Wannell 27 Mar 2015 08:18

Kim Gentle
Is our online shopping on the ball?

In South Africa, first world and third world often blend into each other without anyone noticing, especially in the form of technology...

By Kim Gentle, Issued by Grey 24 Mar 2015 10:05

[TrendTalk] 2015 is defined by disruption
[TrendTalk] 2015 is defined by disruption

World-changing ideas and technologies are defining 2015 as a momentous year - from the beginnings of real Artificial Intelligence emerging out of the Big Data revolution...

By Louise Marsland 23 Mar 2015 14:31

Tyler Greer
The view of engagement

Unless you've spent the past few months hiding below the fold, you'll be aware that one of the trending topics in digital media is viewability...

By Tyler Greer, Issued by Exponential 19 Mar 2015 10:21

Richard Mullins
Don't try to tame big data - rather try to leverage smart data

Data is one of the most valuable assets any organisation owns today. But much as crude oil needs to be transformed into petroleum to power a motor vehicle, raw big data must first be refined...

By Richard Mullins 18 Mar 2015 14:52

[NewsMaker] Gautham (Gau) Narayanan
[NewsMaker] Gautham (Gau) Narayanan

Net#work BBDO new deputy managing director and regional director for BBDO Africa, Gautham Narayanan is part of a "new generation" of leadership for Net#work BBDO in Africa...

By Louise Marsland 18 Mar 2015 13:16

[TrendTalk] 2020 marketing vision
[TrendTalk] 2020 marketing vision

Is the 'Internet of Things' the biggest marketing trend for the next five years? International research shows that marketers and CEOs are prioritising the Internet of Things and believe it will have the biggest impact on marketers by 2020...

By Louise Marsland 13 Mar 2015 13:09

Linda Trim
Five things the Apple Watch and today's new-age office space have in common

San Francisco announced to gadget fans across the world this week what they have all been waiting for: the unveiling of the Apple Watch in all its glory...

By Linda Trim 12 Mar 2015 14:39

Richard Firth
Is SA ready to be a knowledge economy?

While government initiatives set to improve the country's science and technology output are laudable, the question must be asked: is SA ready to transition to a knowledge-based economy?

By Richard Firth 12 Mar 2015 13:18

Daniel Schmidt
Rich media: The new digital currency

Digital media is changing the way businesses inform their audiences. Rich media, the 'new kid on the block' in display advertising, has a big role to play in this regard...

By Daniel Schmidt, Issued by Mark 1 9 Mar 2015 14:17

Securing your Wordpress website
Securing your Wordpress website

If you've got a website that's based on Wordpress, you're part of the 76.4 million (according to reports) people who have websites that use the Wordpress content management system (CMS)...

By Ryan Murphy 4 Mar 2015 15:11

Andrew Felbert
Three metrics for social success: Who's doing it right in South Africa

If you have them, you are content and they don't really matter, if you don't, it's a major headache. Followers on Facebook definitely don't excite the senses as an interested third party in a post-organic-reach world, but they still have a role to play in measuring social success...

By Andrew Felbert 2 Mar 2015 16:27

A letter to the Spinning Rainbow Ball of Mac Doom
A letter to the Spinning Rainbow Ball of Mac Doom

I get it. I do. You're there to teach me life lessons. To circumvent my natural complacency. To provoke pre-emptiveness. So, this letter is to thank you...

By Tiffany Markman 2 Mar 2015 14:24

Chris Midgley
Digital. Different? Yes, but mostly no.

Chris Midgley, Strategist with Blast Brand Catalysts, on what is really different in the new digital age...

By Chris Midgley, Issued by Blast Brand Catalysts 27 Feb 2015 11:41

Martin Walshaw
Time to dump passwords for good?

It's conceivable that one day biometrics may replace passwords completely, across many different services...

By Martin Walshaw 27 Feb 2015 06:20

Amanda Sevasti
Hiring for social media

A social media manager is not a glorified typist. They are at the coal face of your brand, talking to your consumers every day, representing your organisation far more often and more loudly than your CEO's interview on 702. But what do you look out for and what do you need?...

By Amanda Sevasti, Issued by NATIVE VML 25 Feb 2015 13:29

[NewsMaker] Dylan McLean
[NewsMaker] Dylan McLean

Joe Public has appointed Dylan McLean as executive creative director and managing partner of their new Johannesburg-based digital offering, Connect Joe Public...

By Louise Marsland 25 Feb 2015 06:48

James White
How to create a landing page that converts

Whether you're trying to sell a new product or you want to convince customers to stick around and get to know your company and services better, there's a lot to consider when constructing the perfect landing page...

By James White 24 Feb 2015 14:54

Making its (Book)mark
Making its (Book)mark

Last week a total of 13 gold and 34 silver awarded on stage (the 44 bronze winners were announced but not called onto the stage), at the 7th Bookmarks Awards...

By Danette Breitenbach 20 Feb 2015 13:30

Mark Eardley
Challenges facing B2B enterprises

It's a double train smash for B2B sales and profits...

By Mark Eardley 20 Feb 2015 09:23

Ryan Murphy
Don't build your own website

Let's assume for a second that you have no idea about websites and what goes into developing a website. You've decided it's either time to build a website or update your existing one...

By Ryan Murphy 19 Feb 2015 15:34

Danette Breitenbach
[Bookmarks] The secret to digital success

Digital is a different animal to other mediums, with its own nuances and particularities. Just as some television commercials fail, so not all digital campaigns succeed, so I posed a question on the eve of the IAB Bookmark Awards...

By Danette Breitenbach 18 Feb 2015 10:01

Embracing customer service in the digital world
Embracing customer service in the digital world

Customer service. Two words that strike fear in many companies more than load shedding, hostile takeovers, and rising costs. Customer service requires time and resources to be effective...

By Jaco Pienaar 13 Feb 2015 14:37

Danette Breitenbach
Engaging with connected consumers - Part 3

Marketers have to think about innovative ways to use social and the internet and how to engage in conversations that push your brand and earn triggers...

By Danette Breitenbach 13 Feb 2015 05:48

Engaging with connected consumers - Part 2
Engaging with connected consumers - Part 2

It took 14 years to sell 40 million laptops, but only four years to sell 40 million tablets...

By Danette Breitenbach 12 Feb 2015 05:34

Danette Breitenbach
Engaging with connected consumers - Part 1

Yes, consumers are all in the digital space. Not all consumers are not the same, and no, not all digital consumers are same...

By Danette Breitenbach 11 Feb 2015 06:01

Jack Peterson
Four phenomenal ways big data is used to boost traffic to websites

Long gone are the days when one would have to wait till the equity research expert or the market analyst submitted reports before the management could reach a decision...

By Jack Peterson 10 Feb 2015 06:06

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