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How will you speed through the digital trough of disillusionment?
How will you speed through the digital trough of disillusionment?

Peter Sondergaard, Gartner executive VP for research, addressed CIOs and senior IT executives in his keynote at the annual Gartner Symposium/ITxpo in Cape Town...

By Ilse van den Berg 16 hours ago

Taking a closer look at media monitoring, AVE and regulation - Part two
Taking a closer look at media monitoring, AVE and regulation - Part two

In part two of this three-part series based on the media monitoring industry, ROI Africa's Tonya Khoury explains the algorithms she uses, live sentiment tracking and big content...

By Angie White 1 day ago

#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot
#NewCampaign: Liquorice makes its Mark on Avon emoji chatbot

Since winning the Avon account in July, digital agency Liquorice has developed an innovative personalised video bot using Facebook Messenger to launch Avon's Mark Liquid Lip Matte product range...

By Jessica Tennant 2 days ago

Jerry Mpufane
#Newsmaker: M&C Saatchi Abel's Mpufane to lead the Bookmarks 2018

M&C Saatchi Johannesburg Group chairman Jerry Mpufane succeeds John Dixon as jury president of the IAB Bookmarks Awards, which celebrates its 10th year of ‘rewarding excellence in digital and recognising the powerful impact interactive has on the overall marketing mix'...

By Jessica Tennant 3 days ago

Taking a closer look at media monitoring, AVE and regulation - Part one
Taking a closer look at media monitoring, AVE and regulation - Part one

In this three-part series, I chat to ROI Africa MD Tonya Khoury about the ins and outs of media monitoring, how AVE fits into it all (and if it should), the need for regulation in the industry, and what this all means for Bizcommunity...

By Angie White 15 Sep 2017

Charlie Stewart
Voice-based search: Act now to be heard

Think your current SEO tactics are enough to get you organic search traffic? With voice search gaining traction, the game is about to change...

By Charlie Stewart, Issued by Rogerwilco 12 Sep 2017

langstrup ©
How to achieve true inter-agency collaboration

For every familiar digital marketing problem, there is a familiar answer: collaboration...

By Kirsty Barkhuizen 6 Sep 2017

B2B marketing for really busy business owners
B2B marketing for really busy business owners

Chasing sales targets, managing customers and employees and planning your business's next strategic move leave little time to devise and implement a smart digital marketing strategy. The irony? It's the one thing that'll assist you with all your day-to-day challenges...

By Desiree Gullan, Issued by G&G Digital 5 Sep 2017

Ryan McFadyen is one the co-founders of hyh, previously HaveYouHeard
HaveYouHeard's new identity offers a more holistic approach to advertising

Co-founder of HaveYouHeard, Ryan McFadyen, chats about how the company's new identity benefits the business from a marketing perspective and also shares the creative challenges they faced during the rebranding process...

By Juanita Pienaar 1 Sep 2017

Allan Swart ©
#Pamro2017: Data is becoming the oil of consumer marketing

Leana Less, vice president of global connections and media at Coca-Cola, explores the benefits of agile marketing if done correctly at this year's Pamro conference...

By Juanita Pienaar 29 Aug 2017

#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder
#WomensMonth: Condriac's Keshia Patchiappen on climbing the corporate ladder

Keshia Patchiappen, appointed a director at Condriac Digital Communications earlier this year, shares her journey from manager to leader over the course of her 11-year career trajectory from then intern to now CEO...

By Jessica Tennant 28 Aug 2017

#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'
#Loeries2017: TBWA/RAAD on winning a Grand Prix in the ‘mother of all categories'

TBWA/RAAD, The Disruption Company, not only took home a Grand Prix for Nissan's Camelpower integrated campaign at this year's Loerie Awards, but also two silvers and one bronze...

By Jessica Tennant 25 Aug 2017

#WomensMonth: ‘Like a girl' means downright amazing things
#WomensMonth: ‘Like a girl' means downright amazing things

An interview with Jeanne du Plessis, Procter & Gamble South Africa spokesperson, to find out how the Always #LikeAGirl campaign is influencing South African girls, in accordance with its latest survey, conducted locally...

By Jessica Tennant 25 Aug 2017

Alexey Romanenko ©
Unsubscribed - how effective is your communication strategy?

Brands need to keep engaging with their lists by checking in to see if subscribers are still engaged with them. It may just keep them from unsubscribing...

By Mike Taberner 23 Aug 2017

rawpixel ©
The digital trends driving the future of marketing

With growth and increased revenue taking centre stage as top priorities, generating demonstrable, bottom-line benefits for clients has never been more important...

By Tom Manners 23 Aug 2017

Enver Duminy, CEO, Cape Town Tourism
Cape Town Tourism one of the top 25 tourism websites in the world

The site's user experience is outstanding, and that use of rich content such as video and tapping into global travel trends are what contribute to the site's success...

By Enver Duminy 22 Aug 2017

#CEMAfrica2017: Empowered customer experiences lie in multi-focused design
#CEMAfrica2017: Empowered customer experiences lie in multi-focused design

Sven Schoof, head of customer experience at Spree, discusses how to empower customers to interact with your brand...

By Lauren Hartzenberg 21 Aug 2017

Sneha Shah, MD of Thomson Reuters Africa
#GIL2017: How global volatility can benefit Africa

Not so long ago, people would have scoffed at the notion that the UK would be pulling out of the EU or that Donald Trump would be sitting in the Oval Office...

By Nicci Botha 21 Aug 2017

#Newsmaker: Tanja Lategan leads the way for women in digital leadership
#Newsmaker: Tanja Lategan leads the way for women in digital leadership

Thursday, 17 August marked Tanja Lategan's first day on the job as new MD of Creative Spark. As it so happens to be Women's Month, we interviewed her to find out what it took to crack the so-called glass ceiling as a woman in leadership in the digital space and how she'd encourage other women to do the same...

By Jessica Tennant 21 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll
#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Pum Lefebure, co-founder and CCO of Design Army, based in Washington DC was the last speaker of the day at the DStv Seminar of Creativity, where she explained how marketing is a lot like dating, and how similarly falling in love with a brand goes from flirting to romance to seduction...

By Jessica Tennant 19 Aug 2017

Boris Dzhingarov
Using SEO backlinks for branding purposes

The problem with branding is that it takes a long time. You want to do various different things in order to be successful. One of them is actually using SEO backlinks...

By Boris Dzhingarov, Issued by Monetary Library 18 Aug 2017

Rory Moore, innovation pioneer, Accenture. Image ©
[Standard Bank Top Women Conference] Mastering digital to soar over the gender gap

The Fourth Industrial Revolution could allow women to leapfrog the gender gap to create a future that is truly equal and inclusive. This is because this new world will require different talents and skills; ones that are inherent to women...

By Danette Breitenbach 18 Aug 2017

Loeries2017: Building the new creative economy at the speed of thought
Loeries2017: Building the new creative economy at the speed of thought

An interview with Fort CEO Shukri Toefy, where he shares insights into the changing value chain of the new creative economy...

By Jessica Tennant 17 Aug 2017

Lorraine Landon
#Loeries2017: A deep dive into YouTube and video advertising (masterclass)

An interview with Lorraine Landon, head of agencies at Google South Africa to find out what one could expect to learn from the Google masterclasses on ‘YouTube: all you need to know for campaign success' and ‘video advertising: what works best when'...

By Jessica Tennant 17 Aug 2017

The state of digital media
The state of digital media

When writing about the state of digital media in South Africa, one needs to understand the climate of trust and how that which has traditionally been seen as news, has changed so dramatically...

By Genevieve Cutts, Issued by MANGO-OMC 15 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials
#AfricaAchiever OMG Digital aims to reach Africa's millennials

Our Africa Achiever this month is co-founder of OMG Digital in Ghana, Jesse Arhin Ghansah...

By Louise Marsland 14 Aug 2017

César Vacchiano
The final frontier of the independent agency

The success of South African agencies in Cannes recently is a reflection of the big talent in the country. Taking this talent and the size of the agencies into account and adding the knowledge and professionalism of South African agencies, it would be logical for the country to be a hub for the rest of the countries in Sub-Saharan Africa...

By Danette Breitenbach 14 Aug 2017

What is the purpose of a brand in the digital age?
What is the purpose of a brand in the digital age?

Consumers are increasingly putting business ethics at the top of their list of considerations when spending their money, which means brands need to work harder to convince consumers that they are worthy...

By Adam Howatson 11 Aug 2017

Digital transformation must be driven from the top to ensure success
Digital transformation must be driven from the top to ensure success

Businesses that succeed in the digital age will be those that drive digital transformation from the top as a strategic imperative...

By Richard Mullins 10 Aug 2017

Nine healthcare marketing mistakes to avoid
Nine healthcare marketing mistakes to avoid

To grow your practice and to get the desired results out of your marketing efforts, you need to avoid these healthcare marketing mistakes...

By Pranjali Singh 10 Aug 2017

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