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Where to for display?
Where to for display?

It's a question I have begun to see more often, certainly from a South African context, and it got me thinking, has the banner ad had its days in the sun..?

By Graham Du Plessis 2 days ago

Seven questions to answer before launching your PPC campaign
Seven questions to answer before launching your PPC campaign

Imagine a world where big companies and small companies compete for the same clientele; where your budget is no longer an obstacle to success and your brand can have exposure all over the globe...

By Gert Hattingh 5 Feb 2016

© Dolphfyn – 123RF.com
Digital media: What's going to be big in 2016?

So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space...

By Richard Lord 4 Feb 2016

Five tricks digital content producers can't live without
Five tricks digital content producers can't live without

It is not always necessary to reinvent the wheel. One must, however, be constantly willing to interrogate if it is serving its purpose and can't be improved upon; and if so how...

By Phindiwe Nkosi 3 Feb 2016

Atiyya Karodia
Power to the hashtag

2015 saw the birth of a hashtag that would define our rhetoric long after it stopped trending. The #FeesMustFall and subsequent #ZumaMustFall and #RacismMustFall movements relied heavily on social media support...

By Atiyya Karodia, Issued by NATIVE VML 2 Feb 2016

Why it's time to prioritise video marketing in 2016
Why it's time to prioritise video marketing in 2016

Millennials of today prefer convenience and getting downright straight to the point. Time is of the essence and with an attention span of about two seconds I'd say...

By Charl Vollmer 1 Feb 2016

Atiyya Karodia
Telling stories through tweets

There was a time when fitting your thoughts into 140 characters seemed virtually impossible, especially if you wanted to squeeze in a hashtag or five...

By Atiyya Karodia, Issued by NATIVE VML 29 Jan 2016

Are marketers missing out on the micro-moment opportunity? (Part 1)
Are marketers missing out on the micro-moment opportunity? (Part 1)

Smartphones and other mobile devices are radically reshaping their customers' behaviour by giving them access to personalised services and information wherever they are...

By Bianca Quinn-Diavastos 26 Jan 2016

©Danil Roudenko via 123RF
10 things you have to know about SEO and social media in 2016

There is a misunderstanding about how social media and SEO work together, whilst we know that social media does affect the search rank, nobody seems to understand how...

By Dee Stephens 22 Jan 2016

Take advantage of new domain extensions and improve your SEO - Monetary Library
Take advantage of new domain extensions and improve your SEO

Over the last three decades we have learned to love the internet and all it has brought to us, but many people find it odd to type anything other than .com at the end of a company website address. How did we get here?...

By Boris Dzhingarov, Issued by Monetary Library 19 Jan 2016

Digital marketing trends for SA in 2016
Digital marketing trends for SA in 2016

Here are four key trends that will shape the approach to digital marketing in 2016...

By Desiree Gullan 19 Jan 2016

Reach customers, gain leads, build a business - Saatchi & Saatchi Synergize
Reach customers, gain leads, build a business

I have seen hundreds of SME businesses and start-ups establish themselves because at some stage they took search marketing seriously...

By Shaune Jordaan, Issued by Saatchi & Saatchi Synergize 18 Jan 2016

BoredPanda
[TrendTalk] 2015 was a hairy year

From manbuns to nutscaping, political meltdowns and economic downturns, The Donald Trump reality show, global terrorism and war, 2015 was a challenging year, to put it mildly...

By Louise Marsland 12 Jan 2016

Is it time for brands to jump on-board with programmatic buying?
Is it time for brands to jump on-board with programmatic buying?

Programmatic buying or RTB (real-time bidding) has ceased to be that concept or 'new channel' confined to the likes of the US and Europe, or let's just say the 'developed markets'...

By Graham Du Plessis 11 Jan 2016

Will linking to another website help my traffic to grow?
Will linking to another website help my traffic to grow?

As I sat down to write my next article, I was thinking what should I talk about? Different topics ran through my head and while I was trying to decide, I received an email asking a question about the impact of linking out to a website..?

By Adegboye Adeniyi 11 Jan 2016

Good SEO for years of free traffic
Good SEO for years of free traffic

Gone are the days when you could just hope to avoid the whole online aspect and focus exclusively on offline marketing strategies and methods...

By On Yavin 4 Jan 2016

Image via 123RF
Economical metamorphisms: 2020

All over the world, mega organisation, institutions and government agencies are immersed in tackling the economical chaos. Unsolved mysteries must now be unraveled...

By Naseem Javed 23 Dec 2015

Jessica Barrett
Urban legends for the digital age

Ultimately, the creepypasta platform, in its entirety, has allowed for the creation of the modern urban legend; stories that live between both the real and the make-believe. Even the recognition that a particular legend is of the urban influence leaves doubt in the mind of the recogniser as to the origins; could there be some truth to the story?...

By Jessica Barrett, Issued by NATIVE VML 18 Dec 2015

Image via 123RF
Ever wanted a career where you could save the world and make money?

The world as we knew it has changed. Remember the days when all your phone did was send a text, make a phone call and possibly play a very low-tech game, like snake...?

By Kanchana Moodliar 15 Dec 2015

Three ways brands can use Snapchat
Three ways brands can use Snapchat

Generation Z is all about snackable content, straight to the point campaigns that don't take too much of their time. Why? Because people have the attention span of a goldfish...

By Beverley Klein 11 Dec 2015

How brands can succeed with online marketing in 2016
How brands can succeed with online marketing in 2016

The importance of having and establishing a company's presence within the digital space became much more clearer as consumers rely heavily on online media to influence their decision on what to buy or use...

By Adegboye Adeniyi 10 Dec 2015

2015: The year the consumer found another way
2015: The year the consumer found another way

It seems for every two steps forward, the media landscape in South Africa has taken one step back in 2015. From an increase in the number of local paywalls and the elimination of many comment sections on news sites...

By Jaco Pienaar 9 Dec 2015

Amanda Sevasti
How to really protect your brand from social media crises

I used to love Twitter. I used to love the spirited debate, focussed by the forced brevity of 140 characters. I used to love the witty repartee and articulate viewpoints. Those days are over...

By Amanda Sevasti, Issued by NATIVE VML 9 Dec 2015

© Sascha Burkard – 123RF.com
The frog in the pot

Wow, how fast the world changes! This fact was made more evident once again when a few days ago, my mentor and friend, Harry Herber gave me a copy of the March 1998 Advantage magazine. (Remember it, courtesy John Farquhar?)...

By Chris Botha 2 Dec 2015

Crisis management in the digital world
Crisis management in the digital world

Whether you are reading about the Volkswagen emissions scandal, # [insertgrievancehere] mustfall, or another link bait headline by Donald Trump, it becomes clear that crisis communication has changed irrevocably in the age of digital...

By Jaco Pienaar 27 Nov 2015

©Aleksey Boldin via 123RF
SEO and video marketing take user intent up a level

It's official now in ways we could never have imagined, it's the end of 2015 and mobile has finally obliterated desktop search, and although we saw that coming we could not have prepared for the new video trend...

By Dee Stephens 26 Nov 2015

Kevin Lourens
Data-driven marketing and sales

Marketing and sales are the genesis of organisational growth and success and while noble and necessary, as disciplines, they are not without their detractors...

By Kevin Lourens, Issued by NATIVE VML 24 Nov 2015

Image via 123RF
[MRMW 2015] Engaging with a digital-first generation

During the second day of the MRMW conference in Cape Town, the focus was on millennials and some of the research being done to conduct the trends on social media...

By Beverley Klein 18 Nov 2015

Free Basics: Establishing connectivity for everyone
Free Basics: Establishing connectivity for everyone

Facebook's free internet service, Free Basics, has announced a new partnership with the Praekelt Foundation - establishing free start-up incubators for countries with limited access to the internet...

By Beverley Klein 17 Nov 2015

Don't post memes in the midst of a media storm
Don't post memes in the midst of a media storm

To brands who see fit to post memes on their social media pages when their customers' confidence is crumbling around them - stop that...

By Russell Jarvis 13 Nov 2015

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