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[TrendTalk] These brands are the BOSS of Twitter
[TrendTalk] These brands are the BOSS of Twitter

You won't find a better social media case study than what went down last Friday between Spur, Nando's and Woolworths, with a rock band thrown into the mix. This is how you do social media...

By Louise Marsland 24 Jul 2015 10:46

A Grand Prix award dedicated to Jenna Lowe
A Grand Prix award dedicated to Jenna Lowe

I had the honour of interviewing the proud and emotional Kirk Gainsford, ECD Lowe + Partners CT, on the agency's Apex Grand Prix for their Organ Donor Campaign "Get me to 21"...

By Ann Nurock 22 Jul 2015 12:38

The Cannes evolution
The Cannes evolution

This year Cannes presented nothing new, instead what we saw was an evolution of what we saw last year...

By Danette Breitenbach 21 Jul 2015 14:05

Ben Wagner
Five digital marketing lessons for young entrepreneurs

The world of digital marketing and advertising is massively complex, yet it needn't be so. Here are some vital lessons that can assist in unravelling the chaos...

By Ben Wagner, Issued by NATIVE VML 15 Jul 2015 11:53

[NewsMaker] Grant Shippey
[NewsMaker] Grant Shippey

Grant Shippey, CEO of creative digital agency Amorphous New Media, has again assumed 100% control of his business after he and the Times Media Group (TMG) agreed to part ways...

By Louise Marsland 15 Jul 2015 09:41

Francois du Preez
Digital is disappearing

Digital marketing is slowly becoming a thing of the past and this is good news for us digital guys. For far too long have we sat in the shadows, waiting for the tail end of the brief to reach us so we can tick the necessary boxes and ensure the above-the-line idea is rolled out digitally...

By Francois du Preez, Issued by Grey 15 Jul 2015 09:32

Following the consumer's pathways through a multimedia world
Following the consumer's pathways through a multimedia world

Today's consumers rely on a range of devices for inspiration, information, communication and entertainment - laptops, mobile phones, tablets, television, radio, gaming consoles and more...

By Ian Drummond 14 Jul 2015 14:43

Building a high-performing marketing team
Building a high-performing marketing team

Most modern successful companies have one thing in common - they have put the marketing function at the centre of their business processes...

By Joseph Neusu 13 Jul 2015 13:03

Commissioning a corporate film: An executive note
Commissioning a corporate film: An executive note

In today's overcrowded, fast-moving marketplace, your company is judged, accepted and paid according to how it presents, re-presents and projects itself. Film makes a powerful statement...

By Roger Metcalfe 12 Jul 2015 11:11

[TrendTalk] Don't skewer your clients on #AskTwitter
[TrendTalk] Don't skewer your clients on #AskTwitter

There is this trend for spin doctors to put clients centre stage in an interactive real-time 'town hall' type of meet-up on Twitter. You might as well put them in stocks in the town square and throw rotten veggies at them...

By Louise Marsland 10 Jul 2015 12:12

Why your small business needs content marketing
Why your small business needs content marketing

Content marketing is a powerful marketing strategy and, for many brands, content marketing has replaced traditional advertising and is considered an important tool to make an impact...

By Charles Mburugu 10 Jul 2015 11:50

Awards after awards. Enough already
Awards after awards. Enough already

Advertising awards are plentiful. Cannes Lions, Loeries, Pendorings, CIO, AAF, AotW, CRESTA and LIA to name but a few, and all these awards are about creativity...

By Rolf Akermann 9 Jul 2015 13:35

Mobile, mobile, mobile
Mobile, mobile, mobile

This was the key message from Nicola Mendelsohn at the recent Facebook Creative Summit held at Turbine Hall in Johannesburg...

By Danette Breitenbach 9 Jul 2015 13:20

[NewsMaker] Mike Sharman
[NewsMaker] Mike Sharman

Mike Sharman, the co-founder of Retroviral Digital Communications, will be the new head of Bidvest Media's Retroviral subsidiary as Chief Creative Strategist...

By Louise Marsland 8 Jul 2015 12:10

Google and content: Still dating after all these years
Google and content: Still dating after all these years

Back in the late 90s, when Dolly the sheep was being cloned and The Spice Girls were still Botox-free, Google was just a child. Because of this, its relationships with websites were simple prepubescent crushes...

By Catherine Black 6 Jul 2015 07:20

Mxolisi Justice Nzimande
Tapping into online marketing

Big corporates are having doubts about the switch from traditional, to digital marketing. This has left many corporates struggling to keep up with their loyal clients.

By Mxolisi Justice Nzimande 5 Jul 2015 10:48

Digital marketing must be a boardroom conversation
Digital marketing must be a boardroom conversation

Even among South Africa's most progressive brands, digital media and marketing have not yet taken the leading role they should in boardroom conversations...

By Natalie Bruyns 3 Jul 2015 05:49

Killing two birds with one stone
Killing two birds with one stone

In securing the Above the Line (ATL) business of a client in Africa, and a major local client, Switch has a launched itself squarely into the advertising space...

By Danette Breitenbach 2 Jul 2015 14:18

Jonathan Deeb on the blurring lines between Cannes categories
Jonathan Deeb on the blurring lines between Cannes categories

Jonathan Deeb, Executive Creative Director of FCB Johannesburg, spoke to our Cannes Lions media correspondent, Ann Nurock, on his experience of being part of this year's Press Jury...

By Ann Nurock 2 Jul 2015 07:57

Top five Instagram trends for 2015
Top five Instagram trends for 2015

Since the trail-blazing millennials and too-cool-for-Facebook hipsters started the migration to Instagram five years ago, we've seen a visual content explosion...

By Desiree Gullan 1 Jul 2015 14:09

[NewsMaker] Michelle Vahl
[NewsMaker] Michelle Vahl

Michelle Vahl has been appointed NAB Sales Manager (Johannesburg). She oversees a team of 13 sales people across both NAB and Habari Media...

By Louise Marsland 1 Jul 2015 11:26

Ok Google, how is my Big Mac made once I order it? - Quirk
Ok Google, how is my Big Mac made once I order it?

McDonald's "Know our Food Programme" demonstrates their ongoing commitment to engage openly about their practices and products. Quirk Johannesburg, McDonald's SA's digital agency, decided to put a new spin on it...

By Stephen Sandmann, Issued by Quirk 1 Jul 2015 08:48

Damon Stapleton on the changing state of advertising
Damon Stapleton on the changing state of advertising

Having attended Cannes for 11 years now, Damon Stapleton sat down with our media correspondent at Cannes, Ann Nurock, to chat about the evolution of advertising he's witnessed...

By Ann Nurock 30 Jun 2015 11:27

Somewhere over the rainbow...
Somewhere over the rainbow...

The kaleidoscope of colour that greeted the US Supreme Court decision on marriage equality on Friday, was significant for many reasons, not least, as a case study for brands following key news events...

By Louise Marsland 29 Jun 2015 14:05

Insights from the Festival of Media Global 2015
Insights from the Festival of Media Global 2015

The Festival of Media Global 2015 took place in Rome and was awash with the cream of the media crop, media network CEOs, TV conglomerate heads and procurement and media managers from large brands the world around...

By John Beale 29 Jun 2015 06:09

When does a blogger become an influencer?
When does a blogger become an influencer?

Blogging on a significant scale, certainly in South Africa, is relatively new, generally poorly understood, ignored by many and definitely underrated in terms of its actual and potential influence in the world of mass communication.

By Kerry Botha 26 Jun 2015 13:33

[TrendTalk] Cannes, sex and Donald Trump
[TrendTalk] Cannes, sex and Donald Trump

What did we laugh at before internet cats and other memes? For a fun month-end, school holidays Friday, here's what went viral this week: no cats, but there is sex and Donald Trump, although not in the same room...

By Louise Marsland 26 Jun 2015 11:34

Nick Emery, CEO of Mindshare Worldwide on the global media landscape
Nick Emery, CEO of Mindshare Worldwide on the global media landscape

Nick Emery, Global CEO of Mindshare Worldwide and this year's Cannes Media Jury touches on innovation in the media industry and what stood out for him on judging the media entries...

By Ann Nurock 26 Jun 2015 07:00

Justin Wright talks on the direct judging process at Cannes Lions
Justin Wright talks on the direct judging process at Cannes Lions

Justin Wright, Group Creative Director from TBWA\Hunt\Lascaris, was part of the Direct judging panel this year at Cannes Lions, and explains the process and criteria used to choose the top entries...

By Ann Nurock 24 Jun 2015 14:00

[NewsMaker] Talib Sadik
[NewsMaker] Talib Sadik

Talib Sadik was recently appointed MD of Mediamark, the specialist media solutions company owned by both Kagiso Media and Lagardere Active Radio International...

By Louise Marsland 24 Jun 2015 10:10

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