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123RF
Mobile has friends in all the right places

Now that South Africa has become the 17th international market to feature its very own edition of the current global media superstar - the Huffington Post...

By Herman Cremer 1 Dec 2016

Digital marketing in the Middle East: The trends that matter
Digital marketing in the Middle East: The trends that matter

While digital marketing is bigger than ever in the US and Europe, digital marketing in the Middle East is showing some interesting trends that really transform the landscape...

By Boris Dzhingarov, Issued by Monetary Library 29 Nov 2016

Gen X leads on digital transformation - and Millennials reap the rewards
Gen X leads on digital transformation - and Millennials reap the rewards

As more and more businesses go digital to improve their competitiveness...

By Lenore Kerrigan 25 Nov 2016

How can brands overcome ad blocking software?
How can brands overcome ad blocking software?

As our lives became more digitalised there were more opportunities for brands and marketers to connect with consumers and send out advertising messages...

By Chiara Di Rago 25 Nov 2016

Kzenon © –
How to work together and survive

Back in the early nineties when the domain name registration race kicked off and corporates battled to create relatively simple brochure sites, relationships between creative agencies and developers grew and certain routines and working practices evolved...

By Greg Wolejko 24 Nov 2016

Medium Agency of the Year - AVATAR
Tough times make for big winners

The Financial Mail (FM) AdFocus Agency of the Year 2016 is PhD Media SA. The Agency, which also won the FM AdFocus Media Agency Award, boasted top scores across each category...

By Danette Breitenbach 24 Nov 2016

Gustav Goosen
Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

By Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

Staying on the cutting edge of technological marketing
Staying on the cutting edge of technological marketing

Recently jumping out of the beta testing phase, The Grid is a new "revolution" in website design that uses algorithms which allow websites to "design themselves"...

By Boris Dzhingarov, Issued by Monetary Library 17 Nov 2016

CiTi to host R1m serious games challenge in CPT
CiTi to host R1m serious games challenge in CPT

The Cape Innovation and Technology Initiative (CiTi) is to host a serious games competition that will reward the best game for reimagining communities...

By Tom Jackson 14 Nov 2016

Everything to know about adding videos to your blog
Everything to know about adding videos to your blog

Looking for a way to step up your blogging game? If you haven't already done so, now is the time to start adding videos...

By Carmelo Hannity 8 Nov 2016

Guidelines for carrying out an SEO audit
Guidelines for carrying out an SEO audit

A search engine optimisation (SEO) audit refers to the process of analysing the health of a website. The auditor uses a checklist to analyse the site and suggests ways of improving the performance of the website...

By Charles Mburugu 8 Nov 2016

What does the future of influencer content look like?
What does the future of influencer content look like?

While blogs remain a popular channel for brands to promote their brands through influencers, according to Google Trends, in 2016 the term "YouTubers" has sparked more interest than "Bloggers"...

By Chiara Di Rago 3 Nov 2016

Dove and P&G: two brands that really rock video storytelling
Dove and P&G: two brands that really rock video storytelling

Let me confess, I am in love with Dove and P&G videos and I have repeatedly watched them on YouTube. I love them as a person and a marketer, in that order...

By Joseph Neusu 2 Nov 2016

Starfish Greathearts Foundation's disruptive approach to charity fundraising
Starfish Greathearts Foundation's disruptive approach to charity fundraising

An interactive, iPad e-book, it's a first for a South African charity; challenging the traditional business model and providing consumers with a product of value when donating to a cause...

By Mike Sharman 31 Oct 2016

Human integration the key to accurate social media data
Human integration the key to accurate social media data

The digital age has fundamentally altered how we communicate - particularly via text. Be it a Tweet, online comment or Facebook post, we're constrained not only by the limits of language's written form, but often by a character limit...

By JP Kloppers 28 Oct 2016

Making innovation happen
Making innovation happen

Airbnb had 68 rejections. A lot of people laughed at them. Their success, while seemingly so obvious today, was not obvious in the beginning...

By Danette Breitenbach 28 Oct 2016

Video is the new black in marketing
Video is the new black in marketing

In today's 'too much information' age, standing up and standing out are the key to being remembered. One tool that goes beyond just 'engaging' its audiences to help users retain the memory of the marketing message is video...

By Deseré Orrill 27 Oct 2016

Seven deadly SEO sins
Seven deadly SEO sins

Much like transgressions against the seven deadly biblical sins are, say, frowned upon by custodians of heavenly portals, so too the seven deadly SEO sins can doom you to a lifetime of anguish as you languish on Page 10...

By Douglas Gauld 26 Oct 2016

Adobe London Symposium: Putting customer experience first
Adobe London Symposium: Putting customer experience first

Last week, Adobe hosted their annual Symposium in London with the theme 'Customer experience comes first'...

By Kirsty Barkhuizen 26 Oct 2016

#Bookmarks2017: Keeping it understandable
#Bookmarks2017: Keeping it understandable

The key to a successful Bookmarks entry is to keep it simple and as easy as possible for the judges to understand. This was the main message that came out of the Bookmarks entries workshops...

By Danette Breitenbach 25 Oct 2016

Groping in the dark
Groping in the dark

There is a good reason why the ad industry has a poor understanding of social media and the way consumers interact with the internet. It's called "high-speed technology advancement"...

By Chris Brewer 24 Oct 2016

AR no longer the exclusive domain of the CMO
AR no longer the exclusive domain of the CMO

Augmented and mixed realities are significantly boosting marketing departments' efficacy. But AR is now boldly venturing into the rest of the workplace...

By Johan Walters 21 Oct 2016

123RF
What is your strategy in this digital world?

We have moved on from asking "what is your digital strategy?" to "what is your strategy in a digital world?" The answer is, obviously, not nearly as simple as some make it out to be...

By Dean Rajh-Gopaul 20 Oct 2016

Evaluating the app-opportunity
Evaluating the app-opportunity

"There's an app for that" is one of the most common phrases exchanged amongst smartphone owners. From hailing a taxi...

By Lynette Hundermark 20 Oct 2016

Josephine Buys
Digital's future lies in the fingertips of its customers

The 2016 IAB MIXX brought together marketers, advertising executives, publishers, and ad technologists to discuss digital advertising's new world order...

By Josephine Buys, Issued by IAB South Africa 19 Oct 2016

The digital divide in South Africa
The digital divide in South Africa

In comparison to first-world countries, customer service in South Africa is one giant pothole. Tasks that could, and should, be fast and easy are about as pleasant as root canal treatment...

By Nicole Samakosky 18 Oct 2016

Great content is not all about storytelling
Great content is not all about storytelling

There's been a lot of talk about 'storytelling' in the past couple of years. Suddenly, everyone's a storyteller. It's become the buzzword du jour. Great storytelling is the currency of attention in the digital age. It is a cornerstone of a great customer experience: if you want my attention as a customer, you'd better provide me with content worth my time, all the time...

By Kate Kenyon 18 Oct 2016

Boris Dzhingarov
Brand on parade

Showing the best representation of your brand and your business online is essential in today's marketplace. The web is the main street of small business commerce, and your brand is on parade...

By Boris Dzhingarov, Issued by Monetary Library 12 Oct 2016

Chris Moerdyk
If you want to be inspired by online retail look at FNB's new app

I was at the launch of FNB's latest app - the 50th upgrade since it launched in 2012 - and in my opinion anyone who wants to succeed at online retail should have a look at this for sheer inspiration...

By Chris Moerdyk, Issued by Chris Moerdyk 11 Oct 2016

eSports: The biggest thing you have never heard of
eSports: The biggest thing you have never heard of

The eSports market is a millennial rich market that in South Africa is still relatively untapped by brands, so it offers a unique opportunity of reaching this ever-elusive segment...

By Danette Breitenbach 11 Oct 2016

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