Mo-Tseleng

Experiential Marketing - the contagious idea

[Issued by Mo-Tseleng] Companies are defined by what they are selling. Products come off shelves, cars get driven off lots, SMSs get sent and social media is accessed from the edgy new phones people upgrade to... What is it about the brand you picked off the shelf, signed vehicle finance for or the network you subscribe to that defined your choice? The experience. Your experience. How you felt planning your purchase and how you feel about that decision after you'd done it because of what you had taken home. 22 May 2013 09:34

Alliance Media

Alliance Media remembers genocide in Rwanda

[Issued by Alliance Media] This month marks the 19th anniversary of the genocide that took place in Rwanda in 1994. In just 100 days, over 800,000 men, women and children lost their lives in a wave of violence that began when the Hutus massacred the Tutsis. 26 Apr 2013 07:35

CG Consulting

Streamlining business into Africa

[Issued by CG Consulting] Offering local knowledge and African expertise, Database 360 recently helped its hundredth client overcome the obstacles of breaking into African markets with accurate and up-to-date databases for businesses across the continent. 17 Apr 2013 11:49

Continental Outdoor

OOH makes its mark at Rail Park Mall, Botswana

[Issued by Continental Outdoor] In a first of its kind Continental Outdoor Media Botswana has acquired exclusive rights to advertising in one of the largest retail spaces in Botswana. Rail Park Mall, a 368 million pula development, based on an eight hectare site, first opened in October 2011 and fast established itself as the busiest mall in Gaborone. Located adjacent to the main bus and train station in Gaborone, large footfall daily makes its way through the mall. 12 Apr 2013 12:54

CG Consulting

Now is the time to invest in Africa

[Issued by CG Consulting] For too long, Africa has been at the centre of negative publicity, partly promoted by foreign biased media reports and Afro-pessimists, scaring away potential investors and hampering its development. But that seems to be in the past, as European, US and Chinese investors look to Africa for lucrative investment opportunities. 12 Apr 2013 12:34

CG Consulting

Top five tips on doing business in Africa

[Issued by CG Consulting] As one of the few remaining untapped markets in the world, Africa has come onto the radar of many international companies looking for additional revenues and a competitive advantage. However, the process of doing business in Africa is different to anywhere else in the world, and can prove difficult for the uninitiated. 10 Apr 2013 11:35

Launch Factory

Launch Factory new appointment

[Issued by Launch Factory] With a strong presence in seven African countries, our award-winning Branded Content Division is rapidly expanding and creating new opportunities for advertisers to allow brands to connect with their targets and reach their strategic goals. The Branded Content division offers clients specialised services to produce the best 360-degree content, with the best talent and distribute it through the most appropriate channels. 9 Apr 2013 10:47