Latest consumer confidence for West Africa reveals mixed bag of sentiment
Latest consumer confidence for West Africa reveals mixed bag of sentiment

It's no secret that sub-Saharan Africa has been through a tumultuous few years with fluctuating commodity prices and resulting market uncertainty...

Issued by Nielsen 16 May 2018

Brand building in Africa: Demystifying the African marketplace
Brand building in Africa: Demystifying the African marketplace

Why have some companies succeeded and others failed in Africa? International brands have extended their business models into Africa, and set up shop...

By Catherine Burton, Harsh Sarda and Zeenat Ismail, Issued by Ipsos 25 Apr 2018