Branded pharmaceutical websites drive conversions among prospects and patients

RESTON, US: comScore, Inc, a leader in measuring the digital world, has released results from its fifth annual Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry. The study supports previous findings that exposure to online display advertising and branded websites provides a positive lift in awareness and favourability toward pharmaceutical brands. Visitation to branded websites also continues to provide the most significant lifts in prospect conversion and patient refills. 22 Mar 2011 08:55

Quality care and expansion on the agenda for Africa Health

With world's second largest healthcare exhibition Arab Health beating all forecasts, the launch of Africa Health will set benchmark for quality of care in Africa. 9 Feb 2011 11:21