Moving Tactics

Enhancing retail experiences

[Issued by Moving Tactics] Digital signage technology helps create unique shopping experiences for customers and is quickly becoming the standard digital form of communication in-store. 8 May 2013 13:35

Rocket Creative

Style Tech displays boost Peugeot

[Issued by Rocket Creative] The Style Tech brand was recently selected to supply their popular curved aesthetic ST 13 large format graphic standee to promote the French automobile company, Peugeot. 6 May 2013 16:13

Skydirect

Pricer electronic shelf labels improve revenues at SuperSPAR and TOPS Malelane

[Issued by Skydirect] Lex Hollman, owner of SuperSPAR and TOPS Malelane, has deployed Pricer electronic shelf labels (ESL) throughout his two stores for a total of 17,000 labels. 2 May 2013 13:58

Skydirect

Pricer wins world's biggest graphic label order for a single store

[Issued by Skydirect] Pricer, the global electronic shelf label (ESL) business, will perform one of the largest ever installations of graphic labels in a single store. 22 Apr 2013 11:42

One Digital Media

Cape Union Mart teams up with One Digital Media

[Issued by One Digital Media] Cape Union Mart, well-known outdoor adventure store chain, has partnered with One Digital Media, the largest provider of in-store digital media solutions in South Africa. 11 Apr 2013 09:09

Bizcommunity.com

Bizcommunity April 1 price freeze is no joke

[Issued by Bizcommunity.com] Believe it or not, we've made the decision to freeze most of our rates for 2013! This is not an April Fool's prank but a strategic decision in line with our core objectives to assist businesses to grow and thrive via our portfolio of publishing platforms. 26 Mar 2013 10:37

Bizcommunity.com

If you're content, we're content

[Issued by Bizcommunity.com] "Content" is currently on everybody's lips, with everyone from the existing media to brand owners and individuals being encouraged to become content providers. Bizcommunity has been ahead of the content curve for over a decade. 18 Mar 2013 09:03

It's not digit-all in store

[Jason Frichol] I'm cautiously optimistic about the potential of digital display in-store. I am, if you wish, a detractor as current execution has left me indifferent. Overall most are getting it wrong. I suspect that this is due to nominal retail experience and perhaps pundits who want to make a 'quick score', sacrificing retailer confidence and, with it, the true untapped potential of this medium. 12 Mar 2013 14:55

10 Golden rules for in-store promotions

The challenge for brand owners and marketers is to distinguish their goods from other similar products on the shelves; not an easy task when you consider the saturated FMCG market, where consumers have hundreds of toothpaste, alcohol and cosmetic brands from which to choose. 6 Mar 2013 13:46

Testing the test

[Martin Kingdon] I have always thought that it was common sense to understand as much as possible about the people who were, or would possibly be, actually buying my products in the real world with their real money. Strange then how much money is not spent by brands understanding this. 6 Mar 2013 08:04

Moving Tactics

Digital innovation in the quick service industry - Moving Tactics

[Issued by Moving Tactics] Digital screens are fast working their way into almost every quick service restaurant worldwide. Digital signage is proven to be the basic feature in the commitment to staying modern and innovative at all times. 22 Feb 2013 11:03

New currency for FMCG retail: shopper delight

[Michelle Francis] There is no denying that when it comes to the launch of new products or variants, product sampling is one of the most effective vehicles and is one of the main drivers included in the mix. The other is when brands are looking for a cost-effective quick solution to move product off the shelves. Both avenues have their merit but it is going to become increasingly difficult to maintain/increase retailer mindshare and support if we do not raise the bar and deliver medium to long-term value. 20 Feb 2013 11:46

Bizcommunity.com

[2013 trends] Pdf of 2013 Biz Trends Report now available

[Issued by Bizcommunity.com] Finally, what you've all been waiting for! Bizcommunity.com's 2013 Biz Trends Report is now available for downloading in pdf format - and this year we've improved the quality for a better tablet experience! 13 Feb 2013 14:33

If liquor is going dark, where's the light from in-store?

[Jason Frichol] In South Africa, liquor retail is only geared for destination purchases. You're either looking for your brand or a good deal in a specific category. Whichever the case, it's a quick entry and exit for the shopper. With impending legislation, you'd think liquor would follow other retail verticals where the store is the medium and start encouraging cross- and up-selling but this is not the case. 11 Feb 2013 15:23