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Ho ho ho! It's off the shelf we go! - Expanding Branding
Ho ho ho! It's off the shelf we go!

Expanding Branding is offering new and existing clients discounted promoter rates for the end-of-year rush leading up to Christmas, making it really easy and affordable for most brands, even if they have never used promoters before...

Issued by Expanding Branding 28 Oct 2014 14:00

Be afraid... Or maybe not
Be afraid... Or maybe not

Despite my cynicism about Halloween being just another opportunity for companies to make more money, when we look at these special days from a marketing perspective, there are a few nice lessons that all businesses can learn.

By Aki Kalliatakis 28 Oct 2014 13:38

How does digital signage actually work? - Moving Tactics
How does digital signage actually work?

The current world of digital signage is confusing - so many buzzwords, so many channels, so many 'solutions'...

Issued by Moving Tactics 22 Oct 2014 14:18

Pre-holiday in-store promotion specials - Expanding Branding
Pre-holiday in-store promotion specials

Happy that your preparation for the end-of-year rush is on point and you are ready to reach your targets? If you still need to boost your end-of-year sales volumes, then take advantage of this pre-holiday in-store promotion special...

Issued by Expanding Branding 22 Oct 2014 11:28

SmartCaptcha puts point-of-sale ROI tracking in the picture
SmartCaptcha puts point-of-sale ROI tracking in the picture

Ready for a point-of-sale tracking revolution? SmartCaptcha is here to help brands better manage their point-of-purchase display executions and spend into the retail trade... in real-time.

By Leigh Andrews 21 Oct 2014 11:18

Creating memorable experiences in-store through digital
Creating memorable experiences in-store through digital

Just as in good concerts, retail stores, restaurants, banks, hotels and the like can create memorable experiences by exciting the senses of their audience: their customers.

By Craig Perry 9 Oct 2014 12:57

ABI report finds retailers increasingly seek ESL benefits - XON Retail Solutions
ABI report finds retailers increasingly seek ESL benefits

Electronic shelf labels (ESLs) will, in the next five years, grow beyond retail markets in legislated countries and revenues will increase six-fold to nearly $2bn by 2019, according to an ABI research report: Next Gen Retail: Electronic Shelf Labels...

Issued by XON Retail Solutions 2 Oct 2014 14:11

OK Value Laudium implements Pricer ESL - XON Retail Solutions
OK Value Laudium implements Pricer ESL

The OK Value Laudium grocery and food retailer has implemented Pricer electronic shelf labels (ESL) from the sole authorised African distributor, XON Retail Solutions, throughout the store...

Issued by XON Retail Solutions 30 Sep 2014 14:26

New retail app developed by local startup Beaconeye
New retail app developed by local startup Beaconeye

A new retail app, Piing, developed by local start up Beaconeye uses iBeacon technology to engage customers directly through their mobile devices, while in-store or nearby, using Bluetooth Smart tech...

12 Sep 2014 10:14

Instant promo success, but potential long-term loss...?
Instant promo success, but potential long-term loss...?

I've bought all my instant coffee for a year. I'm not a bargain hunter, a fickle switcher nor pantry-filler. I'm a cross-shopper. A cross-shopper that does keep his eye on the most expensive goods that frequents his basket.

By Jason (Frich) Frichol 5 Sep 2014 14:49

Eksteen's DIY Superstore implements Pricer electronic shelf labels - XON Retail Solutions
Eksteen's DIY Superstore implements Pricer electronic shelf labels

Eksteen's DIY Superstore in Bloemfontein has implemented Pricer electronic shelf labels (ESL) from XON, the sole authorised African distributor...

Issued by XON Retail Solutions 4 Sep 2014 11:45

Evolution of point-of-sale systems
Evolution of point-of-sale systems

The evolution of the point-of-sale system (POS) from clumsy cash registers to self-serve checkout lines has led to its adoption by the world. Most people pass through a POS at some stage in the day, without thinking about the systems behind the POS.

29 Aug 2014 12:38

Experiential branding cuts through the clutter
Experiential branding cuts through the clutter

Experiential branding is still a relatively new concept for many South African businesses but is a logical extension of mass personalisation...

27 Aug 2014 10:58

XON Retail Solutions launches Dynamic Motion Ads digital media solution for retailers - XON Retail Solutions
XON Retail Solutions launches Dynamic Motion Ads digital media solution for retailers

XON Retail Solutions has launched a digital moving display that turns any HDMI TV into a smart TV and allows retailers to showcase products to customers in their stores...

Issued by XON Retail Solutions 26 Aug 2014 13:41

Unilever sells ice cream to Eskimos
Unilever sells ice cream to Eskimos

Recently I stumbled upon one of the best ideas I've seen in store this year that drives a new consumption occasion... Magnum ice cream hot chocolate. But as exciting as this new idea is, I need to question why the execution fell short?

By Jason (Frich) Frichol 22 Aug 2014 13:28

Retailer spend on technology for efficiency and customer satisfaction is up - XON Retail Solutions
Retailer spend on technology for efficiency and customer satisfaction is up

XON Retail Solutions has enjoyed phenomenal success in the past financial year by gaining a 25% revenue growth over the previous year, which demonstrates robust commitment from retailers to improve...

Issued by XON Retail Solutions 18 Aug 2014 14:30

How changing consumer tech trends affect in-store
How changing consumer tech trends affect in-store

As consumer tastes in technology rapidly change, retailers are constantly having to adjust their product offerings and could ultimately even discontinue certain categories.

By Mark Wood 31 Jul 2014 15:38

Dermalogica employs Moving Tactics for new concept store roll-out - Moving Tactics
Dermalogica employs Moving Tactics for new concept store roll-out

Dermalogica opened its second concept store at the renowned V&A Waterfront in Cape Town in May, and most recently launched its third concept store at Rosebank Mall in Johannesburg...

Issued by Moving Tactics 24 Jul 2014 11:37

Moving Tactics launches South Africa's first full-service digital activation company - Moving Tactics
Moving Tactics launches South Africa's first full-service digital activation company

Moving Tactics, a leading South African digital signage solutions company, has recently launched Digital Impact, an activation division that specialises in short-term, rental and campaign-based advertising solutions...

Issued by Moving Tactics 16 Jul 2014 12:21

Moving Tactics and MediaLoop launch unique digital trade channel - Moving Tactics
Moving Tactics and MediaLoop launch unique digital trade channel

MediaLoop has joined forces with leading digital signage solutions company, Moving Tactics, to develop and introduce a unique network platform of high definition digital screens strategically placed in the workspaces of media agencies throughout South Africa.

Issued by Moving Tactics 25 Jun 2014 20:05

Xpertek Contact partners with Turnstyle Solutions for social Wi-Fi services
Xpertek Contact partners with Turnstyle Solutions for social Wi-Fi services

Xpertek Contact, the customer experience management division of the Xpertek Group, has partnered with Canadian-based Turnstyle Solutions to launch Turnstyle's cloud-based solution and products in southern Africa.

Issued by Xpertek Contact 20 Jun 2014 12:39

Solal awards for Primedia's Mall Division
Solal awards for Primedia's Mall Division

Once again, the Primedia Mall Division companies have come back triumphant from the latest International Council of Shopping Centre's Solal Marketing Awards. The winners were the Primedia Lifestyle Group and non-GLA revenue management specialist, Captiv8.

9 Jun 2014 13:07

80% of in-store communication is ineffective
80% of in-store communication is ineffective

It's estimated that 80% of in-store communication doesn't work on its target market, although this is probably a conservative figure when it comes to evaluating the efficacy of messaging and design in this environment.

By Jason (Frich) Frichol 15 May 2014 14:20

Louise Marsland
Retailers need to innovate in-store, not only online

There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.

By Louise Marsland 12 May 2014 05:32

Georgiou's and Kwanto Superspar and Tops stores install ESLs for customer confidence - XON Retail Solutions
Georgiou's and Kwanto Superspar and Tops stores install ESLs for customer confidence

George Georgiou, owner of Georgiou's Spar and Tops and Kwanto Superspar and Tops in Fort Beaufort and the nearby town of Alice in the Eastern Cape, has installed Pricer electronic shelf labels (ESLs) from XON Retail Solutions, a division of pan-African ICT group, XON.

Issued by XON Retail Solutions 17 Mar 2014 13:01

XON Retail Solutions brings popular ESLs to Retail World Africa 2014 - XON Retail Solutions
XON Retail Solutions brings popular ESLs to Retail World Africa 2014

XON Retail Solutions will be exhibiting its electronic shelf label (ESL) and in-store display systems on stand 56 at the Retail World Africa 2014 exhibition from 18 to 19 March at the Sandton Convention Centre.

Issued by XON Retail Solutions 28 Feb 2014 12:29

Jason (Frich) Frichol
Are you a shopper marketeur?

Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.

By Jason (Frich) Frichol 27 Feb 2014 15:46

Integrating the digital experience in retail and exhibition display - FSD
Integrating the digital experience in retail and exhibition display

As social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience.

Issued by FSD 21 Feb 2014 12:08

Five digital signage innovations to watch - Moving Tactics
Five digital signage innovations to watch

From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers - and the trend is growing dramatically.

By Kevin Bierman, Issued by Moving Tactics 18 Feb 2014 10:41

Danette Breitenbach
Forecourts: Worth more than just a glance

Forecourts average 1,000 till transactions per day. If you look at the convenience market, the forecourt is today's 24/7 destination shop where you can buy anything from sweets to newspapers, ice to charcoal.

By Danette Breitenbach 12 Feb 2014 06:40

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