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How changing consumer tech trends affect in-store

As consumer tastes in technology rapidly change, retailers are constantly having to adjust their product offerings and could ultimately even discontinue certain categories.

By Mark Wood 31 Jul 2014 15:38

Dermalogica employs Moving Tactics for new concept store roll-out

Dermalogica opened its second concept store at the renowned V&A Waterfront in Cape Town in May, and most recently launched its third concept store at Rosebank Mall in Johannesburg...

Issued by Moving Tactics 24 Jul 2014 11:37

Moving Tactics launches South Africa's first full-service digital activation company

Moving Tactics, a leading South African digital signage solutions company, has recently launched Digital Impact, an activation division that specialises in short-term, rental and campaign-based advertising solutions...

Issued by Moving Tactics 16 Jul 2014 12:21

Moving Tactics and MediaLoop launch unique digital trade channel

MediaLoop has joined forces with leading digital signage solutions company, Moving Tactics, to develop and introduce a unique network platform of high definition digital screens strategically placed in the workspaces of media agencies throughout South Africa.

Issued by Moving Tactics 25 Jun 2014 20:05

Xpertek Contact partners with Turnstyle Solutions for social Wi-Fi services

Xpertek Contact, the customer experience management division of the Xpertek Group, has partnered with Canadian-based Turnstyle Solutions to launch Turnstyle's cloud-based solution and products in southern Africa.

Issued by Xpertek Contact 20 Jun 2014 12:39

Solal awards for Primedia's Mall Division

Once again, the Primedia Mall Division companies have come back triumphant from the latest International Council of Shopping Centre's Solal Marketing Awards. The winners were the Primedia Lifestyle Group and non-GLA revenue management specialist, Captiv8.

9 Jun 2014 13:07

80% of in-store communication is ineffective

It's estimated that 80% of in-store communication doesn't work on its target market, although this is probably a conservative figure when it comes to evaluating the efficacy of messaging and design in this environment.

By Jason (Frich) Frichol 15 May 2014 14:20

Retailers need to innovate in-store, not only online

There is one massive sector of the market that seems to withstand any and all attempts to provide a better experience for the consumer... in-store retail.

By Louise Marsland 12 May 2014 05:32

Georgiou's and Kwanto Superspar and Tops stores install ESLs for customer confidence

George Georgiou, owner of Georgiou's Spar and Tops and Kwanto Superspar and Tops in Fort Beaufort and the nearby town of Alice in the Eastern Cape, has installed Pricer electronic shelf labels (ESLs) from XON Retail Solutions, a division of pan-African ICT group, XON.

Issued by Skydirect 17 Mar 2014 13:01

XON Retail Solutions brings popular ESLs to Retail World Africa 2014

XON Retail Solutions will be exhibiting its electronic shelf label (ESL) and in-store display systems on stand 56 at the Retail World Africa 2014 exhibition from 18 to 19 March at the Sandton Convention Centre.

Issued by Skydirect 28 Feb 2014 12:29

Are you a shopper marketeur?

Shopper marketing is a practical discipline; it shouldn't be complicated and convoluted. If you've walked the floor and you are a resolute experimenter, backed by a tenacious attitude and reasonable on-the-ground retail experience, then you probably have the credentials to become a great shopper marketer.

By Jason (Frich) Frichol 27 Feb 2014 15:46

Integrating the digital experience in retail and exhibition display

As social media evolves, the science of person-to-person engagement also needs to adapt. Retail and exhibition design will be driven by measuring engagement and on-site experience.

Issued by FSD 21 Feb 2014 12:08

Five digital signage innovations to watch

From television programming to menus to advertising, businesses are using digital signage to entertain while informing customers - and the trend is growing dramatically.

By Kevin Bierman, Issued by Moving Tactics 18 Feb 2014 10:41

Forecourts: Worth more than just a glance

Forecourts average 1,000 till transactions per day. If you look at the convenience market, the forecourt is today's 24/7 destination shop where you can buy anything from sweets to newspapers, ice to charcoal.

By Danette Breitenbach 12 Feb 2014 06:40

Pick n Pay Northmead boosts sales 4.5% with Pricer ESL

Pick n Pay Northmead has deployed Pricer electronic shelf labels (ESLs) and, due to its ability to draw customer attention to promotional prices better than outdated paper methods, has increased sales turnover of those items by up to 4.5%.

Issued by Skydirect 29 Jan 2014 12:47

'Beyond Retail' for Africa

Professional services firm, Deloitte was a title sponsor of the inaugural World Retail Congress Africa, held last month in Sandton. I spoke to Ilse du Toit, a manager within the Strategy & Innovation practice at Deloitte Consulting.

By Danette Breitenbach 17 Dec 2013 08:48

Rocket Creative boosts Philips in-store retail visibility

The Rocket Creative team was recently entrusted by Philips Consumer Lifestyle South Africa to uplift the company's in-store product exposure and enhance their brand presence via aesthetically fresh FSU's.

Issued by Rocket Creative 2 Dec 2013 17:26

iGlass turns storefront windows into touchscreens

iGlass, a creative template that turns a standard storefront window into a touchscreen where consumers can buy products, get quotes, browse catalogues or brochures and view and be alerted to product information.

23 Nov 2013 10:18

Digital in-store media makes inroads into high fashion retail

The use of in-store digital media is growing phenomenally worldwide and retailers in South Africa are taking notice.

By Chris Day, Issued by Moving Tactics 15 Nov 2013 10:17

Where do franchisee marketing funds go?

Franchisees often do not fully understand what these marketing contributions are used for or how they end up benefiting their bottom line.

By Nana Lloyd 31 Oct 2013 10:54

Hungry Lion partners with Moving Tactics for its African expansion

Moving Tactics has partnered with Hungry Lion, one of the fastest growing Quick-Service Restaurants (QSR) in South Africa, to implement a dynamic digital signage solution within their stores in South Africa and Africa.

Issued by Moving Tactics 29 Oct 2013 17:02

Revlon SA and Moving Tactics collaborate on in-store digital media makeover

Revlon South Africa is rolling out additional in-store digital signage at its outlets in Edgars and Woolworths, in collaboration with Moving Tactics.

By Chris Day, Issued by Moving Tactics 24 Oct 2013 00:12

Moving Tactics continues growth in Gauteng

Moving Tactics has experienced rapid growth in the Gauteng region with an increasing number of successful digital signage projects being undertaken by the company. Sectors such as Retail and Quick Service Restaurants are realising the value of effective in-store digital media.

Issued by Moving Tactics 15 Oct 2013 16:30

Pricer electronic shelf labels gain traction at SPARs countrywide

Pricer electronic shelf labels (ESLs), exclusively supplied by XON in Africa, have gained significant traction with SPAR stores around the country because the system grants retailers numerous operational benefits and significant return on investment (ROI).

Issued by Skydirect 15 Oct 2013 11:27

No supermarket should be without electronic shelf labels, says Feathersquare KWIKSPAR owner

Feathersquare KWIKSPAR is one of the latest to use the Pricer electronic shelf labels (ESLs), which were installed from opening three months ago, to ensure no price discrepancies occur between shelf and till.

Issued by Skydirect 14 Oct 2013 14:19

Retailers are taking note: consumers won't tolerate price discrepancies

South African consumers, like consumers around the globe, are price conscious. They want to know how much products cost before they arrive at the tills, they want to know that they're getting the advertised deal they read, watched or heard about in the broadsheets, on TV or on the radio.

By Hendrik Bredenkamp, Issued by Skydirect 30 Sep 2013 13:05

Four key advantages of digital signage in retail marketing

Digital signage is made up of a variety of technologies used to replace traditional print and other media in the retail environment in a visually dynamic form.

Issued by Moving Tactics 26 Sep 2013 01:36

South African pharmacies gear for $4 billion market by 2020

A growing trend that South African pharmacies are now following is the deployment of electronic shelf labels (ESLs). They are digital labels that replace paper price tags on shelves.

By Hendrik Bredenkamp, Issued by Skydirect 25 Sep 2013 13:08

Retailers, Food Lovers Market and FreshStop roll out in-store digital media

Retail giants Food Lovers Market and FreshStop are leveraging their retail sales success with the national roll-out of digital signage in their stores.

Issued by Moving Tactics 18 Sep 2013 13:02

Engen, Net Cafe, City Pets deploy Pricer electronic shelf labels

Pricer electronic shelf labels (ESLs) have experienced deeper and more diverse penetration into South African retail markets through deployment into Engen Quick Shop forecourt shops, City Pets and Net Café shops at Netcare hospitals.

Issued by Skydirect 13 Sep 2013 10:55

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