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Fashion Media's special campaigns for clients at Mall of Africa opening
Fashion Media's special campaigns for clients at Mall of Africa opening

Primedia Unlimited's in-store advertising and window display specialists, Fashion Media, holds the exclusive in-store advertising rights to three retailers at the Mall of Africa and has unveiled the latest campaigns for each...

10 May 2016

Digital signage and in-store music set the tone at Claire's South Africa
Digital signage and in-store music set the tone at Claire's South Africa

Claire's custom in-store digital signage, music and look and feel, set the tone for their young, female customers, aged 6-18 years...

Issued by Moving Tactics 5 Feb 2016

In-store platforms market US cosmetics brand's launch in SA
In-store platforms market US cosmetics brand's launch in SA

Benefits Cosmetics, from San Francisco, has launched in South Africa...

3 Nov 2015

4K monitors: four times the pixels, four times the detail
4K monitors: four times the pixels, four times the detail

Computer monitors have come a long way from the bulky CRT screens of the 1980s, from plasma screens and LCDs to LED

By Bruce Byrne 9 Oct 2015

Sunglass Hut's custom-built promotional screens are grabbing attention
Sunglass Hut's custom-built promotional screens are grabbing attention

Moving Tactics was employed to develop a unique installation for leading global sunglass retailer, Sunglass Hut, to enhance the effectiveness of its in-store promotions strategy...

Issued by Moving Tactics 14 Sep 2015

The Zone @ Rosebank wins ICSC award for brand awareness
The Zone @ Rosebank wins ICSC award for brand awareness

The Zone @ Rosebank, Joburg, has won an International Council of Shopping Centres (ICSC) Solal Marketing Award for hosting the first Magnum Pleasure Pop-up Store in South Africa...

28 Jul 2015

Clicks announces digital signage partnership with Moving Tactics
Clicks announces digital signage partnership with Moving Tactics

Clicks, the largest health and beauty-focused retail chain in South Africa, has announced a partnership with Moving Tactics, one of South Africa's leading digital signage solutions companies...

Issued by Moving Tactics 25 Jun 2015

Poor in-store activations dilute brand presence
Poor in-store activations dilute brand presence

The poor execution of in-store promoters or brand ambassadors undermines the power of in-store activations, as they often do not do justice to the vital role they play within a brand owner's marketing strategy...

10 Jun 2015

New BrandChat app uses mobile tech to give savvy marketers an advantage
New BrandChat app uses mobile tech to give savvy marketers an advantage

What if there was a way to manage promotions that retained all the benefits while eliminating the shortcomings?...

Issued by AAT - Always Active Technologies 1 Jun 2015

Pricer unlocks growth prospects for Toy Adventures
Pricer unlocks growth prospects for Toy Adventures

Toy Adventures at Byls Bridge in Centurion has implemented Pricer electronic shelf labels (ESLs) from XON Retail Solutions to improve supply chain management, improve sales and marketing in the store, and both empower and reduce the burden on employees...

Issued by XON Retail Solutions 26 May 2015

Call for POPAI 2015 entries goes out
Call for POPAI 2015 entries goes out

Entries for the South African 2015 POPAI SA Awards that recognise excellence in Point-of-Purchase (POP) advertising displays and marketing-at-retail activations are now open...

13 Apr 2015

Monument SuperSPAR gains 4% gross profit growth on sales floor following Pricer ESL rollout
Monument SuperSPAR gains 4% gross profit growth on sales floor following Pricer ESL rollout

Monument SuperSPAR has increased its monthly gross profit margin consistently by 4% since implementing Pricer electronic shelf labels by XON Retail Solutions...

Issued by XON Retail Solutions 25 Mar 2015

Simple yet clever new electronic shelf label tech is solving top retail issues
Simple yet clever new electronic shelf label tech is solving top retail issues

The simple electronic shelf label (ESL) has been improved and several South African retailers are already investigating its new-found potential...

Issued by XON Retail Solutions 18 Mar 2015

ESL product innovations focus on retailer ROI
ESL product innovations focus on retailer ROI

Pricer has created an intelligent store platform based on its electronic shelf label (ESL) system that enables retailers to deal with issues such as shelf space optimisation, planogram compliance, customers' in-store experiences, omni-channel efficiencies, order preparation and click and collect...

Issued by XON Retail Solutions 10 Mar 2015

In-store satisfaction set to shift the scales with digital touchpoints
In-store satisfaction set to shift the scales with digital touchpoints

BT and Scala are working together to provide digital solutions that enable the deployment of consistent content and messaging to 'digital touchpoints' in stores...

5 Mar 2015

West Pack Lifestyle the first retailer in SA to use graphic electronic shelf labels throughout stores
West Pack Lifestyle the first retailer in SA to use graphic electronic shelf labels throughout stores

West Pack Lifestyle in Vanderbijlpark is the first South African retailer to employ Pricer graphic electronic shelf labels (ESL) throughout its store...

Issued by XON Retail Solutions 4 Mar 2015

Moving Tactics introduces digital signage at the Keg chain of restaurants and pubs
Moving Tactics introduces digital signage at the Keg chain of restaurants and pubs

The Keg, a South African-based chain of restaurants and pubs, has deployed in-store digital signage powered by X2O Media throughout its network of restaurants...

Issued by Moving Tactics 2 Feb 2015

Gender stereotyping starts in the toy aisles
Gender stereotyping starts in the toy aisles

Could the reason why worryingly few women graduate in the fields of science, technology, engineering and maths be found in the toy aisles?

8 Dec 2014

2014 POPAI SA winners
2014 POPAI SA winners

POPAI SA's 4th Annual POP Industry Awards was held at the Radisson Blu Gautrain on Thursday, 13 November 2014, in sponsorship with ZaPOP, and saw Pod Communications walk away with the Display of the Year Award...

20 Nov 2014

Messaging should come last
Messaging should come last

Shoppers are bombarded with thousands of messages in store, with brands aggressively vying to grab attention by shouting the loudest. Unfortunately, most of what is said is falling on deaf ears.

By Pierre Le Grange & Jason (Frich) Frichol 7 Nov 2014

Geolocation technology maximises target marketing potential
Geolocation technology maximises target marketing potential

With consumers devoting more attention to their mobile devices, it is critical for retailers to start adapting to these behaviours and extend their interactions with customers to these channels.

4 Nov 2014

Be afraid... Or maybe not
Be afraid... Or maybe not

Despite my cynicism about Halloween being just another opportunity for companies to make more money, when we look at these special days from a marketing perspective, there are a few nice lessons that all businesses can learn.

By Aki Kalliatakis 28 Oct 2014

How does digital signage actually work?
How does digital signage actually work?

The current world of digital signage is confusing - so many buzzwords, so many channels, so many 'solutions'...

Issued by Moving Tactics 22 Oct 2014

SmartCaptcha puts point-of-sale ROI tracking in the picture
SmartCaptcha puts point-of-sale ROI tracking in the picture

Ready for a point-of-sale tracking revolution? SmartCaptcha is here to help brands better manage their point-of-purchase display executions and spend into the retail trade... in real-time.

By Leigh Andrews 21 Oct 2014

Creating memorable experiences in-store through digital
Creating memorable experiences in-store through digital

Just as in good concerts, retail stores, restaurants, banks, hotels and the like can create memorable experiences by exciting the senses of their audience: their customers.

By Craig Perry 9 Oct 2014

ABI report finds retailers increasingly seek ESL benefits
ABI report finds retailers increasingly seek ESL benefits

Electronic shelf labels (ESLs) will, in the next five years, grow beyond retail markets in legislated countries and revenues will increase six-fold to nearly $2bn by 2019, according to an ABI research report: Next Gen Retail: Electronic Shelf Labels...

Issued by XON Retail Solutions 2 Oct 2014

OK Value Laudium implements Pricer ESL
OK Value Laudium implements Pricer ESL

The OK Value Laudium grocery and food retailer has implemented Pricer electronic shelf labels (ESL) from the sole authorised African distributor, XON Retail Solutions, throughout the store...

Issued by XON Retail Solutions 30 Sep 2014

New retail app developed by local startup Beaconeye
New retail app developed by local startup Beaconeye

A new retail app, Piing, developed by local start up Beaconeye uses iBeacon technology to engage customers directly through their mobile devices, while in-store or nearby, using Bluetooth Smart tech...

12 Sep 2014

Instant promo success, but potential long-term loss...?
Instant promo success, but potential long-term loss...?

I've bought all my instant coffee for a year. I'm not a bargain hunter, a fickle switcher nor pantry-filler. I'm a cross-shopper. A cross-shopper that does keep his eye on the most expensive goods that frequents his basket.

By Jason (Frich) Frichol 5 Sep 2014

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