New look for Nulaid

Nulaid, described as South Africa's largest integrated commercial egg enterprise, has launched new product branding and an integrated consumer campaign with an aim to build brand preference for its eggs and create a connection with consumers through its slogan 'the Fresher the Better'. 21 Nov 2011 12:00

New in-store campaign for Nestlé

JWT Johannesburg has executed an in-store signage campaign to increase top of mind awareness for Nestlé's new sneaky-size Jive Multipacks at point of purchase. 18 Nov 2011 14:42

Bizcommunity

Bizcommunity launches new dedicated sectors, newsletters

Bizcommunity.com - South Africa's largest online B2B publisher - is set to grow even more with the introduction of 16 new content channels, with weekly newsletters, as from last week Tuesday, 20 September 2011. 20 Sep 2011 15:45

[Biz Takeouts Podcast] 13: Break into new markets using innovative strategies

Find out how to break into new markets with innovative strategies by listening to the Biz Takeouts podcast of last week's Bizcommunity/Chai FM Media & Marketing radio show, which airs every Wednesday 6pm-7pm on 101.9 FM in Johannesburg and via streaming audio. [twitterfall] 5 Sep 2011 14:08

It's party time at Bizcommunity! #happybiz10

On 20 August 2001, Andre Rademan and Ken van Ginkel sent out the very first Bizcommunity.com newsletter. Now, almost 10 years to the day, we're mixing up potions and even baking in preparation for our 'high calorie', 'light-fuse-and-stand-back' 10th birthday celebrations! [twitterfall] 22 Aug 2011 10:10

POS system runs on any hardware, inexpensively

According to Andre Wiid, HansaWorld SA sales and channel manager, a better Point-of-Sale (POS) system is one that is entirely integrated with all other aspects of in-store management systems. In retail, this would mean that the business management software reaches from goods receiving all the way through to the point-of-sale. 28 Jul 2011 10:29

Five critical steps for in-store displays

[Willem de Bruine] For the near future, despite the growth of online sales, the store will remain the key place where purchase decisions are made, changed or reinforced. With more than 70% of buying decisions still being made in-store, the needs and desires of shoppers must continue to be the primary focus of retail marketing activities. 6 Jul 2011 09:56

Kiri cheese promotions relaunch brand

In-store activities, co-ordinated by Zinto Marketing Group, engaged and entertained shoppers in June 2011 with demonstrations and encounters to increase brand awareness of Kiri cream cheese. 30 Jun 2011 10:52

Enter the London International Awards

LONDON, UK: Entries are now open for the London International Awards (LIA). To be eligible for entry into the awards, entries submitted must be broadcast, published or released in a commercial environment with client approval between 1 July 2010 and 31 July 2011. 14 Apr 2011 10:44

Boosting sales with retail displays

[Willem de Bruine] Increasingly, the challenge in retail marketing is to help the customer to buy rather than trying to sell him/her something. Among an endless range of retail marketing ideas, those that stand apart from the rest originate from one-of-a-kind concepts that give customers a practical and visually attractive reason to make a purchase. 30 Mar 2011 13:19

Adobe Digital Publishing Suite supporting major subscription models

SAN JOSE, US/JOHANNESBURG, SA: Adobe Systems Inc has announced that Adobe Digital Publishing Suite will support both Apple App Store Subscriptions and Google One Pass for magazine and newspaper publishers. Currently available as pre-release technology, the suite is already being used by leading global publishers to create and distribute their titles on tablet devices. 28 Feb 2011 07:21

Dubai International Print Award 2011 winners

DUBAI, UAE: Under the patronage of His Highness Shaikh Maktoum Bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai, Dubai Chamber's Printing and Publishing Group (PPG), has announced the award winners of the fifth 'Dubai International Print Award 2011' during a gala dinner held at the Grand Hyatt hotel in Dubai. 8 Feb 2011 08:32

Spitz adds CD compilation to designer brand

Bespoke audio branding, from DMX Music Africa's Profusion range now includes 60 Spitz outlets and its newly launched stand-alone Kurt Geiger stores. 20 Dec 2010 15:56

New display holds 10kg on cardboard column

The TX Lamá, a patented cardboard display that opens automatically into position, is a fresh and functional marketing tool claimed to be setting an advertising benchmark in the South African market. The new technology is entirely automatic, requires very few set-up actions and is very compact when folded. For the first time, products can be displayed in a three-dimensional stand, which carries up to 10kg of weight per shelf. 17 May 2010 07:20