Shopping centre customers live close to home says NAB The latest growth of shopping centres in Mpumalanga has ensured that Purchase Decision Makers (PDMs) in their direct catchment area now don't have to travel for ages for a good dose of retail therapy, says John Bowles, Joint Managing Director of the Newspaper Advertising Bureau (NAB). 24 Jul 2008 13:36
Cumulative value of multi-platform advertising A recent report from US company, Integrated Media Measurement, Inc. (IMMI), based on data from 3,000 panellists in six major markets, finds that though multi-platform advertising increases reach over individual platform advertising, the effect is not simply additive. 23 Jul 2008 06:08
Further FutureFact findings The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes, relevant to future scenarios for business and the country. Here are some findings on township living from the FutureFact survey, which has been monitoring the attitudes, values and beliefs of South Africans for 10 years now. 22 Jul 2008 08:42
The right moment to send an email [David Baker] Tuesday, Wednesday, Thursday? When is the right time to send an email? That may be the right question, but is the answer what you are really looking for? This is probably the most widely asked question that email marketers will face. 22 Jul 2008 07:27
SA consumers still positive but confidence is waning Results of the latest MasterCard Worldwide Index of Consumer Confidence for the second half of 2008 show that South African consumers remain stubbornly optimistic, despite a significant decrease over the last six months. The survey shows that Johannesburg consumers are more optimistic than those in Durban and Cape Town. 18 Jul 2008 11:42
GIA releases food and beverage research reports Global Industry Analysts (GIA), USA-based research company, has released several research projects in the food and beverage space. Each report aims to provide comprehensive insight into the product's current market scenario, factors influencing the market, growth drivers, and major challenges. The reports also focus on recent research and development activities, and strategic corporate activity of major market participants. 14 Jul 2008 11:00
Global study of consumer rituals A global study by BBDO Worldwide offers marketers insight into the everyday routine of people across the globe - the commonplace rituals that consumers embrace on a daily basis in their lives. The study, entitled ‘The Ritual Masters', is the most extensive research project ever undertaken by BBDO. 14 Jul 2008 10:19
Customer magazines with more pages get more response A new study and analysis by Royal Mail, with the Association of Publishing Agencies (APA) and Millward Brown, reveals a range of benefits by making some format adjustments to customer magazines. 9 Jul 2008 07:51
Interpublic: Social is fastest growing emerging medium; search is slowing [Joe Mandese, Editor, MediaPost] Warning that the "hyper acceleration" of some of the fastest growing emerging media platforms - including search, social media, online video, gaming, interactive TV, and digital out-of-home - appear to be slowing, Interpublic's Magna Global unit has released an outlook that nonetheless called for a 31.1% rate of growth for emerging media in 2009. 9 Jul 2008 07:38
Practical content necessary for mobile phone user satisfaction A recent study by the Research & Insights department of AKQA, a US company, in conjunction with dotMobi, finds that there is a strong consumer desire for practical mobile content on phones. 8 Jul 2008 11:35
Segment driven target marketing facilitated by online advertising A recent Compete survey on segment-driven marketing found that marketers are focusing their segmentation efforts in online and search engine marketing activities, and while only 39% of US marketers surveyed believe segment-driven marketing is very important in their organisation today, 84% indicate that it will be more important three years from now. 4 Jul 2008 10:10
SUVs and their future in the US Survey finds 9 in 10 Americans say the US is too dependent on foreign oil and many predict SUVs will travel by the wayside, according to American Pulse. 2 Jul 2008 08:14
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The latest growth of shopping centres in Mpumalanga has ensured that Purchase Decision Makers (PDMs) in their direct catchment area now don't have to travel for ages for a good dose of retail therapy, says John Bowles, Joint Managing Director of the Newspaper Advertising Bureau (NAB). 24 Jul 2008 13:36
The fourth FutureFact conference, to be held on Thursday, 24 July 2008, in Johannesburg, focuses on the potential tipping points for these changes, relevant to future scenarios for business and the country. Here are some findings on township living from the FutureFact survey, which has been monitoring the attitudes, values and beliefs of South Africans for 10 years now. 22 Jul 2008 08:42
