The year 2013 for most brands, especially the ones coping with saturated markets in developed countries, will be a decisive one. Incorporating Africa into their corporate brand strategy, if they haven't done so, will be the better part of valour, so to speak.
By Obaika Consulting Team 31 Jan 2013 13:20
Young South Africa is savvier than ever before. If you are looking for a smart and discerning prosumer, this group of kids, teens and young adults will give you more kicks than you've ever bargained for. They know just what they are looking for from any brand, and this makes them that much more satisfying to please. Here are a few trends to look out for in 2013.
By HDI Youth Marketeers Team 31 Jan 2013 11:30
There are several key trends that will present themselves in 2013. From m-payments to HIV/AIDS prevention, emerging markets are leading the way when it comes to innovative uses of mobile technology. Marketers, too, are seeing their roles and responsibilities expand.
By Dr KF Lai 25 Jan 2013 10:57
Nigeria is not "business as usual" for new entrants to the market - but for global e-commerce providers there are many opportunities...
By Robin Philip 19 Nov 2013 14:50
Africa is characterised by huge diversity in payment methods and preferences, which means every region or country needs to be approached as a distinct market. Anybody who tries to do e-commerce in Africa offering only global payment methods is setting up for failure.
By Peter Harvey 31 Oct 2013 12:11
When it comes to international surveys, African brands have some way to go in realising their full potential.
By Chris Human 13 Sep 2013 07:30
According to a report on Yaga Entertainment via ValueWalk, retailer, Walmart, is planning on opening up at least 90 stores in Sub-Saharan Africa over the next three years.
26 Aug 2013 11:09
Aegis Media were asked to do a campaign for Baileys, a Diageo brand, in both Nigeria and Kenya, and 72 hours later had a creative concept and execution plan that fully answered and met the client's brief and saw three of their network brands - Posterscope, Isobar and Carat working as one integrated unit.
9 Jul 2013 12:19
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening across the continent.
2 Jul 2013 09:46
Barely two weeks after launching a robust network campaign in demonstration of its extensive network coverage in Nigeria, industry regulator, the Nigerian Communications Commission (NCC) has scored Airtel high in key Quality of Service parameters, saying the leading telecoms operator has met all targets in Key Performance Indicator (KPI) Measurements carried out in December 2012.
22 Apr 2013 10:35
Eskimi invites Nigerian financial institutions to exploit the massive growth opportunities brought by online and mobile marketing. Based on the latest researches and case studies, Nigerian financial institutions are not using online media tools enough.
18 Apr 2013 10:30
More than half of Africa's one billion population has a mobile phone - and not just for talking. The power of telephony is forging a new enterprise culture, from banking to agriculture to healthcare. Africa has experienced an incredible boom in mobile phone use.
By Richard Firth 18 Mar 2013 11:14
Telecommunications operator, Airtel Nigeria, has become the first operator in Nigeria to launch the latest BlackBerry Z10 smartphone that has enhanced features designed to work in long time evolution. Airtel unveiled the BBZ10, during a dinner at the Ikoyi Club 1938, on 24 February 2013.
26 Feb 2013 10:07
The Federal Government is in the process of enacting a bill to regulate the processing of personal information of individuals with regard to the collection, holding, use or disclosure of such information by persons and private organisations.
By Onyebuchi Ezigbo 25 Feb 2013 12:55
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013.
By Dr KF Lai 21 Feb 2013 11:07
Africa's growing middle class has expensive tastes and research by Bain & Company suggests that luxury goods sales will increase by 11% this year - demonstrating the continent's potential for upmarket goods.
By Zeenat Moorad 5 Nov 2013 09:50
African markets to the northern parts of SA are proving lucrative for local fruit and vegetable retailers, with business accounting for at least 10% of turnover for the sector.
By Shannon Sherry 16 Aug 2013 11:15
The Nigerian National Identity Management Commission (NIMC) and MasterCard, recently announced at the World Economic Forum on Africa, currently taking place in Cape Town, South Africa, the roll-out of 13 million MasterCard-branded National Identity Smart Cards with electronic payment capability as a pilot program.
10 May 2013 08:24
Internet entrepreneurs of iROKOtv and Nollywood fame, Jason Njoku and Bastian Gotter on Wednesday, 8 May 2013, announced the official launch of SPARK, a $1m-backed company to support and develop aspiring Nigerian tech and internet entrepreneurs.
9 May 2013 13:26
Eskimi, one of Nigeria's social networking platforms and Etisalat Nigeria have teamed up to provide Etisalat subscribers and Eskimi fans quicker access to the social networking site through the speed dial option on the Etisalat-branded Opera Mini browser.
16 Jan 2013 07:28
Global IT management solutions company BMC Software has announced a relationship with Nigerian company DataGroupIT to distribute BMC's solutions to the IT channel community across West Africa.
6 Nov 2012 12:10
As Nigerians await the delivery of the newly launched iPhone 5, Airtel has announced the availability of the special Nano SIM cards specially made for latest iPhone at its stores countrywide.
By Henry Ifeanyi 18 Oct 2012 14:59
In its first business-to-business showcase, 10 South African wine producers participated in the South Africa-Nigeria Week, held in Lagos earlier this month. The Nigerian wine market is valued at around US$300 million a year.
17 Oct 2012 09:47
South African Tourism (SAT) plans to open a regional office in Nairobi during the 2013-2014 financial year, South African Tourism director for Domestic, Africa and Middle East, Phumi Ndlomo has disclosed.
11 Sep 2012 11:24
Telecommunications services provider, Airtel Nigeria on Saturday, 8 September 2012, clinched three industry awards at the 8th edition of the Nigerian Telecoms Awards. Airtel Nigeria beat competitors to emerge as the industry's Most Innovative Telecom Company of the Year, Telecom Brand of the Year and Customer Friendly Operator of the Year.
10 Sep 2012 09:50
Brewing giant SABMiller has opened a new brewery in Onitsha‚ South Eastern Nigeria - the company's first 'greenfield' brewery to be built in that country.
5 Sep 2012 13:32
In an effort to protect subscribers on its network against mobile fraud, MTN Nigeria says it has introduced a four digit security number for all its subscribers.
By Henry Ifeanyi 3 Sep 2012 12:06
GTBank has been named the best bank in Nigeria for 2012. This is the fourth consecutive year that Guaranty Trust Bank has been recognised as Nigeria's best bank. This year's award was held in London by Euromoney magazine, a monthly periodical, published by Euromoney Institutional Investor.
16 Jul 2012 12:15
SBV Services, who has been providing its cash operations services to the Nigerian market for over five years, is also active in Lesotho with plans being afoot to extend its footprint further into Africa, including Uganda and Namibia.
10 Jul 2012 09:27
The Foschini Group Limited (TFG) is set to open its first two stores in Lagos, Nigeria as part of its expansion into Africa. As a fashion lifestyle retailer on the continent, TFG already has 87 stores outside South Africa and entry into the Nigerian market fits into plans to increase this to at least 143 stores by 2015.
9 Jul 2012 12:44
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