Retail outlet opens multimedia store

[Carole Kimutai: @CaroleKimutai] Kenyan retail outlet Nakumatt Holdings is opening a multimedia store that will be branded as Planet Media and is reportedly valued at KSh 25 million (USD 312 000). The store will feature Kenya's largest selection of books, toys and entertainment mediums including music and movie CD's and DVD's alongside a fully fledged interactive gaming section. 2 May 2012 10:21

NMG's 11 rules of political advertising

[Carole Kimutai: @CaroleKimutai] One way politicians will market themselves is through media advertising. The Nation Media Group (NMG) has already set the rules as far as political advertising is concerned in the lead up to the general elections, expected to take place in March 2013. 17 Apr 2012 13:00

EA Outsourcing Summit confirms speaker

The East Africa Outsourcing Summit, set to take place at the Intercontinental Hotel in Nairobi from 5-6 June 2012 has confirmed Jim McFie, the academic and research director at the School of Management and Commerce, Strathmore University in Nairobi, as a speaker. 17 Apr 2012 10:36

Can you hear your brand?

[Lars Deutsch] Audio Branding comes to Africa... Audio branding, also known as sound branding or sonic branding, is the use of sound to reinforce brand identity. Sound branding is increasingly becoming a vehicle for conveying a memorable message to consumers by taking advantage of the powerful memory sense of sound. 16 Apr 2012 12:08

Superbrands East Africa unveils new council

[Walter Wafula] Superbrands East Africa has appointed a 12-member council covering the period 2012-2014 to oversee the selection of the regions leading brands and culminating in a gala dinner where the top brands are recognised and awarded. 5 Apr 2012 16:38

APA announces pitch reforms for ad agencies

The professional association that represents advertising agencies in Kenya, the Association of Practitioners in Advertising (APA) has announced reforms to the pitch process that are aimed at improving current market practises. 30 Mar 2012 10:57

Ogilvy Kenya Board announces leadership change

[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has reviewed its senior management structure and dropped the position of group chief executive officer following the resignation of Koome Mwambia who until February 2012 held that position. 23 Mar 2012 10:55

Koome Mwambia to exit Ogilvy Kenya

[Carole Kimutai: @CaroleKimutai] The Board of Ogilvy Kenya has announced that it has accepted Koome Mwambia's decision to take an early exit as CEO and director of the company. In a statement issued by the boards chairman, Bharat Thakrar, the board stated that the decision had been arrived at mutually, after various discussions between the parties. 5 Mar 2012 09:21

The mind of a Kenyan shopper

[Carole Kimutai: @CaroleKimutai] It is that time of the year - the season of promotions, raffles, freebies and sales. But marketers in Kenya have to work twice as hard because of high inflation that has seen the cost of living go up. Basic commodity prices have almost doubled in the last 12 months and consumers have been forced to dig deeper into their pockets and make tough choices when it comes to purchases. 12 Dec 2011 16:00

Apex Communications Ltd becomes Apex Porter Novelli

Apex Communications Limited, a communications consultancy firm based in Kenya, has become a network partner of public relations firm Porter Novelli and will from now on be known as Apex Porter Novelli. 7 Dec 2011 12:09

Time to rethink Kenyan radio

[Philip Mwaniki] Let's be honest, the glory days of Kenyan radio are behind us. What we have now is pure experimenting based on research and market forces. Segmentation is the in thing today. 5 Dec 2011 13:45

Y&R Kenya wins big at 2011 MSK Brand Warriors Awards

At the recent 2011 MSK Brand Warriors Awards, the Y&R Group in Kenya announced that five of its clients were among the top winners. 23 Nov 2011 13:04

Z-Card launches in Kenya

After entering into a distributor agreement with Kenya-based Ramco Printing Works Ltd, Z-Card Africa, Middle East, India and Turkey (ZAMI) launched Z-Card Kenya as its PocketMedia hub for East Africa on Tuesday 11 October 2011. 13 Oct 2011 10:19

Brand Africa Forum to present first Brand Africa 100 awards

Pan-African consumers can now vote for their most admired and valued brands in the inaugural Brand Africa 100 Awards, which coincides with the second annual Brand Africa Forum. The continent's most valued brands will be revealed at an awards ceremony on Thursday, 29 September 2011 at Sandton Convention Centre, Johannesburg, South Africa . 15 Sep 2011 14:25