Airtel Africa recently launched a television commercial, created by Ogilvy Africa, that aims to create awareness and encourage consumers to use Airtel money for their transactions. The service was launched in Nairobi, Kenya after Airtel revamped its mobile commerce service.
"Mobile Commerce has filled a much needed gap for our Kenyan customers but a significant portion of Africa lacks the benefit of this phenomenon," explains Andre Beyers, chief marketing officer, Airtel Africa. "We are targeting both the banked and unbanked community with access to our ubiquitous mobile telephone services."
Commenting on the commercial, Beyers said, "The new ad will play an important role in dispensing the correct messages to our current and prospective consumers. The ad connects with the emotions of the viewer on the benefits of using Airtel money; which is an easy, faster and more convenient method of sending or receiving money."
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.